U.S. Digital Signage Market Size Worth $9.2 Billion By 2030

March 2022 | Report Format: Electronic (PDF)

U.S. Digital Signage Market Growth & Trends

The U.S. digital signage market size is anticipated to reach USD 9.2 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.3% from 2022 to 2030. The demand for digital signage is expected to increase as advertisers, enterprises, and corporates are increasingly adopting digital signage to promote and distribute content. Advancements in display technology are also likely to drive the market. Furthermore, the increasing demand for digital signage solutions from the industries such as healthcare, transportation, hospitality, and retail, is likely to propel market growth over the forecast period.

The growing adoption of digital signage is due to the increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays is addressing an increase in the need for enhanced sharp images. Digital signage above 52 inches are poised to gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising. Besides, software providers are engaged in providing design solutions that are compatible with multiple operating systems to new entrants to the digital signage industry. Providers of design solutions are targeting new entrants to the digital signage market with solutions compatible with different operating systems. They are particularly offering cloud-based design solutions that can aid in managing advertising content being displayed on digital signage.

The operational cost of companies is reduced by cutting down the use of paper for advertisement and deviating from traditional marketing activities. In addition, a combination of LED-backlit panels is resulting in substantial energy savings. A decrease in energy consumption owing to the adoption of enhanced technologies, which includes LED, is attracting enterprises to elect for digital signage. The West region accounted for the largest share in the market in 2021. It is estimated to remain the highest revenue-generating regional market until 2030. The Midwest region is projected to exhibit the highest growth rate during the forecast period owing to burgeoning sales of digital signage in multiple verticals of various states.

Raw material suppliers in the cold chain packaging market supply primary materials required for producing isolated containers, in addition to other packaging components. Insulating materials used in cold chain packaging include expanded or extruded polystyrene, polyurethane, and polyethylene. These are manufactured using core materials such as silica or fiberglass in a multilayer polymer or vacuum aluminized coating. Thermal Conservation Technologies; va-Q-tec AG; and Thermal Visions, Inc. are some of the raw material providers in U.S. Some of the prominent companies operating in the market are Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; BrightSign, LLC; Keywest Technology, Inc.; Planar System Inc.; Scala, Inc.; and Hughes Network Systems LLC.


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U.S. Digital Signage Market Report Highlights

  • The LCD segment, on the basis of display technology, accounted for the largest revenue share in 2021 owing to lower manufacturing costs and benefits associated with the LCD technology

  • The retail industry was the most prominent application segment in the market in 2021. It is estimated to retain its position through 2028, as there is high competition in the industry, which augments the need for innovative advertising mediums

  • Transparent LED screens, based on display type, are projected to witness the highest CAGR during the forecast period as the high level of transparency and resolution offered by them proves to be lucrative for advertisers

  • The hardware segment, which includes displays and media players, is anticipated to dominate the market throughout the forecast horizon as users remain keen on adopting different types of displays

  • The out-store segment is expected to witness a considerable growth rate owing to the growing adoption of digital signage in various outdoor applications

  • The West region was the highest revenue-generating region in 2021 owing to the adoption of digital signage across applications and the region comprises the largest number of digital signage companies which manufacture electronic display products.

U.S. Digital Signage Market Segmentation

Grand View Research has segmented the U.S. digital signage market based on component, hardware components, display type, display technology, display size, software, application, location, and region:

U.S. Digital Signage Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Hardware

  • Software

  • Services

U.S. Digital Signage Hardware Components Outlook (Revenue, USD Million, 2017 - 2030)

  • Displays

  • Media Players & Extenders

  • Others (Mounting Devices & Components)

U.S. Digital Signage Display Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Video Walls

  • Video Screens

  • Transparent LED Screens

  • Digital Posters

  • Kiosks

  • Others

U.S. Digital Signage Display Technology Outlook (Revenue, USD Million, 2017 - 2030)

  • LCD

  • LED

  • Projection

U.S. Digital Signage Display Size Outlook (Revenue, USD Million, 2017 - 2030)

  • Below 32 Inches

  • 32 to 52 Inches

  • More than 52 Inches

U.S. Digital Signage Software Outlook (Revenue, USD Million, 2017 - 2030)

  • Display Software

  • Audience Analytics & Engagement Software

U.S. Digital Signage Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Retail

  • Hospitality

  • Entertainment

  • Stadiums & Playgrounds

  • Corporate

  • Banking

  • Healthcare

  • Education

  • Transportation

U.S. Digital Signage Location Outlook (Revenue, USD Million, 2017 - 2030)

  • In-store

  • Out-store

U.S. Digital Signage Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • Northeast

    • New York

    • Maryland

    • Pennsylvania

  • Southeast

    • Florida

    • North Carolina

  • West

    • California

    • Idaho

    • Nevada

  • Midwest

    • Illinois

    • Ohio

    • Nebraska

    • Minnesota

  • Southwest

    • Texas

List of Key Players of U.S. Digital Signage Market

  • NEC Display Solutions of America, Inc.

  • BrightSign LLC

  • Planar System Inc.

  • Cisco Systems, Inc.

  • Intel Corporation

  • Microsoft Corporation

  • Keywest Technology, Inc.

  • Scala, Inc.

  • Visix, Inc.

  • Panasonic Corporation of North America

  • Hughes Network Systems LLC

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