U.S. Digital Signage Market To Reach $9,322.0 Million By 2030

March 2024 | Report Format: Electronic (PDF)

U.S. Digital Signage Market Growth & Trends

The U.S. digital signage market size is anticipated to reach USD 9,322.0 million by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.6% from 2024 to 2030. The demand for digital signage is expected to increase as advertisers, enterprises, and corporates are increasingly adopting digital signage to promote and distribute content. Advancements in display technology are also likely to drive the market. Furthermore, the increasing demand for digital signage solutions from the industries such as healthcare, transportation, hospitality, and retail, is likely to propel market growth over the forecast period.

The growing adoption of digital signage is due to the increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays is addressing an increase in the need for enhanced sharp images. Digital signage above 52 inches are poised to gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising. Besides, software providers are engaged in providing design solutions that are compatible with multiple operating systems to new entrants to the digital signage industry. Providers of design solutions are targeting new entrants to the digital signage market with solutions compatible with different operating systems. They are particularly offering cloud-based design solutions that can aid in managing advertising content being displayed on digital signage.

The operational cost of companies is reduced by cutting down the use of paper for advertisement and deviating from traditional marketing activities. In addition, a combination of LED-backlit panels is resulting in substantial energy savings. A decrease in energy consumption owing to the adoption of enhanced technologies, which includes LED, is attracting enterprises to elect for digital signage. The West region accounted for the largest share in the market in 2021. It is estimated to remain the highest revenue-generating regional market until 2030. The Midwest region is projected to exhibit the highest growth rate during the forecast period owing to burgeoning sales of digital signage in multiple verticals of various states.

Raw material suppliers in the cold chain packaging market supply primary materials required for producing isolated containers, in addition to other packaging components. Insulating materials used in cold chain packaging include expanded or extruded polystyrene, polyurethane, and polyethylene. These are manufactured using core materials such as silica or fiberglass in a multilayer polymer or vacuum aluminized coating. Thermal Conservation Technologies; va-Q-tec AG; and Thermal Visions, Inc. are some of the raw material providers in U.S. Some of the prominent companies operating in the market are Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; BrightSign, LLC; Keywest Technology, Inc.; Planar System Inc.; Scala, Inc.; and Hughes Network Systems LLC.

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U.S. Digital Signage Market Report Highlights

  • Based on display technology, LED segment dominated the market in 2023 and accounted for the share of more than 40%. It is widely adopted in the marketing and advertising industries.

  • The retail sector spearheaded the market in 2023 and constituted a market share of 21.6% as incumbents of the retail industry emerged as one of the leading adopters of digital signage to promote products and services amidst intensifying competition within the industry.

  • The transparent LED screens segment is anticipated to exhibit the highest CAGR during the forecast period 2024 to 2030 owing to the attractive design and the spatial constraints associated with the installation of digital signage screens.

  • In terms of revenue, the hardware segment accounted for largest market share of around 60.7% in 2023. It is anticipated to maintain its position through 2030 as hardware plays a major role in displaying content and is hence of paramount importance.

  • The out-store segment is projected to register a higher CAGR during the forecast period 2024 to 2030. The demand for out-store locations is expected to grow over the coming years owing to rapid adoption across the transportation sector, healthcare, and BFSI and increasing development of stadiums and playgrounds in developing countries.

  • The resolution segment is further segmented into 8K, 4K, full high definition (FHD), high definition (HD), and lower than HD.

  • The signage size segment is further bifurcated into below 32 inches, 32 to 52 inches, and above 52 inches. Displays below 32 inches are employed in confined spaces, where size constraints or limited available space necessitate smaller signage solutions.

  • Broadcast content category is expected to emerge as the fastest-growing segment expanding at a significant CAGR from 2024 to 2030.

  • From a geographical front, in 2023, the western U.S. region held prominent share of 32.7% in the overall country’s market owing to the presence of a large number of manufacturers of electronic display products, systems, hardware components, and software developers based in the West region.

U.S. Digital Signage Market Segmentation

Grand View Research has segmented the U.S. digital signage market report based on component, type, technology, resolution, application, location, content category, signage size and region:

U.S. Digital Signage Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Video Walls

  • Video Screen

  • Transparent LED Screen

  • Digital Poster

  • Kiosks

    • Interactive Kiosks

    • Self-service Kiosks

    • Others

  • Others

U.S. Digital Signage Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Hardware

    • Displays

    • Media Players

    • Projectors

    • Others

  • Software

  • Services

    • Installation Services

    • Maintenance & Support Services

    • Consulting Services

    • Others

U.S. Digital Signage Technology Outlook (Revenue, USD Million, 2017 - 2030)

  • LCD

  • LED

  • OLED

  • Projection

U.S. Digital Signage Resolution Outlook (Revenue, USD Million, 2017 - 2030)

  • 8K

  • 4K

  • Full High Definition (FHD)

  • High Definition (HD)

  • Lower than HD

U.S. Digital Signage Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Retail

  • Hospitality

  • Entertainment

  • Stadiums & Playgrounds

  • Corporate

  • Banking

  • Healthcare

  • Education

  • Transport

U.S. Digital Signage Location Outlook (Revenue, USD Million, 2017 - 2030)

  • In-store

  • Out-store

U.S. Digital Signage Content Category Outlook (Revenue, USD Million, 2017 - 2030)

  • Broadcast

    • News

    • Weather

    • Sports

    • Others

  • Non-Broadcast

U.S. Digital Signage Size Outlook (Revenue, USD Million, 2017 - 2030)

  • Below 32 Inches

  • 32 to 52 Inches

  • More than 52 Inches

U.S. Digital Signage Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • Northeast

    • New York

    • Maryland

    • Pennsylvania

  • Southeast

    • Florida

    • North Carolina

  • West

    • California

    • Idaho

    • Nevada

  • Midwest

    • Illinois

    • Ohio

    • Nebraska

    • Minnesota

  • Southwest

    • Texas

List of Key Players of U.S. Digital Signage Market

  • BrightSign, LLC

  • Cisco Systems, Inc.

  • Intel Corporation

  • KeyWest Technology, Inc.

  • LG Electronics (LG Corporation)

  • Microsoft

  • NEC Display Solutions

  • Omnivex Corporation

  • Panasonic Corporation


  • Scala Digital Signage

  • Winmate Inc.

  • Christie Digital Systems USA, Inc

  • Meridian Kiosks

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