U.S. Digital Signage Market To Reach $9,322.0 Million By 2030

U.S. Digital Signage Market Growth & Trends

The U.S. digital signage market size is anticipated to reach USD 9,322.0 million by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.6% from 2025 to 2030. The demand for digital signage is expected to increase as advertisers, enterprises, and corporates are increasingly adopting digital signage to promote and distribute content. Advancements in display technology are also likely to drive the market. Furthermore, the increasing demand for digital signage solutions from the industries such as healthcare, transportation, hospitality, and retail, is likely to propel market growth over the forecast period.

The growing adoption of digital signage is due to the increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays is addressing an increase in the need for enhanced sharp images. Digital signage above 52 inches are poised to gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising. Besides, software providers are engaged in providing design solutions that are compatible with multiple operating systems to new entrants to the digital signage industry. Providers of design solutions are targeting new entrants to the digital signage market with solutions compatible with different operating systems. They are particularly offering cloud-based design solutions that can aid in managing advertising content being displayed on digital signage.

The operational cost of companies is reduced by cutting down the use of paper for advertisement and deviating from traditional marketing activities. In addition, a combination of LED-backlit panels is resulting in substantial energy savings. A decrease in energy consumption owing to the adoption of enhanced technologies, which includes LED, is attracting enterprises to elect for digital signage. The West region accounted for the largest share in the market in 2021. It is estimated to remain the highest revenue-generating regional market until 2030. The Midwest region is projected to exhibit the highest growth rate during the forecast period owing to burgeoning sales of digital signage in multiple verticals of various states.

Raw material suppliers in the cold chain packaging market supply primary materials required for producing isolated containers, in addition to other packaging components. Insulating materials used in cold chain packaging include expanded or extruded polystyrene, polyurethane, and polyethylene. These are manufactured using core materials such as silica or fiberglass in a multilayer polymer or vacuum aluminized coating. Thermal Conservation Technologies; va-Q-tec AG; and Thermal Visions, Inc. are some of the raw material providers in U.S. Some of the prominent companies operating in the market are Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; BrightSign, LLC; Keywest Technology, Inc.; Planar System Inc.; Scala, Inc.; and Hughes Network Systems LLC.

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U.S. Digital Signage Market Report Highlights

• The kiosks segment accounted for a market share of over 24% in 2024. The growing emphasis on targeted advertising and location-based marketing fueling the demand for kiosks in the digital signage market.

• The hardware segment accounted for the largest market share in 2024. The increasing need for robust and weather-resistant hardware for outdoor digital signage applications drives the segment's growth.

• The LCD segment accounted for the largest market share in 2024. The growth of retail and hospitality industries is a significant driver for expanding the LCD segment in the digital signage market.

• The 32 to 52 inches segment accounted for the largest market share in 2024. The rise of interactive and self-service solutions is a key driver for adopting the digital signage market's 32 to 52 inches segment.

• The 4K segment accounted for the largest market share in 2024. The rise of 4K content creation and its accessibility fuels the growth of this segment.

• The non-broadcast segment accounted for the largest market share in 2024. Non-broadcast digital signage is increasingly adopted in the corporate sector to enhance internal communication and employee engagement.

• The retail segment accounted for the largest market share of over 18% in 2024. Integrating digital signage with omnichannel retailing strategies is a significant factor driving segment growth.

U.S. Digital Signage Market Segmentation

Grand View Research has segmented the U.S. digital signage market on the basis of type, component, technology, screen size, resolution, content category, location, and application:

U.S. Digital Signage Type Outlook (Revenue, USD Million, 2018 - 2030)

• Video Walls

• Video Screens

• Transparent LED Screens

• Digital Posters

• Kiosks

  • Interactive Kiosks

  • Self-service Kiosks

  • Others

• Others

U.S. Digital Signage Component Outlook (Revenue, USD Million, 2018 - 2030)

• Hardware

  • Display

  • Media Player

  • Projectors

  • Others

• Software

• Services

  • Installation Services

  • Maintenance & Support Services

  • Consulting Services

  • Others

U.S. Digital Signage Technology Outlook (Revenue, USD Million, 2018 - 2030)

• LCD

• LED

• OLED

• Projection

• E-paper

U.S. Digital Signage Screen Size Outlook (Revenue, USD Million, 2018 - 2030)

• Below 32 Inches

• 32 to 52 Inches

• More than 52 Inches

U.S. Digital Signage Resolution Outlook (Revenue, USD Million, 2018 - 2030)

• 8K

• 4K

• Full HD (FHD)

• HD

• Lower than HD

Content Category Outlook (Revenue, USD Million, 2018 - 2030)

• Broadcast

  • News

  • Weather

  • Sports

  • Others

• Non-Broadcast

U.S. Digital Signage Location Outlook (Revenue, USD Million, 2018 - 2030)

• In-store

• Out-store

U.S. Digital Signage Application Outlook (Revenue, USD Million, 2018 - 2030)

• Retail

• Hospitality

• Entertainment

• Stadiums & Playgrounds

• Corporate

• Banking

• Healthcare

• Education

• Transportation

• Others

List of Key Players of U.S. Digital Signage Market

• Daktronics Dr.

• BrightSign, LLC

• Cisco Systems, Inc.

• Intel Corporation

• KeyWest Technology, Inc.

• LG Electronics

• Microsoft Corporation

• Sharp NEC Display Solutions

• Omnivex Corporation

• Panasonic Corporation

• Samsung Electronics Co., Ltd.

• Scala

• Winmate Inc.