The U.S. household appliances market size is expected to reach USD 123.33 billion by 2030, registering a CAGR of 3.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising fuel prices and the increasing number of nuclear families along with growth in induction cooking technology have increased the dependence of users on household appliances and hence is expected to have a significant impact on the market’s growth.
Other factors contributing to the growth in the U.S. household appliances industry include the popularity of multi-functional and advanced products, which are capable of addressing more than one household application, thus giving good value for money.Vendors continually innovate to stay competitive, enhance customer satisfaction, expand customer base, and generate demand for multi-functional household appliances to respond to the growing demand.
The rising standard of living in the U.S. is predicted to fuel the demand for cooktops in the market. the increasing number of residential and non-residential construction projects is expected to increase the demand for cooktops in the U.S. According to the United States Department of Agriculture, a total of 1,495,000 construction permits were issued in July 2020 at SAAR (seasonally adjusted annual rate), this rate is 9.4% higher than July 2019 and 18.8% higher than June 2020.
Technological advancements play a pivotal role in propelling the growth of the market for vacuum cleaners in the U.S. Over the years, significant strides have been made in vacuum cleaner technology, revolutionizing the way people clean their homes. One of the key innovations driving market growth is the emergence of robotic vacuum cleaners. These autonomous devices are equipped with sensors, artificial intelligence algorithms, and mapping capabilities that enable them to navigate and clean floors independently. The convenience and time-saving nature of robotic vacuums have captured the interest of consumers, driving their popularity.
The e-commerce segment is expected to register the fastest CAGR over the forecast period. E-commerce penetration is significant in the United States, resulting in large sales volume. The majority of sales in the home appliance sector are driven by major online platforms like Amazon. Despite the fact that other region manufacturers have found it difficult to get into the market, numerous worldwide manufacturers have attempted to do so. In most regions, customers are willing to try new things. Benefits such as quick returns, online retailer post-sale help, and free and one-day delivery features, on the other hand, are attracting a significant number of customers.
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Major appliances accounted for a revenue share of 87.31% in 2024. essential appliances such as refrigerators, washing machines, and ovens are fundamental to daily life, driving consistent demand.
The small appliances market is expected to grow at a CAGR of 5.9% from 2025 to 2030. increasing consumer demand for convenience and time-saving products, such as coffee makers, blenders, and robotic vacuums, has led to a surge in their popularity.
Sales through electronic stores accounted for a revenue share of 41.03% in 2024. Sales through electronic stores dominate the U.S. household appliances market due to their ability to offer a wide product selection, hands-on experience, and immediate availability.
Sales of household appliances through online channels are expected to grow with a CAGR of 5.1% from 2025 to 2030.
The Southeast U.S. household appliances market accounted for a revenue share of 34.61% in 2024, driven by its large population, rapid urbanization, and strong housing market. The Western U.S. household appliances market is expected to grow at a CAGR of 3.9% from 2025 to 2030.
Grand View Research has segmented U.S. household appliances market report based on product, distribution channel, and region:
U.S. Household Appliances Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
Major Appliances
Water Heater
Dishwasher
Refrigerator
Cooktop, Cooking Range, Microwave, and Oven
Vacuum Cleaner
Washing Machine and Dryers
Air Conditioner
Small Appliances
Coffee Makers
Toasters
Juicers, Blenders and Food Processors
Hair Dryers
Irons
Deep Fryers
Space Heaters
Electric Trimmers and Shavers
Air Purifiers
Humidifiers & Dehumidifiers
Rice Cookers & Steamers
Air Fryers
U.S. Household Appliances Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
Hypermarkets & Supermarkets
Electronic Stores
Exclusive Brand Outlets
Online
Others
U.S. Household Appliances Regional Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)
Northeast
Southeast
Southwest
Midwest
West
List of Key Players in the U.S. Household Appliances Market
Whirlpool Corporation
Electrolux AB Group
Fisher & Paykel Appliances Holdings Ltd.
GE Appliances
Haier Group
LG Electronics
Panasonic Corporation
Robert Bosch GmbH
Samsung Electronics Co., Ltd.
SMEG S.p.A.
Miele & Cie. KG
iRobot Corporation
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