The U.S. sexual wellness market size is expected to reach USD 15.9 billion by 2027, expanding at a CAGR of 5.2%, according to a new report by Grand View Research, Inc. The government is undertaking initiatives to create awareness and promote the use of contraceptives in the younger generation to control the rising prevalence of STDs. The U.S. federal policy has taken measures to increase the availability of contraceptives and has made their coverage through health insurance companies mandatory. Thus, the growing awareness about STDs among the youth is expected to drive the market over the forecast period.
Erectile dysfunction deteriorates the sexual lives of the middle-aged population and they depend on lubricants to aid the process. Currently, almost 30.0 million men suffer from erectile dysfunction in the U.S. This gives an insight into the potential opportunities and a huge scope of growth for the lubricant market over the forecast period. Despite past reservations, high-tech sex toys such as smart vibrators or Bluetooth-enabled devices are in high demand, especially among women. The public health response to COVID-19 has placed unprecedented restrictions on social contact, which is leading to people opting for self-care devices for sexual pleasure.
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The fading stigma attached to sexual experimenting is a key factor in boosting the market growth. Moreover, easy availability due to the development of e-commerce and retail stores also encourages consumers to opt for sexual wellness products with ease
Sex toys dominated the product segment of the market in 2019. Liberalization and the increasing number of individuals embracing their sexuality has led to women and men experiment and explore
There has been a shift in the marketing strategies with manufacturers working on eliminating the image of pornography associated with the use of vibrators and are promoting their products as a healthy choice
In July 2019, LifeStyles Healthcare announced the launch of three new intimate accessories under its SKYN brand-SKYN Thrill, SKYN Vibes, and SKYN Shiver. In May 2020, Doc Johnson started shipping its new line of pocket pussy masturbators-Main Squeeze and Signature Stroke of Leo-made from UtlraSkyn, a material that replicates the natural feel of the skin.
Grand View Research has segmented the U.S. sexual wellness market on the basis of product and distribution channels.
The U.S. Sexual Wellness Product Outlook (Revenue, USD Million, 2016 - 2027)
The U.S. Sexual Wellness Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
List of Key Players of U.S. Sexual Wellness Market
Church & Dwight Co., Inc.
Reckitt Benckiser Group plc
Mayer Laboratories, Inc.
Ansell (LifeStyles Healthcare Pte Ltd)
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