#BrightSmilesBrightFutures tag was used by Colgate to promote dental health and spread awareness. The growing awareness about maintaining good oral health is increasingly becoming a lifestyle choice of the general population worldwide. Increasing incidence of gum or periodontal diseases and the threat of oral cancer is also responsible for a positive market growth.
Orthodontics is a branch of dentistry related to dentofacial enhancement. In simple words, orthodontics is related to correcting the alignment between the upper and lower jaws, while the jaws close. Teeth that are incorrectly aligned are difficult to maintain and have high chances of developing tooth decay or periodontal disease. The risk of developing other diseases, such as Temporomandibular Joint Syndrome, is also a likely after effect of incorrectly aligned teeth.
The dental orthodontic market is a fragmented space. This kind of market is highlighted by presence of a number of market players, but no company can exert enough influence to steer the market in a certain direction. 3M Unitek, DB Orthodontics Ltd., Align Technology, G&H Orthodontics, Rocky Mountain Orthodontics, Henry Schein, American Orthodontics, Patterson Companies, Danaher Corporation and, DENTSPLY International are some of the key players operating in the global orthodontics market.
The key strategies adopted by these companies are product innovation, strategic acquisitions & collaborations, and geographical expansions. One example is the geographical expansion of Align technology into the Indian market by making “Invisalign system” commercially available in India.
Henry Schein, Inc. entered the Brazilian dental market by signing an agreement for acquiring majority ownership of Dental Cremer S.A., a company based in Brazil involved in the distribution of dental equipments and supplies in the region.
Orthodontic Consumables Market Outlook
Orthodontic consumables are dental tools that are used by orthodontists. The dental consumables market was valued at approximately USD 17 billion in 2015. The market presents endless potential and has exhibited positive market dynamics, and is expected to grow further in the coming years. This growth is attributed a number of factors amongst which worldwide prevalence of malocclusion is the major factor. One of the major reasons for malocclusion becoming a worldwide problem is “evolution.” Consumption of cooked food and reduced intake of raw food has resulted in a gradual reduction of jaw size in humans, while the number of teeth remains the same. This has exponentially increased cases of malocclusion. As a result, orthodontics, or smile aesthetics, is gaining popularity and is expected to grow at a healthy CAGR in the coming years.
In-depth report on global orthodontic consumables market by Grand View Research: