The global demand for TPU films has seen an upswing over the last two years, owing to a period of stability in the automotive industry. Key automotive applications of TPU films include exterior applications such as paint protection, scratch protection, anti-stone chipping, cowl protection, and rear bumper protection. Over the past few years, the aftersales/replacement market has become an important avenue for automotive TPU film manufacturers, with over 40% of total sales coming from this market in 2012.
Apart from the automotive industry, energy, furniture, leisure and medical applications are expected to be potential growth opportunities for market participants. For medical and other applications where materials are reused, polyether-based TPU film is the best choice, especially when hygiene is a concern. Medical is one of the niche application industries for TPU films. Medical applications accounted for around 70% of total volume consumed in the others segment. The demand for TPU films in medical applications is expected to witness significant increase in market share through 2018. Fashion and shoe industry are among the other key outlets for the TPU films in this segment.
Pricing is a key dynamic in the market, with consumers being significantly price sensitive. Owing to higher raw material, utility and labor cost, TPU film prices in North America and Europe are the highest in the world, compared to Asia Pacific TPU film prices, which are 25% to 35% cheaper. Asia Pacific film prices are lower in China and India, with Japan being an expensive proposition for manufacturing. Average TPU film prices for North America, for collective applications ranged from USD 8 per kilo to USD 10.5 per kilo, with medical (included in "others") and aerospace being the most expensive starting from USD 10 per kilo upwards to automotive being the cheapest. TPU film demand for aerospace applications in North America is expected to grow at a CAGR of 5% from 2013 to 2018.
Asia Pacific dominates the market in terms of TPU film production as well as consumption, on account of being a leading market for automobiles, sports goods and construction. China (including Taiwan) and India have overshadowed other Asian market, accounting for over 60% of the total volume in 2012.
This report, by Grand View Research, takes a closer look at the TPU film industry, providing a holistic perspective on market dynamics, trends, supply and demand. The report deep-dives into the market and segments it on multiple levels and providing key insights on a macro as well as micro level. The study aims at providing granular information, regarding estimates and forecasts for key applications including automotive, construction, leisure, furniture, energy, aerospace and other niche markets such as medical. The report also provides the same level of information for key regional markets of North America, Europe, Asia Pacific (excluding Japan), Japan and others.
Reports published by Grand View Research are developed using a 3600 methodology, which provides a balance between published authenticated data and exclusive primary research. We conduct exhaustive primary interviews with key industry participants, in order to enable readers to get a realistic feel of the industry pulse and facilitate decision making. Our unique excel-based reports not only provide key insights on the industry, but also quick and easy data access, with enhanced usability at minimum effort.
This market research report attempts to provide insights to senior and top-level management, on critical industry questions such as the current and expected TPU film global and regional supply-demand scene, drivers, restraints, opportunities and key trends in the market and how will these trends impact the market in coming years. Demand estimate and forecast for key application segments in the market, broken down by region have been provided in the study. The report also throws light on key industries for growth opportunities for manufacturers and suppliers and the competitive landscape along with market presence of key participants.