Global activated bleaching earth market size was USD 2.35 billion in 2014. Increasing vegetable oil & fats production in emerging markets of Asia Pacific and Central & South America is expected to remain a key driving factor for global activated bleaching earth market over the forecast period.
It is widely used in the refining, decolorizing and bleaching of edible oil & fats. Major demand has been experienced from Asian countries such as Indonesia, Malaysia, China, and India. Favorable government regulations and policies in these countries have had a positive influence on the market growth.
The growing acreage yield of oil seed crop and technological developments in the production process have remained key driving forces for the vegetable oil & fat industry. Growing demand for biofuel which is derived from vegetable oil is also one of the factors influencing the demand of activated bleaching earth in this industry, particularly in the developed countries.
Growing importance giving to healthy eating habits and consumption of low fat oil is expected to drive the American and European countries. The activated bleaching earth market is highly fragmented with large number of small players competing on the basis of price and quality.
Supply of specialized or customized activated bleaching earth grades as per the specification of end-users is expected to create new avenues for key industry participants. Certifications such as Halal, Kosher, and HACCP provide competitive advantage to the players.
U.S. activated bleaching earth market revenue by application, 2012-2022, (USD Million)
Mineral oils &lubricants segment accommodates the use of activated bleaching earth in various oil types such as insulating, lube, rolling, and paraffin’s & waxes. Use of activated bleaching earth in recycling waste oil and lubricants is expected to drive its application in the mineral oil & lubricants segment.
Edible oil & fats segment was the leading application segment with volume exceeding 5.0million tons in 2014. The application segment’s growth is driven by increasing production of vegetable oil.
Growing need of biofuels is also anticipated to have a positive impact on market growth. Malaysia and Indonesia are the world’s largest producers of edible oil, therefore the demand for activated bleaching earth from these countries is projected to grow in proportion to the demand for edible oil over the forecast period.
Mineral oils & lubricants segment promises average growth opportunities for activated bleaching earth. Approval from the FDA and WHO stating that food grade mineral oil can be used in food preparation is expected to drive the mineral oil market in developed markets of North America and Europe.
Asia Pacific activated bleaching earth market led the global industry with demand share exceeding 60% in 2014 with growth to be driven by growing production as well as consumption of edible oil & fats in China, India, Malaysia and Indonesia. Rising acreage and yield has doubled oil seed production around the world, in the last five years, this is expected to increase the output of edible oil globally.
Malaysia and Indonesia are the largest producers of vegetable oil. As activated bleaching earth is widely used in the processing & refining of edible oils, the growth in oilseed crop production in these countries is anticipated to have a positive impact on this market.
Central & South America is characterized by increasing production of vegetable oil in countries such as Argentina and Brazil, which is expected to contribute to the growth of the activated bleaching earth market.
Middle East& Africa’s growth is influenced by edible oil & fats production in countries including Turkey and South Africa. However, the growth of mineral oil & lubricants industry is also projected to drive demand for in this region.
Global activated bleaching earth market share is fragmented in nature due to presence of numerous small scale manufacturers located mainly in Asia Pacific. Key companies in the industry include BASF SE, Clariant International AG, Taiko Group of Companies, AMC (UK) Limited, Shenzhen Aoheng Science and Technology Co., Ltd., Ashapura Perfoclay Limited, Korvi Activated Earth, Musim Mas Holdings, and Oil-Dri Corporation of America.
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