GVR Report cover Activated Bleaching Earth Market Size, Share & Trends Report

Activated Bleaching Earth Market Size, Share & Trends Analysis Report By Application (Edible Oil & Fats, Mineral Oil & Lubricants), By Region (APAC, North America, Europe), And Segment Forecasts, 2022 - 2030

  • Report ID: 978-1-68038-781-0
  • Number of Pages: 120
  • Format: Electronic (PDF)

Report Overview

The global activated bleaching earth market size was estimated at USD 2.34 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2022 to 2030. The activated bleaching earth is utilized in refining, purification, and discoloration of edible & nonedible oils and fats. Increasing consumption of edible oils due to the growing population is a major driving force for this industry. The activated bleaching earth is also sometimes referred to as wash clay. It has unique adsorbent qualities, which are accountable to the lucrative market of activated bleaching clay. Activated bleaching clay is utilized in refining, purification, and discoloration of edible & nonedible oils and fats.

China activated bleaching earth market size, by application, 2020 - 2030 (USD Million)

It also helps in the removal of impurities and toxic substances from oils, making them suitable for human consumption. The product removes color and absorbs phosphatides, metal, residual gum, and oxidized products from the oil, and thus is widely used in the oil processing industry. China emerged as one of the largest markets for activated bleaching earth in 2021. This is attributed to high production as well as consumption of oils in the region due to the growing population. The high rate of production of edible oils directly impacts the product demand in the region. The countries utilize the product for refining soybean, rapeseed, and peanut oil, and for manufacturing other edible oils, such as maize and camellia seed oil.

The increasing area under oil-producing crops as well as advancements in production technology is the main factors driving the market globally. A surge in demand for biofuel, which is a derivative of vegetable oil, is also a key factor driving the market growth. The activated bleaching earth is supplied in the form of powder or granules in standardized packaging and also customized form as per client requirements. The global pandemic adversely affected the market as the mining & extraction as well as transportation of bentonite could not take place due to restrictions and labor shortages. Another reason for the market slowdown was the disruption of the supply channel due to restrictions imposed.

Application Insights

The edible oils and fats segment dominated the market in 2021 and accounted for the largest share of more than 76.5% of the global revenue. This is attributed to the high rate of utilization of edible oils in developing economies. Key end-users widely utilize activated bleaching earth for refining, purification, and discoloration of the oils. An increase in the production of oil-producing crops due to the use of advanced technologies and growth in a cultivated area of these crops are other major factors responsible for segment growth. The mineral oil and lubricants application segment falls closely behind and will have a moderate growth rate over the forecast period.

The activated bleaching earth is utilized for its absorbent properties for refining and discoloration of the mineral oils and lubricants. It is widely used in refineries and processing plants across the globe. Another major reason driving this application segment is the product utilization in the recycling of waste lubricants. Reprocessing and recycling of waste lubricants are crucial and are encouraged as it is environmentally sustainable. The other applications segment includes product usage in effluent treatment plants as well as in the cosmetic industry. As the research is advancing, the end-use product portfolio of activated bleaching earth is also increasing, which will contribute significantly to the market growth.

Regional Insights

Asia Pacific dominated the market in 2021 and accounted for the maximum revenue share of more than 63.5%. This is attributed to the increased consumption of edible oils by the most populated countries in the region. The high yield of crops, such as groundnuts and other seeds, in this region, is also responsible for the rising product consumption. The activated bleaching earth is utilized in the refining and purification of edible oils and making them suitable for human consumption by removing toxic substances from them. Europe emerged as the second-largest regional market in 2021.

Global activated bleaching earth market share, by region, 2021 (%)

This region is influenced by the growth of the vegetable oil & mineral oil industry in Russia, Ukraine, and Germany, which drives the product demand. The region utilizes the product for the manufacturing of edible oils & fats, such as vegetable & seed oils, and animal-based oils, such as fish oil, and in refining mineral oil. A large quantity of vegetable oils is used in the production of good-quality biodiesels. The market in North America closely follows the European market. The moderate growth in this region is attributed to the presence of refineries and edible & non-edible oil processing units in the region. Edible oil, such as seed and fish oils, is consumed heavily in the region. Consumers in the region are cautious of oil due to the rising awareness about health.

Key Companies & Market Share Insights

The global market is highly very competitive with the presence of multiple multinational players that are involved in premeditated mergers & acquisitions, regional expansion, and product developments & inventions to strengthen their market position, and increase profits. However, the emergence of small-scale manufacturers in developing economies, especially in China, Malaysia, Indonesia, and India, is estimated to result in the fragmented nature of the market. Companies are constantly struggling to achieve optimum production levels due to the volatility in the raw material prices and availability while efficiently allocating resources. Most of the players have their production units near the extraction unit of bentonite, which ensures a constant supply of raw materials. Some prominent players in the global activated bleaching earth market include:

  • Clariant

  • Taiko Group of Companies

  • Indian Clay & Mineral Co.

  • Ashapura Perfoclay Ltd. (APL)

  • The W Clay Industries

  • AMC (U.K.) Ltd.

  • HRP Industries

  • Manek Active Clay Pvt. Ltd.

  • Oil-Dri Corp. of America

  • Zeotec Adsorbents Private Ltd.

  • EP Minerals

  • Phoenix Chemicals (Pvt.) Ltd.

  • 20 Microns Nano Minerals Ltd.

  • Musim Mas

  • Shenzhen Aoheng Science and Technology Co., Ltd.

  • Korvi Fullers Earth Processing Industry

  • Refoil Earth Pvt. Ltd.

  • Global Bleach Chem Pvt. Ltd.

  • PT. Tunasinti Bhaktimakmur

Activated Bleaching Earth Market Report Scope

Report Attribute


Market size value in 2022

USD 2.42 billion

Revenue forecast in 2030

USD 3.62 billion

Growth rate

CAGR of 5.0% from 2022 to 2030 in terms of revenue

Base year for estimation


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion, volume in kilotons, and CAGR from 2022 to 2030

Report coverage

Volume and revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country Scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; China; India; Japan; South Korea; Brazil; Argentina; South Africa; Saudi Arabia

Key companies profiled

Clariant; Taiko Group of Companies; Indian Clay & Mineral Co.; Ashapura Perfoclay Ltd. (APL); The W Clay Industries; AMC (U.K.) Ltd.; HRP Industries; Manek Active Clay Pvt. Ltd.; Oil-Dri Corp. of America; Zeotec Adsorbents Pvt Ltd.; EP Minerals; Phoenix Chemicals (Pvt.) Ltd.; 20 Microns Nano Minerals Ltd.; Musim Mas

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global activated bleaching earth market report on the basis of application and region:

  • Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • Edible Oil & Fats

    • Mineral Oil & Lubricants

    • Others

  • Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • South Africa

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