GVR Report cover Activewear Market Size, Share & Trends Report

Activewear Market Size, Share & Trends Analysis Report By End User (Men, Women, Kids), By Distribution Channel (In-store, Online), By Region And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-925-9
  • Number of Pages: 78
  • Format: Electronic (PDF)

Report Overview

The global activewear market size was valued at USD 303.44 billion in 2021 and is expected to expand at a compound annual growth (CAGR) of 5.8% from 2022 to 2028. The growth of the global market is attributed to the rising inclination towards modern clothing in the gym and for everyday activities. Consumers are increasingly incorporating sports and fitness activities into their everyday routines owing to their increased health consciousness and their wish to stay fit. As a result of the increasing participation, market dynamics have changed recently, resulting in increased demand for activewear clothing and sports gear.

U.S. activewear market size, by end user, 2019 - 2028 (USD Billion)

In 2020, the worldwide market for activewear was severely impacted by the COVID-19 pandemic. Most individuals have been compelled to stay indoors and accomplish their daily duties from their homes. Individual outdoor activities and home exercises both showed a surge in popularity. Due to the postponing or cancelation of major athletic events, the team sports and indoor sports sector struggled. Campaigns by various organizations encouraged people to exercise from their homes during the initial wave's lockdown time and consumers needed novel fitness clothing on a daily basis. This escalated the demand for sportswear and activewear clothing.

The growth of the global market is mainly attributed to a growing awareness among the younger generation and millennials that are becoming more health-conscious and interested in activities like gymming, sports, and yoga. Synthetic fibers have also improved in terms of flexibility, durability, and washability, making items like spandex which are more flexible, durable, and washable than natural fibers. Furthermore, celebrity partnerships with DTC and designer sportswear businesses and the growing blurring of the barriers between work and workout gear are propelling this market ahead. The sportswear market is witnessing growth in sectors including modest and adaptable clothes, maternity activewear, and sustainable activewear.

Over the projected period, the market is likely to be driven by the increased engagement of women in domestic and professional sports and fitness activities. The growing integration of sports and fashion has resulted in a rise in the availability of trendy sports clothing, which is predicted to enhance women's interest, thus making a constructive contribution to the market growth. The primary factors fueling market expansion in developed nations are rising disposable income levels, increasing living standards, and reduced production costs. However, the surge of counterfeit items is causing consumer safety, quality difficulties, and brand harm for important industry participants.

Activewear clothing has evolved from its humble origins as sweaty workout garments to businesses with cult-like widespread appeal. Sweatshirts, hoodies, and polo shirts have become staples of modern lifestyles and are used for a variety of purposes. Fashionable activewear is in high demand since it is adaptable, functional, stylish, and can be worn for a number of events. Key firms in the market have taken advantage of this growing emphasis on style by introducing novel, technologically sophisticated goods that are both comfortable and practical to meet this demand, resulting in improved profitability.

In recent years, people have become more inclined to remain fit at home in a variety of ways. A healthy lifestyle necessitates clothing that is appropriate for all occasions. Women's apparel was one of the new options that emerged as a result of the increasing attention on activities like home workouts, jogging, yoga, and Pilates. As a result, the demand for activewear has increased. Companies have responded by offering more products as sustainability has become an increasingly important consumer concern, and this trend is projected to continue in the foreseeable future, generating significant sales and market growth.

End-user Insights

The women segment dominated the global market with a revenue share of over 60.0% in 2021. The growth of the segment is mainly attributed to the rising inclination of women towards trendy and fashionable activewear clothing. Numerous benefits associated with activewear, including breathability, rapid drying, static resistance, heat resistance, and chemical resistance, are driving the worldwide market for women's activewear. In addition, rising consumers’ health consciousness and female customers' excitement for sports and fitness are driving the demand for women's activewear.

The men segment is expected to expand at a CAGR of 4.8% over the forecast period due to the growing popularity of sports like basketball, cricket, and soccer. Furthermore, the increased engagement of male consumers in athletic activities supports activewear sales, which has a favorable influence on the market growth. Moreover, the high expenditure of the men population on activewear and sports clothing across the globe is projected to propel the market growth during the forecast period. The kids segment is projected to expand at a significant CAGR during the forecast period. Consumer spending is chiefly accountable for the growth of this segment. Moreover, the growing organized retail sector in developing countries and fast fashion increase the product demand and fuel the market growth.

Distribution Channel Insights

The in-store segment captured the largest revenue share of over 70.0% in 2021. The world's largest producer of active shoes and apparel sells its products through a variety of retail outlets. There are many items and brands to select from at retail establishments. This is anticipated to fuel the market growth. Furthermore, such establishments provide help from sales representatives, which contributes to the segment growth. Additionally, key players operating in the global market are taking key initiatives in order to grow their retail sales such as customizing the shopping experience while promoting the in-store experience.

Global activewear market share, by distribution channel, 2021 (%)

The online segment is expected to exhibit the highest CAGR of 7.2% over the forecast period. The growth of the online platform can be attributed to the growing number of cell phone and internet users and a fast-paced lifestyle. Additionally, leading players have started selling their products online during the spread of COVID-19 and have incorporated e-commerce strategies in order to stay competitive in the market. Furthermore, online portals' quick exchange and refund alternatives are adding to the segment growth.

Regional Insights

North America captured the largest revenue share of over 35.0% in 2021 mainly owing to the rise in the popularity of trendy activewear. The presence of significant industry competitors such as Nike and Adidas, which hold a major share in the North American market in terms of sales, is driving the regional market. The popularity of sports like basketball and soccer and increased health awareness is expected to fuel market expansion. The major reasons driving the regional market include improved living standards, lower manufacturing costs, and rising disposable income levels.

Asia Pacific is likely to expand at the highest CAGR of 8.1% from 2022 to 2028. The market growth is backed by the rising demand for trendy and attractive gym and sportswear among youth and millennials. The regional market is mostly driven by nations with a greater proportion of young people, such as China and India. The expanding demand for international brands, rising disposable income, and a desire to live healthier lifestyles are likely to boost the demand for activewear in the area. India, China, and Japan will drive the regional market in the foreseeable future owing to the government programs that encourage active engagement in sports and competitions.

Key Companies & Market Share Insights

Businesses employ mergers and acquisitions and strategic partnerships to develop advanced and trendy activewear and gain a competitive edge over their competitors. For instance, in February 2021, Adidas launched Formotion, a new collection of sportswear for women of all shapes and sizes that are designed to suit and support their bodies. The newly launched activewear product line is for all ladies searching for comfortable, high-performance clothes to wear while working out, from Pilates to HIIT gym exercises. Some prominent players in the global activewear market include:

  • Adidas AG

  • Nike Inc.


  • The Columbia Sportswear Company

  • VF Corporation

  • PVH Corp.

  • ASICS Corporation

  • Skechers U.S.A., Inc.

  • Under Armour, Inc.

  • Hanesbrands Inc.

Activewear Market Report Scope

Report Attribute


Market size value in 2022

USD 319.37 billion

Revenue forecast in 2028

USD 451.10 billion

Growth Rate

CAGR of 5.8% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD billion and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

End-user, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; China; India; Japan; Brazil; Argentina; GCC; South Africa

Key companies profiled

Adidas AG; Nike Inc.; PUMA SE; The Columbia Sportswear Company; VF Corporation; PVH Corp.; ASICS Corporation; Skechers U.S.A., Inc.

Customization scope

Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global activewear market report on the basis of end-user, distribution channel, and region:

  • End-user Outlook (Revenue, USD Billion, 2017 - 2028)

    • Men

    • Women

    • Kids

  • Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2028)

    • In-store 

    • Online

  • Regional Outlook (Revenue, USD Billion, 2017 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France           

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • GCC

      • South Africa

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