GVR Report cover Advanced Persistent Threat Protection Market Size, Share & Trends Report

Advanced Persistent Threat Protection Market Size, Share & Trends Analysis Report By Software (SIEM, NGFW), By Services (Managed, Professional), By Deployment (Cloud, On-premise), By Enterprise Size, By Vertical, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-080-4
  • Number of Pages: 130
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

Report Overview

The global advanced persistent threat protection market size was evaluated at USD 5.69 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 20.1% from 2023 to 2030. The market growth can be attributed to the aggressive investments by governments and organizations to develop robust threat intelligence solutions, the increasing number of security breaches, the proliferation of cloud-based advanced persistent threat (APT) protection solutions and services, and the growing demand for managed & professional security services. In February 2022, IBM Corp. announced a multi-million-dollar investment to expand its capabilities and resources in cyber security and prepare organizations for dealing with the growing threat of cyberattacks across Asia Pacific. The main investment area would be the IBM command center, which is expected to be the first of its kind in the Asia Pacific region.

U.S. Advanced Persistent Threat Protection market size and growth rate, 2023 - 2030

The command center is expected to offer response techniques by designing highly realistic and simulated cyberattacks for preparing everyone, from C-suits to technical staff, in dealing with real cyberattack situations. Organizations are implementing data access control measures, such as implementing a security culture and improving employee & contractor screening so that critical information remains protected from unauthorized disclosure. By implementing such measures, the risk of sensitive information by authorized entities can be minimized. These factors would further supplement the market growth during the forecast period. As cloud computing advances, it brings about certain risks, such as cybercrimes and data breaches.

Despite these vulnerabilities, many businesses are choosing cloud computing due to the high costs involved in on-premise solutions. Consequently, there is a growing trend toward adopting cloud-based cybersecurity systems in line with the preference for cloud computing. This shift is also expected to drive the demand for cloud-based advanced persistent threat protection systems as enterprises increasingly embrace cloud-based platforms for data sharing. The cost advantages offered by cloud platforms are compelling commercial establishments and government agencies to migrate to cloud storage and opt for cloud-based solutions, thus fueling the need for cloud-based advanced threat protection solutions. Emerging technologies, such as Artificial Intelligence (AI) and Machine Learning (ML), help enterprises better protect themselves against insider threats.

By incorporating and enabling AI and ML, advanced persistent threat protection solutions more effectively detect and resist threats, which include new exploits as they appear and evolve, that use more advanced techniques to corrupt and steal information. As a result, industry players are focusing on cloud-specific cyber security solutions to attract potential business clients and enrich their brand presence. For instance, in May 2022, Fortinet, Inc., a cybersecurity solution and service provider, introduced a new set of FortiGate network firewalls which is integrated with AI-powered security service and powered by custom ASIC-based performance acceleration. This new FortiGate 600F offers a Campus edge network and security solution to enable a Zero Trust strategy. FortiGate 3700F offers high-speed connection between multi-cloud and data centers and FortiGate 70F allows WAN Edge Transformation.

This strong emphasis companies are putting on managing their extensive enterprise data volumes for quantifiable benefits also bodes well for the growth of the market. Major companies have been enhancing and accelerating the Bring Your Own Device (BYOD) programs for managing the influx of personal devices used for work. As such, the accelerating trend towards a hybrid working model is expected to increase the risks related to cybersecurity. Several vendors, such as hexnode (Mitsogo Inc.), VMware, Inc., and BlackBerry Ltd., are engaged in integrating various solutions in the Unified Endpoint Management (UEM) applications, which include identity and access management, endpoint detection & response, and security information & event management.

The BYOD and Choose Your Own Device (CYOD) models allow employees to access business information and cloud applications using their dedicated endpoints, increasing the chances of data theft. Traditional cyber security measures fall short of preventing all forms of malware attacks or advanced persistent threats. This is expected to increase the number of unmanaged devices, thereby accelerating the adoption of advanced persistent threat protection solutions. However, complexity is one of the key restraints of the market. advanced persistent threat protection solutions can be complex to implement and manage, requiring significant IT expertise. This can be a challenge for small- & medium-scale organizations that may need more resources or expertise to manage these solutions.

In addition, as the number of applications and devices that need to be managed increases, the complexity of advanced threat protection solutions can also increase. This can lead to increased expenses, long implementation periods, and a greater probability of errors. To address this complexity, several vendors are focusing on developing user-friendly and intuitive interfaces that make it easier for organizations to manage their devices and applications. Thus, while complexity is a significant restraint for the market, there are efforts underway to make these solutions more accessible and manageable for organizations of all sizes. These factors would further supplement the growth of the market during the forecast period.

Software Insights

The endpoint protection segment accounted for the largest market share of 22.5% in 2022. The segment growth can be attributed to the growing adoption of enterprise mobility, increasing integrations of mobile and web applications and platforms across organizations, and the overall rise of enterprise-targeted cyber-attacks. AI and ML are being considered potential solutions against external and internal threats and data breaches. Furthermore, advanced technologies, such as 5G, cloud services, Internet of Things (IoT), have become vital to provide efficient and effective endpoint protection solutions. For instance, in December 2022, LogRhythm Inc. announced its partnership with SentinelOne, an autonomous cybersecurity company.

The partnership was aimed at providing an integrated enterprise security solution to help businesses secure their operations by detecting and responding to threats in the work environment. The integrated solution would help users streamline security operations and enhance response workflows by supporting security teams in reducing event noise and gaining specific insights into cybersecurity threats. These factors would further supplement the segment growth during the forecast period. The threat intelligence platform segment is anticipated to grow at a CAGR of 22.8% during the forecast period. The growth of the segment can be attributed to the heavy investments by organizations to develop robust threat intelligence solutions and the growing demand for professional and managed security services.

The implementation of such types of solutions requires company-wide coverage for smooth and secure coverage. For instance, in January 2022, LogRhythm Inc. partnered with SecLytics, a predictive threat intelligence provider, aimed at helping Security Operations Center (SOC) teams streamline operations and transform their security positions. The companies would work together to offer advanced threat intelligence capabilities with robust analytics for reducing the number of cybersecurity risks in the Middle East region. These initiatives would further supplement the growth of the segment during the forecast period.

Services Insights

The professional segment accounted for the largest market share of 55.6% in 2022. The increased adoption of professional services can be attributed to the growing demand for services, such as enterprise risk assessment, penetration testing, physical security testing, and cyber security defense. The lack of skilled IT security professionals is also driving the adoption of these services for employee training. In addition, organizations are highly dependent on the expertise and consultation of professional service providers who assess the business requirements and potential risks to ensure the implementation of cost-effective and suitable security solutions. As a result, these consultants provide comprehensive insights into the potential gaps in the existing infrastructure and information on a solution that could help deter upcoming fraudulent activities.

This is contributing to the growing demand for professional services. The managed services segment is anticipated to grow at a CAGR of 20.5% during the forecast period. The segment growth can be attributed to the increasing demand for IT security services to monitor and manage security solutions. Managed services are a cost-effective alternative to having internal teams manage the company’s IT security workload. Furthermore, managed service providers are entirely focused on improving security operations and observing threat patterns in anticipation of cyber-attacks. Many service providers are focused on offering tailored services, including identity and response management, threat management, infrastructure, data, and cloud, to help companies boost their security programs.

For instance, in March 2019, IBM announced the launch of its blockchain testing service to help identify flaws and strengthen the security of a wide range of solutions integrated with blockchain technology. The service has been designed to evaluate both back-end processes used to manage blockchain networks and the actual ledger environment, leveraging the X-Force Red penetration tester’s extensive security and developer expertise. With this service, the company aimed to improve its blockchain security and gain a competitive edge in the market.

Deployment Insights

The cloud-based segment accounted for a market share of 55.4% in 2022. While cloud computing continues to evolve, cloud-based platforms are always vulnerable to cybercrimes and data breaches. Several enterprises are opting for cloud computing in the wake of the high costs associated with on-premise solutions. As such, the adoption of cloud-based advanced threat management systems is expected to increase in line with the growing preference for cloud computing. The demand for cloud-based cybersecurity systems is also expected to increase as enterprises continue to adopt cloud-based platforms for data sharing. The significant cost savings associated with the use of cloud-based platforms are prompting commercial establishments as well as government agencies to migrate to cloud storage and opt for cloud-based platforms, which would subsequently drive the demand for cloud-based advanced persistent threat protection solutions.

The on-premise segment is anticipated to grow at a CAGR of 18.3% during the forecast period. Several large-scale organizations prefer having complete ownership of solutions and upgrades as they possess critical business information databases. This helps them ensure an optimum level of data security. Furthermore, on-premise deployment reduces the dependency on third-party organizations, providing explicit monitoring and data protection. The inclination of organizations toward maintaining the confidentiality of in-house data is expected to increase the demand for on-premise deployment over the forecast period.

Enterprise Size Insights

The large enterprise segment accounted for the largest market share of 46.9% in 2022. Large businesses face various risks, such as data breaches and hacking, that come with the use of advanced technologies. Large enterprises are increasingly using advanced persistent threat protection solutions to protect devices from cyber threats. Digital disruption in services and increasing usage of connected devices in the organization provide employees with unparalleled business information. Providing critical business information to employees over their mobile devices offers several benefits, such as improvement in workforce productivity, but they also expose them to business security risks, such as data breaches and data theft.

Furthermore, the rise in BYOD concepts increases complexities for the IT departments of businesses to manage their employees’ workspace on personal mobile devices with stringent processes and policies. Thus, it becomes essential for large organizations to adopt advanced persistent threat solutions to manage BYOD devices in a secure and controlled manner. The Small- and Medium-sized Enterprises (SMEs) segment is expected to grow at the highest CAGR of 19.5% during the forecast period. Due to budget constraints, small- and medium-sized businesses face Business Email Compromise (BEC) attacks. Moreover, a lack of security policies and employee skills also makes them prone to cyber-attacks.

Furthermore, the sophistication of hacking attempts and the increase in cyber threats are contributing to the demand for advanced persistent threat protection solutions for SMEs. advanced persistent threat protection solutions can help detect threats and secure the devices at an early stage, reducing the need for the IT team to manage distinct devices and enhance the life expectancy of the devices by confirming they are up-to-date and well-maintained. These solutions store information related to such malicious behaviors and report it to the security administrator. They are becoming a valuable part of infrastructure security as they can also stop attackers or hackers while they are gathering information on clients’ networks.

Vertical Insights

The BFSI segment accounted for the largest market share of 18.1% in 2022. The BFSI sector is responsible for storing large volumes of critical data, due to which companies are at constant risk of cyber-attacks. Moreover, financial institutions are making significant investments in enabling digital services through multiple channels, which is creating new vulnerabilities.For instance, in June 2021, Birlasoft, an IT service company, announced a partnership with Regulativ.ai, a cybersecurity solution provider, to develop an AI and ML-based cyber-regulatory platform for global BFSI customers. The platform assists financial institutions in better understanding their cyber regulatory compliance risks and provides actionable reports to help them mitigate risks & ensure compliance.

Global Advanced Persistent Threat Protection  market share and size, 2022

Furthermore, AI and ML-based cybersecurity solutions assist insurance providers in recognizing consumer behavior, which may lead to false claims, saving time and money while also securing real-time applications and reducing insurance premiums for customers. Financial institutions must also provide a convenient and secure user experience to gain customers’ trust and ensure the seamless delivery of services. These factors are expected to further drive the demand for advanced persistent threat protection solutions in the BFSI sector over the forecast period. The retail & e-commerce segment is anticipated to grow at a CAGR of 24.1% during the forecast period. Digital integration and innovation are critical aspects of the future of the retail industry. In addition, e-commerce and online shopping activities are expected to increase over the forecast period.

Such developments in the industry have enabled retailers to gain access to sensitive consumer data, such as credit card records. Thus, numerous retailers are rapidly switching to a comprehensive approach to increase their security measures, which is expected to fuel the demand for cybersecurity solutions. Moreover, as hackers become more sophisticated and persistent in their efforts, retailers are being prompted to increase their investments in cyber security. Several retail organizations have started implementing basic security technologies, such as antivirus for email gateway security, Payment Cards (PCs) on business networks, and firewalls & intrusion detection. These factors would further create the demand for advanced persistent threat protection solutions in the retail industry during the forecast period.

Regional Insights

North America held the major share of 32.0% of the target market in 2022. The market in North America is driven by the increasing adoption of servers, desktops, and mobile devices, the rise in the BYOD trend, and the need for data security. The U.S. is expected to hold the largest share of the regional market during this period due to the high adoption of these devices and the presence of major advanced persistent threat protection vendors in the region. North America is dominated by several key players, including Palo Alto Networks, Cisco Systems, Inc., and Broadcom, Inc. These companies offer various advanced persistent threat protection solutions that help organizations perform effective security measures to secure their data, network, and systems from cyber threats.

Advanced Persistent Threat Protection Market Trends, by Region, 2023 - 2030

For instance, in May 2022, Cisco Systems, Inc. announced the public availability of the Cloud Controls Framework (CCF). It is an inclusive collection of national and international security compliance and certification requirements compiled in one framework, which could help organizations save significant resources by allowing them to obtain cloud security certifications more effectively. Asia Pacific is anticipated to register the fastest CAGR of 22.5% during the forecast period. The growing government initiatives to support cybersecurity compliance to protect data from threats and a rapid increase in the BYOD trend in Asia Pacific have resulted in the need for advanced persistent threat protection solutions.

Furthermore, several regional organizations prefer advanced persistent threat protection solutions with built-in capabilities to detect potential vulnerabilities. Having realized that vulnerability management frameworks remain vital to evaluating, treating, and identifying vulnerabilities in software & systems and accordingly planning security tactics to mitigate threats & minimize the attack surface, organizations in emerging economies are increasingly adopting vulnerability management solutions, thereby creating growth opportunities for vulnerability management vendors.

Key Companies & Market Share Insights

Companies utilize a variety of inorganic growth tactics, such as regular mergers & acquisitions, and partnerships, to broaden their product offerings. For instance, in November 2022, VMware, a cloud computing, and virtualization technology company, announced the availability of VMware NSX, with updates in security, operations, and networking for private, public, and multi-clouds. With this launch, the company’s customers would be able to accelerate security performance, enable new network monitoring and troubleshooting features for increased flexibility, and improve network observability. Some of the key players in the global advanced persistent threat protection market include:

  • Cisco Systems, Inc.

  • Microsoft Corporation

  • Broadcom, Inc.

  • VMware

  • Kaspersky Labs

  • F-Secure

  • Forcepoint

  • CyberArk Software Ltd.

  • Red Sift

  • WiJungle

  • McAfee, LLC

  • International Business Machines Corporation

  • CrowdStrike

  • Sophos

  • Palo Alto Networks

  • Trend Micro Inc.

Advanced Persistent Threat Protection Market Report Scope

Report Attribute


Market size value in 2023

USD 6.79 billion

Revenue forecast in 2030

USD 24.51 billion

Growth rate

CAGR of 20.1% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company market share, competitive landscape, growth factors, and trends

Regional scope

North America; Europe; Asia Pacific; Middle East & Africa; Latin America

Country scope

U.S.; Canada; Germany; UK; France; Italy; Spain; China; India; Japan; South Korea; Australia; Brazil; Mexico; Argentina; UAE; Saudi Arabia; South Africa

Segments covered

Software, services, deployment, enterprise size, vertical, region

Key companies profiled

Cisco Systems, Inc.; Microsoft Corp.; Broadcom, Inc.; VMware; Kaspersky Labs; F-Secure; Forcepoint; CyberArk Software Ltd.; Red Sift; WiJungle; McAfee LLC; International Business Machines Corp.; CrowdStrike; Sophos; Trend Micro Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

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Global Advanced Persistent Threat Protection Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global advanced persistent threat protection market based on software, services, deployment, enterprise size, vertical, and region:

  • Software Outlook (Revenue, USD Billion, 2018 - 2030)

    • Security Information And Event Management (SIEM)

    • Endpoint Protection

    • Intrusion Detection System/Intrusion Prevention System (IDS/IPS)

    • Next-Generation Firewall (NGFW)

    • Threat Intelligence Platform

    • Others (Sandboxing, Forensic Analysis, Encrypted Traffic Management, & Content Security and Administration)
  • Services Outlook (Revenue, USD Billion, 2018 - 2030)

    • Professional Services

    • Managed Services

  • Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

    • Cloud

    • On-premise

  • Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

    • Small & Medium-sized Enterprises (SMEs)

    • Large Enterprises

  • Vertical Outlook (Revenue, USD Billion, 2018 - 2030)

    • BFSI

    • IT & Telecom

    • Retail & E-commerce

    • Healthcare & Life Sciences

    • Manufacturing

    • Energy & Utilities

    • Government & Defense

    • Others

  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • MEA

      • UAE

      • Saudi Arabia

      • South Africa

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