The global alkyl polyglucosides market is anticipated to grow significantly over the next seven years owing to the increase in consumer awareness regarding health hazards accompanying conventional, inorganic surfactants coupled with growing environment friendly products usage. Consumers are getting aware of the products pertaining to societal & environmental impacts and are changing their consumption behavior & purchasing norms owing to green consciousness. Key end-use industries for alkyl polyglucosides application include personal care, household detergents, cosmetics, agricultural chemical and industrial cleaners. Household detergents dominate alkyl polyglucosides (APG) demand while personal care is projected to be the fastest growing application segment for the market over the forecast period. The ongoing green revolution in end-use industries such as personal care and cosmetics is expected to drive skin friendly, bio degradable and natural origin surfactants such as alkyl polyglucosides demand. This in turn is slated to be key driving factor for the market growth over the forecast period. The market is projected to witness significant growth due to growing bio surfactants application in natural detergents manufacturing. Natural detergents including alkyl polyglucosides as raw material are preferred compared to its synthetically derived counterparts because it is considered safer specifically where children are concerned. This is expected to positively impact the market growth.
Alkyl polyglucosides are bio surfactants formed by sugar reaction with fat. Alkyl polyglucosides are of nature-origin, obtained from renewable, plant based raw material appropriate for products where human skin mildness, environmental compatibility and efficiency are a requisite. Industrial production process involves one step and two-step process. One step is the key process for alkyl polyglucosides production with corn starch and fatty alcohol as the major raw material sources. In two step process, butyl glucoside is produced from butanol and reacted with fatty alcohol. No harmful intermediary is formed even during mineralization to carbon dioxide & water and no undesirable byproducts such as ethylene oxide, preservatives and nitrogen are released.
Alkyl polyglucosides market is expected to grow owing to aforementioned reasons. Easy cheap substitutes availability and low consumer awareness in emerging economies of Asia Pacific is expected to obstruct the market growth and pose challenges to industry participants over the forecast period. Consumers expect products to be effective and high quality along with environment friendly. These expectations are compelling manufacturers for product line innovation and expand production to develop cost effective and efficient products. This is anticipated to yield opportunities to industry participants over the forecast period. Product diversification and shift towards green movement supporting biosurfactants such as alkyl polyglucoside is projected to drive demand and in turn create opportunities for industry participants in alkyl polyglucosides market over the forecast period.
Europe dominated global market and the trend is anticipated to stay over the forecast period. Increasing ecofriendly, bio degradable products demand and rising consumer awareness regarding health hazards associated with inorganic surfactants is expected to be a key driving factor for alkyl polyglucosides demand and growth in Europe. North America is expected to witness significant growth due to increasing conventional surfactants replacement with bio surfactants in the region. For instance, linear alkyl benzene is replaced with alkyl polyglucosides. Europe and North America are expected to witness considerable market growth over the forecast period owing to increasing government initiatives towards bio surfactants usage. Asia Pacific leads global surfactants market; however, the region has been witnessing low bio surfactants demand owing to price sensitivity among end-users. Asia Pacific is projected to witness elastic demand for alkyl polyglucosides due to aforementioned factors. Increasing consumer awareness regarding health hazards associated with conventional surfactants coupled with rising disposable income & purchasing power parity in countries such as China & India is slated to drive the market demand and offer lucrative opportunities for industry participants in the region.
Key players operative in global alkyl polyglucosides market include E. I. du Pont de Nemours and Company, Henkel and Shanghai Fine Chemicals. Other industry participants include BASF SE, LG Household& Health Care, The Dow Chemical Company, CLARIANT, CRODA, Fenchem, IRO, Jiangsu Shisheng, SPEC CHEM, Seppic and Yangzhou Chenhua.
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Demand across the organic chemicals sector shall register a slump in growth albeit increasing demand for certain chemicals that find end applications in healthcare and food. Furthermore, China, a major supplier of chemicals to the world, registered a considerable decline in manufacturing in the first quarter of 2020, following the trajectory unfolded by COVID-19's escalation to a pandemic. This has led to an imbalance in supply-demand dynamics, forcing manufacturers and customers alike to renegotiate supply agreements. The report will account for Covid19 as a key market contributor.