Animal Wound Care Market Size, Share & Trends Analysis Report By Product (Surgical, Therapy Devices), By Animal Type (Companion, Livestock), By Distribution Channel, By End-use, By Region And Segment Forecasts, 2023 - 2030

Report Overview

The global animal wound care market size was estimated at USD 1.08 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.92% over the forecast period. The market is primarily driven by factors, such as the rising adoption of companion animals, increasing demand for veterinary surgeries, and growing animal injury cases. For instance, according to the U.S. Department of Transportation, over 1 million animals die each year due to road accidents, with several million animals getting injured. Moreover, the increasing number of veterinary visits and rising adoption of pet insurance are boosting industry growth. 

Trupanion, a pet insurance company, observed 1.3 million pet insurance enrollments as of June 2022. It observed 32% growth in the second quarter of 2021. The COVID-19 pandemic affected millions of people and businesses around the world. It financially impacted as well as put other implications on most of the veterinary fields, including the animal wound care market. The postponement and cancellation of elective surgeries in animals due to nationwide lockdowns resulted in a decline in postoperative wound cases, thus impacting the industry's growth. Furthermore, on March 2020, the Federation of Veterinarians of Europe (FVE) stated that many small- and medium-sized veterinary businesses were facing a period of financial difficulty in the initial stage of the pandemic.

It also reported that the revenue for veterinary healthcare declined by 50% in various European countries. However, the industry growth has shown a quick recovery during the last quarter of 2020 and from 2021, owing to the resumption of veterinary clinic admissions and the easing of COVID-19 restrictions. Increasing demand for animal protein and advancement in livestock wound care products are other factors boosting the industry growth. For instance, Santa Cruz Animal Health offers a wide range of bovine supplies, such as topical hydrogel and other advanced wound care products for cattle.

On the other hand, animals, such as dogs, are often likely to get injured with minor or serious wounds. One of the common injury cases reported among dogs is trauma caused by accidents. Road accidents are a frequent cause of major trauma, such as bone fractures, internal & external injuries, bleeding & organ trauma, joint dislocations, head trauma, and skin wounds, such as rashes. Animals get injured in various scenarios, which can be severe and require immediate veterinary wound care for stitches, infection prevention, etc. On account of the increasing pet adoption and animal population globally, the industry will have significant growth.

Therefore, the demand for veterinary wound care and surgeries is simultaneously rising among veterinary centers, which is expected to boost the industry's growth. Moreover, stringent government regulation related to pet well-being is further contributing to industry revenue generation. For instance, it is illegal to willfully neglect, wound, injure or maim an animal under the criminal code of Canada. Provinces and territories also have laws regarding the care and treatment of farm animals, which is supporting industry growth. Federal legislation in Europe has mandated the use of post-operative treatment/care in animals.

Product Insights

In 2022, the surgical wound care products segment dominated the industry and accounted for the maximum share of more than 40.40% of the overall revenue. Sutures, staplers, tissue adhesives, sealants, and glues are examples of products used in surgical wound care. Skin staplers have become increasingly common due to their benefits including ease of use, shorter surgical times, and simplicity of removal. In various veterinary procedures, including cardiovascular, orthopedic, & neurological procedures, suture cassettes & surgical sutures are used to temporarily assist wound healing. Some of the major companies that provide these devices are Surgical Holdings, DRE Veterinary, and Medtronic.

Traditional wound care is one of the most commonly performed treatments in veterinary centers. Tapes, dressings, bandages, absorbents, and other traditional wound care products are included in this segment. Usually, in traditional care, until the wound heals, open wounds are managed by repeatedly bandaging and debriding as required. Wet-to-dry dressings are recommended as the first step in traditional therapy. On the other hand, the therapy devices segment is projected to grow at the fastest CAGR from 2023 to 2030. For the treatment of various acute and chronic wounds, negative pressure wound therapy (NPWT) has gained more popularity. Similarly, the use of a vacuum-Assisted Closure (VAC) system can speed up the adherence of skin grafts and improve the effectiveness of healing in a variety of wound types.

Animal Type Insights

In 2022, the companion animal segment dominated the global industry and accounted for the maximum share of more than63.85% of the overall revenue. Rising pet healthcare costs, especially in developed regions, are among the key factors driving the growth of this segment. According to a report by American Pet Products Association (APPA), pet owners spent around USD 34.3 billion on veterinary care in 2021 in the U.S. Another key factor propelling the segment growth is the rising demand for minimally invasive surgeries. Modern procedures provide various benefits including smaller incisions and fewer stitches, which encourage pet owners to choose cutting-edge, minimally invasive technologies.

The livestock animal segment is also expected to witness a significant growth rate from 2023 to 2030 owing to the increased demand for animal protein and growing consumer awareness about high-quality products. Domestic animals may develop wounds from accidents, attacks, animal or insect bites, barbed wire injuries when grazing, and wounds from fighting. The complications that arise with wounds are caused by infection as the bacteria at the site release toxins that may cause an abscess, necrosis, and slough. Therefore, wound care is immediately required before the infection spreads to the nearby tissues or bloodstream. These factors are contributing to segment growth.

End-use Insights

The veterinary hospitals and clinics segment dominated the industry in 2022 and accounted for the maximum share of more than 40.00% of the overall revenue owing to faster diagnosis and easy availability of & access to treatments in vet hospitals & clinics. Moreover, these settings offer a wide range of treatments as well as improved wound care procedures, which is a high-impact rendering driver for the segment. Another key factor driving the segment growth is various government animal welfare groups issuing guidelines for safety practices and regulations to be adopted in veterinary hospitals & clinics.

On the other hand, the homecare segment is projected to register the fastest growth rate over the forecast period. Nationwide lockdowns helped pet parents be more aware and get trained about their pet’s health. Minor pet wounds can be treated at home as not every scratch or injury requires emergency care. A pet can suffer a cut, scratch, or other minor wounds regularly. Dogs, especially, experience more of these incidents because they are more active than cats. Furthermore, frequent hospital visits might be quite difficult for pet owners due to their hectic schedules. These factors are expected to further propel the growth of the homecare segment.

Distribution Channel Insights

Due to high accessibility and affordability, the veterinary hospitals and clinics segment dominated the global industry in 2022 and accounted for the highest share of more than 45.00% of the overall revenue. Veterinary hospitals are the primary healthcare facility, with their main objective to provide urgent medical treatment to patients. Veterinarians are committed to providing patients with better primary care services for a speedy recovery. The staff at clinics advises pet owners regarding pet food and the benefits of medicine in addition to providing veterinarian treatment. This enables more efficient animal wound care management and control. The e-commerce segment is expected to register the fastest growth rate during the forecast period.

This may be due to their various benefits, such as convenience and home delivery services. Moreover, prescription pharmaceuticals may be obtained in advance, which helps ensure a steady supply of medications. These advantages are expected to increase the demand for e-commerce during the forecast period. In addition, order procurement and tracking are made simple with the assistance of online pharmacies, which eliminates other market intermediaries of the delivery channel. This reduces overall expenses. Furthermore, effective government efforts to promote online purchasing to reduce the spread of the COVID-19 infection have fueled the expansion of the e-commerce segment.

Regional Insights

The North America region dominated the global industry in 2022 and accounted for the maximum share of more than 32.30% of the overall revenue. An increase in efforts undertaken by major players to advance their product portfolios by guaranteeing high-quality standards is expected to fuel regional market growth. However, during the COVID-19 pandemic, many government authorities recommended avoiding elective surgeries in animals, which resulted in a decline in postoperative wound cases. For instance, the CDC recommended veterinarians and veterinary staff attend only to emergency visits and procedures during the initial stages of the COVID-19 pandemic.

This hampered market growth during the year 2020. On the other hand, the Asia Pacific region is expected to register the fastest growth rate during the forecast period. The growing disposable income levels of consumers in the region drive the probability of the adoption of companion animals, which significantly widens future growth prospects for the market. Pet insurance is also gaining traction in the region, as such policies help companion animal owners reduce veterinary healthcare expenditure. Furthermore, an increase in awareness about livestock diseases further fuels regional market growth.

Key Companies & Market Share Insights

The market is highly competitive and fragmented. Key players are offering the right balance of affordability and quality products to customers, thereby increasing their net sales. Companies are also constantly undertaking numerous strategic initiatives, such as acquisitions, collaborations, product launches, R&D, and partnerships, to increase their market share. For instance, in September 2021, Neogen Corp. acquired CAPInnoVet, Inc., an Atlanta-based companion animal health business that offers pet medications. This acquisition offered the company an opportunity to enter the retail market. Some of the prominent players in the global animal wound care market include:

• B. Braun Melsungen AG

• Medtronic

• 3M

• Johnson & Johnson (Ethicon)

• Virbac

• Advancis Veterinary Ltd.

• INNOVACYN, Inc.

• Vernacare (Robinson Healthcare)

• NEOGEN Corp.

• KeriCure, Inc.

Animal Wound Care Market Report Scope

Global Animal Wound Care Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global animal wound care market report based on product, animal type, end-use, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Surgical Wound Care Products

    • Sutures & Staplers

    • Tissue Adhesive

  • Advanced Wound Care Products

    • Foam Dressings

    • Hydrocolloid Dressing

    • Film Dressing

    • Hydrogel Dressing

    • Others

  • Traditional Wound Care Products

    • Tapes

    • Bandages

    • Dressing

    • Absorbents

    • Others

  • Therapy Devices

• Animal Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Companion Animals

    • Dogs

    • Cats

    • Horses

    • Others

  • Livestock Animals

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Veterinary Hospitals/Clinics

  • Homecare

  • Research Institutes

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Retail

  • E-commerce

  • Veterinary Hospitals/Clinics

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia