Animal Wound Care Market Size, Share & Trends Analysis Report By Product (Surgical, Advanced), By Animal Type (Livestock, Companion), By End User, By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global animal wound care market size was valued at USD 960.3 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. The rising adoption of companion animals and increasing demand for veterinary surgeries are propelling the market. Moreover, the increasing number of vet visits is further propelling the market growth. According to IDEXX Laboratories, Inc., in 2019, there were an estimated 315 million total visits in the U.S.

During the COVID-19 pandemic, postponement and cancellation of elective surgeries in animals due to stringent lockdown norms consequently resulted in a decline of postoperative wounds cases, thus impacting the market growth. However, the market for animal wound care has shown V-shaped recovery during the 3^rd quarter of 2020 due to the resumption of pet clinic visits and ease of norms. According to IDEXX, U.S. clinic visits increased by 6% in Q4 2020 from the last quarter which is expected to increase the revenue growth over the forecast period.

Increasing demand for animal protein and advancement in their wound care product is boosting the growth of the market. For instance, Santa Cruz Animal Health offers a wide range of bovine supplies such as topical hydrogel and advanced wound care products in cattle. In addition, in December 2020, Spectrum Antimicrobials, Inc., launched Vetricept skin and wound care cleanser products to enhance its portfolio.

Moreover, stringent government regulation related to pet well-being is propelling the revenue. For instance, it is illegal to willfully neglect, wound, injure or maim an animal under the criminal code of Canada. Provinces and territories also have laws regarding the care and treatment of farm animals which is supporting growth. Federal legislations of Europe have mandated the use of post-operative treatment/care in animals.

Companies are implementing strategies such as increased R&D activity, new product launches, and mergers & acquisitions which are further bolstering revenue. For instance, in February 2020, Sonoma Pharmaceuticals closed an asset purchase agreement for USD 1.1 million with MicroSafe Group for certain disinfection, wound care, and animal health care products in Europe. In July 2019, Bioiberica launched Klorexivet for cats and dogs with superficial injuries as a result of wounds.

Product Insights

The surgical wound care products segment dominated the market for animal wound care and held the largest revenue share of 40.6% in 2020. Surgical wound care products include sutures and staplers and tissue adhesives. Skin staplers have gained popularity due to advantages such as simplicity, increased affordability, reduced surgery time, and easy removal. Absorbable and non-absorbable sutures can be used depending on the purpose. Surgical sutures and suture cassettes are used in various veterinary surgeries, including orthopedic, cardiovascular, and neurological, to provide temporary support for wound healing. Some of the key players that offer these devices include STERIS Corporation, DRE Veterinary, and Surgical Holdings.

The skin glue/tissue adhesives segment held a significant revenue share in 2020 owing to the increasing number of veterinary surgeries and growing adoption of surgical wound products. The tissue adhesives are used to bind the tissues together and sometimes eliminate the need for sutures in veterinary procedures, which is boosting the segment growth. Few products include Dermabond by Ethicon, Vetbond by 3M, GLUture by Zoetis, and SwiftSet by Medtronic.

Animal Type Insights

The companion animal segment dominated the market for animal wound care and held the largest revenue share of over 64.0% in 2020. The dominant share captured by the segments owing to increasing pet healthcare spending, specifically in the developed regions. The increasing demand for non-invasive surgeries is one of the major factors driving the market for animal wound care. Modern surgeries have various advantages such as smaller surgical wounds & fewer stitches, giving confidence to pet parents to opt for advanced minimally invasive surgeries.

The increasing incidence of chronic diseases in pets is further anticipated to fuel growth. In addition, there is increased demand for surgeries due to the rising prevalence of osteoarthritis and dental conditions. According to a report by APPA, pet owners in the U.S. spent around USD 32.3 billion in veterinary care in 2020. The livestock animal segment is also expected to show significant growth owing to increased demand for animal protein and growing consumer awareness about high-quality products. For instance, the EU provided subsidies between USD 30.68 to USD 35.0 billion as per Greenpeace NGO in 2019 to maintain the well-being of large animals, such as equines, livestock animals, or other farm animals propelling the growth.

End-user Insights

The veterinary hospitals and clinics segment dominated the market for animal wound care and held the largest revenue share of 44.2% in 2020 owing to faster diagnosis, helping patients avail treatment at the earliest. Moreover, the availability of a wide range of treatments as well as better wound care treatment options in veterinary hospitals and clinics is a high-impact rendering driver for this segment. Various government animal welfare organizations have issued guidelines for safety practices & standards to be implemented in veterinary hospitals and clinics, which has broadened the scope for segment growth over the past few years.

The home care segment is expected to show the fastest growth over the forecast period. Nationwide lockdowns helped pet parents be more aware and trained regarding their pet’s health, propelling growth. Pet parents can easily handle the minor cuts and wounds of their pets. Besides, there was an increase in pet adoption post-COVID-19 due to social isolation. For instance, shelters, nonprofit rescues, private breeders all reported high consumer demand, post COVID-19 in the U.S., consequently, propel segment growth.

Distribution Channel Insights

The veterinary hospitals and clinics segment dominated the market for animal wound care and accounted for the largest revenue share of 51.2% in 2020 owing to its high accessibility and affordability. On a contrary, the outbreak of COVID-19 is likely to limit the growth of the segment in the coming years. To prevent the spread of the virus, pet owners may limit non-emergency vet visits like a routine checkup, which, in turn, can hinder segment growth.

The e-commerce segment is expected to show the fastest growth over the forecast period. This can be attributed to various advantages such as increased convenience for patients, not willing to purchase wound care products from retail or hospital pharmacies. Moreover, increasing internet penetration is strengthening the smartphone using population across the globe as it allows better customer experience. Thus, the growing combination of single touch purchase options, rising smartphone adaptivity, and user-friendly web pages have augmented the popularity of e-commerce websites.

Regional Insights

North America dominated the animal wound care market and accounted for the largest revenue share of 32.0% in 2020. The rise in efforts taken by major players to advance their product portfolio and guarantee high-quality standards are expected to fuel the demand for wound care products in the region. For instance, in June 2020, Elanco Animal Health introduced a new flea control ointment to enhance its product portfolio.

In Asia Pacific, the market for animal wound care is expected to show lucrative growth over the forecast period. Since most of the nations are reliant on agricultural production and exports, the attainability of farm animals is at large and hence to witness significant growth. Furthermore, the increased awareness about livestock animal diseases further fuels the market growth of the region. Increasing disposable income upsurges the probability of higher adoption of companion animals, which is widening future growth prospects as well. Furthermore, regular update of healthcare infrastructure is presumed to present the market with high potential growth opportunities over the forecast period.

Key Companies & Market Share Insights

The market players are investing in strategies including regional expansion, product launches, acquisitions, and partnerships to gain a competitive advantage in the market for animal wound care. For instance, in June 2019, B. Braun Melsungen acquired STAVMED LLC in Russia to expand its geographical footprints and added six dialysis centers to its provider offerings.

Moreover, in October 2019, 3M acquired Acelity, Inc. to enhance its portfolio in advanced wound care and specialty surgical applications marketed under the KCI brand. Some of the prominent players in the animal wound care market include:

• B. Braun Melsungen AG

• Medtronic

• 3M Company

• Johnson & Johnson (Ethicon)

• Virbac

• Advancis Veterinary Ltd

• Innovacyn, Inc.

• Robinson Healthcare

• NEOGEN Corporation

• KeriCure, Inc.

• Sonoma Pharmaceuticals, Inc.

Animal Wound Care Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global animal wound care market report on the basis of product, animal type, end-user, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Surgical Wound Care Products

    •  Sutures and Staplers

    •  Tissue Adhesives, Sealants, And Glues

  • Advanced Wound Care Products

    •  Foam Dressings

    •  Hydrocolloid Dressings

    •  Film Dressings

    •  Hydrogel Dressings

    •  Other Advanced Dressings

  • Traditional Wound Care Products

    •  Tapes

    •  Dressings

    •  Bandages

    •  Absorbents

    •  Other Traditional Wound Care Products

  •  Therapy Devices

• Animal Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Companion Animal

    •  Cats

    •  Dogs

    •  Horses

    • Others

  • Livestock animal

• End-user Outlook (Revenue, USD Million, 2016 - 2028)

  • Veterinary hospitals & clinics

  • Homecare          

  • Research Institutes

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Retail   

  • E-commerce      

  • Veterinary hospitals & clinics

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa

    • South Africa

    • Saudi Arabia