GVR Report cover Athletic Footwear Market Size, Share, & Trends Report

Athletic Footwear Market Size, Share, & Trends Analysis Report By Category (Running Shoes, Sports Shoes, Aerobic Shoes, Walking Shoes, Trekking Shoes), By Gender, By Retail Channel, And Segment Forecasts, 2018 - 2025

  • Published Date: Apr, 2018
  • Base Year for Estimate: 2017
  • Report ID: GVR-2-68038-153-5
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 165

Industry Outlook

The global athletic footwear market size was valued at USD 64.30 billion in 2017. It is expected to expand at a CAGR of slightly over 5.0% from 2018 to 2025. Growing enthusiasm and awareness regarding the health benefits of sports & fitness activities, flourishing retail e-commerce sector worldwide, and rising levels of disposable income of consumers are estimated to be the key trends stoking market growth.

Youngsters are getting keen on adopting a healthy lifestyle and are hence participating actively in sports and other related activities. At the same time, people have started realizing that sports and fitness activities can help ensure good health and reduce the risk of chronic disorders such as depression, cardiovascular diseases, and diabetes.

China athletic footwear market

People are also increasingly realizing the importance of using the appropriate type of shoes for sports activities in order to prevent muscle injuries, leg injuries, knee pain, hip pain, and back pain. As a result, the demand for athletic shoes is expected to register a sharp rise over the coming years.

Prominent players in the market, such as Nike, Inc.; Adidas AG; Skechers USA, Inc.; and New Balance Athletics, Inc. are focusing on developing innovative technologies to increase the stability of sports shoes and make them comfortable. For instance, Adidas AG has innovated a Forged Mesh, a single layer shoe upper with a ribbed pattern created using ARAMIS motion capture technology for determining the strain exerted on the foot. The technology helps provide maximum flexibility and adequate support along the ankle to ensure free foot movement. Other technologies patented by Adidas AG include Adaptive Traxion, Boost, Bounce, Climachill, Promeknit, and Stableframe.

Category Insights

Based on category, the market has been segmented into aerobic shoes, running shoes, walking shoes, trekking & hiking shoes, and sports shoes. The sports shoes segment has been further reviewed on the basis of prominent sports in each of the regions. For instance, the sports shoe market in the U.S. encompasses baseball, basketball, American football, ice hockey, tennis, and golf. In the U.S., the baseball shoe sub-segment contributed to more than 35.0% of the overall volume in 2017 on account of high popularity of baseball in the country.

Running shoes include shoes required for training, advanced running, road running, trail running, track running, and racing. The running shoe segment dominated the market in 2017, which can be attributed to daily usage of running shoes and availability of these shoes in a wide range of prices ranging from affordable athletic shoes to highly luxurious athletic shoes.

The trekking and hiking shoe segment is anticipated to exhibit healthy growth during the forecast period owing to technological advancements that have ensured more comfort and flexibility for the hikers. For instance, W.L. Gore & Associates, Inc. in association with Salewa introduced the first version of surround technology. The technology features GORE-TEX laminates that are assimilated into shoe upper of trekking & hiking shoes to surround the foot completely from all sides and expel the sweat and heat out of the shoes through side ventilation.

Gender Insights

Men’s footwear commanded more than half of the market in terms of revenue in 2017. The segment will continue to dominate the athletic footwear market until 2025. Women’s footwear is catching up gradually as the popularity of sports continues to grow among women, particularly in markets previously unexplored.

In most of the developed countries, the proportion of women athletes representing their respective nations at major sporting events is significant as compared to developing and underdeveloped countries. In addition, the overall level of awareness about fitness among women is considerably high in advanced countries as compared to developing countries.

Global athletic footwear market

However, the scenario is changing gradually in developing countries in line with efforts being carried out by respective countries’ governments to encourage women to participate actively in sports and other fitness-related activities. This is likely to boost the sales of women’s athletic footwear considerably in emerging markets.

Retail Channel Insights

It has been estimated that more than 700 million footwear items were sold through brick & mortar stores in 2017. Even though brick & mortar channel represented maximum athletic footwear sales, the e-commerce channel is gaining significant traction worldwide. E-commerce accounted for over 23.0% of the China market in 2017. This share of e-commerce was larger than any other country in the world.

E-commerce portals are extensively used in developed countries such as the U.S., the U.K., and Germany for purchasing consumer durable goods and are poised to emerge as a steady revenue generating source for athletic footwear manufacturers over the forecast period. Promising growth exhibited by e-commerce platforms in emerging countries, including India and China, is compelling manufacturers to reorient their distribution strategies for these countries.

Regional Insights

North America dominated the market with a revenue share of approximately 30.0% in 2017. The region is projected to continue to lead the market over the forecast period. The U.S. is the key revenue contributor to the regional market, which can be attributed to high enthusiasm among the citizens for sports, fitness, and adventure activities, such as aerobics, hiking, training, and trail running.

In 2017, Asia Pacific accounted for the highest shipments at around 260 million units and is anticipated to continue its dominance from 2018 to 2025. This can be primarily attributed to a wide base of population and lower average selling price of athletic footwear in the region as compared to developed economies, such as the U.K. and the U.S.

APAC is expected to witness the highest growth rate over the forecast period followed by Latin America. Rising levels of disposable income and growing penetration of e-commerce are estimated to play a major role in driving the demand for athletic footwear in Asia Pacific. Increasing enthusiasm for participating in various sports events, including the Asian Games, the ICC Cricket World Cup, and the ACC Asia Cup is supplementing the growth of the region.

Athletic Footwear Market Share Insights

Key players in the market include Adidas AG; ASICS Corporation; Fila Inc.; Under Armour, Inc.; Lotto Sport Italia S.p.A.; New Balance Athletics, Inc.; Vans; Nike, Inc.; Puma SE; Reebok International; Saucony; Skechers USA, Inc.; and Woodland Worldwide. All these companies are engaged in researching and developing new products in order to keep pace with consumer requirements and penetrate in the market.

For instance, in April 2016, Lotto Sport Italia S.p.A. announced the launch of EVERIDE II, a running shoe featuring Adapto Memory Foam (AMF) that is made up of polymer compound with a particular density. Furthermore, in September 2017, ASICS Corporation announced the launch of Gel-Kenun Shinkai, a shoe with flexible digital printed nylon mesh and GEL cushioning system. The shoe was developed in collaboration with Mita Sneakers, a retailer based in Tokyo, Japan. In November 2015, New Balance Athletics, Inc. announced the launch of its new running shoes with a 3D printed mid sole. These shoes possessed elastomeric characteristics owing to use of DuraForm Flex TPU. The shoes were developed in collaboration with 3D Systems.

Prominent manufacturers are entering into merger & acquisition agreements in order to overcome the challenges associated with in-house research & development, benefit from cost-effective and experienced labor, and expand their geographical footprint.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period


Market representation

Market revenue in USD Million, volume in Million/Thousand units, and CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, and MEA

Country scope

U.S., Canada, U.K., Germany, China, India, Japan, Brazil, and Mexico

Report coverage

Revenue and volume forecast, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to five analysts working days)

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue and volume growths at global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global athletic footwear market report based on category, gender, retail channel, and region.

  • Category Outlook (Volume, Million Units; Revenue, USD Million, 2014 - 2025)

    • Aerobic Shoes

    • Running Shoes

    • Walking Shoes

    • Trekking & Hiking Shoes

    • Sports Shoes

      • Football

      • Basketball

      • Tennis

      • Rugby & American Football

      • Cricket

      • Baseball

      • Ice Hockey

      • Others

  • Gender Outlook (Volume, Million Units; Revenue, USD Million, 2014 - 2025)

    • Men

    • Women

    • Kids

  • Retail Channel Outlook (Volume, Million Units; Revenue, USD Million, 2014 - 2025))

    • Brick & Mortar

    • E-commerce

  • Regional Outlook (Volume, Million Units; Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

gvr icn


gvr icn

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself...

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

BBB icon D&B icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure.