Baby Bottle Market Size, Share & Trends Analysis Report, By Product (Plastic, Silicone, Glass, Stainless Steel), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global baby bottle market size was valued at USD 3.29 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.7% from 2022 to 2030. Rising promotional activities for baby bottles and increased adoption of infant formula are expected to fuel the growth of the market. The introduction of BPA-free baby bottles is a key trend observed in the market. Bisphenol A (BPA) is known to cause severe health conditions like thyroid, brain abnormalities, prostate and breast cancer, infertility, and heart diseases. Looking to capitalize on the growing demand for baby bottles, many players operating in the market are concentrating on expanding their businesses by offering advanced and BPA-free products. Compared to plastic bottles, glass bottles are BPA-free. Several research studies done on the effect of BPA have highlighted that this chemical results in several unfavorable hormonal responses.

It also alters sperm parameters, which ascertains its adverse effects on the reproductive system. Some investigative studies have also proved that it contributes to cancer in both males and females. Thus, the adoption of glass bottles is expected to remain high during the forecast period. Moreover, the increasing popularity of online platforms and smartphones has been driving consumers toward online shopping. Consumers prefer online sales as they offer convenience, ease of payment, and hassle-free home delivery. Thus, online shopping has become a key trend in the market worldwide.

Furthermore, over the past few years, government bodies in several countries have been emphasizing on the importance of breastfeeding. Public health policies in these countries are focusing on normative standards for baby nutrition and feeding, which are breastfeeding and human milk. The American Academy of Pediatrics recommends that infants should be exclusively breastfed for about the first 6 months, with continued breastfeeding while introducing complementary foods for at least 1 year, according to the CDC's Breastfeeding Report Card, 2020, which provides data on breastfeeding practices.

In addition, according to a Brookings Institution study published in 2021, both recessions and public health emergencies have traditionally been linked to lower birth rates. As a result, the COVID-19 pandemic, which contained both characteristics, had the potential to cause a large baby bust. The estimations reveal 60,000 missing births between October 2020 and February 2021, roughly corresponding to conceptions that would have occurred between January and May 2020. In March 2021, birth rates reverted to pre-pandemic levels, implying that conception rates recovered to pre-pandemic levels in June 2020.

Product Insights

Plastic segment is anticipated to expand at a CAGR of 5.5% from 2022 to 2030. Plastic baby bottles are made from raw materials such as Polypropylene (PP), Polyphenylsulfone (PPSU), Polyethersulphone (PES), and polycarbonate. Among the aforementioned raw materials, PP-based bottles are the most common type of plastic feeding bottles owing to their durability and flexibility. Furthermore, these bottles are very economical. PP bottles are available in clear as well as colored forms, which makes them attractive to kids.

The glass segment is expected to be the fastest-growing category and is projected to exhibit a CAGR of 7.1% over the forecast period. The rapid growth can be majorly attributed to the growing popularity of the material owing to its health-related benefits and safety. The material is known for its ability to withstand heat, chemical exposure, and constant moisture. Moreover, glass bottles are easy to clean and have longer shelf lives as compared to plastic, thereby contributing to the growth of the market.

Furthermore, due to widespread awareness of the harmful effects of BPA and other impurities present in plastic bottles, glass-based bottles are gaining popularity in developed countries such as the U.S, the U.K., and Canada, favoring the growth of glass bottles in the coming years.

Distribution Channel Insights

Offline segment is a larger distribution channel with a market share of around 82.4% in the global revenue in 2021. An increasing presence of major players such as Mothercare and FirstCry across the Asia Pacific region is a major factor contributing to the growth of the market. In addition, specialty stores tailor their strategies and operations according to the demand in the market. As a result, these retailers may keep a better selection and preserve a competitive advantage over department stores. Specialty baby stores sell a wide range of products necessary for baby care and rearing. This provides parents with a one-stop buying experience.

The online channel is anticipated to register faster growth during forecast years with a CAGR of 7.1% from 2022 to 2030. In the market, e-commerce has been increasing at a rapid rate. Distributors and retailers have been employing a variety of techniques to combat increased market competition, including forming relationships with e-commerce merchants to sell products in many countries. This allows them to expand their distribution network, reach new markets, boost product availability and exposure, and diversify their product and service offerings. Amazon, Walmart, eBay, and Alibaba Group Holding Ltd. are some of the industry's biggest online merchants.

Regional Insights

North America made the largest contribution to the global market of over 22.8% in 2021. This can be attributed to rising awareness related to the harmful effects of plastic on the human body. Moreover, nutritionists and pediatricians are encouraging caretakers to adopt glass bottles over plastic ones, which would result in a boost in demand for glass bottles over the forecast period.

Asia Pacific is expected to witness a CAGR of 6.1% from 2022 to 2030. The Asia Pacific market for baby bottles is currently in the growth phase. The market for baby bottles in the Asia Pacific is characterized by increasing breastfeeding problems among women and the growing number of working women. In addition, innovations in product material and packaging will also boost the market in the upcoming years.

Moreover, parents in emerging economies such as Malaysia, Thailand, and Indonesia have become increasingly conscious regarding the health and hygiene of their babies and are willing to spend more on high-quality products. This is driving demand for baby bottles in the region.

Key Companies & Market Share Insights

The baby bottle market includes both international and domestic participants. Key market players focus on strategies such as innovation and new product launches in retail about products to enhance their portfolio offering in the market. Some of the key players operating in the global baby bottle market include:

• Pigeon Corporation

• Medela AG

• Goodbaby International Holdings Limited

• Koninklijke Philips N.V.

• Handi-Craft Company

• Artsana S.p.A

• comotomo

• Richell Corporation

• Munchkin, Inc.

• Nanobebe US LTD

Baby Bottle Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the baby bottle market based on product, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Plastic

  • Silicone

  • Glass

  • Stainless steel

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

    • Norway

    • Sweden

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • UAE

    • South Africa