The beverage cans market size was valued at USD 39.19 billion in 2015 and is expected to witness significant growth over the forecast period primarily owing to superior cooling properties and storage space reduction by using advanced materials in beverage cans manufacturing. The industry is expected to witness high growth owing to increasing consumption of alcoholic beverages such as beer and cider which are required to cooled at a specific temperature for enhanced taste.
The industry is highly fragmented with key manufacturers such as Ball Corporation, Crown Holdings Inc., and The Ardagh Group accounted for the majority of the beverage cans production. The market exhibits high dependence on raw material prices, change in preferences as well as drinking habits of the consumers across the globe.
U.S. beverage cans market volume, by application, 2013 - 2024 (Billion Units)
The market is integrated across two stages of value chain, from raw material processing to the production of beverage cans. In addition, companies such as Tata Steel are involved in used metal recycling so as to reduce the dependence on virgin aluminum and steel production.
The industry is distinguished by the presence of buyers such as PepsiCo, AB InBev and The Coca-Cola Company that procure high volume of cans at a high frequency. As a result, the can manufacturers opt for well-established distribution networks to satisfy the static and the dynamic need in case of a promotional activity undertaken by a beverage producer.
The industry is segmented on the basis of carbonated soft drinks, alcoholic beverages, fruit & vegetable juices and others. Alcoholic beverage cans dominated the industry with the segment accounting for over 35% of the volume share in 2015. Increased demand for the product for alcoholic beverages such as beer and cider owing to better cooling properties of the packaging is expected to drive growth over the forecast period.
The market witnessed increased demand for fruit & vegetable juices owing to rising concerns regarding personal health. In addition, the demand for juice containers grew owing to change in drinking preferences of the middle and high-income group customers.
The market witnessed an increased demand of caffeine based drinks including coffee, iced tea and other flavored drink such as sports and energy drinks owing to increased concerns regarding personal health coupled with demand for performance enhancing drinks.
The market is segmented by products into aluminum and steel. Aluminum beverage cans accounted for over 80% of the volume of the product in 2015 owing to their light weight and high molding abilities. In addition, increasing recycling programs undertaken by the national governments of U.S. and United Kingdom owing to concerns regarding depletion of natural resources is expected to drive the demand for aluminum cans over the forecast period. Furthermore, regulations imposed by the European Commission mandating the use of recycled aluminum with virgin metal is expected to drive the market growth.
Global beverage cans market share, by product, 2015 (%)
The steel beverage cans are witnessing below average growth owing to concerns regarding interaction with the can contents. Decreasing demand for 3-piece steel cans owing to complexity in manufacturing is expected to act as a restraint for the market growth. The demand for the products is also affected by the fluctuating prices of the raw materials used in the production of the metal sheets.
North America accounted for a maximum share of the global market owing to high consumption of metal cans in the U.S. Growing concerns regarding the use and consumption of sustainable packaging materials is expected to drive the demand for market growth.
North America has exhibited a high demand for healthy beverages such as fruit & vegetable juices, iced tea, and cold coffee. Rising demand for the product in the production of health and sports drinks such as Monster, Red Bull, and Gatorade is expected to propel growth.
The demand for the product in Latin America is driven by growing consumption in Brazil. In addition, growing use of the product owing to easier storage and portability of the cans in sporting events for football is expected to drive growth over the forecast period. In addition, the demand is expected to be driven by increased consumption beer cans in the country. Furthermore, growing demand for energy and sports drinks such as Red Bull and Monster is expected to drive growth over the forecast period.
The market is characterized by continuous product design innovations and mergers and acquisitions to increase the market share. For example, in June 2016, Ball Corporation announced the acquisition of Rexam PLC, a major manufacturer thereby increasing the market share of the company. In addition, Crown Holdings Inc. announced the acquisition of Spain-based two-piece aluminum can manufacturer Mivisa Envases SAU in a move to expand its share in the country.
Key players in the industry include Ball Corporation, The Ardagh Group, Crown Holdings Inc., Toyo Seikan Group, CPMC Holdings Ltd., Can-Pack SA, and Showa Denko K.K. The major consumers of the product are The Coca-Cola Company, PepsiCo., AB InBev, and Red Bull GmbH.
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Attribute |
Details |
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Base year for market estimation |
2015 |
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Actual estimates/Historic market data |
2013 - 2015 |
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Forecast period |
2016 - 2024 |
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Market representation |
Market revenue in USD Million & CAGR from 2016 to 2024 |
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Regional scope |
North America, Europe, Asia Pacific, Latin America & MEA |
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Country scope |
U.S., Canada, UK, Germany, Japan, China, Brazil, Mexico, South Africa |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
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15% free customization scope(equivalent to 5 analyst working days) |
If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional & country levels and provides an analysis on the market trends in each of the sub-markets from 2013 to 2024. For the purpose of this study, Grand View Research has segmented the beverage cans market on the basis of product, application and region:
Aluminum
Steel
Carbonated soft drinks (CSDs)
Alcoholic beverages (Beer, cider, spirits)
Fruit & vegetable juices
Others
North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Russia
Spain
Asia Pacific
China
India
Australia
Latin America
Brazil
Middle East & Africa
South Africa
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