The global cheese snacks market size was valued at USD 64.68 billion in 2021 and is expected to expand at a CAGR of 6.3% from 2022 to 2030. The varying lifestyles of urban customers is one of the key growth factors of the cheese-based snacks market. Product manufacturers are trying to fulfill customer demand through brand expansion, relocating and brand reinforcement, thereby driving the growth of the market. Changes in taste, as well as increasing westernization, are also accountable for the growing intake of cheese snacks across the globe. Besides this, factors like the rising number of health problems associated with the consumption of processed foods and the increasing number of individuals who are calorie cautious, are likely to limit the market growth.
In the forecast period, the shift in demand from urban consumers is expected to be one of the main drivers of market growth. The coronavirus pandemic has had a positive impact on the global cheese snacks market. Over the last couple of years, the way consumers viewed snacking has seen remarkable changes and it seems these have been augmented by the COVID-19 pandemic. In tough times, consumers tend to turn more towards easy-going treats and got encouraged to consume more snacks. Mondelez’s reported that 52% of adults globally approved that snacking has been a “lifeline” during the COVID-19 pandemic, and that 88% of adults preferred snacking more or the same throughout the COVID-19 pandemic.
Cheese has developed as a must-have for snacks as it lends a salty dimension to otherwise insipid foods. Cheese snacks are preferred by consumers due to their nutritional properties along with their easy availability in the market. Parmesan, mozzarella, and cheddar cheese are some of the major types which are used to make cheese snacks. As more and more brands are being made available in emerging countries, cheese snacks are gaining popularity. Thus, there is a high demand for western food in these nations, which is expected to drive market growth. To drive the demand of the cheese snacks market, there is a necessity to increase the number of store outlets. Snack producers are responding to the need for cheese snacks by expanding the amount of healthier cheese snacks in the market.
For instance, in January 2021, Kellogg’s Co. launched three new flavors of Pringles namely, Kickin' Sour Cream (Medium), Spicy BBQ (hot), and Cheese & Chilli (Extra Hot). The launch of these three flavors helped the company to attract more customers. Some key players are already creating substantial sales and profit margins by concentrating on the snacking business for cheese snacks and the intake of snacks. Snacks, rather than meals, are further likely to fulfill hunger in children as well as teenagers. The introduction of superior cheese as a side dish has newly generated a positive buzz in the cheese-based snacks market.
The cheddar segment is projected to exhibit the highest CAGR of 6.7% in the forecast period. Using cheddar cheese is one of the simple ways of adding a creamy as well as cheesy flavor to snacks. Most of the elements in cheddar cheese provide various health benefits, therefore it is mostly preferred in snacks. According to research from Tetra Pak, few foods are adored globally such as cheddar cheese snacks, which commonly rank at the top of favorite cheese snacks surveys. Though recently passed by mozzarella in terms of intake, cheddar remains a widespread option for snacking.
The mozzarella segment dominated the market in terms of share and is projected to grow at a CAGR of 6.4% in the forecast period. This is due to the increasing demand for mozzarella cheese in the food sector for manufacturing various food products along with the rising demand for high protein cheeses such as mozzarella. Mozzarella cheese is just as versatile as it is nutritious and is largely used in Italian and American snacks as it melts easily and provides a popular flavor. As per Kostyo, mozzarella’s distinctive taste and features make it interesting across a variety of snacks.
In 2021, supermarket and hypermarket held the largest market share of over 70% and is expected to maintain their dominance at a 6.2% CAGR in the forecast period. Supermarkets are the go-to place for various consumers since they are easily accessible and often runs offers and discounts. Universally, supermarkets play a key role in shaping nutritional behavior. Snack food products are properly arranged in supermarkets and hypermarkets which may contribute to large levels of consumption. The quick spread of supermarkets in various developing nations can affect consumer food choices and therefore nutritional outcomes.
The online segment is estimated to witness a significant CAGR of 7.7% in the forecast period. Mondelez found that nearly half of snack consumers are buying online now. Though still comparatively small, the online platform is one of the fastest growing channels for consumers for purchasing snacks. The increasing number of internet as well as smartphone users, particularly in advanced countries, expands the segment growth. In addition, e-commerce platforms such as social media and Google Ads play a vital role in impelling consumer choices. Customers are increasing trust and confidence in e-wallets and online purchases; thus, contactless payments raised their market share throughout the pandemic and are expected to stay crucial.
The Asia Pacific accounted for the highest market share of around 40% in 2021 and is expected to reveal a CAGR of 6.7% from 2022 to 2030. With consumers becoming extra health conscious and aware of the type of food they should eat and the diet they should follow, the requirement for a healthy snack is growing at a fast rate in this region. The consumption occasions have increased remarkably, and the maximum growth seems to be coming from the Asia Pacific. The consumers in this region are choosing less time-consuming food preparation options, which include packaged snacks. As this region becomes more developed with modern retailers, consumers are moving from consuming unpackaged snacks at home or purchasing traditional street snacks from various locations such as food bikes or trucks to purchasing packaged snacks.
North America is anticipated to reveal a CAGR of 6.3% in the forecast period. Snacks have become an essential part of the diet for individuals all over North America, and if selected smartly, can contribute to the daily nutrient necessities. Huge consumption of extruded products round the clock by consumers is a major factor in increasing cheese-based snacks market development in North America. The enhanced preference for accessibility, changing household sizes, and growing interest of consumers in distinctive snack tastes are the main factors driving the market development in the U.S.
To stay competitive in the market, players are concentrating on increasing the taste along with the quality of the products to attract health-conscious consumers as well. In April 2022, Bel Brands USA introduced Babybel, a mozzarella-style plant-based cheese snack. This new snack was crafted to taste like mozzarella cheese and offers a good source of calcium and B12. This product was considered as iconic with unique packaging to be identified as a plant-based product.
In December 2019, PopCorners Snacks maker BFY Brands got acquired by PepsiCo aimed at expanding its product base and production capacity. This acquisition facilitated the company with business expansion in the snacks category as BFY offers a variety of products with different tastes and ingredients.
Some of the key players operating in the cheese snacks market include:
Sargento Foods Incorporated
UTZ Quality Foods, LLC.
General Mills, Inc.
Amy's Kitchen, Inc.
Rich Products Corporation
The Kraft Heinz Company
Godrej Industries Limited
Market size value in 2022
USD 68.48 billion
Revenue forecast in 2030
USD 111.80 billion
CAGR of 6.3% from 2022 to 2030
Base year for estimation
2017 - 2020
2022 - 2030
Revenue in USD million/billion and CAGR from 2022 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Type, sales channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Canada; Mexico; U.K.; Germany; France; Russia; Netherland; China; Japan; India; Australia; Brazil; Argentina; Egypt; Saudi Arabia.
Key companies profiled
Sargento Foods Incorporated, Mars, Incorporated, UTZ Quality Foods, LLC., General Mills, Inc., EnWave Corporation, Amy's Kitchen, Inc., Rich Products Corporation, The Kraft Heinz Company, ITC Limited, and Godrej Industries Limited
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This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the cheese snacks market based on type, sales channel, and region.
Type Outlook (Revenue, USD Million, 2017 - 2030)
Sales Channel Outlook (Revenue, USD Million, 2017 - 2030)
Supermarket And Hypermarket
Regional Outlook (Revenue, USD Million, 2017 - 2030)
Central & South America
Middle East & Africa
b. The global cheese snacks market size was estimated at USD 64.68 billion in 2021 and is expected to reach USD 68.48 billion in 2022.
b. The global cheese snacks market is expected to grow at a compound annual growth rate of 6.3% from 2022 to 2030 to reach USD 111.80 billion by 2030.
b. Asia Pacific dominated the cheese snacks market with a share of 39.46% in 2021. This is attributable to changing taste as well as and increasing westernization are also accountable for the growing intake of cheese snacks all over the globe.
b. Some key players operating in the cheese snacks market include Sargento Foods Incorporated, Mars, Incorporated, UTZ Quality Foods, LLC, General Mills, Inc., EnWave Corporation, Amy's Kitchen, Inc., Rich Products Corporation, The Kraft Heinz Company, ITC Limited, and Godrej Industries Limited.
b. Key factors that are driving the market growth include varying lifestyles of urban customers of the global cheese snacks market. Product manufacturers are trying to fulfill customer demand through brand expansion, relocating and brand reinforcement, thereby driving the growth of the market.
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