Croatia Hearing Aid Retailers Market (2025 - 2030) Size, Share & Trends Analysis Report By Type (In-the-Ear Hearing Aids, Receiver-In-the-Ear Hearing Aids), By Technology (Digital, Analog), And Segment Forecasts

Croatia Hearing Aid Retailers Market Trends

The Croatia hearing aid retailers market size was estimated at USD 55.51 million in 2024 and is projected to grow at a CAGR of 5.78% from 2025 to 2030. The increasing prevalence of hear loss among the aging population, and increased awareness of the importance of hearing health are primarily driving market growth. As life expectancy increases, more individuals are entering older age groups where hearing impairment is more common.

A 2024 report by the European Hearing Instrument Manufacturers Association (EHIMA) estimates that 15.1% of Croatia's population self-reported some degree of hearing loss in 2022. This figure is among the highest in Europe and includes individuals with mild to severe hearing difficulties, regardless of official disability status.

Furthermore, there is a growing customer preference for advanced medical technology driving market growth. As the demand for sophisticated medical devices rises, hearing aids are increasingly viewed as essential health products rather than consumer electronics. This shift encourages retailers to enhance their offerings by stocking more advanced models incorporating cutting-edge features such as Bluetooth connectivity, noise cancellation, and artificial intelligence capabilities. Rising healthcare costs may enhance access to insurance and subsidies for hearing aids, boosting retail sales. The aging population's increasing experience with hearing loss emphasizes the need for effective solutions. Retailers should adjust strategies to target this demographic and offer personalized services, including fittings and aftercare support.

The increasing government deficit and fiscal policy in the country are leading to a growing demand in the market. As government spending rises, particularly on social assistance programs, disposable income for certain segments of the population may improve. This change could lead to a higher demand for healthcare-related products, such as hearing aids, as more individuals become financially able to seek treatment for hear impairments. Moreover, strong revenue growth from indirect taxes indicates robust consumer spending, which could benefit retailers in the hearing aid sector. With favorable economic conditions and an increase in purchasing power due to rising employment and wages, sales volumes for these devices are likely to grow.

In 2024, the market is driven by key factors such as revenue performance, extensive distribution networks, and high unit sales, which reflect both financial strength and consumer demand.

Pricing Analysis

Revenue Streams and Business Models in Croatia

Market Concentration & Characteristics

The chart below illustrates the relationship between market concentration, market characteristics, and market participants. The x-axis represents the level of market concentration, ranging from low to high. The y-axis represents various market characteristics, including degree of innovation, level of mergers & acquisitions, impact of regulation, and expansion. The degree of innovation is medium, the level of merger & acquisition activities is low, the impact of regulations is high, and the expansion is medium.

The market exhibits a moderate degree of innovation, driven by increasing consumer demand for advanced auditory solutions, rising awareness of hear health, and a strong focus on digital transformation. For instance, BonTech, a leading Croatian provider, utilizes 3D printing technology to create custom-fit hearing aids and ear molds tailored to individual anatomies in Croatia, where custom devices and personalized solutions are in demand. This innovation enhances comfort, performance, and precision, ensuring an optimal fit for users.

The merger and acquisition activity level in the market is currently low, reflecting a broader trend observed in many emerging markets. The hearing aids sector in Croatia is characterized by a relatively small number of players, which is expected to hinder significant consolidation efforts typically seen in more mature markets. However, there is potential for growth as hear health awareness increases and the aging population expands.

Regulatory developments, particularly the implementation of the Medical Device Regulation (MDR) and EU recognition procedures for professional qualifications, have significantly influenced Croatia’s market. Moreover, there is enhanced post-market surveillance, with rigorous inspections and detailed reporting to HALMED, ensuring continuous safety monitoring.

Several companies are expanding their business by entering new geographical regions to strengthen their market position and expand their product portfolio. Companies such as Neuroth Group are actively expanding their operations across Southeastern Europe. In the past four years, the number of Neuroth locations in Slovenia, Croatia, Serbia, and Bosnia has almost doubled - by the end of 2023, there will be over 40.

Type Insights

Based on type, the receiver-in-the-ear hearing aids segment led the market with the largest revenue share of 75.32% in 2024 and is expected to grow at the fastest CAGR over the forecast period. The growth of the segment is attributed to the growing consumer demand for discreet, high-performing, and technologically sophisticated devices. RITE models, which differentiate the receiver from the microphone and amplifier, provide a more natural auditory experience and a more compact design than traditional behind-the-ear (BTE) models.

The behind-the-ear hearing aids segment is expected to grow at a significant CAGR over the forecast period. Continuous innovation in BTE devices, such as improved sound quality, noise reduction features, Bluetooth connectivity, and rechargeable batteries, is driving segmental growth. Moreover, increasing product launches and approvals will drive the market growth.

Technology Insights

Based on technology, the digital segment led the market with the largest revenue share of 94.02% in 2024 and is projected to grow at the fastest CAGR over the forecast period. The digital sector is witnessing notable expansion, fueled by technological innovations and a growing need for high-quality, customizable solutions. Digital hearing aids, which transform sound into a digital signal for processing, provide enhanced sound clarity and feature advanced options like Bluetooth connectivity and mobile app remote control. Moreover, these devices are programmed and adjusted remotely by audiologists, making them particularly attractive to the tech-savvy younger generation that prioritizes convenience and efficiency in their healthcare.

The analog segment is expected to grow at a significant CAGR over the forecast period, driven by cost-effectiveness and simplicity. Analog hearing aids tend to be more budget-friendly compared to digital models, making them a great option for consumers with basic hearing requirements or those seeking cost-effective solutions. In addition, their lower maintenance costs and easy-to-use features make them particularly appealing for older individuals or anyone with mild to moderate hearing loss. Moreover, increasing awareness of hearing loss and its effects on health and well-being contributes to growth in this segment.

Key Companies & Market Share Insights

The market is highly consolidated, dominated by three major national chains: Neuroth, Microton doo, and BonTech.The remaining market share is fragmented, consisting of independent audiologists and smaller retail groups. Key players are adopting growth strategies to enhance their market presence, including collaborations and mergers & acquisitions.

Recent Developments

• In February 2023, The Neuroth Group announced its plan to expand its operations across Southeastern Europe. The expansion strategy includes the addition of new hearing centers in Bosnia and further plans to open facilities in neighboring countries such as Serbia and Croatia. This approach reflects Neuroth's commitment to providing accessible hearing solutions across the region, catering to an increasing demand for high-quality audio logical services.

Croatia Hearing Aid Retailers Market Report Scope

Croatia Hearing Aid Retailers Market Report Segmentation

This report forecasts revenue growth, country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Croatia hearing aid retailers market report based on type, and technology:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • In-The-Ear Hearing Aids

  • Receiver-In-The-Ear Hearing Aids

  • Behind-The-Ear Hearing Aids

  • Canal Hearing Aids

• Technology Size Outlook (Revenue, USD Million, 2018 - 2030)

  • Digital

  • Analog