GVR Report cover Decision Intelligence Market Size, Share & Trends Report

Decision Intelligence Market Size, Share & Trends Analysis Report By Vertical (BFSI, Healthcare), By Component (Solutions, Services), By Deployment (Cloud, On-Premises), By Enterprise Size (Large, SMEs), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-100-9
  • Number of Pages: 100
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2021
  • Industry: Technology

Report Overview

The global decision intelligence market size was estimated at USD 11.02 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 15.9% from 2023 to 2030. Decision intelligence is an emerging field focused on enhancing decision-making practices within organizations by integrating technology, structured processes, and human expertise. Decision intelligence empowers organizations to achieve impactful business outcomes by equipping individuals with advanced analytic capabilities seamlessly integrated into their decision-making and operational processes. The market is further driven by rising investments in artificial intelligence (AI) and internet-of-things (IoT) technologies and advancements in big data technology to generate actionable business intelligence.

Asia Pacific decision intelligence market size and growth rate, 2023 - 2030

These developments are empowering businesses to offer better-tailored solutions and services, which, in turn, contribute to the growth of the decision intelligence industry. For instance, in April 2023, Quantexa, a UK-based decision intelligence platform provider, raised USD 129 million in a Series E funding round led by GIC at a valuation of USD 1.8 billion. The funding round will accelerate Quantexa's decision intelligence platform and expand its other product offerings. Besides, the company is also expanding its business by opening new offices in Asia and North America. Decision intelligence aims to generate significant organizational impact by integrating various approaches to decision-making with AI, automation, business intelligence (BI), and forward-thinking decision-makers.

Optimizing data and advanced technology investments enable organizations to gather actionable intelligence, supporting more advanced decision-making and leading to higher returns on investments. These applications are specifically designed for users that lack extensive coding expertise yet still desire to develop comprehensive BI solutions—incorporating these intelligent apps into the BI tool allows users to access targeted and interactive analytics. This empowers them to automate actions or make knowledgeable decisions based on the presented data. Decision intelligence platforms offer a comprehensive approach to gathering, storing, and analyzing vast data.

This data can then be used to make more informed decisions about everything from product development to marketing campaigns. AI has revolutionized data analysis by automating various tasks, allowing users to dedicate their time and energy to more strategic endeavors. Furthermore, AI-driven advancements in data analysis techniques enhance decision-making processes, resulting in superior outcomes for businesses. The COVID-19 pandemic has had a positive impact on the global market.

This global crisis has created a greater need for decision intelligence solutions that can assist organizations in making more informed decisions regarding supply chain management, customer experience, and risk management. In addition, the pandemic has fueled an increased adoption of cloud-based decision intelligence platforms, allowing employees to access these solutions from any location conveniently. Furthermore, organizations have recognized the value of incorporating artificial intelligence into their decision-intelligence solutions to automate tasks and enhance the accuracy of their decision-making process.

Component Insights

The solutions segment dominated the market in 2022 and accounted for a revenue share of over 73%. The growth is attributed to the increased demand for data-driven decision-making solutions, where businesses will look to decision intelligence solutions to help them make better decisions. Solutions have witnessed a remarkable advancement, enabling them to tackle diverse business challenges effectively. Moreover, there has been a notable reduction in the cost of these solutions over the past few years, rendering them accessible and affordable for businesses across all scales. Furthermore, the increasing emphasis on data-driven decision-making has fueled the adoption of decision intelligence solutions driven by a surge in demand.

The services segment is anticipated to grow significantly in the coming years. The rising complexity of decision intelligence solutions creates implementation and usage challenges for businesses. As a result, there is a growing demand for consulting and training services to bridge the knowledge gap. Businesses increasingly recognize the value of data-driven decision-making to enhance their performance, leading to an increased need for support services offering troubleshooting and optimization guidance. In addition, the availability of cloud-based decision intelligence solutions is expanding, driving affordability and accessibility for businesses of all sizes. This, in turn, fuels the demand for consulting and training services to assist businesses in assessing their requirements and effectively implementing these solutions.

Enterprise Size Insights

The large enterprise segment led the market in 2022, accounting for over 72% share of the global revenue. The growth is attributed to improved customer engagement and satisfaction, enhanced data access and discovery, enhanced data analysis and visualization, lower operational expenses, and increased productivity. Moreover, large enterprises possess a substantial volume of data, which, though valuable, can be challenging to manage and analyze effectively. Decision intelligence solutions enable them to harness this data to drive informed decisions. Furthermore, their financial resources allow large enterprises to invest in decision intelligence solutions, recognizing the value and potential benefits these solutions offer to their business operations.

The small & medium enterprises segment is predicted to foresee significant growth in the forecast years. SMEs increasingly embrace data-driven decision-making as they recognize its significance in achieving better outcomes. Furthermore, the decreasing cost of decision intelligence solutions has made them more accessible to SMEs. They are benefiting from the growing availability of data, primarily driven by the widespread use of digital technologies, such as e-commerce, social media, and mobile devices. This expanding data pool gives SMEs valuable insights to drive their decision-making processes.

Vertical Insights

The healthcare segment held the largest revenue share of over 17% in 2022. Decision intelligence in healthcare has numerous benefits, including creating a user-friendly workflow for effective patient care, improved data processing for developing high-quality electronic health record management and improving healthcare professionals' decision-making abilities. AI is the key to unlocking the potential to incorporate decision intelligence into healthcare businesses that operate on ever-growing data streams and are always learning to make information conveniently available for better decision-making.

For instance, in November 2022, Syntellis Performance Solutions, LLC, a provider of data and intelligence solutions and enterprise performance management software, announced the launch of Focus Pathway, a strong claims visualization platform. Focus Pathway empowers healthcare organizations by providing a comprehensive view of their claims data.

The IT & telecom segment is predicted to foresee significant growth in the forecast period. Decision intelligence can be employed to analyze customer data and improve the overall customer experience. Decision intelligence models identify customer preferences, sentiment, and pain points by leveraging data from various touchpoints, including call logs, chat transcripts, and social media interactions enabling personalized service offerings, targeted marketing campaigns, and proactive issue resolution. Furthermore, it assists in optimizing network infrastructure and operations. By analyzing data on network traffic, performance metrics, and user behavior, decision intelligence can identify bottlenecks, predict network congestion, and optimize routing and resource allocation.

Deployment Insights

The on-premises segment led the market in 2022, accounting for over 55% share of the global revenue. The high share can be attributed to the high demand for on-premises decision intelligence solutions and regulatory, compliance, and security requirements. Some businesses prioritize control and security over their data, which may not be achievable with cloud-based options. In addition, customization requirements prompt businesses to opt for more flexible on-premises solutions. The cost factor also plays a role, as cloud-based solutions are more expensive, especially for businesses with limited budgets.

Global decision intelligence market share and size, 2022

The cloud segment is estimated to register the fastest growth rate over the forecast years. Cloud-based decision intelligence solutions are gaining traction due to their numerous advantages over on-premises alternatives. These advantages include scalability, flexibility, ease of implementation and usage, and enhanced security and compliance. Moreover, there is a growing demand for data-driven decision-making, further fueling the adoption of cloud-based solutions. Cloud service providers actively invest in developing robust cloud-based decision intelligence solutions, streamlining the process of finding and implementing solutions that align with the specific requirements of businesses.

Regional Insights

North America dominated the market in 2022 and accounted for a share of more than 45% of the global revenue due to Al's extensive R&D capabilities in developed economies, research institutes, and several top Al enterprises situated in this area. Increased investment in innovative technology to improve customer experience and corporate processes is expected to generate lucrative growth prospects in North America. Furthermore, the region exhibits great R&D expertise in Al and has recently invested in Al-related technology. They have also implemented policies to aid in the development of the field.

Decision Intelligence Market Trends, by Region, 2023 - 2030

For instance, in October 2022, Pyramid Analytics B.V., a business intelligence software company, announced a new business practice committed to the specific needs of U.S. federal agencies. By leveraging its experience and success in the federal market, Pyramid aims to expand its footprint and further solidify its position as a provider of decision intelligence solutions for the U.S. Federal Government. Asia Pacific is anticipated to register the fastest CAGR over the forecast period owing to increasing digitalization, advancements in AI & analytics technologies, and a growing emphasis on data-driven strategies.

As the region’s economies develop, businesses across various industries recognize the value of data-driven decision-making and are increasingly adopting decision intelligence solutions. Countries in the region are increasingly embracing advanced technologies, such as AI, machine learning, big data analytics, and cloud computing. These technologies are integral to decision intelligence solutions, enabling organizations to process and analyze vast amounts of data efficiently. The growing technology adoption in APAC acts as a catalyst for the expansion of the market in the region.

Key Companies & Market Share Insights

The presence of established and new players characterizes the market. Major players in this market were actively engaging in merger and acquisition strategies to strengthen their market positions. Merger and acquisition activities allow companies to expand their product offerings, enhance their technological capabilities, and enter new markets. For instance, in January 2023, Digital Science & Research Solutions Ltd., a UK-based company that publishes and distributes research data and analytics, acquired metaphacts GmbH, a knowledge graph and decision intelligence software company. Acquiring metaphacts GmbH is a strategic move for Digital Science & Research Solutions Ltd. as it will allow the company to expand its offerings in the knowledge graph and decision intelligence industry. metaphacts GmbH technology will also enhance Digital Science & Research Solutions Ltd.’s existing products and services. Some prominent players in the global decision intelligence market include:

  • Board International

  • Domo, Inc.

  • Google LLC

  • H2O.ai.

  • International Business Machines Inc.

  • Intel Corp.

  • Microsoft

  • Oracle

  • Provenir

  • Pyramid Analytics BV.

Decision Intelligence Market Report Scope

Report Attribute


Market size value in 2023

USD 12.97 billion

Revenue forecast in 2030

USD 36.34 billion

Growth rate

CAGR of 15.9% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Component, deployment, enterprise size, vertical, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; China; Japan; India; South Korea; Australia; Brazil; UAE; Kingdom of Saudi Arabia; South Africa.

Key companies profiled

Board International; Domo, Inc.; Google LLC; H2O.ai.; International Business Machines Inc.; Intel Corp.; Microsoft; Oracle; Provenir; Pyramid Analytics BV

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Decision Intelligence Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global decision intelligence market report based on component, deployment, enterprise size, vertical, and region:

  • Component Outlook (Revenue, USD Billion, 2017 - 2030)

    • Solutions

    • Services

  • Deployment Outlook (Revenue, USD Billion, 2017 - 2030)

    • On-Premises

    • Cloud

  • Enterprise Size Outlook (Revenue, USD Billion, 2017 - 2030)

    • Small & Medium Enterprises

    • Large Enterprises

  • Vertical Outlook (Revenue, USD Billion, 2017 - 2030)

    • BFSI

    • IT & Telecom

    • Retail & E-commerce

    • Healthcare

    • Manufacturing

    • Government

    • Others

  • Regional Outlook (Revenue, USD Billion, 2017 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

      • KSA

      • UAE

      • South Africa

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes data points, ranging from trend analyses to estimates and forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now

Certified Icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.