Dried Berries Market Size, Share & Trends Analysis Report By Product Type (Blueberries, Strawberries, Grapes), By Application (Cereals & Snack Bars, Bakery & Confectionery, Frozen Desserts), And Segment Forecasts, 2019 - 2025

Industry Insights

The global dried berries market size was valued at USD 29.70 billion in 2018 and is anticipated to register a CAGR of 5.8% from 2019 to 2025. Surging health awareness, acceptance of the product as a perfect health food, and increasing disposable income are the major factors driving the growth. Dried berries are processed by eliminating water content from the fruit using drying methods such as solar drying, vacuum drying, microwave drying, and freeze drying. Drying enhances flavor, shelf life, and binds the nutrition value of the product.

Rising health concerns and inclination of people towards healthy food are expected to stimulate product demand. Surging preference for healthy, organic substitutes is a contemporary trend expected to drive the market, owing to factors such as rise in disposable income and prevalence of heart diseases and hypercholesterolemia among other chronic diseases. Blueberries, being rich in antioxidants, help reduce oxidation of ‘bad’ cholesterol thus minimizing the risks associated with the heart.

A few restraining factors include allergies and high sugar content after the drying process. For instance, a cup of dried blueberries in comparison with fresh blueberries has five times the calories and six times the sugar content, making it unsuitable for diabetic people. Many a time, sulfur dioxide is used to process dried blueberries; this can induce asthma symptoms in sulfite sensitive or allergic people.

Growing application in baby food, cereals, healthy snack bars, ice creams, exotic chocolates, and other products has augmented the product demand, especially in the western countries. North America holds the largest market share, owing to factors such as growing urbanization and high per capita income. Rising per capita consumption of bakery and confectionery products, particularly in the U.S. is anticipated to further fuel the demand.

Product innovations in cereal and snack bars categories and growing appeal of natural and organic ingredients in countries like India and China are encouraging the market growth. For instance, Kellogg’s recently launched its strawberry-flavored oats and cornflakes as healthy breakfast food for the Indian population. The ever-increasing demand for organic consumables, especially among aging population coupled with changing lifestyle of consumers due to increasing awareness about health, is anticipated to drive the global dried berries market.

Product Type Insights

Driedfruits such as dried grapes or raisins have multiple benefits on human health since these are rich in soluble fats, sugar, and calories and are a natural source of energy especially for athletes. Raisins contain a similar level of nutrients as fresh or even frozen fruits but are highly concentrated. Grapes held the largest market share of about 32.59% in 2018 and the segment is expected to register a steady CAGR over the forecast period.

Dried grapes or raisins are commonly used in the preparation of exotic chocolates, ice creams, snack bars, and baked products such as cookies and cakes. For instance, the Rum-Raisin ice cream is a popular product manufactured by Mövenpick and Haagen-Dazs. Raisins have aesthetic value and are often used in dessert preparations in India during various festivals. The significant application of these products is expected to drive the global market.

Dried strawberries are often found in baby food products such as Cerelac and Pediasure and are also used as a flavoring agent in protein bars. The global dried strawberry market is expected to expand at a CAGR of 6.0% over the anticipated period owing to its high levels of biotin and ellagic acid—a type of antioxidant used as a supplement to prevent aging and helps building of hair and nails.

The other products in this segment include cranberries, acai berries, and blackberries; and are expected to have a total revenue of USD 5.86 billion by 2025. Mostly grown as a commercial crop, black berries are rich in essential vitamins and minerals, fiber, and antioxidants. As the product is low in calories, carbohydrates, and fat; it is used as a dietary supplement. Growing preference for dietary supplements among consumers can drive the application of blackberries, thereby driving the demand.

Application Insights

Owing to the rise in health awareness among consumers, baked goods and confectionery held a large market share of about 33% in 2018. Frozen desserts mainly include ice creams, which is a popular product in tropical countries such as India, China, and South Africa. With an increase in the number of vegan population, several products such as protein bars, ice creams, and cakes are manufactured using plant-based alternatives such as soy milk and almond milk. Raisins, strawberries, and blueberries are some of the main products used for flavoring. For instance, Alpro manufactures flavored soy milk among which strawberry is a popular purchase.

The other segment in the application category includes flavored baby food and diet snack, which is anticipated to register a CAGR of 5.3% over the forecast period. Cereals and snack bars is a fast growing segment. These products are considered as an excellent source for wholesome breakfast and have a high nutritional value making them a popular choice among consumers of all age groups.

Regional Insights

In terms of value, Asia Pacific is anticipated to witness substantial CAGR of 6.7% from 2019 to 2025, owing to rising geriatric population, improving consumer lifestyle along with increasing awareness about nutritious food. China and India are among the few major importers of berries and dry fruits in the region. In addition, expansion of food and beverage companies is likely to boost the demand for dried berries in developing economies in the forthcoming years. For instance, many Indian snack companies such as Haldiram’s and Bikaaji’s have introduced dried grapes or raisins in their savory segment called Khatta-Meetha and Navratna, to serve the tastes and preferences of Indian consumers.

Rise in consumption of diet snacks, cereals, and protein bars focusing on lowering the level of cholesterol and saturated fat in the body, is projected to augment the demand for cereals and snack bars from North America. North America accounted for 30.67% market share in 2018. The region is anticipated to register a CAGR of 6.2% over the forecast period, owing to the excessive production of blueberries, with the U.S. accounting for almost half of the global production. Furthermore, increased use in food and beverage industry and growing variants as diet snacks in the region is further fueling the market growth.

Dried Berries Market Share Insights

The global market is marked with the presence of major players such as Arimex Ltd; Mariani Packing Co Inc.; National Raisin Company; Ocean Spray Cranberries Inc.; Olam International Ltd; Sunbeam Foods Pty Ltd; Sun-Maid Growers of California; Sunsweet Growers Inc.; Del Monte; Dole; and Lion Raisins Inc.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global dried berries market report on the basis of product type, application, and region:

• Product Type Outlook (Revenue, USD Billion, 2015 - 2025)

  • Blueberries

  • Strawberries

  • Grapes

  • Others

• Application Outlook (Revenue, USD Billion, 2015 - 2025)

  • Frozen Desserts

  • Cereals & Snack Bars

  • Bakery & Confectionery

  • Others

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • India

    • China

  • Central & South America

  • Middle East & Africa