GVR Report cover E-cigarette And Vape Market Size, Share & Trends Report

E-cigarette And Vape Market Size, Share & Trends Analysis Report By Distribution Channel, By Product (Disposable, Rechargeable, Modular Devices), By Category, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-2-68038-433-8
  • Number of Report Pages: 139
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Technology

E-cigarette And Vape Market Size & Trends

The global e-cigarette and vape market size was valued at USD 28.17 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 30.6% from 2023 to 2030. The public's growing understanding of e-cigarettes being safer than traditional cigarettes, particularly among younger people, is forecasted to fuel market expansion due to numerous studies conducted by medical institutions and associations. Additionally, it is anticipated that the manufacturers' wide range of customization options, including temperature control and nicotine dosages, will help the product demand. Additionally, growing e-cigarette technologies like pod systems and squonk mods have gained popularity and user adoption in recent years.

U.S. e-cigarette and vape market size, by product, 2020 - 2030 (USD Billion)

E-cigarette and vape providers have developed several COVID-19-based marketing methods to boost product sales amid the COVID-19 pandemic. The use of e-cigarettes and vaping equipment is expected to increase over the projection period as people adopt safer alternatives to smoking. When e-cigarette and vape device stocks in physical stores started to run low, sellers began selling their items online and giving out hand sanitizers and face masks in exchange for vaping product purchases.

The market also offers a variety of flavors, including menthol, tobacco, fruits and nuts, and chocolate. An e-cigarette or a vape device that uses these tastes emits fragrances. Additionally, these devices' rising cost-effectiveness has increased customer acceptance and is anticipated to fuel market expansion throughout the projection period.

There has been a significant increase in sales of atomizers and e-liquids in North American and European markets due to the increasing demand. Many nations, including the U.K., have legalized e-cigarette use, which has boosted industry expansion. Additionally, vape shops have been set up where clients can go in person and taste the products and e-liquid flavors before buying. Tank e-cigarettes have continued to be the most popular device type in England. Still, pod e-cigarettes have overtaken them due to the rise in JUUL (Juul Labs, Inc., an American electronic cigarette manufacturer) use.

Market participants in the e-cigarette sector are well-known companies with sizable market shares. Corporations have mostly invested in e-cigarettes since they are anticipated to be a successful alternative to tobacco use. However, the market is home to several small firms that provide effective vaping products and e-liquids, building a sizable consumer base. To keep their prices low, small businesses typically outsource the production of e-cigarettes to Asian nations like China.

However, restrictions placed on the sale of vaping supplies and e-liquids by local authorities in many nations, including the U.S. and India, have slowed the market's expansion. Furthermore, it is challenging for retail customers to import vaping devices for personal use due to strict trading rules. However, it is anticipated that laws governing conventional cigarettes would recognize e-cigarettes as a healthy alternative to tobacco use, thereby regulating the technology for secure distribution and use. Additionally, the vaping industry has established several associations to combat anti-vaping regulations and regulate the business for oversight, thereby fueling the expansion of the e-cigarette and vaping markets.

Market Concentration & Characteristics

Market growth stage is high, and pace of the market growth is accelerating. The e-cigarette and vape market gained significant traction in recent years, as it is an effective technology that would probably replace traditional cigarettes. Sleek and stylish designs, as well as innovations such as Bluetooth connectivity and touchscreens, attracted buyers looking for high-tech vaping experience.

E-cigarette And Vape Market Concentration & Characteristics

The e-cigarette and vape market is also characterized by a high level of new product launch activity by the market players. This is due to several factors, including increased company revenue share and attracting new customers. Furthermore, market players are adopting other strategies such as merger & acquisitions, partnerships, and collaborations to increase the reach and availability of their products and services in diverse geographical areas.

The regulations regarding e-cigarettes are similar to those of cigarettes that creates less flexibility to regulate e-cigarettes. Authorities across multiple countries have a negative perception towards e-cigarettes that has led them to term e-cigarettes with traditional cigarettes. However, studies have determined that e-cigarettes are comparatively less harmful than cigarettes and has made certain bans in countries to be revised.

The threat of substitutes is low as there are no substitute products available in the market. No substitute eliminates the cost of switching in the market. Thus, the buyer has to purchase products that are offered by the suppliers. Since the technology is in its developing stages, the possibility of substitute products entering the market is less.

Buyers can purchase e-cigarettes through online marketplaces. Moreover, in regions such as North America, buyers can purchase from stores that are popularly called vape shops. Trends in the e-cigarette and vape market were often influenced by social media. Influencers and user-generated content played a role in shaping perceptions and preferences.

Product Insights

The rechargeable segment accounted for the highest market share of over 40% in 2022. Rechargeable devices are predicted to become more popular due to their affordability and ability to do away with the requirement for ongoing supply purchases like cartridges. Additionally, clients who make their e-liquid can avoid buying pre-filled cartridges. Particularly seasoned smokers find that buying recharged e-cigarettes is cost-effective. Rechargeable e-cigarettes are also becoming increasingly popular among young people in many important countries because they emit less smoke and can be charged even through a USB port.

The modular devices segment is anticipated to register a significant growth rate over the forecast period. The devices’ high-level customization capabilities to combine various functions and components are the primary driving force behind demand. Depending on individual needs, these parts and components change the flavor and volume of vapor the device produces. The regular organization of various vaping events, including vape conferences and competitions, boosts the region's need for modular devices.

Distribution Channel Insights

The retail store segment accounted for the highest market share of over 80% in 2022. E-cigarettes were formerly offered for sale in retail locations like vape shops and gas stations. These stores helped clients choose from a variety of equipment and e-liquids. Vape shops are allowing clients to try out and test these devices before making a purchase decision, which is contributing to the retail store category's growth during the projection period.

Global e-cigarette and vape market share, by distribution channel, 2022 (%)

The online segment is anticipated to register a significant growth rate over the forecast period. People are increasingly buying e-cigarettes and vape products online because of the advantages of competitive pricing, convenience, and a greater selection of goods available on online marketplaces. The Asia Pacific region has seen the emergence of numerous internet stores selling e-cigarettes. The region has also experienced an increase in the market for e-cigarette goods, which has prompted vendors to offer e-cigarettes for sale online.

Regional Insights

North America dominated the global market with a share of over 40% in 2022. The presence of influential business figures like R.J. E-cigarette and vaping product sales frequently occur on social media platforms. The use of the product is anticipated to increase since the young generation has predominantly chosen vaping devices as a safer alternative to cigarettes. However, it is expected that the United States' current restrictions on various e-cigarette tastes, notably fruit and mint flavors, restrain market growth in the region.

E-cigarette And Vape Market Trends by Region

Given that most e-cigarettes are imported from other countries, such as China. Furthermore, Customers prefer to buy e-cigarettes in bulk through online platforms, which is anticipated to fuel market expansion in the Asia Pacific region. The regional market in Europe is anticipated to expand significantly during the time of forecasting. The approval of e-cigarettes and vaping by regional health organizations, such as British American Tobacco Plc's Vype and Imperial Brands Plc's Blu, as superior alternatives to tobacco smoking is anticipated to fuel market expansion in Europe.

Key Companies & Market Share Insights

Some of the key players operating in the market include Philip Morris International Inc., British American Tobacco p.l.c., JUUL Labs, Inc., Japan Tobacco Inc., Altria Group, Inc., and Imperial Brand plc.

  • JUUL Labs, Inc. is involved in the development, manufacture, and sale of e-cigarettes. The company’s product portfolio includes JUULpods, devices, and accessories. The company offers an Electronic Nicotine Delivery System (ENDS), which is designed as a substitute for combustible cigarettes for adult smokers.

  • British American Tobacco p.l.c. is a manufacturer, marketer, and distributor of cigarettes and other tobacco and nicotine products. The company offers vapor products such as e-cigarettes and tobacco heating products. The company sells its products in over 200 markets across the Americas, Europe, Asia Pacific, and the MEA.

Jwell France, Baton, NicQuid, Shenzhen IVPS Technology Co., Ltd., and Geekvape are some of the emerging market participants in the e-cigarette and vape market.

  • Geekvape, engaged in creating vape innovation and provides best user experience for e-cigarette industry. The company manufactures electronic cigarette products, focusing on advanced vape mods, tanks, kits, and pod systems. The company serves over 30 million customers worldwide.

  • Shenzhen IVPS Technology Co., Ltd. specializes in the research, development, production, and marketing of e-cigarettes. The company develops products ranging from starter kits to advanced cloud chasing modular devices. It distributes e-cigarettes across the world through authorized resellers. It sells its products through its global partners, which include local e-cigarette companies from numerous countries.

Key E-cigarette And Vape Companies:

  • Altria Group, Inc.
  • British American Tobacco
  • Imperial Brands
  • International Vapor Group
  • Japan Tobacco Inc.
  • NicQuid
  • JUUL Labs, Inc.
  • Philip Morris International Inc.
  • R.J. Reynolds Vapor Company
  • Shenzhen IVPS Technology Co., Ltd.
  • Shenzhen KangerTech Technology Co., Ltd.

Recent Developments

  • In June 2023, Altria Group, Inc. announced the acquisition of NJOY Holdings, Inc., a vaping company. The company will market NJOY e-vapor products under NJOY, LLC (NJOY), an Altria subsidiary. Moreover, NJOY's products will be distributed by Altria Group Distribution Company.

  • In June 2023, Imperial Brands plc announced the acquisition of nicotine pouches from TJP Labs with an aim to make a foray into the U.S. oral market. The acquisition will enable ITG Brands, the company’s U.S. operation, to offer 14 different product types in a pouch that performs well in consumer testing. Through this acquisition, TJP Labs aims to reinforce its commitment to developing products that promote global harm reduction, customer choice, and flexibility.

  • In October 2022, Altria Group, Inc. announced a partnership with JT Group, a tobacco company. Altria Group, Inc. and JT Group launched a joint venture for the marketing and sale of heated tobacco stick products in the U.S. By partnering on product development and global commercialization of smoke-free products, Altria Group, Inc. aimed to expedite global damage reduction.

  • In July 2022, British American Tobacco p.l.c. introduced Glo hyper X2, the newest development from its fast-growing global heated tobacco brand, in Tokyo, Japan. The product's new barrel styling design has been shaped by consumer insights, providing innovative and user-friendly features.

E-cigarette And Vape Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 28.17 billion

Revenue forecast in 2030

USD 182.84 billion

Growth rate

CAGR of 30.6% from 2023 to 2030

Actual data

2018 - 2024

Forecast period

2024 - 2030

Quantitative units

Revenue in USD million, Volume in Units, and CAGR from 2023 to 2030

Report coverage

Revenue and volume forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, category, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; Switzerland, Spain, China; South Korea; Japan; Chile, Ecuador, Honduras

Key companies profiled

Altria Group, Inc.; British American Tobacco; Imperial Brands; International Vapor Group; Japan Tobacco Inc.; NicQuid; JUUL Labs, Inc.; Philip Morris International Inc.; R.J. Reynolds Vapor Company; Shenzhen IVPS Technology Co., Ltd.; Shenzhen KangerTech Technology Co., Ltd.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope.

Pricing and purchase options

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Global E-cigarette And Vape Market Segmentation

This report forecasts revenue and volume growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global e-cigarette and vape market report based on product, category, distribution channel, and region:

Global E-cigarette And Vape Market Segmentation

  • Product Outlook (Revenue, USD Million; Volume in Units; 2018 - 2030)

    • Disposable

    • Rechargeable

    • Modular Devices

  • Category Outlook (Revenue, USD Million; Volume in Units; 2018 - 2030)

    • Open

    • Closed

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Online

    • Retail

      • Convenience Store

      • Drug Store

      • Newsstand

      • Tobacconist Store

      • Specialty E-cigarette Store

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • Spain

      • Switzerland

    • Asia Pacific

      • Japan

      • China

      • South Korea

    • Latin America

      • Chile

      • Ecuador

      • Honduras

    • MEA

      • UAE

      • South Africa

      • Egypt

Frequently Asked Questions About This Report

Table of Contents

Chapter 1 Methodology and Scope
                  1.1 Information Procurement
                      1.1.1 Purchased Database
                      1.1.2 GVR's Internal Database
                      1.1.3 Secondary Sources & Third-Party Perspectives
                      1.1.4 Primary Research
                  1.2 Information Analysis
                      1.2.1 Data Analysis Models
                  1.3 Market Formulation & Data Visualization
                  1.4 Data Validation & Publishing
                  1.5 Market Segmentation & Scope
Chapter 2 Executive Summary
                  2.1 Market Snapshot
                  2.2 Product Segment Snapshot
                  2.3 Distribution Channel Segment Snapshot
                  2.4 Category Segment Snapshot
                  2.5 Competitive Landscape Snapshot
Chapter 3 E-cigarette and Vape Industry Outlook
                  3.1 Market Lineage Outlook
                  3.2 E-cigarette and Vape Market - Value Chain Analysis
                  3.3 E-cigarette and Vape Market Dynamics
                      3.3.1 Market driver analysis
                          3.3.1.1 Technological advances in e-cigarette technology
                          3.3.1.2 Growing awareness of safe alternatives of tobacco consumption
                      3.3.2 Market restraint analysis
                          3.3.2.1 Stringent government regulations
                  3.5 Industry Analysis
                      3.5.1 E-cigarette and Vape Market - Porter’s Five Forces Analysis
                      3.5.2 E-cigarette and Vape Market - PESTEL Analysis
Chapter 4 E-cigarette and Vape Product Outlook
                  4.1 E-cigarette and Vape Market Share By Product, 2023 & 2030
                  4.2 Disposable
                      4.2.1 Disposable e-cigarettes market, 2018 - 2030
                  4.3 Rechargeable
                      4.3.1 Rechargeable e-cigarettes market, 2018 - 2030
                  4.4 Modular Devices
                      4.4.1 Modular devices market, 2018 - 2030
Chapter 5 E-cigarette and Vape Category Outlook
                  5.1 E-cigarette and Vape Market Share By Category, 2023 & 2030
                  5.2 Open
                      5.2.1 Open e-cigarettes market, 2018 - 2030
                  5.3 Closed
                      5.3.1 Closed e-cigarettes market, 2018 - 2030
Chapter 6 E-cigarette and Vape Distribution Channel Outlook
                  6.1 E-cigarette and Vape Market Share By Distribution Channel, 2023 & 2030
                  6.2 Online
                      6.2.1 Online market, 2018 - 2030
                  6.3 Retail Store
                      6.3.1 Retail store market, 2018 - 2030
                          6.3.1.1 Convenience Store
                              6.3.1.1.1 Convenience store market, 2018 - 2030
                          6.3.1.2 Drug Store
                              6.3.1.2.1 Drug store market, 2018 - 2030
                          6.3.1.3 Newsstand
                              6.3.1.3.1 Newsstand market, 2018 - 2030
                          6.3.1.4 Tobacconist Store
                              6.3.1.4.1 Tobacconist store market, 2018 - 2030
                          6.3.1.5 Specialty E-cigarette Store
                              6.3.1.5.1 Specialty e-cigarette store market, 2018 - 2030
Chapter 7 E-cigarette and Vape Regional Outlook
                  7.1 E-cigarette and Vape Market Share By Region, 2023 & 2030
                  7.2 North America
                      7.2.1 North America e-cigarette and vape market, 2018 - 2030
                      7.2.2 North America e-cigarette and vape market, by product, 2018 - 2030
                      7.2.3 North America e-cigarette and vape market, by category, 2018 - 2030
                      7.2.4 North America e-cigarette and vape market, by distribution channel, 2018 - 2030
                      7.2.6 North America e-cigarette and vape market, by retail store, 2018 - 2030
                      7.2.6 U.S.
                          7.2.6.1 U.S. e-cigarette and vape market, 2018 - 2030
                          7.2.6.2 U.S. e-cigarette and vape market, by product, 2018 - 2030
                          7.2.6.3 U.S. e-cigarette and vape market, by category, 2018 - 2030
                          7.2.6.4 U.S. e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.2.6.5 U.S. e-cigarette and vape market, by retail store, 2018 - 2030
                      7.2.7 Canada
                          7.2.7.1 Canada e-cigarette and vape market, 2018 - 2030
                          7.2.7.2 Canada e-cigarette and vape market, by product, 2018 - 2030
                          7.2.7.3 Canada e-cigarette and vape market, by category, 2018 - 2030
                          7.2.7.4 Canada e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.2.7.5 Canada e-cigarette and vape market, by retail store, 2018 - 2030
                  7.3 Europe
                      7.3.1 Europe e-cigarette and vape market, 2018 - 2030
                      7.3.2 Europe e-cigarette and vape market, by product, 2018 - 2030
                      7.3.3 Europe e-cigarette and vape market, by category, 2018 - 2030
                      7.3.4 Europe e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.3.4.1 Europe e-cigarette and vape market, by retail store, 2018 - 2030
                      7.3.5 U.K.
                          7.3.5.1 U.K. e-cigarette and vape market, 2018 - 2030
                          7.3.5.2 U.K. e-cigarette and vape market, by product, 2018 - 2030
                          7.3.5.3 U.K. e-cigarette and vape market, by category, 2018 - 2030
                          7.3.5.4 U.K. e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.3.5.5 U.K. e-cigarette and vape market, by retail store, 2018 - 2030
                      7.3.6 Germany
                          7.3.6.1 Germany e-cigarette and vape market, 2018 - 2030
                          7.3.6.2 Germany e-cigarette and vape market, by product, 2018 - 2030
                          7.3.6.3 Germany e-cigarette and vape market, by category, 2018 - 2030
                          7.3.6.4 Germany e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.3.6.5 Germany e-cigarette and vape market, by retail store, 2018 - 2030
                      7.3.7 Spain
                          7.3.7.1 Spain e-cigarette and vape market, 2018 - 2030
                          7.3.7.2 Spain e-cigarette and vape market, by product, 2018 - 2030
                          7.3.7.3 Spain e-cigarette and vape market, by category, 2018 - 2030
                          7.3.7.4 Spain e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.3.7.5 Spain e-cigarette and vape market, by retail store, 2018 - 2030
                      7.3.8 Switzerland
                          7.3.8.1 Switzerland e-cigarette and vape market, 2018 - 2030
                          7.3.8.2 Switzerland e-cigarette and vape market, by product, 2018 - 2030
                          7.3.8.3 Switzerland e-cigarette and vape market, by category, 2018 - 2030
                          7.3.8.4 Switzerland e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.3.8.5 Switzerland e-cigarette and vape market, by retail store, 2018 - 2030
                  7.4 Asia Pacific
                      7.4.1 Asia Pacific e-cigarette and vape market, 2018 - 2030
                      7.4.2 Asia Pacific e-cigarette and vape market, by product, 2018 - 2030
                      7.4.3 Asia Pacific e-cigarette and vape market, by category, 2018 - 2030
                      7.4.4 Asia Pacific e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.4.4.1 Asia Pacific e-cigarette and vape market, by retail store, 2018 - 2030
                      7.4.5 Japan
                          7.4.5.1 Japan e-cigarette and vape market, 2018 - 2030
                          7.4.5.2 Japan e-cigarette and vape market, by product, 2018 - 2030
                          7.4.5.3 Japan e-cigarette and vape market, by category, 2018 - 2030
                          7.4.5.4 Japan e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.4.5.5 Japan e-cigarette and vape market, by retail store, 2018 - 2030
                      7.4.6 China
                          7.4.6.1 China e-cigarette and vape market, 2018 - 2030
                          7.4.6.2 China e-cigarette and vape market, by product, 2018 - 2030
                          7.4.6.3 China e-cigarette and vape market, by category, 2018 - 2030
                          7.4.6.3 China e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.4.6.4 China e-cigarette and vape market, by retail store, 2018 - 2030
                      7.4.7 South Korea
                          7.4.7.1 South Korea e-cigarette and vape market, 2018 - 2030
                          7.4.7.2 South Korea e-cigarette and vape market, by product, 2018 - 2030
                          7.4.7.3 South Korea e-cigarette and vape market, by category, 2018 - 2030
                          7.4.7.4 South Korea e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.4.7.5 South Korea e-cigarette and vape market, by retail store, 2018 - 2030
                  7.5 Latin America
                      7.5.1 Latin America e-cigarette and vape market, 2018 - 2030
                      7.5.2 Latin America e-cigarette and vape market, by product, 2018 - 2030
                      7.5.3 Latin America e-cigarette and vape market, by category, 2018 - 2030
                      7.5.4 Latin America e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.5.4.1 Latin America e-cigarette and vape market, by retail store, 2018 - 2030
                      7.5.5 Chile
                          7.5.5.1 Chile e-cigarette and vape market, 2018 - 2030
                          7.5.5.2 Chile e-cigarette and vape market, by product, 2018 - 2030
                          7.5.5.3 Chile e-cigarette and vape market, by category, 2018 - 2030
                          7.5.5.4 Chile e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.5.5.5 Chile e-cigarette and vape market, by retail store, 2018 - 2030
                      7.5.6 Ecuador
                          7.5.6.1 Ecuador e-cigarette and vape market, 2018 - 2030
                          7.5.6.2 Ecuador e-cigarette and vape market, by product, 2018 - 2030
                          7.5.6.3 Ecuador e-cigarette and vape market, by category, 2018 - 2030
                          7.5.6.4 Ecuador e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.5.6.5 Ecuador e-cigarette and vape market, by retail store, 2018 - 2030
                      7.5.7 Honduras
                          7.5.7.1 Honduras e-cigarette and vape market, 2018 - 2030
                          7.5.7.2 Honduras e-cigarette and vape market, by product, 2018 - 2030
                          7.5.7.3 Honduras e-cigarette and vape market, by category, 2018 - 2030
                          7.5.7.4 Honduras e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.5.7.5 Honduras e-cigarette and vape market, by retail store, 2018 - 2030
                  7.6 MEA
                      7.6.1 MEA e-cigarette and vape market, 2018 - 2030
                      7.6.2 MEA e-cigarette and vape market, by product, 2018 - 2030
                      7.6.3 MEA e-cigarette and vape market, by category, 2018 - 2030
                      7.6.4 MEA e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.6.4.1 MEA e-cigarette and vape market, by retail store, 2018 - 2030
                      7.6.5 UAE
                          7.6.5.1 UAE e-cigarette and vape market, 2018 - 2030
                          7.6.5.2 UAE e-cigarette and vape market, by product, 2018 - 2030
                          7.6.5.3 UAE e-cigarette and vape market, by category, 2018 - 2030
                          7.6.5.4 UAE e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.6.5.5 UAE e-cigarette and vape market, by retail store, 2018 - 2030
                      7.5.6 South Africa
                          7.5.6.1 South Africa e-cigarette and vape market, 2018 - 2030
                          7.5.6.2 South Africa e-cigarette and vape market, by product, 2018 - 2030
                          7.5.6.3 South Africa e-cigarette and vape market, by category, 2018 - 2030
                          7.5.6.4 South Africa e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.5.6.5 South Africa e-cigarette and vape market, by retail store, 2018 - 2030
                      7.5.7 Egypt
                          7.5.7.1 Egypt e-cigarette and vape market, 2018 - 2030
                          7.5.7.2 Egypt e-cigarette and vape market, by product, 2018 - 2030
                          7.5.7.3 Egypt e-cigarette and vape market, by category, 2018 - 2030
                          7.5.7.4 Egypt e-cigarette and vape market, by distribution channel, 2018 - 2030
                          7.5.7.5 Egypt e-cigarette and vape market, by retail store, 2018 - 2030
Chapter 8 Competitive Landscape
                  8.1 Company Categorization
                  8.2 Company Share Analysis, 2023
                  8.3 Company Heat Map Analysis, 2023
                  8.3 Strategy Mapping
Chapter 9 Competitive Landscape
                  9.1 Reynolds American Inc.
                      9.1.1 Company overview
                      9.1.2 Financial performance
                      9.1.3 Product benchmarking
                      9.1.4 Strategic initiatives
                  9.2 Imperial Brands
                      9.2.1 Company overview
                      9.2.2 Financial performance
                      9.2.3 Product benchmarking
                      9.2.4 Strategic initiatives
                  9.3 JUUL Labs, Inc.
                      9.3.1 Company overview
                      9.3.2 Financial performance
                      9.3.3 Product benchmarking
                      9.3.4 Strategic initiatives
                  9.4 Altria Group, Inc.
                      9.4.1 Company overview
                      9.4.2 Financial performance
                      9.4.3 Product benchmarking
                      9.4.4 Strategic initiatives
                  9.5 Japan Tobacco Inc.
                      9.5.1 Company overview
                      9.5.2 Financial performance
                      9.5.3 Product benchmarking
                      9.5.4 Strategic initiatives
                  9.6 Philip Morris International
                      9.6.1 Company overview
                      9.6.2 Financial performance
                      9.6.3 Product benchmarking
                      9.6.4 Strategic initiatives
                  9.7 International Vapor Group
                      9.7.1 Company overview
                      9.7.2 Financial performance
                      9.7.3 Product benchmarking
                      9.7.4 Strategic initiatives
                  9.8 British American Tobacco
                      9.8.1 Company overview
                      9.8.2 Financial performance
                      9.8.3 Product benchmarking
                      9.8.4 Strategic initiatives
                  9.9 Nicquid
                      9.9.1 Company overview
                      9.9.2 Financial performance
                      9.9.3 Product benchmarking
                  9.10 Shenzhen IVPS Technology Co., Ltd.
                      9.10.1 Company overview
                      9.10.2 Financial performance
                      9.10.3 Product benchmarking
                  9.11 Shenzhen KangerTech Technology Co., Ltd.
                      9.11.1 Company overview
                      9.11.2 Financial performance
                      9.11.3 Product benchmarking


List of Tables

Table 1 E-cigarette and vape market - Industry snapshot & key buying criteria, 2018 - 2030
Table 2 Global e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 3 Global e-cigarette and vape market, by region, 2018 - 2030 (USD Million; Units)
Table 4 Global e-cigarette and vape market, by product, 2018 - 2030 (USD Million, Units)
Table 5 Global e-cigarette and vape market, by category, 2018 - 2030 (USD Million, Units)
Table 6 Global e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 7 Global e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 8 Disposable e-cigarette and vape market, 2018 - 2030 (USD Million, Units)
Table 9 Disposable e-cigarette and vape market, by region, 2018 - 2030 (USD Million, Units)
Table 10 Rechargeable e-cigarette and vape market, 2018 - 2030 (USD Million, Units)
Table 11 Rechargeable e-cigarette and vape market, by region, 2018 - 2030 (USD Million, Units)
Table 12 Modular devices e-cigarette and vape market, 2018 - 2030 (USD Million, Units)
Table 13 Modular devices e-cigarette and vape market, by region, 2018 - 2030 (USD Million, Units)
Table 14 Online e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 15 Online e-cigarette and vape market, by region, 2018 - 2030 (USD Million)
Table 16 Retail e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 17 Retail e-cigarette and vape market, by region, 2018 - 2030 (USD Million)
Table 18 E-cigarette and vape market in convenience store, 2018 - 2030 (USD Million)
Table 19 E-cigarette and vape market in convenience store, by region, 2018 - 2030 (USD Million)
Table 20 E-cigarette and vape market in drug store, 2018 - 2030 (USD Million)
Table 21 E-cigarette and vape market in drug store, by region, 2018 - 2030 (USD Million)
Table 22 E-cigarette and vape market in news stand, 2018 - 2030 (USD Million)
Table 23 E-cigarette and vape market in news stand, by region, 2018 - 2030 (USD Million)
Table 24 E-cigarette and vape market in tobacconist, 2018 - 2030 (USD Million)
Table 25 E-cigarette and vape market in tobacconist, by region, 2018 - 2030 (USD Million)
Table 26 E-cigarette and vape market in specialty e-cigarette store, 2018 - 2030 (USD Million)
Table 27 E-cigarette and vape market in specialty e-cigarette store, by region, 2018 - 2030 (USD Million)
Table 28 North America e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 29 North America e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 30 North America e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 31 North America e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 32 North America e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 33 U.S. e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 34 U.S. e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 35 U.S. e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 36 U.S. e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 37 U.S. e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 38 Canada e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 39 Canada e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 40 Canada e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 41 Canada e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 42 Canada e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 43 Europe e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 44 Europe e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 45 Europe e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 46 Europe e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 47 Europe e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 48 U.K. e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 49 U.K. e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 50 U.K. e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 51 U.K. e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 52 U.K. e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 53 Germany e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 54 Germany e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 55 Germany e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 56 Germany e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 57 Germany e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 58 Spain e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 59 Spain e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 60 Spain e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 61 Spain e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 62 Spain e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 63 Switzerland e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 64 Switzerland e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 65 Switzerland e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 66 Switzerland e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 67 Switzerland e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 68 Asia Pacific e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 69 Asia Pacific e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 70 Asia Pacific e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 71 Asia Pacific e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 72 Asia Pacific e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 73 Japan e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 74 Japan e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 75 Japan e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 76 Japan e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 77 Japan e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 78 China e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 79 China e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 80 China e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 81 China e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 82 China e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 83 South Korea e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 84 South Korea e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 85 South Korea e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 86 South Korea e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 87 South Korea e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 88 Latin America e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 89 Latin America e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 90 Latin America e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 91 Latin America e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 92 Latin America e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 93 Chile e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 94 Chile e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 95 Chile e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 96 Chile e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 97 Ecuador e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 98 Ecuador e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 99 Ecuador e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 100 Ecuador e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 101 Honduras e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 102 Honduras e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 103 Honduras e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 104 Honduras e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 105 Honduras e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 106 MEA e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 107 MEA e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 108 MEA e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 109 MEA e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 110 MEA e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 111 UAE e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 112 UAE e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 113 UAE e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 114 UAE e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 115 UAE e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 116 South Africa e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 117 South Africa e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 118 South Africa e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 119 South Africa e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 120 South Africa e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)
Table 121 Egypt e-cigarette and vape market, 2018 - 2030 (USD Million)
Table 122 Egypt e-cigarette and vape market, by category, 2018 - 2030 (USD Million)
Table 123 Egypt e-cigarette and vape market, by product, 2018 - 2030 (USD Million)
Table 124 Egypt e-cigarette and vape market, by distribution channel, 2018 - 2030 (USD Million)
Table 125 Egypt e-cigarette and vape market, by retail, 2018 - 2030 (USD Million)


List of Figures

Fig. 1 Market segmentation and scope
Fig. 2 Global e-cigarette and vape market, 2018 - 2030 (USD Million)
Fig. 3 E-cigarette and vape market - Value chain analysis
Fig. 4 E-cigarette and vape market - Market dynamics
Fig. 5 E-cigarette and vape market - Key market driver impact
Fig. 6 E-cigarette and vape market - Porter’s five forces analysis
Fig. 7 E-cigarette and vape market - PESTEL analysis
Fig. 8 E-cigarette and vape market, by product, 2023
Fig. 9 E-cigarette and vape market, by category, 2023
Fig. 10 E-cigarette and vape market, by distribution channel, 2023
Fig. 11 E-cigarette and vape market, by region, 2023
Fig. 12 E-cigarette and vape market - Regional takeaways
Fig. 13 North America e-cigarette and vape market - Key takeaways
Fig. 14 Europe e-cigarette and vape market - Key takeaways
Fig. 15 Asia Pacific e-cigarette and vape market - Key takeaways
Fig. 16 Latin America e-cigarette and vape market - Key takeaways
Fig. 17 MEA e-cigarette and vape market - Key takeaways
Fig. 18 E-cigarette and Vape market - Key company analysis, 2023

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Market Segmentation

  • E-cigarette and Vape Product Scope (Revenue, USD Million; Volume, Units; 2018 - 2030)
    • Disposable
    • Rechargeable
    • Modular Devices
  • E-cigarette and Vape Category Scope (Revenue, USD Million; Volume, Units; 2018 - 2030)
    • Open
    • Closed
  • E-cigarette and Vape Distribution Channel Scope (Revenue, USD Million, 2018 - 2030)
    • Online
    • Retail
      • Convenience Store
      • Drug Store
      • Newsstand
      • Tobacconist Store
      • Specialty E-cigarette Store
  • E-cigarette and Vape Regional Scope (Revenue, USD Million; Volume, Units; 2018 - 2030)
    • North America
      • North America E-cigarette and Vape Market, by Product
        • Disposable
        • Rechargeable
        • Modular Devices
      • North America E-cigarette and Vape Market, by Category
        • Open
        • Closed
      • North America E-cigarette and Vape Market, by Distribution Channel
        • Online
        • Retail
          • Convenience Store
          • Drug Store
          • Newsstand
          • Tobacconist Store
          • Specialty E-cigarette Store
      • U.S.
        • U.S. E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • U.S. E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • U.S. E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • Canada
        • Canada E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Canada E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Canada E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
    • Europe
      • Europe E-cigarette and Vape Market, by Product
        • Disposable
        • Rechargeable
        • Modular Devices
      • Europe E-cigarette and Vape Market, by Category
        • Open
        • Closed
      • Europe E-cigarette and Vape Market, by Distribution Channel
        • Online
        • Retail
          • Convenience Store
          • Drug Store
          • Newsstand
          • Tobacconist Store
          • Specialty E-cigarette Store
      • U.K.
        • U.K. E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • U.K. E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • U.K. E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • Germany
        • Germany E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Germany E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Germany E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • Spain
        • Spain E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Spain E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Spain E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • Switzerland
        • Switzerland E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Switzerland E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Switzerland E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
    • Asia Pacific
      • Asia Pacific E-cigarette and Vape Market, by Product
        • Disposable
        • Rechargeable
        • Modular Devices
      • Asia Pacific E-cigarette and Vape Market, by Category
        • Open
        • Closed
      • Asia Pacific E-cigarette and Vape Market, by Distribution Channel
        • Online
        • Retail
          • Convenience Store
          • Drug Store
          • Newsstand
          • Tobacconist Store
          • Specialty E-cigarette Store
      • Japan
        • Japan E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Japan E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Japan E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • China
        • China E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • China E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • China E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • South Korea
        • South Korea E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • South Korea E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • South Korea E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
    • Latin America
      • Latin America E-cigarette and Vape Market, by Product
        • Disposable
        • Rechargeable
        • Modular Devices
      • Latin America E-cigarette and Vape Market, by Category
        • Open
        • Closed
      • Latin America E-cigarette and Vape Market, by Distribution Channel
        • Online
        • Retail
          • Convenience Store
          • Drug Store
          • Newsstand
          • Tobacconist Store
          • Specialty E-cigarette Store
      • Chile
        • Chile E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Chile E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Chile E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • Ecuador
        • Ecuador E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Ecuador E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Ecuador E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • Honduras
        • Honduras E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Honduras E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Honduras E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
    • MEA
      • MEA E-cigarette and Vape Market, by Product
        • Disposable
        • Rechargeable
        • Modular Devices
      • MEA E-cigarette and Vape Market, by Category
        • Open
        • Closed
      • MEA E-cigarette and Vape Market, by Distribution Channel
        • Online
        • Retail
          • Convenience Store
          • Drug Store
          • Newsstand
          • Tobacconist Store
          • Specialty E-cigarette Store
      • UAE
        • UAE E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • UAE E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • UAE E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • South Africa
        • South Africa E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • South Africa E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • South Africa E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store
      • Egypt
        • Egypt E-cigarette and Vape Market, by Product
          • Disposable
          • Rechargeable
          • Modular Devices
        • Egypt E-cigarette and Vape Market, by Category
          • Open
          • Closed
        • Egypt E-cigarette and Vape Market, by Distribution Channel
          • Online
          • Retail
            • Convenience Store
            • Drug Store
            • Newsstand
            • Tobacconist Store
            • Specialty E-cigarette Store

E-cigarette And Vape Market Dynamics

Drivers: Technological Progression in E-Cigarette Technology

E-cigarettes these days have Temperature Control (TC) function that controls the coil temperature to produce large quantity of vapor and provide enhanced e-liquid flavor. Temperature control provides an augmented vaping experience without burning the coil as it automatically cuts out the power when the coil exceeds a certain temperature. Temperature control is an effective function in an e-cigarette, as it increases safety of the devices and it protects the coil that allows it to be used for a longer time thus saving cost. Temperature control mods further saves battery life by consuming less power thus reducing battery charging cycles and improving battery operational life. The squonk mod is another popular technological progression in e-cigarette technology. The mod does not require refilling of the atomizer, rather it has a squonk box or a bottle at the bottom of the atomizer that pumps e-liquid through a feed tube on manually pressing it. It averts inconvenience to refill the atomizer after every 6 to 7 puffs

Rising Consciousness Towards Safe Substitutes of Tobacco Consumption

Millennials are the prime adopters of e-cigarette technology. The cognizance of hazards of smoking pushes the millennials towards using e-cigarettes as a safer substitute to tobacco consumption. Moreover, the customization options in e-cigarettes further attracts millennials towards consuming e-cigarettes. A research funded by the Cancer Research U.K., found large reductions in toxic and carcinogen compounds in e-cigarette vapor. Furthermore, the study suggested that the risk of cancer through vaping is roughly 1 percent compared to smoking. Since the procedure of vaping does not involve the process of combustion, it is a safer alternative to consume tobacco instead of cigarettes. Various studies have been carried out by medical institutes such as Royal College of General Practitioners and British Medical Association among others suggesting that smoking exposes the user to over 5000 chemical compounds whereas e-cigarettes exposes the user to negligible compounds that are non-toxic. Furthermore, many of the ex-smokers suggest that e-cigarettes have assisted them to quit smoking. 

Restraint: Strict Government Norms Regarding Tobacco Products

Strict government protocols exist in the U.S. pertaining to tobacco products and distribution. Food and Drug Administration (FDA) through the Family Smoking Prevention and Tobacco Control Act (FSPTCA) regulates the tobacco market in the U.S. It is also known as the Tobacco Control Act, 2009. E-cigarettes in the U.S. are stated under tobacco products and carry all the rules that are levied on traditional tobacco products. Europe has been positive towards adopting e-cigarettes due to studies conducted by medical establishments in numerous countries such as U.K. In regions such as Asia Pacific, e-cigarettes are banned from consumption and distribution. For instance, In September 2019, the Government of India banned manufacturing, production, import/export, sale, transport, storage, distribution, and advertising of e-cigarettes. In South Korea, the sale and use of e-cigarettes is legal, but is hugely taxed.

What Does This Report Include?

This section will provide insights into the contents included in this e-cigarette and vape market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

E-cigarette and vape market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

E-cigarette and vape market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the e-cigarette and vape market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for e-cigarette and vape market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of e-cigarette and vape market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

E-cigarette And Vape Market Categorization:

The e-cigarette and vape market was categorized into three segments, namely product (Disposable, Rechargeable, Modular Devices), distribution channel (Online, Retail), and region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The e-cigarette and vape market was segmented into product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The e-cigarette and vape market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eight countries, namely, the U.S.; Canada; the UK.; Germany; China; South Korea; Japan; Brazil.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

E-cigarette and vape market companies & financials:

The e-cigarette and vape market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Altria Group, Inc. , Altria Group, Inc. is a multinational company with businesses in tobacco, alcohol, and financial services sectors. The company has three reportable segments, namely Smokable Products, Smokeless Products, and Wine. It owns prominent tobacco companies such as the U.S. Smokeless Tobacco Company John Middleton and Nu Mark. In 2021, Altria Group, Inc. invested USD 145 million in R&D for continuous improvements and development of new technologies. The company offers cigarettes under the Marlboro brand, moist smokeless tobacco products under Husky, Red Seal, Skoal, and Copenhagen brands, and cigars under the Black & Mild brand. In addition, the company offers finance leasing services to the manufacturing, real estate, power generation, aircraft, and transportation industries. The company has a global presence and operates through its offices in the U.S., the U.K, Germany, France, Australia, and others.

  • Baton , Baton is focused on offering high-quality vape products for people desiring to quit smoking. The company has expertise in e-liquid manufacturing and vaping hardware technology. The NIC salts offered by the company are available in different flavors such as GLACIER MINT, ISLAND MANGO, and Crisp Apple. The vaping devices offered by the company include Baton’s starter kit bundle and PODs. The company has its presence in regions such as North America, Latin America, and the Asia Pacific. In North America, the company has operations in locations such as Texas and Los Angeles

  • British American Tobacco , British American Tobacco is primarily involved in manufacturing tobacco products. The company is the world’s largest publicly-traded tobacco company. It operates in over 180 countries and has popular brands such as Dunhill, Lucky Strike, and Pall Mall under its name. The company has two key segments non-combustibles (vapor, THP, modern oral, and traditional oral) and combustibles (Cigarette sticks and sticks equivalent). The company offers vapor products such as e-cigarettes and tobacco heating products. Its e-cigarette products are Vype and Pebble. The company operates alongside British Standards Institution and French Standards Association to develop safety standards and policies for vapor products.

  • Imperial Brands , Imperial Brands is an international tobacco company that manufactures, markets, distributes, and sells various types of cigarettes, cigars, rolling paper, and tobacco. The company also offers distribution and logistics services for tobacco and other products. Imperial Brands has four reportable segments, namely Growth Markets, Returns Markets North, Returns Markets South, and the US Market. The company’s next-generation products include vapors, heated tobacco products, and oral nicotine products. Its brands focus on five distinct entities, namely Logista, Fontem Ventures, ITG Brands, Tabacalera, and Imperial Tobacco. The company serves customers in over 160 countries globally. It has a global presence and operates through its offices in the U.S., Germany, the U.K., China, Japan, and Australia, among others. The company has around 100 brands and 31 manufacturing sites that source and process tobacco raw materials to manufacture high quality products at lowest cost.

  • International Vapor Group , International Vapor Group is primarily engaged in designing, manufacturing, marketing, and distribution of vaping hardware. The company has four brands, namely South Beach Smoke, Direct Vapor, VaporFi, and Motley Brew. The vaping hardware manufactured by the company includes mods, e-liquid, and accessories. The company ships its products globally and has manufacturing facilities that are compliant with regulations, product safety standards, and product quality standards. The company has manufacturing facilities in the U.S. and China. It undertakes research & development activities to develop vaping products that are exported and sold in various countries. The company operates as a subsidiary of Turning Point Brands, Inc.

  • JUUL Labs, Inc. , JUUL Labs, Inc. is involved in the development, manufacturing, and sales of e-cigarettes. The company’s product portfolio includes JUULpods, devices, and accessories. The JUULpods portfolio includes pods with various flavors such as mint, mango, menthol, and creme. The devices portfolio includes device kits, starter kits, and silver device kits. The accessories portfolio includes USB charging docks. The company’s JUULpods are filled with an e-liquid formulation that combines nicotine, propylene glycol, benzoic acid, glycerol, natural oils, and flavor. The company operates through its labs in the U.S., Canada, the U.K., Italy, Germany, France, Switzerland, Russia, and Israel. The company offers a 1-Year Limited Warranty service to its customers. Under this warranty service, the company provides services such as replacement of defective materials and repairs to JUUL products

  • Japan Tobacco Inc. , Japan Tobacco Inc. is engaged in the manufacturing and sale of tobacco products such as cigarettes and cigars. It also distributes imported tobacco products. The company’s brands include Winston, Silk Cut, Seven Stars, Pease, HOPE, and Natural American Spirit. It has four reportable segments, namely Domestic Tobacco Business, International Tobacco Business, Pharmaceutical Business, and Processed Food Business. Japan Tobacco Inc. is also involved in the research and development, manufacturing, and sale of prescription drugs for multiple diseases such as viral infections and metabolic diseases. Additionally, the company is a manufacturer of staple food products. It has operations in over 70 countries and serves customers in over 120 countries globally, including the U.S., Japan, and Austria.

  • NicQuid, NicQuid specializes in the manufacture and distribution of eliquids. The company produces e-liquids in flavors ranging from desserts and fruits to tobacco. Moreover, the company sells ecigarettes under its NicQuid Spinner Kit brand. NicQuid is also involved in the testing of e-liquid flavors. The company manufactures its e-liquid in ISO Class 7/FED STD 209E Class 10,000 cleanrooms. It is also a founding member of the American E-Liquid Manufacturing Standards Association (AEMSA), which is primarily involved in crafting manufacturing standards for e-liquids. NicQuid undertakes wholesale distribution of its products and ships them in the U.S. and other countries across the world.

  • Philip Morris International , Philip Morris International manufactures and sells tobacco products and nicotine-containing products such as cigarettes and cigars. It operates through four reporting segments, namely European Union; Eastern Europe, Middle East & Africa (EMEA); Asia; and Latin America & Canada. The company’s brand portfolio includes premium and mid-price brands such as Marlboro, L&M, Muratti, Philip Morris, Bond Street, Chesterfield, and others. It also owns local cigarette brands such as Sampoerna, U Mild, Boston, f6, and Petra. The company invested USD 617 million in R&D in 2021. It has production facilities in 32 countries and serves customers across countries such as the U.S., UK, China, India, Japan, and Austria. As of December 2021, the company operated and owned total 39 manufacturing facilities across our 6 geographical segments and other category, among them, 7 factories produced heated tobacco units.

  • Reynolds American Inc. , Reynolds American Inc. is a subsidiary of British American Tobacco. The company is a manufacturer of tobacco products such as cigarettes and smokeless tobacco. It operates through four business segments, namely R. J. Reynolds Tobacco Company (RJR Tobacco), American Snuff Company (American Snuff), Santa Fe Natural Tobacco Company (Santa Fe), and R.J. Reynolds Vapor Company. Reynolds American Inc. manufactures a variety of cigarettes under various brands such as Newport, Pall Mall, Camel, and Doral under its R.J. Reynolds Tobacco Company (RJR Tobacco) segment. The company also markets and manufactures digital vapor cigarettes under the VUSE brand and nicotine alternative therapy products under the ZONNIC brand.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

E-cigarette And Vape Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

E-cigarette And Vape Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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