GVR Report cover Endpoint Protection Platform (EPP) Market Size, Share & Trends Report

Endpoint Protection Platform (EPP) Market Size, Share & Trends Analysis Report By Solution (Software, Service), By Deployment (Cloud, On-premise), By Enterprise Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-074-7
  • Number of Pages: 150
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

EPP Market Size & Trends

The global endpoint protection platform (EPP) market size was valued at USD 3.45 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 10.2% from 2023 to 2030. The growing demand among end-users to protect their endpoint devices from traditional threats such as ransomware, fileless attacks, and zero-day vulnerabilities is anticipated to fuel the growth of the EPP market. The COVID-19 pandemic has significantly affected the market, as it has boosted the adoption of endpoint devices to execute official tasks due to the remote work structure. Rising concerns among various verticals to protect devices and enhance data security due to the remote working model is a major driving factor. EPP detects malicious threats using different techniques, such as sandboxing, static analysis, allowlisting and denylisting, signature matching, and behavioral analysis. The growing need for passive threat prevention among the verticals has surged the demand for the EPP market. The platform benefits in mitigating the risk of data breaches occurring at early stages. It enables the client to reduce the risk of malware infection, data loss, and other cyber threats.

U.S. Endpoint Protection Platform market size and growth rate, 2023 - 2030

Moreover, the Bring Your Own Device (BYOD) trend is propelling the growth of the endpoint protection platformmarket. Employees working across different industries have started using their personal devices for performing work-related tasks, which has increased the probability of hindering endpoint security. This has accelerated the need among vendors operating across different verticals to cater to data security issues and cybersecurity breaches by adopting EPP solutions and achieving greater visibility over every connected device.

However, one of the main market inhibitors for endpoint protection platforms is complexity. EPP solutions can be difficult to manage and implement, necessitating a high level of IT knowledge. The management of these solutions can be difficult for smaller organizations because they may require additional resources or knowledge.

Additionally, the complexity of EPP systems may rise as the number of apps and devices that must be controlled soars. This may result in higher costs, protracted implementation times, and a higher likelihood of mistakes. Many EPP manufacturers are concentrating on creating user-friendly and intuitive interfaces that make it simpler for organizations to manage their devices and apps in order to overcome such complexities.

Solution Insights

The software segment accounted for the largest market share of 64.2% in 2022. EPP software provides the highest level of protection features, such as data loss protection (DLP); protection from email threats, exploits, and malicious web downloads; behavioral monitoring; and rapid detection techniques. IT teams must set up security policies and protocols to certify that all devices comply with security standards.

Moreover, this solution also helps organizations ensure compliance with various regulatory standards, such as General Data Protection Regulation (GDPR), Health Insurance Portability and Accountability Act (HIPAA), and Payment Card Industry (PCI) Data Security Standard (DSS), by enforcing security policies and providing audit trails. This helps enterprises avoid consequences and reputational damage resulting from non-compliance.

The service segment is anticipated to advance at a CAGR of 10.9% during the forecast period. EPP services are very comprehensive and offer expert and personalized guidance, helping clients to identify risks, implement solutions, and secure endpoint devices against any future threats with assurance. The professional services segment is expected to be the fastest-growing segment, owing to the rising demand among organizations to recover vulnerabilities, reduce additional data loss, and conduct preemptive measures to overcome threats.

Deployment Insights

The cloud-based segment accounted for a market share of 55.1% in 2022. Cloud-based endpoint protection platforms refer to solutions that are managed and hosted in the cloud. Rather than installing and running an EPP solution on-premise, organizations can access EPP functionality over the Internet via a web-based interface.

This cloud-based platform enables the clients to monitor the endpoint devices from anywhere, thereby allowing the working staff to increase their efficiency across the office. The system's operator can alter its settings, install patches, approve devices, audit users, and carry out other functions with cloud-based endpoint protection from any location with an internet connection.

On the other hand, the on-premise segment is anticipated to expand at a CAGR of 8.8% during the forecast period in the endpoint protection platform (EPP) market. Organizations can fully customize on-premise EPP solutions to meet their unique demands and requirements since they have complete control over their endpoint protection architecture. On-premise EPP systems can provide a higher level of security, compliance, and data privacy than cloud-based solutions, even if they need more initial investment and IT personnel to establish and maintain the system.

Enterprise Size Insights

The large enterprise segment accounted for the largest market share of 53.7% in 2022. EPP solutions are being used more frequently by large businesses to protect devices from online threats. Large-scale businesses can leverage their many advantages, including higher production, better security, and cost savings. They offer complete transparency into the operations carried out on numerous servers, workstations, and laptops. To manage and secure their devices effectively while guaranteeing compliance with industry standards & data protection requirements, large companies are turning to EPP solutions.

The SMEs segment is expected to expand at the highest CAGR of 10.8% during the forecast period. SMEs require substantial IT budgets and resources, which makes it challenging to fully secure and provide real-time threat detection capabilities to their devices. EPP solutions can assist in detecting threats and securing the devices at an early stage, lessening the requirement for the IT team to monitor different devices, and extending the life of the devices by ensuring they are updated and well-maintained.

Vertical Insights

The BFSI segment accounted for the largest market share of 19.2% in 2022. The segment is highly susceptible to cyber threats due to the high volume of sensitive data they handle, making it crucial to have reliable security in one location. By identifying dangers that conventional antivirus software cannot, the EPP solution adds an additional layer of security. The technology also provides information on endpoint activity, allowing the BFSI industry to identify potential security loopholes and take proactive measures to solve cyber threats.

Global Endpoint Protection Platform Market share and size, 2022

The retail & e-commerce segment is anticipated to expand at a CAGR of 12.9% during the forecast period. EPP systems have been used by retail and e-commerce industries to provide real-time visibility into endpoint activity and to enable the identification and protection of devices from sophisticated threats, including ransomware, malware, and cyber threats. Retailers can gain a competitive edge by utilizing EPP solutions, since they improve threat detection and reaction times, decrease the risk of data breaches, and provide real-time data visibility.

Regional Insights

North America held the major revenue share of 32.5% of the target market in 2022. The increasing adoption of endpoint devices, the rise in the Bring Your Own Device (BYOD) trend, and the requirement for data security are driving factors in the North American EPP market. Due to the widespread use of these devices and the concentration of major EPP vendors in the country, the U.S. is anticipated to hold the biggest market share through the forecast period.

North America is characterized by the presence of several key players in the industry, including Palo Alto Networks, SentinelOne, and Broadcom, Inc. These companies offer various EPP solutions that help organizations in conducting effective security measures to secure their data, network, and systems from cyber threats.

Endpoint Protection Platform Market Trends, by Region, 2023 - 2030

Asia Pacific is anticipated to emerge as the fastest-developing regional market at a CAGR of 12.1% during the projected period. Bring Your Own Device (BYOD) usage has rapidly increased in Asia Pacific, and rising government activities to assist cybersecurity compliances to safeguard data from threats have led to an increasing need for EPP solutions.

Additionally, as businesses hunt for scalable and affordable solutions, the need for cloud-based EPP is anticipated to support the growth of the Asia Pacific endpoint protection platform market. Due to the increased need among vendors to secure their endpoints from cyberattacks, the government, BFSI, and retail sectors are anticipated to be the region's key end consumers for EPP solutions.

Key Companies & Market Share Insights

The key players operating in the Endpoint Protection Platform market aim to broaden their product offerings by utilizing various inorganic growth tactics, such as partnerships, mergers, and acquisitions. For instance, in November 2021, CrowdStrike announced the acquisition of SecureCircle, a SaaS-based cybersecurity solution, extending Zero Trust security on endpoint devices. With this acquisition, CrowdStrike has expanded the capabilities of its identity and Zero Trust endpoint security device, which are among the best in the business. Some prominent players dominating the global endpoint protection platform (EPP) market include:

  • Bitdefender

  • Broadcom, Inc.

  • Cisco Systems

  • CrowdStrike

  • ESET

  • Fortinet

  • Kaspersky

  • McAfee

  • Microsoft Corporation

  • Palo Alto Networks

  • SentinelOne

  • Sophos

  • Trellix

  • Trend Micro

  • VMware Carbon Black

Endpoint Protection Platform (EPP) Market Report Scope

Report Attribute


Market size value in 2023

USD 3.78 billion

Revenue forecast in 2030

USD 7.46 billion

Growth Rate

CAGR of 10.2% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company market share, competitive landscape, growth factors, and trends

Segments covered

Solution, deployment, enterprise size, vertical, region

Regional scope

North America; Europe; Asia Pacific; Middle East & Africa; Latin America

Country scope

U.S.; Canada; Germany; UK; France; Italy; Spain; China; India; Japan; South Korea; Australia; Brazil; Mexico; Argentina; UAE; Saudi Arabia; South Africa

Key companies profiled

Bitdefender; Broadcom, Inc.; Cisco Systems; CrowdStrike; ESET; Fortinet; Kaspersky; McAfee; Microsoft Corporation; Palo Alto Networks; SentinelOne; Sophos; Trellix; Trend Micro; VMware Carbon Black

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Global Endpoint Protection Platform Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global endpoint protection platform (EPP) market report based on solution, deployment, enterprise size, vertical, and region:

  • Solution Outlook (Revenue, USD Billion, 2018 - 2030)

    • Software

    • Service

      • Professional Services

      • Managed Services

  • Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

    • Cloud

    • On-premise

  • Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

    • Small and Medium-sized Enterprises

    • Large Enterprises

  • Vertical Outlook (Revenue, USD Billion, 2018 - 2030)

    • Banking, Financial Services, and Insurance (BFSI)

    • Healthcare and Life Sciences

    • Government and Defense

    • Retail and eCommerce

    • IT and Telecom

    • Energy and Utilities

    • Manufacturing

    • Others

  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • UAE

      • Saudi Arabia

      • South Africa

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