The Europe glamping market size was valued at USD 965.7 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 10.7% from 2023 to 2030. Glamping is considered as modern camping in today’s world and has become a trend for numerous music festivals globally. During music festivals, glamping is given as an upgrade option at a fair fee, especially if it is going to be a multiday activity. The rising number of concerts and big music festivals happening every other week in various parts of the region is anticipated to be one of the key driving factors for the market over the forecast period.
Despite the COVID-19 pandemic having a considerable impact on the market, the easing of restrictions in many countries, including the U.K., Germany, France, Italy, Spain, and the Netherlands, is likely to enable the glamping market to witness steady growth in the coming years. It has been observed that summer staycations are gaining attraction among consumers across Europe as restrictions have eased. To meet this demand, many glamping service providers in Europe are offering unique accommodation options to stay ahead of the competition. For instance, Canopy & Stars, a platform for booking unique stays in treehouses, yurts, and cabins across Europe, has introduced bell tents that can be set up at music festivals across various locations.
Glamping is popular among customers since it provides leisure without sacrificing comfort and is like camping for the younger generation. Customers prefer the notion of glamping over traditional camping due to the plush furnishings and plush beds. Also, throughout the course of the forecast period, the market is anticipated to gain from a number of efforts undertaken by Airbnb as well as local advertising on the advantages of glamping from a number of governments.
The main drivers of market development over the next years are anticipated to be consumers' hectic lifestyles, lengthy workweeks, and working moms' decreased leisure time. While it's generally agreed that de-stressing and relaxation are the key drivers of market expansion, the necessity for a healthy lifestyle and eco-tourism has increased the desire for an active and outdoor lifestyle, which will favorably affect the glamping market throughout the projected period. It's anticipated that corporate retreats and adventure vacations will open up new glamping opportunities in Europe.
Glamping and its advantages are projected to become more widely known as social media's impact among consumer’s increases. Moreover, it is anticipated that the business would benefit from significant discounts and alluring holiday packages being given by numerous travel websites. During the next couple of years, the glamping sector will grow significantly due to a number of variables, such as customer preferences for experiences over typical pampering and belongings, time availability, and willingness to spend for luxury travel.
Large outdoor camping and tourist companies give lavish amenities including portable toilets, indoor bathrooms, comfortable mattresses, culinary equipment, a TV, wi-fi, and air conditioning in addition to the opportunity to camp in the open air. This enables both an outdoor experience and a pleasant stay, particularly for families. For those who are ready to pay for premium experiences, the majority of safari planners and adventure tourism operators provide these amenities. The increasing popularity of new companion experiences that provide more comfort and amenities is another factor behind the increase of camping among millennials. During the course of the projection year, this is anticipated to have a favorable effect on the glamping market.
Cabins & Pods dominated the accommodation type category with a share of around 45% in 2022, owing to the prominence of safety features provided by this type of accommodation such as lockable windows and doors, large kitchen and living space, and private bathrooms. Luxury camping accommodations like cabins and pods have been influenced by campers' growing desire to participate in an immersive experience without forgoing comfort. For instance, the U.K.-based startup Pitchup.com saw an increase in cabin reservations of 102% and pod bookings of 73% in January 2018. Moreover, the average lead time for bookings increased from 29 days in 2018 to 35 days in 2021.
Tents segment on the other hand is forecasted to grow at the second fastest CAGR of 10.9% in the forecast period. The glamping industry is forecasting significant development in the category of lodgings in tents, including bell tents, luxury tents, tented cabins, and safari tents. In accordance with the strategic endeavors by firms entering the category, the market is gaining momentum among customers. For instance, one of the biggest manufacturers of safari tents in the Netherlands, Glamping Lodges, was bought by European Glamping Company's LuxeTenten in September 2019.
In terms of age group, 18-32 years dominated the market with a share of over 40% in 2022. Growing trend of travel and tourism in the millennial generation group is fueling the market demand among this age group. The popularity of glamping is particularly high among the younger generations, who have spurred the overall transformation of classical camping into glamping. In terms of demand for luxury camping vacations, millennials (aged 26 to 40) are now in the lead and make up the fastest-growing group globally. A survey conducted by Glampitect in 2020 on a sample of 150 people aged 18-40 in the U.K. showed that 41% of the people would choose to stay in a glamping accommodation.
33-50 years segment is posed to register the second fastest CAGR of 10.9% during the forecast period. Increasing penetration of family outings to foster children’s learning through natural surroundings is anticipated to propel the market growth over the forecast period. The glamping market in this age group is driven by a combination of millennials and Gen X. Consumers searching for luxury camping have more options with facilities including Wi-Fi, kitchens, private baths, linen service, pools, and other such leisure activities. For instance, 50% of glampers say they prefer Wi-Fi at their lodging. As a result, over the anticipated years, the industry will see a rise in the importance of glamping in the age group.
France dominated the market with a share of over 25% in 2022. The increasing popularity of glamping among consumers has resulted that many companies are investing in developing new campsites in the country. In addition, investors have supported camping company expansions, bringing the country's total number of five-star campsites to 221 and four-star glamping sites to 1,171 around 2020. Wellness treatments at glamping sites and custom-tailored retreats, in addition to a wide range of other services, will help generate strong revenue for the French glamping market.
Spain is posed to register the fastest CAGR of about 11.7%. The demand for glamping is increasing in the country because it is usually less expensive to rent a tent than a hotel room, while still providing practically all of the facilities. For example, the glamping tents provided by Can Elisa in Tàrbena, Spain are completely furnished, with a dining table, contemporary kitchen, lounge space, and a TV in the living room. There is a queen-sized bed in the bedroom, as well as a private suite bathroom with a shower, toilet, and sink. Most glamping grounds are also pet friendly and provide exploratory activities in natural settings, which is highly preferred by families.
The Europe glamping market for glamping is highly competitive, with a range of companies offering various accommodation type. Many big players are increasing their focus towards new age group launches, partnerships, and expansion into new markets to compete effectively.
For instance, In July 2022, European Camping Group, a pioneer in outdoor lodging in Europe and backed by PAI Partners, announced that it had agreed to acquire Vacanceselect, a top provider of campgrounds and mobile homes, from Permira-advised funds and a group of minority shareholders that also includes The Ganivenq Family and Batipart.
For instance, In January 2020, Le Camp was listed in The Times Travel feature as ‘The 50 best holidays in France for 2020’ under the Family Trips sub-category.
Some of the key players operating in Europe glamping market include: -
Arena Campsites
Chateau Ramšak
Concierge Camping
The Forge
Killarney Glamping
Le Camp
Bot-Conan Lodge
Texel Yurt’s
Zon Zee Strand
Netl Kallumaan Camping
Report Attribute |
Details |
Market size value in 2023 |
USD 1.11 billion |
Revenue forecast in 2030 |
USD 2.17 billion |
Growth rate |
CAGR of 10.7% from 2023 to 2030 |
Base year for estimation |
2022 |
Historical data |
2017 - 2021 |
Forecast period |
2023 - 2030 |
Quantitative units |
Revenue in USD million and CAGR from 2023 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Accommodation type, age group, region |
Regional scope |
Europe |
Country scope |
U.K.; Germany; France; Italy; Spain; Netherland |
Key companies profiled |
Arena Campsites; Chateau Ramšak; Concierge Camping; The Forge; Killarney Glamping; Le Camp; Bot-Conan Lodge; Texel Yurt’s; Zon Zee Strand; Netl Kallumaan Camping |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the Europe glamping market report based on the accommodation type, age group, and region.
Accommodation Type Outlook (Revenue, USD Million, 2017 - 2030)
Cabins & Pods
Tents
Yurts
Treehouses
Others
Age Group Outlook (Revenue, USD Million, 2017 - 2030)
18-32 years
33-50 years
51-65 years
Above 65 years
Regional Outlook (Revenue, USD Million, 2017 - 2030)
Europe
U.K.
Germany
France
Italy
Spain
Netherland
b. The Europe glamping market was estimated at USD 965.7 million in 2022 and is expected to reach USD 1.11 billion in 2023.
b. The Europe glamping market is expected to grow at a compound annual growth rate of 10.7% from 2023 to 2030 to reach USD 2.17 billion by 2030.
b. France dominated the Europe glamping market with a share of over 25% in 2022. This is owing to the wellness treatments at glamping sites and custom-tailored retreats, and a wide range of other services at glamping sites.
b. Some key players operating in the Europe glamping market include Arena Campsites; Chateau Ramšak; Concierge Camping; The Forge; Killarney Glamping; Le Camp; Bot-Conan Lodge; Texel Yurt’s; Zon Zee Strand; and Netl Kallumaan Camping.
b. Key factors that are driving the Europe glamping market growth include the growing popularity of tourism coupled with consumer willingness to spend on modern amenities while camping, the growing ethical consumerism and consumer awareness with respect to the new trend of glamping, and the increasing popularity of staycations among campers, solo travelers, and families.
GET A FREE SAMPLE
This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
NEED A CUSTOM REPORT?
We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.
Contact us now to get our best pricing.
ESOMAR certified & member
Leading SME award by D&B
We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.
"The quality of research they have done for us has been excellent."
We value your investment and offer free customization with every report to fulfil your exact research needs.