Europe Glamping Market Size, Share & Trends Analysis Report By Accommodation Type (Cabins & Pods, Tents, Yurts, Treehouses), By Age Group (18-32 years, 33-50 years, 51-65 years, Above 65 years), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The Europe glamping market size was valued at USD 965.7 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 10.7% from 2023 to 2030. Glamping is considered as modern camping in today’s world and has become a trend for numerous music festivals globally. During music festivals, glamping is given as an upgrade option at a fair fee, especially if it is going to be a multiday activity. The rising number of concerts and big music festivals happening every other week in various parts of the region is anticipated to be one of the key driving factors for the market over the forecast period.

Despite the COVID-19 pandemic having a considerable impact on the market, the easing of restrictions in many countries, including the U.K., Germany, France, Italy, Spain, and the Netherlands, is likely to enable the glamping market to witness steady growth in the coming years. It has been observed that summer staycations are gaining attraction among consumers across Europe as restrictions have eased. To meet this demand, many glamping service providers in Europe are offering unique accommodation options to stay ahead of the competition. For instance, Canopy & Stars, a platform for booking unique stays in treehouses, yurts, and cabins across Europe, has introduced bell tents that can be set up at music festivals across various locations.

Glamping is popular among customers since it provides leisure without sacrificing comfort and is like camping for the younger generation. Customers prefer the notion of glamping over traditional camping due to the plush furnishings and plush beds. Also, throughout the course of the forecast period, the market is anticipated to gain from a number of efforts undertaken by Airbnb as well as local advertising on the advantages of glamping from a number of governments.

The main drivers of market development over the next years are anticipated to be consumers' hectic lifestyles, lengthy workweeks, and working moms' decreased leisure time. While it's generally agreed that de-stressing and relaxation are the key drivers of market expansion, the necessity for a healthy lifestyle and eco-tourism has increased the desire for an active and outdoor lifestyle, which will favorably affect the glamping market throughout the projected period. It's anticipated that corporate retreats and adventure vacations will open up new glamping opportunities in Europe.

Glamping and its advantages are projected to become more widely known as social media's impact among consumer’s increases. Moreover, it is anticipated that the business would benefit from significant discounts and alluring holiday packages being given by numerous travel websites. During the next couple of years, the glamping sector will grow significantly due to a number of variables, such as customer preferences for experiences over typical pampering and belongings, time availability, and willingness to spend for luxury travel.

Large outdoor camping and tourist companies give lavish amenities including portable toilets, indoor bathrooms, comfortable mattresses, culinary equipment, a TV, wi-fi, and air conditioning in addition to the opportunity to camp in the open air. This enables both an outdoor experience and a pleasant stay, particularly for families. For those who are ready to pay for premium experiences, the majority of safari planners and adventure tourism operators provide these amenities. The increasing popularity of new companion experiences that provide more comfort and amenities is another factor behind the increase of camping among millennials. During the course of the projection year, this is anticipated to have a favorable effect on the glamping market.

By Accommodation Type

Cabins & Pods dominated the accommodation type category with a share of around 45% in 2022, owing to the prominence of safety features provided by this type of accommodation such as lockable windows and doors, large kitchen and living space, and private bathrooms. Luxury camping accommodations like cabins and pods have been influenced by campers' growing desire to participate in an immersive experience without forgoing comfort. For instance, the U.K.-based startup Pitchup.com saw an increase in cabin reservations of 102% and pod bookings of 73% in January 2018. Moreover, the average lead time for bookings increased from 29 days in 2018 to 35 days in 2021.

Tents segment on the other hand is forecasted to grow at the second fastest CAGR of 10.9% in the forecast period. The glamping industry is forecasting significant development in the category of lodgings in tents, including bell tents, luxury tents, tented cabins, and safari tents. In accordance with the strategic endeavors by firms entering the category, the market is gaining momentum among customers. For instance, one of the biggest manufacturers of safari tents in the Netherlands, Glamping Lodges, was bought by European Glamping Company's LuxeTenten in September 2019.

Age Group Insights

In terms of age group, 18-32 years dominated the market with a share of over 40% in 2022. Growing trend of travel and tourism in the millennial generation group is fueling the market demand among this age group. The popularity of glamping is particularly high among the younger generations, who have spurred the overall transformation of classical camping into glamping. In terms of demand for luxury camping vacations, millennials (aged 26 to 40) are now in the lead and make up the fastest-growing group globally. A survey conducted by Glampitect in 2020 on a sample of 150 people aged 18-40 in the U.K. showed that 41% of the people would choose to stay in a glamping accommodation.

33-50 years segment is posed to register the second fastest CAGR of 10.9% during the forecast period. Increasing penetration of family outings to foster children’s learning through natural surroundings is anticipated to propel the market growth over the forecast period. The glamping market in this age group is driven by a combination of millennials and Gen X. Consumers searching for luxury camping have more options with facilities including Wi-Fi, kitchens, private baths, linen service, pools, and other such leisure activities. For instance, 50% of glampers say they prefer Wi-Fi at their lodging. As a result, over the anticipated years, the industry will see a rise in the importance of glamping in the age group.

Regional Insights

France dominated the market with a share of over 25% in 2022. The increasing popularity of glamping among consumers has resulted that many companies are investing in developing new campsites in the country. In addition, investors have supported camping company expansions, bringing the country's total number of five-star campsites to 221 and four-star glamping sites to 1,171 around 2020. Wellness treatments at glamping sites and custom-tailored retreats, in addition to a wide range of other services, will help generate strong revenue for the French glamping market.

Spain is posed to register the fastest CAGR of about 11.7%. The demand for glamping is increasing in the country because it is usually less expensive to rent a tent than a hotel room, while still providing practically all of the facilities. For example, the glamping tents provided by Can Elisa in Tàrbena, Spain are completely furnished, with a dining table, contemporary kitchen, lounge space, and a TV in the living room. There is a queen-sized bed in the bedroom, as well as a private suite bathroom with a shower, toilet, and sink. Most glamping grounds are also pet friendly and provide exploratory activities in natural settings, which is highly preferred by families.

Key Companies & Market Share Insights

The Europe glamping market for glamping is highly competitive, with a range of companies offering various accommodation type. Many big players are increasing their focus towards new age group launches, partnerships, and expansion into new markets to compete effectively.

• For instance, In July 2022, European Camping Group, a pioneer in outdoor lodging in Europe and backed by PAI Partners, announced that it had agreed to acquire Vacanceselect, a top provider of campgrounds and mobile homes, from Permira-advised funds and a group of minority shareholders that also includes The Ganivenq Family and Batipart.

• For instance, In January 2020, Le Camp was listed in The Times Travel feature as ‘The 50 best holidays in France for 2020’ under the Family Trips sub-category.

Some of the key players operating in Europe glamping market include: -

• Arena Campsites

• Chateau Ramšak

• Concierge Camping

• The Forge

• Killarney Glamping

• Le Camp

• Bot-Conan Lodge

• Texel Yurt’s

• Zon Zee Strand

• Netl Kallumaan Camping
  

Europe Glamping Market Report Scope

Europe Glamping Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the Europe glamping market report based on the accommodation type, age group, and region.

• Accommodation Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Cabins & Pods

  • Tents

  • Yurts

  • Treehouses

  • Others

• Age Group Outlook (Revenue, USD Million, 2017 - 2030)

  • 18-32 years

  • 33-50 years

  • 51-65 years

  • Above 65 years

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Netherland