Europe Ornamental Fish Market Size, Share & Trends Analysis Report By Product (Tropical Freshwater, Temperate, Marine), By Application (Household, Commercial), By Country, And Segment Forecasts, 2024 - 2030

Europe Ornamental Fish Market Trends

The Europe ornamental fish market size was estimated at USD 2.45 billion in 2023 and is expected to grow at a CAGR of 7.9% from 2024 to 2030. Ornamental fishes have a high adoption rate because of their widespread availability in pet stores both offline and online across the country. Aquariums are also visually pleasing and add to the decor of a room. Ornamental fishes are self-contained, do not make a mess in the house when the owner is away, and do not bother the neighbors. Over the forecast period, these factors are expected to drive the demand for ornamental fish.

Europe ornamental fish market held 38.5% of the global ornamental fish market revenue in 2023. According to the European Pet Food Industry Federation (FEDIAF), over 85 million households owned at least one pet in 2019, which increased to almost 88 million households in 2020, an estimated 38% of all European households. Also, the same reported stated that while cats remain the most popular pet in European households, aquaria and ornamental fish adoption is on the rise.

The number of people in the region who have marine fish tanks at home is increasing, which is predicted to boost the demand for fish and corals. Marine fishes have a very high death rate because marine systems are extremely difficult to keep steady in a small aquarium. This, in turn, boosts the demand for ornamental fishes even higher because the dead fishes must be replenished.

According to the University of Florida, Institute of Food and Agricultural Sciences, in European countries like the Czech Republic, Spain, Israel, Belgium, and Holland, various ornamental fish are now cultivated. In addition, due to low transportation costs, producing fish near consumer hubs is becoming more profitable. According to an article published in the Veterinary World in 2021 titled The European Ornamental Fish Import and Exports, Malaysia earned USD 1,133 million from ornamental fish shipment to the EU countries.

Market Concentration & Characteristics

The Europe ornamental fish market is characterized by high degree of innovation, with businesses continuously focusing on differentiating themselves through unique experiences and offerings. The desire to adopt pets has been further increased by recent technology developments in the pet care sector, such as pet webcams and automatic filters. Modern technology has made it easier than ever to cultivate and maintain a thriving aquarium at home. For instance, monitoring water chemistry in aquariums has been a constant concern for many years. Nevertheless, new in-tank equipment can now offer real-time measurements for everything, from pH levels to water hardness, making it simpler to control the ideal circumstances.

The Europe ornamental fish market is characterized by significant competition among key players with a wide geographical presence, high brand awareness, and strong distribution networks. Identifying consumer trends, addressing demands, and fulfilling the wide-ranging fish requirements of consumers are among the key winning imperatives that set companies apart.

End-user concentration is a significant factor in the Europe ornamental fish market. Growing trends of pet humanization as well as growth of pet population across the Europe is boosting sales of the ornamental fish and related equipment among consumers.Moreover, pets help keep owners fit and contribute to their overall well-being. Benefits such as reduced anxiety and blood pressure, better heart health, and improved sleep quality are seen in people with pets. Hence, pet adoption has increased across the globe over the past few years, which has boosted the demand for ornamental fish.

Product Insights

The Europe topical freshwater fish market accounted for a revenue share of 49.52% in 2023. Tropical freshwater fish are common house pets kept in ponds and aquariums all over the world. Tropical freshwater ornamental fish come in a wide variety of species, each with its own traits and upkeep needs. Tetras, guppies, mollies, betta, and goldfish are a few common tropical freshwater ornamental fish species.

The marine ornamental fish market in Europe is expected to grow at a CAGR of 8.8% from 2024 to 2030.Marine ornamental fish are those species of fish that are kept in saltwater aquariums as pets. They are distinguished by their vivid hues, complex designs, and distinctive forms. Due to the particular equipment and water requirements, marine ornamental fish are frequently more difficult to maintain than freshwater fish. Clownfish, angelfish, tangs, butterfly, cleaner wrasse, and cardinal fish are some of the common marine ornamental fish species.

Application Insights

The household ornamental fish market in Europe accounted for a revenue share of 71.93% in 2023. This is mainly attributed to use of ornamental fish is on the rise as they improve the aesthetics of a residential environment.Furthermore, as per the Pet Food Manufacturers Association (PFMA), there has been a drastic rise in pet acquisition among millennials in the U.K. Some highlights of PFMA’s survey—Over one third (35%) of young adults (age 24-35) have already embarked on lives as new pet owners - or are planning to add a pet to their families, 2.1 million (19%) adopted a new pet in the lockdown and 1.8 million (16%) are planning to add a pet to their household.

The commercial ornamental fish market in Europe is expected to grow at a CAGR of 8.2% from 2024 to 2030.Increasing installation of aquariums in the hospitality sectors as an aid to promote stress relief initiatives through fish-keeping has driven the popularity of ornamental fish in the commercial sector. Research suggests that keeping an aquarium provides the benefits of reduced stress levels, improvement in sleep quality, lowered blood pressure and heart rate, decreased pain & anxiety, improved focus & creativity, and provides a calming effect for children and Alzheimer's patients. Thus, hotels, hospitals, spas, hospitals, and offices have been increasingly investing in the installation of aquariums, likely favoring the growth of the segment.

Country Insights

In Europe ornamental fish market, the ability to customize and control the aquarium has made fish keeping easier, more precise, and more enjoyable. From changeable lighting to feeding and adjusting water parameters, the ability to customize and control the aquarium has made fish keeping more fun and convenient. These factors are expected to boost region’s growth in the coming years.

Germany Ornamental Fish Market Trends

Ornamental fish market in Germany is expected to grow at a CAGR of 7.7% from 2024 to 2030. This is attributed to the rising trend of pet ownership in the country which is expected to continue in the future. Ornamental fishes have a high adoption rate because of their widespread availability in pet stores both offline and online across the country. Aquariums are also visually pleasing and add to the decor of a room. Ornamental fishes are self-contained, do not make a mess in the house when the owner is away, and do not bother the neighbors. Over the forecast period, these factors are expected to drive the demand for ornamental fish.

UK Ornamental Fish Market Trends

The ornamental fish market in UK held 13.8% of the European market revenue in 2023. It is estimated that 15% of households in the UK have pet fish, with a total population of 40 to 60 million. Showpiece fish tanks are becoming increasingly popular among the wealthy and famous, resulting in lavish aquariums in consumer homes. These tanks have become a popular interior design element, resulting in the rise in the demand for ornamental fish.

Key Europe Ornamental Fish Company Insights

Some of the key players operating in the market include Aqua-Nautic Specialist PTE LTD, Oasis Fish Farm, and Sanyo Aquarium (Pte) Ltd

• Aqua-Nautic Specialist PTE LTD is a leading supplier of exotic tropical fish and reptiles with an extensive network of more than 38 vendors from Asia, Africa, and South America. Before delivery, all livestock are packed and sealed according to a precise routine that follows the requirements and are inspected by Agri-Food and Veterinary Authority of Singapore (AVA) officials. The company complies with the Ornamental Fish International (OFI) code of conduct and offers the services of livestock, plants, and products.

• Sanyo Aquarium (Pte) Ltd a significant supplier of decorative freshwater fish, ornamental marine fish and crustaceans, aquatic plants, and potted plants from Singapore. The company is also a member of the Ornamental Fish International (OFI) and the Singapore Aquarium Fish Exporters Association (SAFEA), and has actively participated in the Agri-food & Veterinary Authority (AVA) of Singapore's Accredited Ornamental Fish Exported Scheme.

AlgaeBarn LLC, bioAquatiX, and Imperial Tropicals are some of the other participants in the Europe ornamental fish market,

• AlgaeBarn supplies high-quality captive-bred live aquarium food, as well as fish, invertebrates, macroalgae, and a variety of other marine life. It produces premium aquacultured marine organisms that are sustainable and eco-friendly. The company offers live foods, macroalgae, fish, invertebrates, corals, additives & bacteria, and aquarium supplies.

• bioAquatiX, specializes in the breeding of high-quality tropical fish, such as community fish, American and African Cichlids, invertebrates, and more. The company has a 20-acre farm with millions of inhabitants spread among hundreds of ponds and breeding vats housed in many large greenhouses. Other fish species offered by the company include Malawi Mbuna, Malawi Haps, Malawi peacock Cichlids, Tanganyikan Cichlids, Corydoras, Central American Cichlids, livebearers, Pleco, and Rainbowfish.

Europe Ornamental Fish Market Report Scope

Europe Ornamental Fish Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe ornamental fish market report based on product, application, and country:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Tropical Freshwater

  • Temperate

  • Marine

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Household

  • Commercial

• Regional Outlook (Revenue, USD Billion, 2018 - 2030) 

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain