Floral Flavors Market Size, Share & Trends Analysis Report By Type (Natural Flavor, Artificial Flavor), By Application, By Source (Hibiscus, Lavender, Rose, Others), By Region, And Segment Forecasts, 2024 - 2030

Floral Flavors Market Size & Trends

The global floral flavors market size was estimated at USD 1.92 billion in 2023 and is expected to grow at a CAGR of 5.7% from 2024 to 2030. The demand for floral flavors among consumers is experiencing significant growth, driven by several key factors and emerging trends. One of the primary drivers is the rising health consciousness among consumers, leading to a preference for clean-label and natural products. As people become more aware of the ingredients in their food and beverages, they increasingly seek out products that are free from artificial additives. Floral flavors, derived from natural sources, align perfectly with this trend, offering a healthier and more transparent alternative. The clean-label movement has pushed manufacturers to incorporate naturally sourced ingredients like floral flavors to cater to this growing demand for purity and simplicity in consumer goods.

Another factor contributing to the popularity of floral flavors is the increasing desire for exotic and sophisticated taste experiences. Consumers, especially adults, are looking for unique and refined flavors that go beyond the traditional offerings. Floral flavors such as jasmine, lavender, rose, and hibiscus provide a distinctive taste that adds a touch of luxury and elegance to various products. This trend is particularly evident in premium segments of the food and beverage industry, where floral notes are used to create indulgent and memorable experiences for consumers.

The expanding use of floral flavors in beverages and food products is also driving their demand. Floral flavors are becoming more common in beverages like teas, flavored waters, and alcoholic drinks, as well as in a variety of food items, including yogurt, confectionery, and baked goods. The trend towards flavored teas, in particular, has seen a significant increase, with floral extracts being a popular choice for enhancing the flavor profile. Additionally, the incorporation of floral flavors in desserts and snacks adds a unique and appealing taste that resonates with consumers seeking new and innovative products.

Moreover, the growing awareness of the potential health risks associated with artificial flavors is leading to a shift towards natural alternatives. Floral flavors, which are derived from flowers such as elderflower, orange blossom, and hibiscus, are perceived as healthier and safer options compared to synthetic flavoring agents. This shift is further supported by regulatory changes and increased scrutiny of artificial ingredients, prompting manufacturers to explore natural sources for flavoring.

Cultural and traditional influences also play a role in the increasing demand for floral flavors. In many cultures, flowers have long been used in culinary practices for their aromatic and therapeutic properties. The global rise in interest in traditional and culturally inspired foods has contributed to the popularity of floral flavors. For instance, rose and jasmine, which have been traditionally used in Middle Eastern and Asian cuisines, are now being incorporated into modern products, appealing to consumers seeking authentic and culturally rich experiences. These combined factors are fueling the growing demand for floral flavors in various consumer products across the globe.

Type Insights

Artificial flavor accounted for a share of 65.7% in 2023. Artificial floral flavors offer unique and exotic taste profiles that can enhance the flavor complexity of various dishes and beverages, appealing to consumers seeking novel culinary experiences. The use of artificial floral flavors is increasingly popular in beverages (like cocktails, teas, and sodas) and desserts (such as cakes and ice creams), driven by trends in food innovation and the desire for new, sophisticated taste experiences.

Natural flavor is expected to grow at a CAGR of 6.2% from 2024 to 2030. Natural floral flavors offer unique and subtle taste profiles that are often perceived as more authentic and sophisticated. This appeals to consumers looking for distinctive and high-quality sensory experiences in their food and beverages. Consumers are becoming more health-conscious and are seeking natural ingredients that are perceived as healthier alternatives to artificial additives. Natural floral flavors are often associated with purity and minimal processing.

Application Insights

Beverages accounted for a revenue share of 32.4% in 2023. Floral flavors provide unique and exotic taste profiles that offer a refreshing change from traditional flavors. This novelty appeals to consumers looking for new and interesting beverage experiences. Floral flavors are versatile and can be used to create a wide range of beverages, from cocktails and mocktails to teas and sparkling waters. This versatility allows for creative experimentation and the development of innovative drink options that cater to diverse consumer preferences.

Bakery & confectionery are expected to grow at a CAGR of 6.5% from 2024 to 2030. Floral flavors are often perceived as natural and wholesome, aligning with the growing trend towards healthier and more natural ingredients in food products. This perception can enhance the appeal of baked goods and confections that feature floral ingredients. Incorporating floral flavors can elevate bakery and confectionery items, positioning them as premium or artisanal products. This appeals to consumers who are willing to invest in high-quality, gourmet treats that offer a unique sensory experience.

Source Insights

Hibiscus flavor accounted for a revenue share of 25.8% in 2023. Hibiscus is renowned for its potential health benefits, including its antioxidant properties and potential to lower blood pressure. This makes it appealing to health-conscious consumers looking for functional ingredients in their food and beverages. Hibiscus offers a distinctive, tart, and slightly sweet flavor that stands out in both culinary and beverage applications. Its vibrant color and unique taste are attractive to consumers seeking novel and appealing sensory experiences.

Rose flavor is expected to grow at a CAGR of 6.6% from 2024 to 2030. Rose flavors are commonly used in traditional and regional cuisines, adding an element of cultural authenticity and heritage to products. This can attract consumers interested in exploring or reconnecting with traditional flavors. The use of rose flavors adds a visually appealing and aromatic element to products. The association with roses-known for their beauty and fragrance-enhances the overall product presentation and appeal, making it attractive for special occasions and premium offerings.

Regional Insights

The floral flavors market in North America accounted for a revenue share of 30.3% in 2023 of the global market. North American consumers are increasingly seeking unique and adventurous flavor profiles. Floral flavors, such as those from lavender, rose, and hibiscus, provide novel taste experiences that stand out from more traditional flavors.

U.S. Floral Flavors Market Trends

The U.S. floral flavors market is facing intense competition due to massive innovation with floral flavors. The rise of culinary innovation and the emphasis on aesthetics in food and beverages have led to the incorporation of floral flavors. These flavors add visual appeal and sophisticated aroma, making products more attractive for both everyday consumption and special occasions.

Europe Floral Flavors Market Trends

The floral flavors market in Europe is expected to grow at a CAGR of 6.5% during the forecast period. Many European cultures have a long history of using floral ingredients in cooking and baking. Floral flavors are deeply rooted in traditional European recipes and culinary practices, contributing to their continued popularity and appreciation. Floral flavors enhance the sensory experience of food and beverages with their delicate aromas and vibrant colors. In European cuisine, which values aesthetics and intricate flavor profiles, floral ingredients are used to elevate both the visual and sensory appeal of products.

Asia Pacific Floral Flavors Market Trends

Asia Pacific floral flavors market is expected to grow at a CAGR of 5.5% from 2024 to 2030. Many Asia-Pacific cultures have a rich tradition of using floral ingredients in cuisine and beverages. Ingredients like jasmine, chrysanthemum, and rose are integral to traditional dishes and drinks, maintaining their popularity and continuing to drive demand. There is a trend towards culinary innovation and experimentation in the region. Floral flavors are being incorporated into a variety of new and novel products, from gourmet teas and desserts to innovative snacks and beverages, attracting consumers eager to explore new taste experiences.

Key Floral Flavors Company Insights 

The market is characterized by dynamic competitive dynamics shaped by a combination of factors including product innovation, regional production capabilities, and evolving consumer preferences. Leading manufacturers invest in R&D and technological advancements to provide cost-effective and quality products.

Market players are entering into joint ventures, partnerships, mergers, agreements, and acquisitions to strengthen their market position and expand their geographical reach. Companies are also focusing on raising consumer awareness of the ambiguity of the types used while strictly adhering to international regulatory standards.

Recent Developments

• In July 2021, Sensient Technologies Corporation announced the acquisition of the assets of Flavor Solutions, Inc. This company specializes in providing flavors and flavor technologies for the food, beverage, and nutraceutical markets. The addition of Flavor Solutions will enhance the company's flavor portfolio and integrate key technologies to bolster the technical solutions.

Floral Flavors Market Report Scope

Global Floral Flavors Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global floral flavors market report based on type, application, source, and region:

• Type Outlook (Revenue, USD Million; 2018 - 2030)

  • Natural Flavor

  • Artificial Flavor

• Application Outlook (Revenue, USD Million; 2018 - 2030)

  • Beverages

  • Bakery & Confectionery

  • Savory & Snacks

  • Personal Care & Cosmetics

  • Others

• Source Outlook (Revenue, USD Million; 2018 - 2030)

  • Hibiscus

  • Lavender

  • Rose

  • Jasmine

  • Chamomile

  • Others

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa