Frozen Dough Market Size, Share & Trends Analysis Report By Product (Bread, Biscuits & Cookies, Pizza), By Distribution Channel (Retail, Food Service), By Region (Europe, APAC, North America), And Segment Forecasts, 2022 - 2030

Report Overview

The global frozen dough market size was valued at USD 20.99 billion in 2021 and is expected to register a compound annual growth rate (CAGR) of 5.1% from 2022 to 2030. The key factor driving the industry is the rising consumption of bakery products across the globe leading to an increased demand for frozen doughs as they are convenient and easy to prepare. In addition, with the growth of the processed food sector, the frozen or refrigerated dough industry is also growing rapidly. Furthermore, frozen doughs have a high shelf life and save the time and energy of the user owing to which, they are widely used, thereby driving the industry growth over the forecast period. The COVID-19 pandemic adversely affected various industries across the globe; however, it positively impacted the market for frozen dough in the retail sector.

Due to the guidelines and restrictions of COVID-19, consumer behavior shifted toward frozen food. The retail sales of frozen foods grew during that period as the meal preferences of consumers shifted to home. The sales of frozen foods also rose as consumers started stockpiling these products, thus driving the industry even during the pandemic. According to the American Frozen Food Institute (AFFI), the sales of frozen food increased by 21% in 2020 due to the pandemic and consumers were purchasing frozen foods more than ever. Frozen foods acted as a backup solution for consumers during the pandemic. The growing consumption of frozen foods, such as pizza and bread, has resulted in the rising demand for frozen doughs, which is expected to boost the industry's growth over the forecast period.

In addition, the rising preference of consumers for convenience food products due to busy lifestyles is further driving the product demand, fueling the industry expansion. Moreover, frozen doughs have a wide scope of application and can be used for the preparation of multiple food items, such as cookies, rolls, and other baking items, which, as a result, has increased their demand. The availability of other products as a substitute for frozen dough is expected to hinder the growth of this market. The lack of proper storage devices and cold chain logistics is another factor expected to hamper the growth of the market. In addition, the decreasing product quality due to the usage of low-grade ingredients is another factor estimated to hinder the growth of the industry. However, the growing demand for vegan products will also boost the industry's growth.

Product Insights

On the basis of products, the global industry has been further divided into bread, biscuits & cookies, pizza, and others. The bread product segment led the industry in 2021 and accounted for the maximum share of more than 37.00% of the overall revenue. The segment is expected to remain dominant throughout the forecast period. The growth of the segment is attributed to the high consumption of bread doughs across the globe. Frozen bread doughs are quick to prepare, which is expected to drive the industry's growth. In addition, such doughs are highly customizable as per the needs of the consumers.

This results in high demand for these products, thus contributing to the growth of the segment. The biscuits & cookies segment is expected to grow at the fastest CAGR from 2022 to 2030. The growth of the segment is attributed to the rising use of frozen biscuits & cookies among consumers due to the growing inclination toward homemade biscuits & cookies. Frozen biscuits & cookie dough provides consistent quality and taste and are ready to use, which results in their increasing usage, thus propelling the segment growth. The rising trend of baking activities among both adults and children is further expected to drive the growth of the segment.

Distribution Channel Insights

On the basis of distribution channels, the industry has been further categorized into retail and food service. The food services distribution channels segment dominated the global industry in 2021 and accounted for the maximum share of more than 67.00% of the overall revenue. The segment is projected to expand further at a significant growth rate retaining the dominant position throughout the forecast period. The growth of the segment can be attributed to the high product usage in the food service sector as it sidesteps the effort to work on various raw materials to obtain dough. Moreover, frozen doughs eliminate the requirement of extra labor and equipment.

The retail segment is anticipated to grow at the highest CAGR from 2022 to 2030. The retail segment is further divided into various categories including supermarkets & hypermarkets, convenience stores, bakery stores, and online channels. The online channel is expected to grow with the highest CAGR during the forecast period due to the growing trend of online shopping. The growth of the channel is also attributed to the increasing use of online platforms as they enable consumers to review the products, price comparisons, seller comparisons, and other benefits. The availability of various online platforms providing a diverse range of products is another key factor driving the overall growth of the segment.

Regional Insights

North America dominated the global industry in 2021 and accounted for the largest share of more than 39.80% of the total revenue. The region is majorly driven by high consumer demand. Moreover, the easy availability of ready-to-cook products is a key factor contributing to the growth of the market. In addition, the presence of a high number of working individuals in the region results in high demand and use of such products resulting in the overall growth of the market. Furthermore, the high usage of online food purchasing platforms and penetration of the internet in the region is expected to boost the growth.

On the other hand, Asia Pacific is anticipated to expand with the highest CAGR during the forecast period. The growth of the region is due to the growing disposable income of consumers. With the increased disposable income levels, the spending on frozen foods has also increased by consumers, thus driving the regional market. Moreover, changing lifestyles, growing adoption, and trend of western foods in the region are other key factors driving the region’s growth. The increasing offerings of fast foods by various food services in developing countries are also expected to boost the product demand in the region.

Key Companies & Market Share Insights

The rising product demand has widened the growth opportunity for manufacturers across the globe. Thus, major players in the industry are adopting various competitive strategies, such as product launches, partnerships & collaborations, and geographical expansions. For, in July 2021, Dawn Foodsacquired Icopa. Icopa is the largest distributor of bakery products in Portugal. This strategic initiative was taken by the company to strengthen its presence in Portugal along with expanding its distribution capabilities in Europe. Some of the prominent players in the global frozen dough market include:

• Aryzta AG

• General Mill Inc.

• Guttenplan’s

• Ajinomoto

• Rich Products Corp.

• CSM Ingredients

• Campbell Soup Company

• Dawn Food Products, Inc.

• Gonnella Baking Company

• Bridgford Foods Corp.

Frozen Dough Market Report Scope

Global Frozen Dough Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global frozen dough market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Bread

  • Biscuits & Cookies

  • Pizza

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Retail

    • Supermarket & Hypermarkets

    • Convenience Stores

    • Bakery Stores

    • Online

  • Food Service

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE