Frozen Fruit Bar Market Size, Share & Trends Analysis Report By Product (Original, Low Fat), By Flavor (Citrus, Pineapple, Grape, Apple, Mango, Coconut), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global frozen fruit bar market size was estimated at USD 11.10 million in 2018 and is anticipated to expand at a CAGR of 7.5% from 2019 to 2025. Growing impulse buying and demand for innovative flavors, especially in developing countries, is anticipated to drive the growth. Central and South America, Asia Pacific, and Middle East & Africa (MEA) are expected to emerge as the prominent regions in the forthcoming years.

China, India, and other countries in Asia Pacific are witnessing a significant rise in demand for frozen fruit bars, due to changing climatic conditions and the rising number of consumers. Low-fat products are anticipated to witness significant growth, due to rising health consciousness. Consumers with lactose intolerances prefer low-fat products. Many companies mix fruit-flavored essences in these bars, as some fruits are expensive. These essences can lead to many diseases including cancer and stomach-related infections.

Companies are coming up with many innovative and new flavors to boost revenue generation opportunities. For instance, Nestle added new coconut and banana flavors in their range of frozen fruit bars. Coconut with Banana makes a good combination and coconut water mixed with creamy banana gives a real and smooth frozen treat. The introduction of new and innovative flavors is projected to drive sales, and thus lead to the growth of the overall market.

Several companies use purees of fruits to make the product cost-effective. However, owing to rising consumer awareness, most manufacturers focus on using high-quality raw materials and fresh fruits to maintain the taste, texture, and flavor of the product. The rising popularity of organic food products is anticipated to bode well for the production of organic fruit bars. The availability of such a variety of products is projected to fuel the market over the forecast period.

Product Insights

The low-fat segment held the largest market share of more than 54% of the market share in 2018. Many people suffer from lactose intolerance which may lead to different diseases like diarrhea, gas, and bloating. Lactose intolerant patients cannot digest milk or any dairy products. So, low-fat bars remain one of the alternatives for them. The prevalence of obesity is another reason driving the product demand. In the U.S., one out of six people suffers from obesity, leading consumers to have different health problems and life-threatening conditions. This will lead to an increase in the consumption of low-fat products, including frozen fruit bars.

The low-fat segment is anticipated to witness the fastest CAGR of 7.8% during the forecast period. Fats have higher energy than other types of nutrients and consuming high-fat products may cause weight gain. Hence, consumers prefer low-fat products.

Flavor Insights

On the basis of flavor, the frozen fruit bars market is divided into citrus, pineapple, grapes, apple, mangoes, coconut, and others. The citrus flavor was the largest segment, accounting for 11.30% market share in 2018. The section contains different fruit flavors like orange, tangerine, lime, and lemon, among others. Citrus fruits are good for digestion and help fight stomach diseases, this may lead to segment growth in the upcoming years.

Among other flavors, mango is the fastest-growing segment with a CAGR of 10.6% during the forecast period. Asia Pacific was the largest consumer of mango flavor in 2018. The market for tropical fruits is overgrowing, encouraging many large-scale manufacturers to invest in the market, especially in regions like Europe and U.S. Favorable government policies and regulations in Asian countries, such as Indonesia, Korea, and China are encouraging foreign players to invest in these regions.

Regional Insights

As of 2018, North America led the market, accounting for more than 23% market share. Canada and United States are anticipated to register significant growth in the near future. The manufacturers are mainly located in the United States. Nestlé U.S.A. is a part of Nestlé S.A., has a major market in U.S.

Many companies are increasing their presence by expanding the product distribution in other countries such as Brazil, Spain, Mexico, and India, among others. Asia Pacific is expected to register the fastest CAGR of 11.5% during the forecast period. A high percentage of the youth population and the increasing number of middle-class families are some of the factors driving the regional product demand.

MEA is also anticipated to witness significant growth in the near future, owing to the increasing purchasing power of consumers. This is also projected to drive the demand in countries, such as Saudi Arabia, and South Africa among others.

Frozen Fruit Bars Market Share Insights

Some of the key market players are Nestlé S.A; Natural Fruit Corporation; Solero, Andrades Desserts; J&J Snack Foods Corp.; Ice Pop Factory; Modern Pop; Unilever plc (Fruttare Brand); and Eclectic Food Services Inc. The companies collaborate with retail stores like Tesco plc and Walmart, among others. Furthermore, rising consumer awareness is increasing due to these tie-ups with the stores, leading to increased sales.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the global frozen fruit bar market report based on product, flavor, and region:

• Product Outlook (Revenue, USD Thousands, 2015 - 2025)

  • Original

  • Low Fat

• Flavor Outlook (Revenue, USD Thousands, 2015 - 2025)

  • Citrus

  • Pineapple

  • Grape

  • Apple

  • Mango

  • Coconut

  • Others

• Regional Outlook (Revenue, USD Thousands, 2015 - 2025)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    •  India

  • Central & South America

    • Brazil

  • Middle East & Africa