Fruit Puree Market Size, Share & Trends Analysis Report By Product (Tropical & Exotic, Citrus, Berries, Others), By Application (Beverages, Bakery & Snacks, Infant Foods, Others), By Region, And Segment Forecasts, 2025 - 2030

Fruit Puree Market Size & Trends

The global fruit puree market size was valued at USD 5.09 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2030. The growth of this market is primarily driven by aspects such as growing demand from the food beverages industry and increasing utilization by the food service and food delivery industry. In addition, a significant rise in the availability and accessibility of enhanced product portfolios offered by the key companies and growing awareness regarding benefits associated with using natural or organic food ingredients such as fruit puree is projected to drive the growth of this market.

Fruit puree is a smooth and thick mixture of mashed and blended fruits that preserves maximum levels of nutrients, fiber, vitamins, and antioxidants. It is becoming increasingly popular among commercial buyers, including beverage, bakery, snacks, and infant food businesses. Additionally, food service providers and large quick-service restaurant brands use fruit puree to prepare beverages and as an ingredient in snacks and other dishes.

Increasing demand for natural and organic food products and formulations by individual and commercial users has generated a surge in demand for the fruit puree industry in recent years. The growing focus of individuals and families on adopting healthy dietary regimes and increasing awareness regarding the significance of avoiding chemical-based product formulations while embracing natural food ingredients-based offerings are driving the growth of this market. New product launches and rising B2B collaborations or supply contracts are also expected to add numerous growth opportunities for this market.

Product Insights

Based on product, tropical & exotic fruit purees dominated the global market with a revenue share of 37.7% in 2024. Growing inclination towards the consumption of exotic fruits and increasing awareness regarding benefits offered by tropical fruits such as lychee, mango, passion fruit, pineapple, avocado, guava, dragon fruit, and others are adding to growth. The significant increase in the inclusion of fruit purees of such fresh produce in food preparations by households and commercial food service businesses is also adding growth opportunities. Factors such as versatility, the convenience offered by the product as a food ingredient, and increased demand for processed and ready-to-eat products characterized by natural ingredients are likely to fuel demand for this segment in the coming years.

Citrus fruit purees are projected to experience the highest CAGR during the forecast period. This is attributed to increasing utilization by multiple application industries, including food & beverages, cosmetics & personal care, bakery and confectionery, etc. Breweries often use citrus purees to add enhanced flavor and aroma to the offerings. Lemon purees are often used as an ingredient in the formulation of shandy, a drink made by mixing beer and non-alcoholic beverages.

Application Insights

The beverages segment held the largest revenue share of the global fruit puree market in 2024. The growth of this segment is primarily driven by factors such as increasing demand for natural or organic beverages and a growing inclination towards consuming fruit-based beverages over sugary carbonated drinks. A rise in the availability of natural beverages facilitated by large distribution networks of organized retail companies and e-commerce websites is also adding to the growth opportunities.

The infant food segment is anticipated to grow at the highest CAGR from 2025 to 2030. This segment is mainly influenced by aspects such as improved availability of natural ingredients permitted by regulatory authorities and natural essence characteristics of the purees. Infant foods are often delivered with the lowest amounts of inorganic or chemical ingredients to ensure the suitability of foods for infant digestive systems that are not fully developed.

Regional Insights

Asia Pacific fruit puree market dominated the global industry with a revenue share of 36.6% in 2024. This is attributed to the uninterrupted availability of tropical fruits in the region. In addition, significant growth in the food & beverages industry, enhanced demand for processed or ready-to-eat/drink products, and convenient food and ingredients by urban consumers are adding growth. Furthermore, the entry of multiple global consumer goods brands, food & beverage industry participants in the region, and the presence of highly populated countries such as India are expected to drive the growth of this market in the approaching years.

China Fruit Puree Market Trends

The China fruit puree market held the largest revenue share of the regional industry in 2024. This market is primarily influenced by the increasing inclination towards the consumption of natural products, demand for organically manufactured food and beverages, enhanced availability facilitated by effective distribution, and more. Accessibility to a wide variety of tropical and exotic fruits adds to the growth opportunities.

North America Fruit Puree Market Trends

North America fruit puree market held a significant revenue share of the global industry in 2024. The presence of multiple manufacturing companies with extensive product portfolios of products such as bakery, confectionery, beverages, processed foods, cosmetics, personal care products, plant-based products, and more add to the growing demand for this market. In addition, increasing application areas and improved availability by global trade activities also contribute to growth opportunities.

The U.S. fruit puree market held the largest revenue share of the regional industry in 2024. This is attributed to increasing demand from food manufacturing companies and quick service restaurants, growing availability through online portals, and accessibility to diverse product portfolios. In addition, the availability of advanced technologies, effective distribution networks, and the presence of multiple culinary affections are projected to fuel the growth of this market.

Latin America Fruit Puree Market Trends

Latin America fruit puree market is projected to experience substantial growth during the forecast period. It is attributed to large-scale fruit production, a significant share in global fruit exports, and a dominant presence of outdoor cultivation in the region. Also, the increasing demand from different regional markets, the rising incorporation of tropical fruits in the puree offerings by major companies, and the increasing global demand for natural products are the key factors driving regional market growth.

Brazil fruit puree market held a significant revenue share of the regional industry in 2024. This is attributed to factors such as the presence of innovation-based product ingredients such as acai, passion fruit, mango, papaya, and more, the large production of tropical fruits, and increasing participation in global trade. Many individuals seeking convenient yet natural food products are also contributing to the growth of this market.

Key Fruit Puree Company Insights

Some of the key companies in the global fruit puree market are Oregon Fruit Products, The Perfect Purée of Napa Valley, AGRANA Beteiligungs-AG, and others. To address increasing demand driven by a growing inclination towards natural and organic products and a significant rise in competition, key market participants have been embracing strategies such as enhanced product portfolios, acquisition of other organizations, improved focus on customer engagements, increased digital footprint, and product availability through online portals.

• Döhler GmbH, a company that specializes in natural food & beverage ingredients, offers a diversified product portfolio comprising natural taste and flavor solutions, health ingredients, natural colors, taste modulations & sweetening systems, coating systems, plant-based ingredients, dried fruits, and more. Purees offered by the company are extracted at facilities equipped with advanced technology assistance and delivered in different packaging designed according to various applications and market necessities.

• Oregon Fruit Company offers an extensive product portfolio characterized by purees, concentrates, shelf-stable pourable fruit, lemonade, compotes, canned fruit, and more. Its purees portfolio includes fruits such as apricot, black currant, blackberry-seedless, blood orange, blueberry, blueberry seedless, cara cara orange, cherry, cranberry, key lime, lemon, mango, grapefruit, peach, plum, and others.

Recent Developments

• In November 2024, Oregon Fruit Products introduced Sicilian lemon puree as a ‘Fall 2024 Limited Release’ product. Characterized by balanced flavor, soft citrus pucker, and subtle color impacts on finished beverages, this portfolio addition is one of the newly available citrus ingredients for seasonal brewing applications.

Fruit Puree Market Report Scope

Global Fruit Puree Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global fruit puree industry report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Tropical & Exotic

  • Citrus

  • Berries

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Beverages

  • Bakery & Snacks

  • Infant Food

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • Netherlands

    • U.K.

    • France

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Middle East

    • UAE