The global 3D gesture sensing control market is poised for high growth throughout the forecast period which can be attributed to escalating demand across a wide range of applications including consumer electronics, healthcare, education, entertainment, hospitality, gaming, automotive, and retail. Other application areas such as security/identity management, robotics/computer vision, signage & displays, interactive vending, motion capture for graphics, and film effects are anticipated to spur market demand extensively. As 3D gesture sensing enables users to interact with devices without touching it, it is enhancing user experience, ultimately increasing the popularity of this technology.
The 3D gesture sensing control market is anticipated to showcase high growth prospects due to high adoption and continuous improvement in 3D cameras and scanners widely incorporated in consumer electronics. The market is expected to demonstrate persistent growth owing to factors such as rising concerns for safety, availability of highly efficient equipment, growing importance for hygiene, enhanced user experience, and convergence of multiple technologies. Further, need for sophisticated automatic processes in industries such as BFSI and government may further fuel market growth in the near future.
Growing incorporation of 3D gesture sensing control technology in laptops, tablet PCs, smartwatches, consumer electronics, and household appliances may further stimulate demand for this technology. Leading automotive companies like Volkswagen and General Motors adopting this technology may lead to swift adoption by other players, further driving market demand. Additionally, the recent acquisition of Primesense by Apple, acquisition of Omek by Intel, and acquisition of Flutter by Google are foreseen to imbibe competitiveness in the market. However, the lack of standardization of gesture movements may pose a challenge to market growth. Further, lack of awareness and higher switchover costs are expected to play a deterrent role in the adoption of this technology.
The 3D gesture sensing control market is bifurcated as per its usage in biometric products and sanitary equipment. Both the segments are expected to evolve and remain competent; however sanitary equipment market is expected to witness significant growth owing to rising hygiene concerns worldwide. 3D gesture sensing control technologies used in smart home component systems including home security, utility management, lighting, home energy, thermostats, and alarm systems are expected to create new avenues for the market growth over the forecast period.
North American and European markets are expected to witness significant growth over the forecast period on account of growing hygiene concerns and rising safety needs. However, Asia Pacific is expected to exhibit considerable adoption of 3D gesture sensing control technology owing to which can be attributed to evolving lifestyle and growing emphasis on hygiene and security.
Key vendors dominating 3D gesture sensing control market space include Cognitec Systems GmbH, Applied Micro, Analog Devices, Motorola, AMD, Ceva, eyeSight Mobile Technologies Ltd., Microsoft, Google, GestureTek Technologies Inc., Irisguard, Inc., Qualcomm Inc., Omek Interactive Ltd., PrimeSense Ltd., and SoftKinetic Inc.
Growing number of patents and thorough research and development in 3D gesture sensing control by key market players are expected to play a pivotal role in the percolation of this technology to a large number of devices. Speculation is rife that Apple is going to take a swift move from its current multi-touch control to 3D gesture sensing control further catapulting market growth over the forecast period. Moreover, Sony adopting a stereo vision for the new PS Camera for PlayStation 4 and Samsung applying gesture sensing to their smart televisions is expected to extensively drive market demand in consumer electronics and gaming zones. Microsoft has also incorporated gesture recognition technology into Xbox 360 and Xbox One video game consoles. Windows PCs which are centered on a webcam-style, add-on peripheral may spur the market widely in the near future.
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Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) solutions are anticipated to substantially contribute while responding to the COVID-19 pandemic and address continuously evolving challenges. The existing situation owing to the outbreak of the epidemic will inspire pharmaceutical vendors and healthcare establishments to improve their R&D investments in AI, acting as a core technology for enabling various initiatives. The insurance industry is expected to confront the pressure associated with cost-efficiency. Usage of AI can help in reducing operating costs, and at the same time, can increase customer satisfaction during the renewal process, claims, and other services. VR/AR can assist in e-learning, for which the demand will surge owing to the closure of many schools and universities. Further, VR/AR can also prove to be a valuable solution in providing remote assistance as it can support in avoiding unnecessary travel. The report will account for Covid19 as a key market contributor.