Healthcare Data Monetization Solutions Market Size, Share & Trends Analysis Report By Type (Direct Data Monetization, Indirect Data Monetization), By Mode of Deployment (On-Premise, Cloud), By Facility Size, By End Use, By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The global healthcare data monetization solutions market size was valued at USD 921.0 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. Healthcare data monetization solutions comprise various technologies and strategies, enabling healthcare organizations to extract economic value from their accumulated data. This involves gathering and integrating data from different sources in the healthcare ecosystem, including wearables, electronic health records, and clinical trials. Advanced analytics and machine learning are utilized to obtain actionable insights and predictions from this integrated data, aiding in better resource optimization, decision-making, and patient care improvements.

The increasing use of external data sources, digital transformation in the healthcare sector, and rising enterprise data volume are major factors driving the market's growth.

Furthermore, the growing focus on patient-centric care and the ever-increasing demand for telehealth and remote monitoring contribute to the demand for data-driven insights, accelerating the growth of data monetization solutions in the healthcare industry. Moreover, changing regulatory frameworks and compliance requirements highlight the need for secure data sharing and monetization, encouraging the development of innovative solutions that ensure security, privacy, and compliance in healthcare data utilization and exchange. The healthcare sector is experiencing a notable rise in the utilization of external data sources, mainly on account of the exponential growth of digital information and the convergence of technology.

These external data sources cover diverse data, including patient-generated data from social media interactions, wearables, genetic research databases, and medical literature. Incorporating these external data sources into healthcare analytics and decision-making processes offers various advantages. It helps improve current healthcare datasets, providing a more comprehensive understanding of patients, diseases, and treatment outcomes. This facilitates the development of more accurate predictive models and improved clinical decision support systems. In the area of healthcare data monetization solutions, the integration of diverse external data sources boosts value proposition. For instance, Salesforce, Inc. offers data integration tools and products for CRM and Tableau in the healthcare industry.

The rising demand for real-world evidence in the healthcare sector drives the market growth of data monetization solutions. Healthcare stakeholders are increasingly recognizing the importance of real-world data in improving decision-making and patient outcomes and advancing medical research, leading to a notable rise in the value of this data. For instance, in September 2023, AltHub, a data transformation company, introduced AltLab360, an AI-driven data monetization platform for healthcare businesses.

By integrating traditional healthcare data with external sources, organizations provide differentiated and specialized insights to various stakeholders, including pharmaceutical companies, research institutions, insurance providers, and public health agencies. These stakeholders try to gain comprehensive insights for drug development, research, targeted marketing, and healthcare policy formulation. Thus, the presence of a broader spectrum of data through external sources boosts the monetization potential of healthcare data by attracting a larger client base and expanding revenue streams. The advancement of data analytics technologies helps in the efficient analysis and utilization of this data, making it more attractive to potential consumers.

Market Concentration & Characteristics

The healthcare data monetization solutions industry is characterized by a high degree of innovation owing to the rise in funding for technological advancements and the development of these tools. These solutions range from predictive analytics tools for population health management to personalized treatment recommendations based on patient EHR data.

The industry is characterized by a medium level of merger and acquisition (M&A) activity, facilitating access to complementary technologies and distribution channels to capture a larger market share.

Regulations significantly impact the healthcare data monetization solutions industry by ensuring patient safety and privacy. Any data monetization strategy in Europe adheres to regulations such as the General Data Protection Regulation (GDPR). Furthermore, in the U.S., the Health Insurance Portability and Accountability Act (HIPAA) outlines the lawful use and disclosure of protected health data.

Several market players are expanding their business by launching new solutions in the market to expand their product portfolio. Companies are implementing this strategy to improve their market penetration.

Type Insights

Based on type, the indirect data monetization segment dominated the market with the largest revenue share in 2024. Indirect data monetization involves leveraging an organization's internal data to develop products, enhance processes, conduct marketing campaigns, drive sales initiatives, or any other activities to boost revenue or increase profitability. Customers are increasingly shifting towards personalized experiences in marketing or product offerings. By monetizing indirect data, businesses harness user data to generate targeted marketing initiatives, tailored offers, and customized recommendations.

The direct data monetization segment is anticipated to witness the fastest growth at a CAGR of 17.9%over the forecast period. Direct data monetization is becoming popular in healthcare due to the need for interoperability, efficient data management, enhanced patient outcomes, and cost reduction. It allows healthcare providers to standardize data formats, access data from multiple sources in real time, make informed decisions regarding patient care, and reduce infrastructure costs by identifying trends and patterns in patient data.

Mode Of Deployment Insights

By mode of deployment, the cloud segment dominated the market with the largest revenue share in 2024 and is anticipated to register the fastest growth rate at a CAGR of 17.2% over the forecast period. The demand for cloud-based solutions is rising significantly as they are hosted on the vendor’s servers and accessed remotely from any location. Cloud-based software eliminates the need for regular manual updates of software solutions and enables users to access data easily from any location. Recently, affordability and ease of usage increased with the adoption of cloud-based software. Furthermore, cloud-based software provides several services, including data backup, system customization, automatic software upgrades, and threat protection, which help organizations automate their workflows. Thus, such factors propel market growth.

The on-premises segment is anticipated to grow significantly over the forecast period. With on-premises solutions, healthcare sector professionals customize the system to unique needs, seamlessly integrating it with other on-premises systems. Furthermore, it is a robust and popular option for healthcare organizations emphasizing internal data control, security, and in-house management. Such factors are anticipated to boost the market growth over the forecast period.

End Use Insights

The healthcare payers segment dominated the market with a share of 43.3% in 2024. Healthcare payers collect substantial amounts of valuable data to manage insurance claims, policy details, and patient demographics. When effectively monetized, this data provides significant insights into healthcare utilization patterns, cost trends, and population health. Healthcare payers leverage advanced technologies, such as AI & ML, to develop value-based care models. In addition, they share de-identified, aggregated data with researchers, pharmaceutical companies, and other stakeholders, further contributing to healthcare advancements.

The life science companies segment is anticipated to witness the fastest CAGR over the forecast period. Life science companies, including pharmaceutical, biotech, and medical device firms, require extensive and diverse healthcare data for research, drug development, and clinical trials. Life science companies are actively partnering with healthcare data providers and utilizing data monetization solutions to access, analyze, and derive insights from healthcare data. This enables them to accelerate research and innovation, optimize product development, and enhance patient outcomes. The collaboration and interaction between life science companies and data monetization solutions fuel this sector's rapid growth within the market.

Facility Size Insights

By facility size, the large facilities segment dominated the market with the largest revenue share in 2024 and is anticipated to witness the fastest CAGR of 17.2% over the forecast period. Larger healthcare facilities, such as major hospitals and academic medical centers, often have access to substantial amounts of data generated from a diverse patient base, encompassing a wide array of medical conditions and treatments. Their considerable data assets dedicated IT departments, and financial capabilities enable them to invest in and implement advanced data monetization solutions. These solutions often involve complex analytics, artificial intelligence, and data processing tools, allowing these large facilities to derive comprehensive insights, support research initiatives, and collaborate with various stakeholders in the healthcare ecosystem.

The small & medium facilities segment is anticipated to witness significant CAGR over the forecast period. With rapid technological advancements and rising awareness of the importance of healthcare data, small- & medium-sized facilities such as clinics and specialty care centers are understanding the potential of data monetization. Cloud-based solutions and software-as-a-service (SaaS) models have made it economical and more accessible for smaller facilities to utilize data monetization strategies without making major upfront investments. Moreover, the evolving regulatory landscape and industry standards have emphasized data interoperability and sharing, promoting smaller facilities to participate in data monetization initiatives. As a result, these facilities are increasingly adopting data monetization solutions to generate additional revenue streams, collaborate with larger entities, and contribute to the growth and innovation within the healthcare data monetization market.

Regional Insights

The healthcare data monetization solutions market in North America dominated in 2024 with a global revenue share of 40.5%. North America has a well-established and technologically advanced healthcare infrastructure. This region features advanced digitization of healthcare systems, with strong adoption of electronic health records (EHR) and high-volume generation of healthcare data. In addition, a supportive regulatory framework and favorable government initiatives have boosted the implementation of advanced data monetization strategies, which fuels market growth in this region.

U.S. Healthcare Data Monetization Solutions Market Trends

The healthcare data monetization solutions market in the U.S. held the largest market share in 2024. Factors such as growing investment by market players and favorable government initiatives boost market growth. Several market players in this region are adopting various strategies such as partnerships & collaboration, mergers & acquisitions, new product launches, and geographical expansion to capture a larger market share, further boosting market growth. For instance, in October 2024, Dappier, an AI creation and monetization platform, partnered with Monda Labs, Inc. This partnership aimed at data-as-a-service (DaaS) providers to be visible on platforms AI companies use to source training data.

Europe Healthcare Data Monetization Solutions Market Trends

Europe healthcare data monetization solutions market is anticipated to register a significant growth rate during the forecast period. The robust setup of healthcare IT companies and research institutions further contributes to the regional growth in the global market.  Furthermore, data interoperability and standardization initiatives are gaining traction in the healthcare sector, aiming to form typical data exchange and integration standards. Such factors propel the market growth in this region.

Germany healthcare data monetization solutions market is anticipated to register a considerable growth rate during the forecast period. Factors such as growing investment by market players and favorable government initiatives boost market growth. For instance, in September 2024, Monda Labs, Inc., a data monetization platform, raised funding of USD 5 million in a seed funding round led by Acrobator Ventures and Senovo, with participation from Techstars.

Asia Pacific Healthcare Data Monetization Solutions Market Trends

The Asia Pacific healthcare data monetization solutions market is anticipated to register the fastest growth over the forecast period. Countries in the Asia Pacific region, such as India, China, and Japan, are witnessing a substantial increase in healthcare data due to the adoption of digital health technologies, telemedicine, and mobile health applications. Thus, the growing adoption of these advanced technologies in the healthcare sector fuels market growth.

Japan healthcare data monetization solutions market is anticipated to register a considerable growth rate during the forecast period.Healthcare providers and organizations in the country increasingly recognize the value of healthcare data and are willing to monetize it to enhance healthcare services and outcomes. In addition, favorable government policies and initiatives promoting digital health and data sharing propel the growth of data monetization solutions.

Latin America Healthcare Data Monetization Solutions Market Trends

Latin America healthcare data monetization solutions market is anticipated to witness steady growth over the forecast period. The region's dynamic healthcare landscape and a strong focus on leveraging technology for healthcare advancements are anticipated to fuel the market growth over the forecast period.

Brazil healthcare data monetization solutions market is anticipated to register considerable growth during the forecast period. The growing adoption of various technologies, such as the integration of machine learning and AI technologies, is expected to play an essential role in the country's adoption of healthcare data monetization tools.

Middle East And Africa Healthcare Data Monetization Solutions Market Trends

The Middle East and Africa healthcare data monetization solutions market is anticipated to experience lucrative growth over the forecast years. Companies form partnerships to improve their services and provide more comprehensive solutions to healthcare payers, providers, and life science firms in this region, which drives market growth.

UAE healthcare data monetization solutions market is anticipated to register a considerable growth rate during the forecast period. Rising usage of artificial intelligence and data processing, advancements in big analytics, and adoption of data-driven decision-making approaches are expected to fuel growth over the forecast period.

Key Healthcare Data Monetization Solutions Company Insights

Key participants in the healthcare data monetization solutions industry are focusing on developing innovative business growth strategies in the form of product portfolio expansions, partnerships & collaborations, mergers & acquisitions, and business footprint expansions.

Recent Developments

• In April 2024, Gulp Data, a provider of data monetization services, partnered with Monda Labs, Inc. to provide data valuation and monetization solutions to companies globally.

Healthcare Data Monetization Solutions Market Report Scope

Global Healthcare Data Monetization Solutions Market Report Segmentation

This report forecasts revenue growth at global, regional, and country level and provides an analysis on industry trends in each of the sub segments from 2018 to 2030. For this study, Grand View Research, Inc. has segmented the global healthcare data monetization solutions market report based on type, mode of deployment, facility size, end use, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Direct Data Monetization

    • Software

    • Services

  • Indirect Data Monetization

    • Software

    • Services

• Mode of Deployment Outlook (Revenue, USD Million, 2018 - 2030)

  • On-Premises

  • Cloud

• Facility Size Outlook (Revenue, USD Million, 2018 - 2030)

  • Small & Medium Facilities

  • Large Facilities

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Healthcare Payers

  • Life Science Companies

  • Healthcare Providers

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • Spain

    • Italy

    • France

    • Denmark

    • Norway

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait