India Nutraceuticals Market Size, Share & Trends Analysis Report By Ingredient, By Product (Dietary Supplements, Functional Food, Functional Beverages), By Application, By Product-Distribution Channel, And Segment Forecasts, 2025 - 2030

India Nutraceuticals Market Size & Trends

The India nutraceuticals market size was estimated at USD 30.37 billion in 2024 and is projected to grow at a CAGR of 13.6% from 2025 to 2030. The market growth is attributed to rising consumer focus on health-promoting diets, increasing instances of lifestyle-related disorders, and preventive healthcare. The increasing trend among consumers to alter dietary habits is expected to boost the demand for nutraceuticals. The consumer belief that an improper diet results in increasing pharmaceutical spending is anticipated to boost the demand for nutraceuticals, which, in turn, is projected to help the governments in terms of low expenditure on healthcare as well as social security costs.

The Indian nutraceuticals industry held 9.22% of the global nutraceuticals market revenue in 2023. The growing concerns among the aging population about heart health and obesity are expected to increase the demand for nutraceuticals among this population. The aging population is receptive to personalized nutrition, which gives ample growth opportunities to nutraceutical manufacturers, which has also resulted in educational programs targeted at this demographic. Education and a clear message to the target population about various health concerns are expected to result in high awareness among consumers, which would result in high product demand.

Nutraceutical manufacturers invest in R&D activities for various reasons, such as exploration and interest in new ingredients, regulatory requirements, intellectual property purposes, and differentiating products to gain a competitive advantage. The patents and their protection form an important part of the revenue strategy of nutraceutical manufacturers, leading to a large expenditure on patenting compounds and processes that manufacturers believe can generate revenues in the future.

The nutraceutical industry is anticipated to witness considerable growth over the next years owing to their increasing consumption for the prevention of diseases and growing health consciousness among the population. The increased usage of the internet has resulted in the consumer being more knowledgeable about chronic diseases and the preventive methods that include the consumption of nutraceuticals. Recently, consumers have turned their attention towards nutraceuticals manufactured from natural ingredients or by the usage of natural methods.

The rise in technological advancements and the growing number of innovations have influenced the adoption of artificial intelligence (AI). AI will enable more personalized solutions based on a consumer's dietary and health data. Therefore, AI is expected to play an important role in the growth of nutraceuticals.

Ingredient Insights

The probiotic ingredients accounted for a revenue share of 24.66% in 2024. This large share is attributed to the rising demand for food components providing digestive and immune health benefits. These nutraceutical ingredients are incorporated into food items to yield strain-specific benefits related to their interactions with the gastrointestinal tract (GI). Consumers are widely consuming prebiotics & probiotics to enhance the gut and systemic immune system functions.

Vitamin ingredients are expected to grow at a CAGR of 13.5% from 2025 to 2030. The demand for vitamin ingredients in India’s market has increased due to growing health awareness and the rising focus on immunity-boosting solutions, particularly after the COVID-19 pandemic. Consumers are increasingly seeking supplements rich in essential vitamins like C, D, and B-complex to address nutritional deficiencies and enhance overall well-being. The prevalence of lifestyle-related disorders, such as diabetes and cardiovascular diseases, has further driven the need for fortified products containing vitamin ingredients. In addition, the expansion of the middle class, along with easier access to dietary supplements through e-commerce and retail channels, has fueled this growth.

Product Insights

Functional food accounted for a revenue share of 37.6% in 2024 in the Indian market. The demand for functional foods in India has grown significantly due to increasing health awareness and a shift towards preventive healthcare. Consumers are now prioritizing foods that offer additional health benefits beyond basic nutrition, such as those fortified with probiotics, omega-3 fatty acids, vitamins, and minerals. Urbanization and busy lifestyles have also contributed to this trend, as functional foods offer a convenient way to address nutritional deficiencies. In addition, rising incidences of lifestyle-related conditions like diabetes, obesity, and heart disease have driven demand for products that support overall health and wellness. India's deep-rooted tradition of natural and Ayurvedic remedies further complements the acceptance of functional foods within the nutraceuticals market.

Dietary supplements are expected to grow at a CAGR of 13.9% from 2025 to 2030. The demand for dietary supplements in India has surged due to rising health consciousness, a growing middle-class population, and increased awareness about preventive healthcare. The COVID-19 pandemic accelerated this trend as consumers sought immunity-boosting products such as vitamins, minerals, and herbal supplements. In addition, urbanization, lifestyle changes, and the prevalence of chronic diseases have prompted individuals to prioritize wellness. The popularity of nutraceuticals has also been fueled by India's rich tradition of Ayurveda and natural remedies, with a preference for supplements containing herbal and organic ingredients.

Product-Distribution Channel Insights

Sales of functional food through grocery stores accounted for a revenue share of 40.3% in 2024. More consumers are becoming proactive about their health and are seeking products that can offer specific health benefits beyond basic nutrition. Functional foods—such as fortified products, probiotics, and foods with added vitamins or minerals—align with the desire for preventive health measures, which pharmacies and drug stores are well-positioned to offer. Pharmacies and drug stores are easily accessible to consumers, making them a convenient location for purchasing functional foods. With people often already visiting these stores for medication or supplements, it is natural for them to also purchase functional foods that support specific health goals, such as immune support, digestion, or heart health.

Sales of dietary supplements through online stores are expected to grow at a CAGR of 15.0% from 2025 to 2030. As more people focus on maintaining a healthy lifestyle, there is a growing demand for dietary supplements to support specific health goals (e.g., weight management, immunity, mental well-being, etc.). Online stores often feature a wide variety of niche and specialized products that cater to these health trends, making it easier for consumers to find supplements that align with their personal needs.

Key India Nutraceuticals Company Insights

The India nutraceuticals industry is characterized by numerous well-established and emerging players. Manufacturers in the India market are engaging in a variety of strategic initiatives to keep pace with evolving consumer demands and market trends.

Recent Developments

• In October 2024, Bigelow India Nutraceuticals launched a new India nutraceuticals brand, Bigelow Butterfly Pea Flower. The brand introduced unique India nutraceuticals flavors: Sapphire Bay and Vanilla Midnight herbal India nutraceuticals. These premier herbal India nutraceutical blends will be sold exclusively at select Walmart stores and Walmart online stores.

• In July 2024, Yorkshire India Nutraceuticals, an India nutraceuticals brand owned by Bettys & Taylors of Harrogate Ltd., launched a caramelized biscuit brew, a new addition to its portfolio. The newly launched product combines black India nutraceuticals and caramelized biscuits and is available on Amazon and Morrison stores. It is made from 100% Rainforest Alliance-certified India nutraceuticals blended with natural flavors.

India Nutraceuticals Market Report Scope

India Nutraceuticals Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the India nutraceuticals market report based on ingredient, product, application, and product-distribution channel:

• Ingredient Outlook (Revenue, USD Million, 2018 - 2030)

  • Aloe vera

  • Amino acids

  • Botanical Ingredients

    • Ashwagandha

    • Curcumin

    • Ginseng

    • Hemp

    • Others

  • Cannabidiol (CBD)

  • Carbohydrates

  • Carnitine

  • Food Color

  • Carotenoids

    • Astaxanthin

    • Lutein

    • Lycopene

    • Other carotenoids

  • Spirulina

  • Collagen

  • Colostrum

  • Cultures and fermentation starters

  • Dairy ingredients

  • Emulsifiers

  • Enzymes

  • Essential oils

  • Fat replacers

  • Fats and oils

  • Fibers

  • Flavors

  • Fruit and vegetable products

  • Glucosamine / Chondroitin

  • Isoflavones

  • Juices and concentrates

  • Krill

  • Lipids / Fatty Acids

  • Marine ingredients

  • Minerals

    • Calcium

    • Iron

    • Magnesium

    • Selenium

    • Others

  • Omega-3s

    • Marine Derived

    • Plant-derived

  • Prebiotics

  • Probiotics

  • Proteins

  • Sweeteners

    • Stevia

    • Monkfruit

    • Others

  • Vitamins

    • Vitamin A

    • Vitamin B

    • Vitamin C

    • Vitamin D

    • Vitamin E

    • Vitamin K

  • Whey proteins

  • Other

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Dietary Supplements

  • Functional Food

  • Functional Beverages

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Allergy & intolerance

  • Animal nutrition

  • Healthy aging

  • Bone & joint health

  • Cancer prevention

  • Children's health

  • Cognitive health

  • Diabetes

  • Digestive / Gut health

  • Energy & endurance

  • Eye health

  • Heart health

  • Immune system

  • Infant health

  • Inflammation

  • Maternal health

  • Men's health

  • Nutricosmetics

  • Oral care

  • Personalized nutrition

  • Post Pregnancy and reproductive health

  • Sexual health

  • Skin health

  • Sports nutrition

  • Weight management & satiety

  • Women's health

  • Other

• Product-Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Dietary Supplements

    • Supermarket/Hypermarket

    • Pharmacy & Drug Stores

    • Health Stores

    • Online

    • Others

  • Functional Food

    • Supermarket/Hypermarket

    • Convenience Stores

    • Grocery Stores

    • Online

    • Others

  • Functional Beverages

    • Supermarket/Hypermarket

    • Convenience Stores

    • Grocery Stores

    • Online

    • Others