The global interactive kiosk market is expected to witness growth over the forecast period owing to rising need of self service in several applications for better customer satisfaction. The need for self service can be attributed to rising needs of customer’s privacy and self control.
An interactive kiosk is an automated terminal within public exhibit that provides information, knowledge and application for education, communication, entertainment, ticketing and commerce. Technological advancement has resulted into evolution into self-service kiosks performing wide range of functions such as bill payment and show directions on map. Development of interactive kiosk has added several customized components such as coin hoppers, bill acceptor, card readers and thermal printers to perform customized task, thereby increasing the interactive kiosk market demand. Continuous development in several technologies such as touch and display glass technology may improve usability of the kiosk, which may catalyze market growth. Increasing use of interactive kiosk has also helped people avoid queues at the several service intensive places such as malls in bill payments, banks in making deposits & withdrawal, and railways ticketing, thus increase market growth in next seven years. Its application at airport for check-in and filling the immigration form is also expected to drive the market demand. Compactness, customized capability and high usability are key factors which may drive the interactive kiosk market. Further, integration of intelligent personal assistant & knowledge navigator technology such as Siri and Cortana in foreseeable future may also provide avenues for the interactive kiosk market growth. Proliferation of internet has resulted into new application of kiosk as a knowledge terminal at educational organization. Installation of Telekiosks with GPS technology on several highways can be used efficiently as an indicator of road accident. In addition, increasing use of interactive kiosk as a tracking device in several organizations such as hospitals and governmental organization to keep records for visitor may also provide avenues for market growth. Interactive kiosk can also be used efficiently as an advertising platform, thereby further catapulting market demand. Increasing use of vending machine resulting from development of retail industry may also raise interactive kiosk demand.
The increasing smartphone and tablet proliferation may make the use of interactive kiosk redundant, thus hampering the interactive kiosk market growth. Further, rise in telecom sector providing services such as 3G and 4G LTE may be key challenges to the market. Cyber threat may also be a challenge to the interactive kiosk market growth.
The interactive kiosk can be classified into government usage and industry usage. The segment for governmental usage is expected to rise owing to the high demand for immigration kiosk at several airports. Several types of interactive kiosk used are telekiosk, financial services kiosk, photo kiosk, internet kiosk, ticketing kiosk, restaurant kiosk, visitor management & security kiosk, and information kiosk.
The North America interactive kiosk market is expected to exhibit high growth owing to increasing use of kiosk at airports and rising demand for general vending machine. The use of interactive kiosk as a checkout counter in several stores such as Wal-Mart may also drive the market in the region. The Asia Pacific market may also witness growth owing to the faster adoption of kiosk technology in high end service industry such as airports and railways and explosion in entertainment, healthcare and retail industry. The Middle East & Africa market is anticipated to witness steady growth owing to the heavy infrastructural development in countries such as Saudi Arabia.
Key market participants include aVinci Media Corporation, Hashtech Systems Pvt. Ltd., Diebold Inc., ImageXpres Corporation, Hashtech Systems Pvt. Ltd., IER SA, Meridian Kiosks, IBM Corporation, Motorola Inc., KIOSK Information Systems Inc., NCR Corporation, Lucidiom Inc., Rittal GmbH & Co. KG , Phoenix Kiosk Inc., ViVOtech, Inc., and Slabb Inc.
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