The global iPTV market is expected to boom over the forecast period. This growth can be attributed to the technological advancements in the television industry coupled with emergence of the infrastructure in the market. iPTV is a technique of delivering television content such as audio ,video, television, text or graphics over IP which offers an customized and interactive user experience along with security and reliability .The three basic classifications for iPTV include live television ,time shifted television and video on demand.
Key factors driving the iPTV market include improved digital data quality, cost effective and low bandwidth requirement. Additionally, it provides a common network that improves the data accessibility and content delivery over a single channel.
The factors which are expected to offer lucrative opportunities for the iPTV market include online subscription and advertising-based services that are expected to provide a vast range of channels to the viewers over the forecast period iPTV offers advantages in terms of digital data customization for both consumers as well as the advertisers. Wide spread broadband adoption, instant global branding and rising infotainment services are some of the factors that would significantly proliferate market growth over the next six years.
Lack of awareness, competition from various television operators, high infrastructure cost are a few factors that expected to hamper the iPTV market through the forecast period In addition, the data transmission is sensitive to packet loss and gets delayed if the streamed data is unreliable. Technological enhancements in the HD TV channels has led to various coding scheme generations which has high installation cost. The quality of the videos being distributed can be affected right at the source, thus affecting the overall viewing experience. The iPTV market can be segmented on the basis of components into, Video on Demand (VoD) software, set top box, access system, video head-end encoder system and digital rights management system.
Video on demand software permits to browse a film catalogue or online program and then select the recording. Rise in disposable income combined with high penetration of television is expected to boost the set top box market. Digital rights management system is a class of copy protected technologies used by various manufacturers as well as copyright holders to control the use of digital content after sale.
North America is expected to be the dominant regional market. However, Asia Pacific is expected to witness significant growth owing to aggressive promotional campaigns and low installation costs. The key players in the market include AT&T, Orange, Verizon Communication, British Telecom, Bharti Airtel, China Telecom Corp., Pccw Ltd and France Telecom SA.
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