Internet Protocol Television (IPTV) Market Size, Share & Trends Report

Internet Protocol Television (IPTV) Market Size, Share & Trends Analysis Report By Subscription Type (Subscription-Based, Subscription-Free), By Region, Competitive Landscape, And Segment Forecasts, 2018 - 2025

  • Published Date: Mar, 2018
  • Base Year for Estimate: 2016
  • Report ID: GVR-2-68038-342-3
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2015
  • Number of Pages: 80

Industry Outlook

The global internet protocol television (IPTV) market size was valued at USD 38.21 billion in 2016. Attractive bundling strategies offered by telecom companies, which offer basic pay-tv services at reasonable prices are among key trends stoking market growth significantly. Changing viewing preferences are encouraging operators to offer premium content to customers. Service providers have started delivering content using the fiber-to-the-home (FTTH) technology, which offers unlimited bandwidth and ensures an enhanced viewer experience.

U.S. IPTV market

Internet protocol television has enabled telecom providers to collect data pertaining to sectors such as education, finance, and healthcare. This has increased telecom providers’ ability to leverage big data services for a better understanding of consumer needs to offer products and solutions accordingly.

Internet protocol television offers a higher level of interaction as compared to cable and satellite TV, which has consequently increased its penetration rate. This has encouraged telecom providers to expand their internet broadband capacity. They are also rolling out triple play services in order to enhance user experience.

The industry is expected to witness continuous growth as key players have started offering 4K UHD IPTV set-top-boxes to offer better picture quality. For instance, MatrixStream Technologies, Inc. introduced wireless 4K HD IPTV set-top boxes, which can cut down installation cost for users and increase their dependability on the broadband.

Subscription Type Insights

Subscription-free IPTV accounted for just over 50% of the overall subscriber-base in 2016. Service providers are increasingly rolling out triple play services, which combine telephone, broadband, and television services. This is likely to attract a larger base of customers in the coming years as they can get access to all three services in a single package. As a result, more customers are expected to opt for subscription-free services over the forecast period.

Germany IPTV market

IPTV providers have enhanced their bandwidth capacity and improved their infrastructure by replacing copper wires with fiber optic lines. As a result, these providers now possess a high-capacity network that ensures a clear video quality and a disruption-free delivery of content. At the same time, telecom operators have rolled out new IP networks that can integrate various protocols into a single system and deliver telephone, internet, multichannel TV, and VoD services as a single bundle.

Regional Insights

Asia Pacific accounted for the leading share of the overall revenue in 2016. Significant investments in fiber optics in countries including China, India, Malaysia, and Indonesia are anticipated to contribute to the regional growth. This has enabled IPTV services to be bundled with fixed broadband for better connectivity and high content viewing experience. Furthermore, rising internet penetration rates in rural and urban areas of India and China are also estimated to open significant growth opportunities.

In India, changes in regulations governing the services that can be delivered over the internet are allowing telecom providers to offer television service as IPTV. Government and private players are focusing on launching IPTV services because delivery of these services requires no additional investments on infrastructure. Additionally, several service providers are trying to consolidate their presence in the India market as they have realized the huge potential the country holds for broadband and IPTV. Similarly, in China, fixed-line operators are looking at IPTV as a profitable service enabling them to introduce new tariff plans, while retaining the existing customer base.

The European IPTV market also held a prominent position in 2016, as telecom operators continued to roll out IPTV platforms in the leading markets such as France, the U.K., and Germany. Furthermore, rising popularity of Video-on-Demand (VoD) services is contributing significantly to the regional demand. Increasing investments in fixed-line-based telecommunication services are poised to benefit the regional market.

Internet Protocol Television (IPTV) Market Share Insights

Key industry players include AT&T, Inc.; Verizon Communications, Inc.; Huawei Technologies Co.; Ltd.; and ARRIS International Plc. AT&T, Inc. and Verizon Communications, Inc. command considerable shares in the market due to shrinking cable customer base leading to an increased number of IPTV subscribers. Service providers are also trying to protect their margins by rolling out fiber-based broadband for advanced internet protocol TV delivery.

Telecom operators are reacting to growing popularity of internet-based TV services by delivering a comprehensive “TV Everywhere” service. These operators provide such services to other service providers and content providers. For instance, AT&T, Inc., Deutsche Telecom, and Sky are offering multi-screen services free of charge to their viewers.

IPTV service providers possess enough capabilities for service management, which are allowing them to tailor their services according to varying customer-requirements for data rates, channel line-ups, and distribution modes. Further, service providers are offering premium content via FTTH services in order to ensure an enhanced viewer experience that goes beyond the A/V quality to other areas, such as picture in picture, recording/time shifting, games, and VoD services.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2015

Forecast period

2017 - 2025

Market representation

Revenue in USD Billion, Number of subscribers in Million, and CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, and MEA

Country scope

U.S., Canada, Germany, U.K., China, India, Japan, Brazil, and Mexico

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

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Segments Covered in the Report

This report forecasts revenue growths at global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global internet protocol television market report based on subscription type and region.

  • Subscription Type Outlook (Number of Subscribers, Million, 2014 - 2025)

    • Subscription-based IPTV

    • Subscription free IPTV

  • Regional Outlook (Revenue, USD Billion, Number of Subscribers, Million, 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • MEA

Key questions answered by the report
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