Kitchenware Market Size, Share & Trends Report

Kitchenware Market Size, Share & Trends Analysis Report By Product (Cookware, Bakeryware), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jun, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-2-68038-939-5
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global kitchenware market size was valued at USD 56.8 billion in 2018 and is expected to expand at a CAGR of 4.5% over the forecast period. Economic growth in emerging countries and rapid urbanization are the primary factors driving the market. Moreover, rising disposable income, changing lifestyle, and increasing number of households are surging the demand for the product over the last few years and are expected to propel the market growth in the forecast period.

Furthermore, growing trend of smart kitchens is influencing the market growth as it leads to change in purchase pattern of the consumer group. Increase in the residential side of the market is also fueling the market growth. For instance, as per census 2011, in India, the household count has increased from 52.06 million to 78.48 million. In other countries, growing population due to increasing immigrants from different countries has surged the number of household consumption, thus propelling the market demand for the product.

U.S. kitchenware market

Trend of moving abroad for studies and work is also influencing the market growth. For instance, a large population of consumer group from India is shifting to North American countries such as Canada and U.S., which is impacting the demand for the product in the region, eventually fueling the global demand. Frequent innovation in kitchenware impels the consumer to purchase the product frequently.

Growing commercial sectors, especially the hospitality segment, are influencing the market growth of the segment. In developing regions such as Asia Pacific, the hospitality industry is growing at a robust pace and a huge investment has been made in the sector. Growing trend of travelling has led to an increase in the number of hotels and resorts in countries such as Thailand and Malaysia. This has led the other industry players in hospitality to upgrade their products and services and purchase more products due to increasing traffic, thus fueling the demand in the forecast period.

Trend of using different types of kitchenware for cooking different cuisines is also impacting the market growth. For instance, in India, for North Indian food, the consumer group uses cookware products and for Italian foods, they use bakeryware as they fit into oven as well as for heating the cuisines. Tradition in India of having different cookware for veg and non-vegetarian food items is also influencing the market growth.

Distribution Channel Insights

The offline segment dominated the market and accounted for more than 80.0% share of the overall revenue. Being a traditional method of shopping and presence of leading manufacturers such as Inter Ikea Group and Homecentre with a wide variety of products and discounts are the major factors driving the segment. Moreover, perception among the consumer group that the online retailers will not successfully deliver the fragile items such as ceramic and glass cookware is also one of the reasons for the segment growth.

The online segment is expected to expand at a CAGR of 5.3% in the forecast period. Increasing internet penetration in rural areas, faster and trusted delivery by various online portals, and replacement options are driving the segment. Moreover, the young working consumer group with hectic schedule prefer to buy online rather than offline due to easy access and doorstep service. These are the prominent factors boosting the segment growth in the forecast period.

Product Insights

The cookware segment accounted for the leading share of more than 35.0% in 2018 and is expected to witness significant growth in the near future. In countries such as India, a large population prefer to cook their meal on their own. Thus, it increases the demand for cookware products. Increasing health awareness among consumers regarding adverse effects of junk food. Changing trends have influenced the young bachelors to cook their food instead of consuming junk food. These are the prominent factors for the segment growth.

Global kitchenware market

The bakeryware segment is expected to register a significant CAGR during the forecast period. Changing lifestyle, increasing disposable income, and growing popularity of baked food are impelling the market demand for the segment. Adoption of the product in developing countries like India and China is expected to drive the segment significantly in the forecast period. China is the 10th largest consumer of baked food and Indonesia and South Korea are the leading exporters of the products to China. Apart from APAC regions, high usage of the product in European countries is fueling the market growth at a significant rate.

Regional Insights

In 2018, Europe led the kitchenware market with a share of 34.0% and is anticipated to expand at a significant CAGR in the near future. In Europe, Germany contributes to majority of the share and is expected to register a CAGR of 4.4% over the forecast period. High usage of different types of kitchenware and spending power of the consumer group are driving the market in the region.

Asia Pacific is the fastest growing regional market due to high demand from the developing countries such as India and China. Changing lifestyle and increasing disposable income are expected to drive the regional market in the forecast period. Increasing number of households due to growing population and rapid development are also some of the prominent factors boosting the market growth in the region. Increasing number of hotels and resorts due to growing trend of travelling to locations such as Thailand and Malaysia is fueling the market growth in the region.

Kitchenware Market Share Insights

Boffi, Scavolini S.p.a, Tupperware, Viners, Chasseur, Kenwood Limited, TTK Prestige Ltd., Miele, Whirlpool Corp., and Kitchenaid are some of the major market players in the industry. The market presents moderate to high entry barriers due to presence of leading market players and requirement of high setting cost. The market is further driven by innovation in designs, mergers and acquisitions, and joint ventures. For instance, many manufacturers are coming up with innovative designs and smart kitchen ideas. Manufacturers are making high investments in research and development in order to gain an edge over their competitors.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, CSA, and MEA

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., U.K., Germany, China, India, Brazil, and Saudi Arabia

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global kitchenware market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Billion, 2015 - 2025)

    • Cookware

    • Bakeryware

    • Others

  • Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • CSA

      • Brazil

    • MEA

      • Saudi Arabia

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