The global lip augmentation market size was estimated at USD 6.4 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. Lip augmentation refers to the cosmetic procedure of enhancing the size and shape of the lips to achieve a fuller and more attractive appearance. This procedure can be performed through surgical or non-surgical techniques, including the use of dermal fillers. The market for lip augmentation is experiencing growth due to rising demand for aesthetic procedures driven by a societal emphasis on physical appearance and beauty standards, particularly the desirability of full and plump lips. This trend has resulted in increased demand for lip enhancement procedures.
Furthermore, the growth of the market for lip augmentation is propelled by factors such as the growth of medical tourism, increasing demand for cosmetic surgery, and the influence of social media and celebrity culture. In addition, the market’s expansion is driven by the aging population and growing awareness of the benefits of lip augmentation.
Moreover, the rising demand for non-invasive dermatology procedures and the growing population of aging individuals contribute to the demand. This surge in demand can be attributed to various factors. For example, data from the American Society of Plastic Surgeons (ASPS) in February 2022 revealed that in 2020, a total of 13,281,235 cosmetic minimally invasive procedures were conducted in the United States. This information underscores the increasing preference for non-surgical techniques in the field of dermatology.
The growth of the market for lip augmentation is driven by notable factors such as key product launches, high concentration of market players or manufacturers, strategic acquisitions and partnerships among major players, and an increasing number of cosmetic procedures performed worldwide. According to the International Society of Aesthetic Plastic Surgery 2021 statistics, there was a notable increase in the United States, with 33,750 cases of surgical lip enhancement or perioral procedures recorded. Thus, it is anticipated that it will drive the market growth during the forecast period.
Based on type, the lip augmentation market is divided into temporary and permanent augmentations, wherein permanent augmentation consists of lip implants, fat grafting, fillers, lip advancement, and others. The temporary augmentation segment accounted for the largest and fastest share of 56.22% of the market in 2022.Temporary augmentation, such as lip augmentation, is a non-permanent cosmetic procedure that enhances specific body features.
It has gained popularity because it allows individuals to experiment with different looks without any physical long-term changes. The key benefit of temporary augmentation is its reversibility, unlike surgical procedures that permanently alter the body. This allows individuals to try various styles and trends while aligning with their aesthetic goals. Temporary augmentation provides the freedom to enhance features according to personal preferences and desired aesthetics.
Based on product,the hyaluronic acid fillers segment accounted for the largest revenue share of 50.01% in 2022. The increasing popularity of hyaluronic acid fillers for lip augmentation indicates the growing demand for non-surgical cosmetic procedures. Patients increasingly seek minimally invasive options that deliver natural-looking results without extensive downtime or surgical interventions.
Hyaluronic acid fillers provide a safe and effective solution, allowing individuals to achieve fuller and more defined lips with relatively quick and convenient procedures. Furthermore, the temporary nature of hyaluronic acid fillers offers an advantage, as it allows for adjustments and customization based on individual preferences and evolving beauty trends.
North America dominated the lip augmentation market in 2022 and is expected to lead throughout the forecast period. The regional market has experienced significant growth due to the increasing demand for aesthetic procedures and the influence of social media and celebrities. People seeking enhanced facial features, including fuller lips, are driving the market's growth. Platforms like Instagram and Snapchat have popularized plump lips through influencers and celebrities, leading to a surge in lip augmentation procedures.
The Asia Pacific market is expected to witness the highest CAGR of 8.4% over the forecast period. The growth is driven by advancements in techniques and equipment, leading to safer and more precise procedures. The popularity of the region as a medical tourism destination, offering affordable yet high-quality treatments, also contributes to its growth. These factors are further fueled by rising patient awareness, increasing demand for aesthetics, cultural adoption, and effective marketing strategies.
For instance, according to ISAPS, Japan recorded a total of 1,745,621 cosmetic and aesthetic procedures in 2021. As a result, the Asia Pacific market is poised to emerge as a highly promising and high-growth market during the forecast period.
One of the key factors driving competitiveness among market players is the rapid adoption of advanced technology and improved insurance schemes. Moreover, the competition between key players will intensify in the coming years as they focus more on geographical expansion, and strategic collaborations and partnerships through mergers and acquisitions. For instance, In May 2023, Evolus, Inc., a leading company in the beauty industry, recently made a significant move by securing an exclusive agreement to become the sole distributor of an upcoming line of five distinct dermal fillers that are currently in the final stages of development. Some key players in the global lip augmentation market include:
Galderma Pharmaceuticals S.A.
Merz Pharma GmbH
Laboratoires Vivacy SAS
Market size value in 2023
USD 6.9 billion
Revenue forecast in 2030
USD 11.61 billion
CAGR of 7.8% from 2023 to 2030
Base year for estimation
2018 - 2021
2023 - 2030
Revenue in USD million/billion and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Type, product, region
North America; Europe; Asia Pacific; Latin America; MEA
U.S.; Canada; Germany; UK; France; Italy; Spain; Denmark; Sweden; Norway; China; Japan; India; South Korea; Australia; Thailand; Brazil; Mexico, Argentina; South Africa; Saudi Arabia, UAE; Kuwait
Key companies profiled
Allergan; Galderma Pharmaceuticals.S.A; Merz pharma GmbH; Teoxane Laboratories; Suneva Medical; Sinclair Pharma.; Laboratoires Vivacy SAS
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global lip augmentation market report based on type, product, and region:
Type Outlook (Revenue, USD Million, 2018 - 2030)
Product Outlook (Revenue, USD Million, 2018 - 2030)
Hyaluronic Acid Fillers
Poly-L-lactic Acid Fillers
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East & Africa
b. The global lip augmentation market size was estimated at USD 6.4 billion in 2022 and is expected to reach USD 6.9 billion in 2023
b. The global lip augmentation market is expected to grow at a compound annual growth rate of 7.8% from 2023 to 2030 to reach USD 11.61 billion by 2030.
b. North America dominated the lip augmentation market with a share of 37.5% in 2022. This is attributable to increasing R&D in the region, highest per capita disposable income, rising adoption of new technology, and constant awareness campaigns
b. Some key players operating in the lip augmentation market include Allergan; Galderma Pharmaceuticals.S.A; Merz pharma GmbH; Teoxane Laboratories; Suneva Medical; Sinclair Pharma.; and Laboratories Vivacy SaS.
b. Key factors that are driving the market growth include rising disposable income, increasing influence of social media, rising awareness and acceptance towards cosmetic procedures, and ease of minimally invasive procedures.
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