Livestock Monitoring Market Size, Share & Trends Analysis Report By Animal Type (Cattle, Poultry), By Component (Hardware, Software), By Application, By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global livestock monitoring market size was valued at USD 4.07 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 16.56% from 2021 to 2028. The growth of the market can be attributed to the upsurge in the cattle population, coupled with the growing adoption of livestock monitoring technology. Furthermore, these monitoring systems are gaining popularity as there is substantial cost-saving associated with livestock monitoring management. The COVID-19 outbreak caused due to SARS-CoV-2 has affected millions of people globally as of November 2020. The contagious coronavirus is also having an economic impact and implications on most of the sectors, including the animal health industry. Nationwide lockdown and social distancing have suspended or delayed veterinary visits, which is expected to increase the demand for livestock monitoring.

The increase in the demand for animal products, such as meat, milk, and eggs, is driving the market. Asia held around 40% to 45% of the global meat production. Other major producers include the U.S., Brazil, Australia, and Argentina. Further, according to a report by the Australian Bureau of Agriculture and Resources Economics and Sciences, China will represent around 40% of the increase in meat demand by 2050. Such factors are increasing the demand for livestock monitoring devices.

Moreover, there is high competition between key players, which has prioritized R&D and innovation in the existing product portfolio. These companies are adopting various strategies to maintain a competitive rivalry. For instance, in May 2020, CowManager invented the active ear sensor technology. The company is continuously in expansion to assist dairymen that need innovative solutions and insights into addressing the challenges. Such initiatives are anticipated to positively boost the growth.

In addition, the burgeoning prevalence of zoonotic diseases is fueling the growth of the market. This is because these disease outbreaks in the livestock can be major socioeconomic threats, resulting in production loss and disruption of local markets, rural economy, and international trade. Furthermore, certain livestock diseases caused due to viruses and bacteria are known to infect humans. Such factors are likely to increase the demand for livestock monitoring in the coming years.

Animal Type Insights

The cattle livestock monitoring systems accounted for the largest revenue share of over 45.0% in 2020 owing to the associated benefits with their usage. The increase in the consumption of dairy products and beef is a high-impact rendering driver for the segment. Moreover, beef and dairy products are under constant scrutiny by various private and public organizations to ensure the safety quality of these products and the prevention of disease transmission. Such factors are augmenting the adoption of livestock monitoring systems.

The poultry segment is expected to expand at the fastest CAGR during the forecast period. The high consumption of poultry products on a daily basis is a major factor contributing to the growth of this segment. The high demand for poultry products and the growing consumer awareness about quality products has increased the demand for animal health and monitoring.

Component Insights

The hardware segment dominated the livestock monitoring market with a revenue share of over 39.0% in 2020. This can be attributed to the increased adoption of livestock monitoring devices by farmers to enhance productivity and manage livestock. Further, these devices are harmless to the animals, and data collected through these devices alert farmers on healthy feeding, reproduction, and the wellbeing of the animals. Such factors contributing to the dominant share held by this segment.

The software segment is expected to witness the fastest growth over the forecast period. It consists of a suite of multiple applications suitable for livestock monitoring bundled together. These applications have related user interfaces, functions, and features. A number of companies are incorporating software to ease the data collection of livestock. For instance, in February 2020, Cainthus introduced its first product, ALUS Nutrition, a personalized technology that permits a producer to track the accessibility of feed 24/7. This system highlights the time of feed, allowing adjusting of feeding plans, if necessary.

Application Insights

Based on the application, the feeding management segment held the largest share of over 27.0% in 2020. There is a high demand for feeding management to monitor the food intake of the animal. Furthermore, the growing awareness amongst the livestock owners for appropriate diet formulation for increasing productivity is boosting this application segment growth.

The milk harvesting segment is expected to witness the fastest growth over the forecast period. There is a considerable reduction in costs and manpower by the implementation of auto milking and the adoption of internet of things (IoT). Such factors are expected to offer growth opportunities for this segment in the coming years.

Regional Insights

North America held the dominant regional share of over 31.0% in 2020 due to the progressive developments of technology, coupled with the increased internet penetration, in this region. The growth can also be attributed to the increased meat consumption in this region. For instance, in 2018, the list of the highest meat consumption was topped by the U.S., which is further propelling the need to prevent zoonotic and foodborne diseases associated with livestock animals, subsequently fueling the market growth.

Asia Pacific is expected to witness the fastest growth over the forecast period. This can be attributed to the significantly high cattle population. For instance, China and India constitute more than 30% of the global population of cattle. The large livestock population has enhanced the demand for meat production, which will ultimately drive the demand for livestock monitoring systems in the region.

Key Companies & Market Share Insights

Key players are involved in research and development activities to produce efficient livestock monitors. For instance, in July 2020, DeLaval Inc. acquired milkrite InterPuls, a milking point solutions leader, from Avon Rubber. This has enhanced DeLaval’s animal husbandry offerings. Furthermore, in March 2019, Afimilk granted exclusive distribution rights to Bionova Philippines to market its products in Asian countries. This would allow the company to serve a larger market and support its growth strategy. Some prominent players in the global livestock monitoring market include:

• GEA Group Aktiengesellschaft

• Afimilk Ltd.

• DeLaval Inc.

• Sensaphone

• Antelliq

• BouMatic

• Dairymaster Ltd.

• Lely

• Fancom

• Fullwood Packo

Livestock Monitoring Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this report, Grand View Research has segmented the global livestock monitoring market report on the basis of animal type, component, application, and region:

• Animal Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Cattle

  • Poultry

  • Swine

  • Equine

  • Others

• Component Outlook (Revenue, USD Million, 2016 - 2028)

  • Hardware

  • Software

  • Services

• Application Outlook (Revenue, USD Million, 2016 - 2028)

  • Milk Harvesting

  • Breeding Management

  • Feeding Management

  • Animal Health Monitoring & Comfort

  • Heat Stress

  • Behavior Monitoring

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia