Livestock Monitoring Market Size, Share & Trends Analysis Report By Animal Type (Cattle, Poultry), By Component (Hardware, Software), By Application (Milk Harvesting, Breeding Management), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global livestock monitoring market size was valued at USD 5.2 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.99% from 2023 to 2030. The growth of the market can be attributed to the upsurge in cattle population, coupled with the growing adoption of livestock monitoring technology. Furthermore, these monitoring systems are gaining popularity as there is substantial cost-saving associated with livestock monitoring management.

The COVID-19 outbreak caused due to SARS-CoV-2 has affected millions of people globally. The contagious coronavirus is also having an economic impact and implications on most of the sectors, including the animal health industry. Nationwide lockdown and social distancing have suspended or delayed veterinary visits, which is expected to increase the demand for livestock monitoring. Despite the disruptions brought by the pandemic, market players managed to support customers in various ways to minimize disruption in their operations. They adapted ways of working by growing remote digital services to their customers, including virtual solutions for activities such as product trials and equipment installation. 

The global livestock population has been increasing rapidly over the past few decades. In 2021, India, Brazil, and China accounted for around 65% of the world's cattle inventory. In developing economies, the demand for livestock products is increasing. The livestock population in India has increased by 4.6%, from 512 million in 2012 to nearly 536 million in 2019. Growing concerns over food security and increasing animal husbandry occupations are boosting the demand for livestock monitoring systems.

Rapid innovation and increasing research and technology are likely to positively impact the market growth. The emergence of livestock monitoring systems in developed economies has enabled the real-time monitoring of livestock. Sensors have enabled farmers to monitor pulse rate, temperature, blood pressure, rate of respiration, and other functions. Moreover, GPS-enabled devices assist the farmers to trace and locate the grazing herd. Moreover, the IoT sensors track sick animals among the herd and optimize grazing patterns.

An increase in the incidence of zoonotic diseases is driving the market for animal monitoring devices. Almost 60% of the emerging infectious diseases in humans are zoonotic. The ongoing COVID-19 pandemic is the most recent instance of how hazardous animal viruses can be on a global scale. Outbreaks in the livestock can be major socioeconomic threats, resulting in production loss and disruption of local markets, rural economy, and international trade. Additionally, some of the bacteria that cause livestock diseases can be transmitted to humans, such as E. coli and salmonella.

Global meat production has increased rapidly over the past 50 years due to the increasing demand, which is fueling the market growth. Asia held around 40% to 50% of the share in the global meat production market as of 2019. Other major producers include the U.S., China, Brazil, Australia, and Argentina. Increasing disposable income in developing economies is further boosting market growth. According to a report by the Australian Bureau of Agriculture and Resources Economics and Sciences, China will represent around a 40% increase in meat demand by 2050.

Animal Type Insights

The cattle segment accounted for the largest revenue share of over 45.0% in 2022 owing to the associated benefits with the usage of cattle livestock monitoring systems. The increase in the consumption of dairy products and beef is a high-impact rendering driver for the segment. Moreover, beef and dairy products are under constant scrutiny by various private and public organizations to ensure the safety and quality of these products and the prevention of disease transmission. Such factors are augmenting the adoption of livestock monitoring systems.

The poultry segment is expected to expand at the fastest CAGR of 18.60% during the forecast period. The high consumption of poultry products daily is a major factor contributing to the growth of this segment. The high demand for poultry products and growing consumer awareness regarding quality products have increased the demand for animal health and monitoring. According to the U.S. Census Bureau, the U.S. population is anticipated to increase from 319 million in 2014 to 417 million in 2060. This increase in population is expected to further raise the demand for poultry products.

Component Insights

The hardware segment dominated the market with a revenue share of over 35.0% in 2022. The use of hardware is anticipated to enhance the productivity of the farming trade and reduce the challenges faced by farmers, thus boosting production. Hardware technology is harmless to the animals as well as the environment, which appeals to several farmers rearing livestock. The hardware segment is further sub-segmented into sensors, GPS, and other devices.

The software segment is expected to register the fastest growth rate of 18.28% over the forecast period. The software segment consists of a suite of multiple applications suitable for livestock monitoring, bundled together. These applications have related user interfaces and functions and features. Several companies are incorporating software to ease livestock data collection. For instance, in February 2020, Cainthus introduced its first product, ALUS Nutrition, a personalized technology that permits a producer to track the accessibility of feed 24/7. This system highlights the time of feed, allowing adjusting of feeding plans, if necessary.

Application Insights

The feeding management segment held the largest revenue share of over 25.0% in 2022. The need for providing continuous access to water and feed and keeping the living areas of animals clean is increasing. Proper feeding and manure handling are vital not only for veterinary health, comfort, and well-being, but also for reducing disease, illness, and parasites. These aforementioned factors further contribute to the segment growth.

The milk harvesting segment is expected to register the fastest CAGR of 18.6% over the forecast period. In a dairy farm, manual milking is very time-consuming and slow. Hence, by implementing auto milking, IoT tackled this issue more effectively, reducing costs and the need for manpower. There is a high chance of spoiling the milk during unfavorable temperatures, but auto milking automatically preserves the milk by using various intelligent cooling tanks.

Regional Insights

North America held the largest revenue share of over 30.0% in 2022 due to the progressive technological developments, coupled with the increased internet penetration in these regions. The prevalence of zoonotic diseases has fueled the demand for technology to monitor sick animals, which is anticipated to drive the North American market. According to the Food and Agriculture Organization of the United Nations (UNFAO), the U.S. is the largest producer of poultry meat in the world, accounting for 18.0% of the overall output in 2019.

Asia Pacific is expected to witness lucrative growth over the forecast period. Increasing disposable income, changing dietary patterns, growing population, and rapid urbanization in the Asia Pacific region have led to an increase in the consumption of food obtained from animal sources. In addition, since the 1900s, the region has consistently generated profits in global livestock production and is anticipated to continue growing during the forecast period.

Key Companies & Market Share Insights

Key players are involved in research and development activities to produce efficient livestock monitors. For instance, in March 2021, GEA launched DairyNet, which is a new herd and farm management solution. It would be accessible for use with the GEA DairyRobot R9500. Furthermore, in February 2021, MSD Animal Health announced the acquisition of PrognostiX Poultry Limited, a provider of health and environmental monitoring solutions for the poultry business, which expanded its product portfolio. Some prominent players in the global livestock monitoring market include:

• GEA Group Aktiengesellschaft

• Afimilk Ltd.

• DeLaval

• Sensaphone

• Intervet Inc., a subsidiary of Merck & Co. Inc.

• BouMatic

• Dairymaster

• Lely

• Fancom BV

• Fullwood Packo

Livestock Monitoring Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this report, Grand View Research has segmented the global livestock monitoring market report on the basis of animal type, component, application, and region:

• Animal Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Cattle

  • Poultry

  • Swine

  • Equine

  • Others

• Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Hardware

    • Sensors

    • GPS

    • Others

  • Software

    • On Cloud

    • On Premise

  • Services

    • Integration & Deployment

    • Maintenance & Support

    • Others

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Milk Harvesting

  • Breeding Management

  • Feeding Management

  • Animal Health Monitoring & Comfort

  • Heat Stress

  • Behavior Monitoring

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia