Luxury Bedroom Linen Market Size, Share & Trends Analysis Report By Product (Sheets & Mattress Covers, Duvet & Duvet Covers, Blankets, Pillowcase & Covers), By End-use (Commercial, Residential), By Material, By Region, And Segment Forecasts, 2025 - 2030

Luxury Bedroom Linen Market Size & Trends

The global luxury bedroom linen market size was estimated at USD 4.73 billion in 2024 and is expected to grow at a CAGR of 8.0% from 2025 to 2030. The luxury bedroom linen industry is experiencing significant growth, driven by the rising disposable incomes and a growing preference for a high-quality lifestyle. The surge in home decoration and renovation projects has further fueled demand for premium and aesthetically appealing products. Consumers increasingly value luxurious living environments, favoring bedding essentials like sheets, pillowcases, duvet covers, and bed skirts crafted from high-end materials such as Egyptian cotton, silk, and bamboo. These linens stand out for their superior thread count, intricate detailing, and exceptional comfort, making them highly desirable in the luxury bed linen industry.

Technological advancements are reshaping the luxury bedding industry, with smart mattresses and pillows gaining popularity among tech-savvy consumers. Features like sleep tracking, cooling technology, anti-snore mechanisms, and antimicrobial properties cater to modern needs for comfort and wellness. Additionally, hypoallergenic and moisture-wicking bedding solutions are seeing increasing demand. In February 2024, Doze Inc., a U.S.-based company, launched luxury duvets with a unique three-sided zip system and premium fabrics like linen and percale, showcasing the innovation driving the bedroom linen industry.

The luxury bedroom linen market also benefits from its strong association with the hospitality sector, where demand for high-end bedding solutions remains robust. Hotels and resorts prioritize luxury bed linen to enhance guest experiences. Meanwhile, the trend of eco-friendly and sustainable bedding continues to expand the market. Consumers are drawn to organic and responsibly sourced options, aligning with a growing awareness of environmental impact. This shift is particularly influential in the broader luxury bedroom linen industry.

Entrepreneurial innovation is further invigorating the luxury bedroom linen industry. In February 2025, Catarina Tucker introduced Snuggle Sense, a luxury weighted blanket aimed at improving sleep and relaxation. Designed with dual-sided fabrics-cooling bamboo for warmer nights and plush velvet for added comfort-it also includes customizable aromatherapy sachets. Tucker’s eco-friendly creation highlights the intersection of sustainability and comfort, underscoring the evolving preferences in the luxury bed linen industry.

Consumer Survey & Insights

According to the report YouGov, purchase intent luxury goods in the U.S. is on the rise. In 2024, 26% of Americans were likely to purchase luxury goods, up from 21% over the past few years and 14% in 2021. Furthermore, (15%, up from 9%) of Americans who bought luxury goods in the past 12 months were willing to pay more for luxury brands (33%, up from 28%), and consider luxury goods a good investment (34%, up from 28%), despite recent financial challenges.

According to the same survey the age group that typically purchases luxury goods in the U.S. is primarily those aged 25-34, accounting for 27% of luxury goods buyers compared to this group's 18% share of the general population. Following closely is the 35-44 age group, which represents 24% of luxury goods purchasers, while their share of the general population is only 17%. Notably, both the 25-34 and 35-44 age groups are the largest spenders on luxury items.

Trends of Consumers Buying Bedding Products

The Cotton Incorporated survey reveals that 52% of U.S. consumers prefer buying sheets and bedding from physical stores, with online shopping popular at 42%. High satisfaction is reported by 79%, with comfort and softness being key attributes. Main reasons for purchasing new bedding include replacing old items (26%), upgrading (19%), and a desire for new bedding (19%).

In China, 23% of consumers purchase bedding for new styles, colors, or patterns, with 55% preferring physical stores. Comfort, softness, and texture are attributed to high satisfaction (90%). In Mexico, replacing old items and upgrading are primary reasons for bedding and bath towel purchases. Mexican consumers also emphasize knowing fiber content (81% for bedding, 78% for bath towels) and value performance features in blankets.

Similar preferences are observed for bath towels and blankets, with an emphasis on comfort and knowing fiber content. The survey highlights a global preference for quality, comfort, and natural fibers like "100% cotton.

Product Insights

The luxury sheets and mattress covers market accounted for a revenue share of over 29% in the overall luxury bedroom linen market in 2024, driven by their high quality, comfort, and aesthetic appeal. Additionally, increasing awareness of the importance of good sleep has prompted consumers to invest in premium bedding products. The trend toward luxury home décor and aesthetically pleasing bedcovers is also contributing to market growth. Furthermore, the rising demand for eco-friendly and hospitality products is supporting this expansion.

In January 2025, BEDGEAR announced its B-1100 showroom theme for the Las Vegas Winter Market 2025: "The Future of Sleep is Now." The company introduced new products, emphasizing personalized, breathable, and sustainable innovations. BEDGEAR unveiled an expansion to its Modular Hybrid mattress line, featuring advanced cooling technologies and enhanced personalization. Founder/CEO Eugene Alletto highlighted BEDGEAR's commitment to elevating mattress standards and providing a personalized sleep experience.

Demand for pillowcases & covers is projected to grow at a CAGR of 9.0% from 2025 to 2030. Increasing awareness of personal hygiene boosts the need to change pillowcases & covers. Rising demand for comfortable sleep due to busy lifestyles. Moreover, higher demand for comfortable and aesthetically pleasing bedding accessories further supports the segment’s growth. In addition, the growing spending capacity on luxury bedding products is also boosting the demand for pillowcases & covers. For instance, in September 2024, IKEA launched the ASJORDFLY collection, offering a plush new take on the bouclé trend with teddy-bear-soft throw pillows. This collection combines playfulness and practicality, providing a stylish and cozy addition to home decor. The new range exemplifies IKEA's commitment to delivering easy, elegant home design solutions. 

End-use Insights

Luxury bedroom linen sales in commercial settings accounted for a share of 52% in 2024, driven by the rapid growth of the hospitality sector, such as resorts and hotels, which are spending high on luxury bedroom linen to offer customers a premium look and comfort. Furthermore, customers usually prefer to book hotel rooms with high-quality bedding accessories to experience comfort and aesthetics. In addition, a growing number of tourists is also supporting the market's growth.

Demand for luxury bedroom linen in residential applications is projected to grow at a CAGR of 7.5% from 2025 to 2030, driven by several factors, including a rising preference among homeowners for premium, durable, and comfortable bedroom products. This preference is fueled by rising disposable incomes and an enhanced focus on creating luxurious, aesthetically pleasing living spaces. In addition, consumers seeking eco-friendly and sustainable home bedding support the segment's growth.  

Material Insights

The luxury cotton bedroom linen market segment accounted for a revenue share of over 60% in 2024, driven by the softness, durability, and hypoallergenic properties of cotton, which made it a popular choice for luxury bedding. Furthermore, consumer preferences for the breathable and natural material in bedding products. The rising trend for eco-friendly and sustainable bedding further bolsters the market growth, as cotton is a more environmentally responsible option. In addition, the growing demand for comfortable sleeping and aesthetic home décor contributes to this growth.

According to the 2020 U.S. Home Textiles report, consumers significantly prefer cotton for bath towels (73%), sheets (62%), bedding (53%), and blankets (54%). Almost half of the shoppers (48%) check the fiber content before purchasing, as 58% find it essential. Cotton is favored for its softness, quality, absorbency, ease of washing, and comfort. 

Demand for luxury bedroom linen made of silk is expected to rise at a CAGR of 8.1% over the forecast period. The unique lustrous appearance of silk adds an element of elegance and sophistication to bedroom décor, making it a preferred choice for those seeking a luxurious aesthetic. Silk's natural temperature-regulating properties help maintain a comfortable sleep environment throughout the year, enhancing its appeal. The increasing focus on wellness and self-care is also contributing to the demand, as silk is known for its gentle touch on the skin and hair, reducing friction and promoting better health. 

Regional Insights

The luxury bedroom linen industry in North America accounted for a share of 33.3% of the global market revenue in 2024, driven by the high disposable incomes in this region. The growing preference for aesthetic and premium home décor and the strong presence of key players are expected to drive market growth. Moreover, the booming hospitality sector in North America further contributes to the regional sustainable market share. In addition, rapid product innovation and mergers & acquisitions among key players, such as in December 2024, King Koil Canada, in collaboration with King Koil USA, launched the Smartlife Mattress. The Smartlife Mattress combines luxury, innovation, and technology to offer a complete sleep experience. The collection features personalized comfort adjustments, sleep quality tracking, and advanced cooling technologies.

U.S. Luxury Bedroom Linen Market Trends

The luxury bedroom linen industry in the U.S. is expected to grow significantly from 2025 to 2030. Homeowners are willing to invest in premium linens that offer superior comfort, durability, and aesthetic appeal. Furthermore, rising disposable incomes and a growing emphasis on home comfort and aesthetics contribute to this expansion. People prioritize creating luxurious and comfortable living spaces as they spend more time at home.

In January 2025, Doze announced the launch of its crowdfunding campaign on StartEngine and introduced innovative, easy-to-use duvets. This campaign allows customers and supporters to invest in the company's next chapter. Since its early 2024 launch, Doze has gained significant media recognition on Yahoo! Life, The View, Travel + Leisure, NewsNation, and Veranda. The funds raised will support the development of luxurious, innovative bedding products, allowing Doze to expand its reach and enhance its offerings.

Europe Luxury Bedroom Linen Market Trends

The luxury bedroom linen industry in Europe accounted for 28% of the global market revenue in 2024. European consumers' preference for premium, aesthetically pleasing home décor and their willingness to invest in luxurious bedroom products also contribute to this substantial market share. Additionally, the growing trend towards sustainable and eco-friendly products in Europe aligns with consumer preferences for high-end, responsibly sourced linens. 

Asia Pacific Luxury Bedroom Linen Market Trends

The luxury bedroom linen industry in Asia Pacific is set to grow at a CAGR of 10.0% from 2025 to 2030. Rising disposable incomes and an increasing middle-class population are driving higher consumer spending on premium home products. The growing emphasis on quality sleep and the rising trend of luxury home décor are also significant contributors. Additionally, the expanding hospitality industry in the region, with its demand for high-end bedding solutions, further supports this growth. The increasing awareness and adoption of sustainable and eco-friendly products also play a crucial role in driving the market's expansion.

In January 2025, Alok Industries Limited, a prominent textile manufacturer in India, presented its innovative offerings at Heimtextil 2025, including the Leap Bedding Collection. This signature line features affordable, high-performance bed linen made with Recron fibers, reflecting the company’s dedication to quality, sustainability, and meeting the demands of contemporary consumers.

Key Luxury Bedroom Linen Company Insights

The luxury bedroom linen market is fragmented primarily due to the presence of several globally recognized players as well as regional players. Some prominent companies in this market Serta Simmons Bedding, Beyond, Inc.; Pacific Coast Feather Company; Acton & Acton Limited; and Beaumont & Brown.

• Serta Simmons Bedding is a leading name in the market for luxury bedroom linen, known for its high-quality mattresses and bedding products. The company offers a wide range of luxurious linens, including duvet sets, sheets, and pillowcases, designed to provide exceptional comfort and style. Serta Simmons Bedding is committed to innovation and sustainability, ensuring that their products meet the highest standards of quality and environmental responsibility.

• Beyond, Inc. is a relatively new player in the market. The company focuses on creating innovative and stylish bedding solutions that cater to modern consumers. Beyond, Inc. emphasizes comfort, sustainability, and design, offering a variety of premium bedding products that enhance the sleep experience. Their commitment to quality and customer satisfaction has quickly established them as a notable brand in the industry.

Recent Developments

• In November 2024, Silknlove Co. unveiled its luxurious silk pillowcase, designed to enhance beauty, wellness, and sleep quality. Made from toxin-free, all-natural silk, the pillowcase offered anti-aging benefits, frizz-free hair care, and breathable, temperature-regulating properties for ultimate comfort. Available in elegant shades like black, ivory white, and champagne, it combined practicality with a sophisticated aesthetic.

• In July 2024, Naturepedic, a leading GOTS-certified organic and EWG VERIFIED mattress and bedding brand introduced its largest bedding assortment to date, featuring five new fabric collections. These collections include the Percale, Sateen, Linen, Muslin, and Waffle Collections, along with ethically sourced natural alpaca and down accessories. This launch expands Naturepedic's offerings to include duvet covers, inserts, pillow sham sets, and blankets. The new collections are crafted from organic cotton or flax, ensuring breathability, durability, and sustainability, setting a new luxury standard in bedding.

• In April 2024, luxury bedding brand Boll & Branch launched Origin Track, a groundbreaking platform enabling customers to trace their bedding products’ journey from seed to sheet. By entering a product's lot number, users accessed detailed insights into its origins, makers, and production stages. This innovation reinforced Boll & Branch's commitment to transparency, sustainability, and traceability in the bedding industry. 

Luxury Bedroom Linen Market Report Scope

Global Luxury Bedroom Linen Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global luxury bedroom linen market report based on product, end-use, material, and region:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Duvet & Duvet Covers

  • Sheets and Mattress Covers

  • Blankets

  • Quilts/Comforters

  • Pillowcases & Covers

  • Others

• End-use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Commercial

  • Residential

• Material Outlook (Revenue, USD Billion, 2018 - 2030)

  • Cotton

  • Silk

  • Satin

  • Linen

  • Microfiber

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia & New Zealand

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • UAE