Markerless Motion Capture Market Size, Share & Trends Analysis Report By Type (2D Markerless Motion Capture, 3D Markerless Motion Capture), By Application (Location-based Entertainment, Film & TV, Healthcare), By Region, And Segment Forecasts, 2024 - 2030

Markerless Motion Capture Market Trends

The global markerless motion capture market was estimated at USD 62.42 million in 2023 and is expected to grow at a CAGR of 17.1% from 2024 to 2030. Technological advancements have significantly enhanced the accuracy and efficiency of markerless motion capture ((MMC) systems, driving market expansion. Furthermore, increasing applications across diverse industries such as entertainment, sports, healthcare, and automotive are fueling market growth. With the integration of markerless motion capture with emerging technologies like AI and the Internet of Things (IoT), the market is poised for continued growth and innovation over the forecast period.

The markerless motion capture industry has witnessed significant growth in recent years, fueled by advancements in technology and increasing demand across various industries. MMC eliminates the need for attaching markers to the subject's body, making the capturing process more efficient and less intrusive. This technology relies on sophisticated algorithms and computer vision techniques to track and record the movements of individuals or objects accurately.

One of the key drivers propelling the market growth is its widespread adoption in the entertainment and gaming industry. With the rising demand for realistic animations in movies, television shows, and video games, studios are increasingly turning to MMC systems to streamline the animation process and deliver lifelike performances. Additionally, the integration of virtual reality (VR) and augmented reality (AR) technologies has further expanded the applications of markerless motion capture, creating immersive experiences for users.

The healthcare sector has emerged as a prominent end-user of markerless motion capture technology, particularly in physical therapy and rehabilitation. By accurately capturing and analyzing body movements, healthcare professionals can design personalized treatment plans and track patients' progress more effectively. This has led to improved patient outcomes and enhanced rehabilitation programs.

Further, the adoption of markerless motion capture technology in sports biomechanics has revolutionized athlete training and performance analysis. Coaches and sports scientists utilize motion capture systems to analyze athletes' movements, identify biomechanical inefficiencies, and optimize training routines to maximize performance and prevent injuries. This has led to increased demand for markerless motion capture solutions in sports academies, professional teams, and research institutions worldwide.

Market Concentration & Characteristics

Markerless motion capture technology presents a promising advancement in motion analysis, providing a convenient and user-friendly option compared to conventional marker-based systems. By removing the requirement for marker placement, MMC streamlines the motion capture procedure, enhancing its speed and efficiency. This technology holds promise for applications in assessment and aiding in symptom detection and identification, potentially supporting the utilization of artificial intelligence for early disease screening.

In November 2023, Move Ai Ltd. introduced Move One, its latest single-camera motion capture application. This release offers users the ability to capture high-quality, lifelike motion data using only an iPhone, enhancing accessibility and convenience. MoveOne expands upon Move Ai Ltd.'s range of products, including existing offerings like Move Multi-Cam, Move Single-Camera API, and the real-time partnership, Invisible, supported by disguise

Navigating the regulatory landscape in the markerless motion capture market requires a thorough understanding of local and international regulations, as well as ongoing compliance efforts to ensure market access and consumer safety. Compliance with standards and regulations not only ensures legal requirements are met but also helps build trust with customers and enhances the reputation of manufacturers in the industry.

Markerless motion capture is used significantly in the surveillance industry. By combining surveillance cameras with markerless motion capture technology, security systems can better detect and analyze suspicious behavior in real time. This integration allows for more accurate identification of potential security threats, such as unauthorized access, intrusions, or unusual movements in restricted areas. As a result, businesses, government agencies, and public facilities can enhance security measures and respond promptly to security breaches or emergencies. Moreover, markerless motion capture technology offers scalability and flexibility in surveillance systems, allowing for the monitoring of large areas or multiple camera feeds simultaneously. This scalability is particularly valuable in environments such as airports, train stations, or city centers, where continuous monitoring of crowds and activities is essential for public safety.

Type Insights

The 3D markerless motion capture segment dominated the market with a revenue share of 66.34% in 2023. 3D motion capture technology offers real-time and accurate measurement of movements in markets. By furnishing data on body angles, the motion capture technology aids industrial users in efficiently pinpointing and addressing concerns that may contribute to injuries, as well as analyzing various human factors relevant to industries or military applications. With the ability to track any object to which a marker can be affixed, this system serves purposes such as validating the effectiveness of robotic control systems and assessing the deformation or aerodynamic characteristics of objects within wind tunnels. Cortex seamlessly integrates with a diverse range of control systems, enhancing its versatility in industrial applications.

The 2D markerless motion capture segment is expected to register a significant CAGR over a forecast period. Traditional marker-based motion capture systems require specialized equipment and markers, making which makes them costly and less accessible, especially for smaller studios and independent creators. The emergence of 2D markerless motion capture technology, which relies on regular 2D cameras and computer vision algorithms, democratizes motion capture by offering a more affordable and accessible solution.

Application Insights

The film & TV segment held a significant revenue share in 2023. The rapid adoption of deep learning-based motion capture technology in film and television animation production is driving the market growth. Deep-learning-based motion capture technology has significantly impacted film and television animation production, revolutionizing the way animators create realistic character movements. This technology leverages neural networks and advanced algorithms to analyze and replicate human motion, offering benefits to animation studios. Deep learning algorithms process vast amounts of motion capture data to create highly realistic movements for animated characters. This technology can accurately capture subtle nuances in motion, resulting in lifelike animations that closely mimic human movements.

The healthcare segment is expected to register a significant CAGR from 2024 to 2030. Markerless motion capture systems analyze a patient's gait (the manner of walking) to assess their overall mobility and detect abnormalities. This technology helps healthcare professionals diagnose musculoskeletal disorders, neurological conditions, and gait abnormalities such as Parkinson's disease, cerebral palsy, or injuries affecting walking patterns. Moreover, Markerless motion capture is used to monitor patients undergoing physical therapy or rehabilitation. By tracking movements during exercises and activities, healthcare providers can assess progress, identify areas of improvement, and accordingly customize treatment plans. This technology enables the objective measurement of a range of motions, joint angles, and movement patterns, aiding in the rehabilitation process after injuries or surgeries.

Regional Insights

North America dominated the market in 2023. Markerless Motion Capture (MMC) technology is finding applications beyond traditional domains like entertainment and sports analysis. In North America, there's a growing trend of utilizing MMC in healthcare, rehabilitation, virtual reality (VR), and augmented reality (AR) applications. Researchers and industries are exploring its potential in various fields such as physical therapy, biomechanics, ergonomics, and telemedicine. Significant development of AR/VR tech in the U.S. is also fueling the market growth.

One of the key trends in the VR in U.S. is the adoption of these technologies in the gaming industry. More gaming enthusiasts are gravitating towards AR and VR devices to enrich their gaming encounters, enabling them to fully engage with virtual environments and interact with digital characters and elements. This rise is propelled by the emergence of high-caliber gaming content specifically tailored for AR and VR platforms. Additionally, another notable trend is the utilization of VR within the healthcare domain.

U.S. Markerless Motion Capture Market Trends

The markerless motion capture market in U.S. is expected to grow significantly over the forecast period. One of the key trends in the VR in U.S. is the adoption of these technologies in the gaming industry. More gaming enthusiasts are gravitating towards AR and VR devices to enrich their gaming encounters, enabling them to fully engage with virtual environments and interact with digital characters and elements. This rise is propelled by the emergence of high-caliber gaming content specifically tailored for AR and VR platforms.

Europe Markerless Motion Capture Market Trends

In Europe, the market for 3D motion capture systems receives substantial backing from countries such as the UK, Germany, and France. This support stems from the abundance of industry players and the broadening scope of applications in entertainment and life sciences, spanning gaming, film, sports, and medicine.

The markerless motion capture market in the UK is expected to grow over the forecast period, due to the significant expansion of virtual production in this country. Numerous initiatives aimed at bolstering virtual production as a fundamental component of the country's production infrastructure are underway concurrently across the UK. Cutting-edge studios are emerging from Manchester to London as the UK solidifies its position as a worldwide leader in virtual production (VP).

The Germany markerless motion capture market held the largest share of Europe in 2023. The market for 3D motion capture systems receives substantial backing from countries such as the UK, Germany, and France. This support stems from the abundance of industry players and the broadening scope of applications in entertainment and life sciences, spanning gaming, film, sports, and medicine.

Asia Pacific Markerless Motion Capture Market Trends

Asia Pacific is anticipated to register the fastest CAGR over the forecast period. The region has witnessed a remarkable surge in the adoption of markerless motion capture technology, particularly within the expanding field of video conferencing. As the global landscape increasingly relies on virtual communication solutions, businesses, educational institutions, and healthcare providers across Asia Pacific are turning to markerless motion capture to enhance the quality and immersion of their online interactions.

The China markerless motion capture market is expected to grow significantly over the forecast period. China's gaming industry is witnessing notable growth in the integration of markerless motion capture technology. This expansion is fueled by the country's booming gaming market, characterized by a large and diverse player base with increasingly sophisticated preferences. Markerless motion capture has become a key enabler for Chinese game developers to create more immersive and realistic gaming experiences.

The markerless motion capture market in India is expected to grow substantially over the forecast period. India stands as a global leader in the film industry, boasting diverse regional film sectors like Bollywood, Mollywood, Sandalwood, and Tollywood within its creative landscape. As technology continues to evolve, particularly in the realm of visual effects, one promising trend, especially pertinent in India, is motion capture.

Middle East & Africa (MEA) Markerless Motion Capture Market Trends

MEA demands high levels of realism and immersion in animations and visual effects. Markerless motion capture enables capturing naturalistic movements without the constraints of physical markers, resulting in more lifelike performances and immersive experiences for audiences.

Key Markerless Motion Capture Company Insights

Some of the key players operating in the market include AR51 and DeepMotion.

• AR51 pioneers innovative Augmented Reality (AR) solutions that propel the evolution of digital entertainment and redefine how content is consumed. Utilizing state-of-the-art technologies, the company’s products elevate content experiences, enabling creators to unleash their creativity and captivate audiences in unprecedented ways. With the AR51 exclusive markerless motion capture technology, the company integrates advanced features into cost-effective packages, revolutionizing both content creation and distribution.

• DeepMotion is dedicated to constructing the most extensive AI-generated animation platform for entertainment, social media, and the Metaverse. Partnering with industry leaders, such as Samsung, Pixcap, Intel Corporation, Qualcomm, and Nvidia, the company is committed to maintaining ethical standards in the advancement and utilization of AI-powered solutions. Acknowledging the significant influence AI can exert across various industries and industry verticals, the company ensures that AI deployment is carried out responsibly and ethically.

Captury; iPi Soft LLC; andKinaTrax, Inc. are some of the emerging market participants.

• Captury provides an exclusive markerless motion capture solution, enabling real-time tracking of full body, finger, and facial movements for numerous performers through a unified interface. This accessibility and versatility are reshaping the entertainment and scientific research application verticals, as the application portfolio of motion capture technology continues to evolve. As such, the company simplifies the motion capture workflow in video game development by eliminating the necessity for specialized suits, markers, or calibration processes.

• iPi Soft LLC specializes in the development of image processing and computer vision technologies. The company’s proprietary sophisticated computer vision algorithms and GPU-accelerated computations facilitate motion tracking using video footage from multiple cameras or depth video captured by one or more depth sensors.

Recent Developments

• In Janury 2024, The Fashion Innovation Agency partnered with Haiper AI to investigate the potential of Artificial Intelligence (AI) in converting static fashion sketches of garments and models into animated videos. Through this collaboration, the companies aim to pioneer a fresh approach to presenting fashion illustration designs within the industry.

• In August 2023, Vicon Motion Systems Ltd. signifies innovation in motion capture technology with the introduction of its machine learning (ML) powered markerless technology in Los Angeles at SIGGRAPH 2023. This groundbreaking advancement results from a partnership with Artanim, a Swiss research institute, and the acclaimed VR group, Dreamscape Immersive.
  

Markerless Motion Capture Market Report Scope

Global Markerless Motion Capture Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global markerless motion capture market report based on type, application, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • 2D Markerless Motion Capture

  • 3D Markerless Motion Capture

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Location-based Entertainment

  • Virtual Reality

  • Video Conferencing

  • Film & TV

  • Games

  • Healthcare

  • Virtual Production

  • Surveillance

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Mexico

    • Brazil

  • Middle East and Africa

    • Kingdom of Saudi Arabia (KSA)

    • UAE

    • South Africa