GVR Report cover Mass Notification System Market Size, Share, & Trends Report

Mass Notification System Market Size, Share, & Trends Analysis Report By Component, By Enterprise Size, By Solution, By Application, By End-use, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-3-68038-759-9
  • Number of Pages: 130
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

Report Overview

The global mass notification system market size was valued at USD 10.34 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 21.4% from 2023 to 2030. The widespread usage of mass notification systems across hospitals and medical institutions, along with the rising use of Internet Protocol (IP)-based notification devices, are the main factors propelling the market for mass notification systems. By limiting innovation, reducing profitability, and depleting cash flow and financial reserves, the COVID-19 pandemic has harmed the market. Lockdowns forced the shutdown of businesses, including offices and retail outlets, and transportation, manufacturing, and distribution limitations. However, mass notification systems are a common requirement for providing timely and relevant health, safety, and new procedure information throughout the pandemic.

U.S. Mass Notification System Market Size, by component, 2020 - 2030 (USD Billion)

Security personnel, as well as the general public, are alerted to disasters through mass notification systems. These catastrophes can be man-made or natural, such as a gas leak from a reactor inside an industrial plant, or natural catastrophes such as a hurricane or a tornado. By providing clear voice communications to listen to instructions, be safe, and prevent fear during such critical occasions, these devices also efficiently communicate the appropriate course of action to panic-stricken people. These situations have raised the need for technologies that can support the general public while working inside an organization or at a distant location, and help them reduce risk. As a result, a multimodal system has been implemented to ensure that each user is informed of an emergency via various communication channels.

Mass notification systems are increasingly in demand due to the end-use sectors' growing adoption of various technologies, such as the Internet of Things (IoT), cloud computing, and data analytics. These technologies are constantly enhancing user interaction and fortifying safety precautions, providing a wide range of alternatives and capabilities above and beyond the scope of traditional applications. Additionally, the mass notification systems enable enterprises, local administrations, and governmental bodies to send one-way communications to individuals or groups and notify them of emergencies, upcoming occasions, and natural disasters. For instance, in September 2022, AlertMedia, Inc., a technology company, launched emergency communication software, enabling enterprise-wide communication and interaction with audiences to enable enterprise-wide communication channels, confirm a resolution, and connect security teams. The software allows security teams to send messages through email, text, voice calls, mobile notifications, desktop Slack, and social, facilitate two-way communication, confirm delivery with real-time insights, manage critical events in one place, monitor threats near employees, and mobilize coordinated responses.

Implementing a mass notification system to improve the safety of lone workers is further fueled by the rising popularity of cell phones. For instance, AlertMedia, Inc., allows its clients to send distress signals and request immediate assistance using its apps, which are available on iOS and Android platforms. A fast alarm and notice system offered by smartphone applications has enabled lone workers to receive immediate assistance, increasing their safety. In such circumstances, systems that can deliver notifications in an emergency are required, which has considerably accelerated the uptake of smartphone emergency communication apps.

Mass notification systems help management teams to communicate with employees in the shortest period possible, while email and other communication methods may not be as viable. For instance, there are frequent emergencies in the construction industry due to risks like electrocution, being hit by or crushed by an object, and others. Additionally, employees of various businesses, including social work groups frequently take part in jobs requiring them to see customers daily. These social workers occasionally have to work by themselves in a difficult setting. Systems that allow staff to transmit emergency messages are necessary for such circumstances. This absence of standards has prompted the introduction of mass alerting systems throughout the forecast period.

Component Insights

The hardware segment accounted for the largest market share of over 67% of the overall market in 2022. The segment's expansion is attributed to the rising use of IP-based notification devices and managed notification systems in hospitals and other healthcare facilities. It includes a broad range of hardware needed to deploy the software. It has a command center, alarm strobes, and notification speakers, and these gadgets are necessary for installing each software subscription that is bought.

The software segment is expected to grow at a significant CAGR of 22.1% during the forecast period. With the growing integration of advanced technologies such as artificial intelligence (AI) and cloud computing with the software component of the notification system, the software segment is poised to register substantial growth over the forecast period. In addition, the rising focus of the key players on upgrading the software component with the latest technologies in the market is anticipated to support the growth of the segment, while providing numerous opportunities to the stakeholders in the coming years.

Enterprise-size Insights

The large enterprise segment accounted for the largest market share of over 65% of the overall market in 2022. Large companies frequently allow their employees to operate from remote places, and customers of large businesses are spread across numerous locations and countries. Such enterprises, as opposed to SMEs, provide extremely scalable services with the aid of mass notification systems. Additionally, these systems offer a secure, scalable, and dependable method of disaster response and enable the user to convey emergency messages quickly and easily via an intuitive interface. Thus, the use of such systems is expected to expand in major organizations during the projection period to guarantee employee safety in the event of any emergency and in order to keep each person connected through a robust network.

The Small and Medium Enterprises (SMEs) segment is expected to attain a significant CAGR of 23.5% over the forecast period. SMEs offer several advantages, such as straightforward interfaces and easy deployment, encouraging demand for a mass notification system among numerous small businesses. Through a strong network, these systems also aid in enabling staff to remain connected. Additionally, the government's increasing involvement in financing the adoption of digitalization by small and medium-sized businesses will fuel the segment's growth. These variables will support the segment's growth over the projection period.

Solution Insights

The in-building segment held the largest market share of over 62% of the overall market in 2022. The segment growth is attributed to the rising deployment of solutions, such as visual signaling, voice communication, and other communication methods, to provide instructions and information to occupants inside and outside of a building. These solutions can easily integrate with fire alarm systems and public systems to send alerts and notifications to the workforce. Moreover, the need for smart and intelligent building trends is expected to drive the growth of the segment during the forecast period.

The wide-area solutions segment is anticipated to witness a significant CAGR of 21.8% over the forecast period. These solutions help notify the target audience by broadcasting live, pre-recorded, intelligible voice messages and tones covering large geographic areas. These systems have high-powered speakers that can be used to enhance the range of an auditory alert and are increasingly technologically advanced. These factors will benefit the growth of the segment during the forecast period.

Application Insights

The Business Continuity and Disaster Recovery (BCDR) segment held the largest market share of over 62% of the overall market in 2022. Business continuity and disaster recovery are interrelated concepts that assist large and small businesses in carrying on with their activities in times of adversity. The impact of outages and other interruptions on corporate operations is lessened due to BCDRs. BCDR procedures enable businesses to respond to emergencies more rapidly, minimize the risk of data loss and reputational harm, and enhance business operations. This will support the segment's growth through the forecast period.

The Integrated Public Alert and Warning (IPAW) segment accounted for a market share of 12.5% in 2022. An Emergency Alert System (EAS) allows several government officials to notify as many people as possible to respond, prepare, protect, recover, and reduce the impact of various catastrophes and disasters. To save lives, an initiator needs to use a reliable system to communicate a single message across multiple devices. This is anticipated to drive this segment's revenue growth during the projection years.

End-use Insights

The education segment held the largest market share of over 20% of the overall market in 2022. The segment growth can be attributed to the increasing number of mass notification system deployments in order to improve the safety of students & staff and the smooth running of educational institutes. In an emergency, school mass notification systems call numbers, leave voicemails, and notify authorities like the police, fire, or ambulance. These alerts are simple and are delivered via various tailored communication channels, including phone, SMS, email, mobile app push, and even social media. Due to an effective emergency communication system, everyone receives the required messages at a precise time.

Global mass notification system market share, by end-use, 2022 (%)

The demand for mass notification systems in the energy and utilities sector is expected to expand at a significant CAGR of 21.4% over the forecast period. The mass notification system simplifies management procedures and streamlines communications for energy and utility providers. The unified communications platform Hyper-Reach was developed to guarantee public safety and operational continuity. In the event of unforeseen disruptions, the program offers updates, notifications, and guidance. Such mandates will propel the adoption of similar software in the energy and utility sector during the forecast period.

Regional Insights

North America accounted for a sizeable market share of over 36% of the global revenue in 2022. The key variables influencing the mass notification system adoption in the region are the increasing awareness regarding the system in the wake of the 9/11 terrorist attack in 2001 and the prevalence of campus shootings. Due to this, strict public safety & security initiatives have been created, including efficient monitoring, security, and emergency alert systems. These programs will present the potential for mass notification systems in the region during the projection period.

Mass Notification System Market Trends by Region

Asia Pacific is anticipated to rise as the fastest-developing regional market at a CAGR of 25.5% over the forecast period. Mass notification systems have been implemented to ensure safety due to the region's rising rate of criminal acts and natural disasters. Furthermore, the regional market is anticipated to develop due to expanding aerospace and defense activities for deploying emergency alert components such as Earthquake Tsunami Warning Systems, EU-Alert, and National Messages across various geographies.

Key Companies & Market Share Insights

Market companies invest in research and development to advance their internal processes and boost growth. Companies often invest in partnerships, mergers, and acquisitions to improve their products and acquire a competitive edge in the market. Companies are successfully developing new items and improving old ones to attract new clients and increase market share.

For instance, in May 2021, Eaton Inc. launched Eluxa, the next-generation LED notification device for fire alarm signaling and mass notification. Eaton's latest technology ensures the lowest current draw across the candela range, resulting in lower installation and maintenance costs. Eaton offers strobes, horn strobes, speakers, low-frequency sounders, sounder strobes, and speaker strobes for ceilings and walls. Critical emergency communications are provided for higher education, industrial, commercial, government, and military markets. Some of the prominent players operating in the global mass notification system market include:

  • BlackBerry Limited

  • Balckboard Inc.

  • Desktop Alert, Inc.,

  • Eaton

  • Everbridge

  • Honeywell International Inc

  • Motorola Solutions, Inc.

  • OnSolve

  • Singlewire Software, LLC

  • xMatters

Mass Notification System Market Report Scope

Report Attribute


Market size value in 2023

USD 12.08 billion

Revenue forecast in 2030

USD 46.96 billion

Growth rate

CAGR of 21.4% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company market share, competitive landscape, growth factors, and trends

Segments covered

Component, enterprise size, solution, application, end-use, region

Regional scope

North America; Europe; Asia Pacific; South America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Denmark; Sweden; Norway; China; India; Japan; South Korea; Thailand; Australia; Brazil; Argentina; Mexico; South Africa; Saudi Arabia; UAE; Kuwait

Key companies profiled

BlackBerry Limited; Blackboard Inc.; Desktop Alert, Inc.; Eaton; Everbridge; Honeywell International Inc; Motorola Solutions, Inc.; OnSolve; Singlewire Software, LLC; xMatters

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Mass Notification System Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mass notification system market based on component, enterprise size, solution, application, end-use, and region:

  • Component Outlook (Revenue, USD Million, 2018 - 2030)

    • Hardware

    • Software

    • Services

  • Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)

    • SMEs

    • Large Enterprises

  • Solution Outlook (Revenue, USD Million, 2018 - 2030)

    • Wide-area Solutions

    • In-building Solutions

    • Distributed Recipient Solutions (DRS)

  • Application Outlook (Revenue, USD Million, 2018 - 2030)
    • Integrated Public Alert and Warning (IPAW)

    • Interoperable Emergency Communication (IEC)

    • Business Continuity and Disaster Recovery (BCDR)

  • End-use Outlook (Revenue, USD Million, 2018 - 2030)

    • Corporate

    • Education

    • Energy & Utilities

    • Healthcare & Life Sciences

    • Aerospace & Defense

    • Government

    • Others (Commercial, Transportation & Logistics, and IT & Telecom, among others)

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

      • Denmark

      • Sweden

      • Norway

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • Thailand

      • South Korea

    • South America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

      • Kuwait

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member

D&B icon

Leading SME award by D&B

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.

great place to work icon