GVR Report cover Mass Notification System Market Size, Share, & Trends Report

Mass Notification System Market Size, Share, & Trends Analysis Report By Component, By Enterprise Size, By Solution, By Application, By End Use, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-3-68038-759-9
  • Number of Pages: 130
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2020
  • Industry: Technology

Report Overview

The global mass notification system market size was valued at USD 8.90 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 20.8% from 2022 to 2030. The major factors driving the growth of the mass notification system market are the increasing implementation of Internet Protocol (IP)-based notification devices and the high adoption of mass notification systems across hospitals and medical facilities. The COVID-19 pandemic has negatively impacted the market by stifling innovation, suppressing profitability, and drying up cash flow and financial reserves. Lockdowns across the world resulted in the closure of factories, offices, and stores, and led to restrictions on distribution, travel, and manufacturing facilities. However, the ongoing need for easy and quick communication to provide people with relevant updates and guidance regarding health, safety information, and new procedures amid the pandemic is increasing the demand for mass notification systems.

U.S. mass notification system market size, by component, 2020 - 2030 (USD Billion)

Mass notification systems are used to alert security officials and the public about disasters, either naturally occurring calamities or man-made situations, such as a gas leak from a reactor located in an industrial installation. These systems also effectively convey the necessary course of action to panic-stricken people by providing clear voice communications to follow the instructions to be safe and avoid panic during such critical situations. These scenarios have increased the demand for tools that can assist the public working within an organization and at a remote location and help them mitigate risk. This has led to the adoption of a multimodal system that uses multiple mediums of communication to ensure that each user gets notified during an emergency.

The increasing adoption of innovative technologies, such as the Internet of Things (IoT), cloud computing, and data analytics in the end-use industries, is driving the demand for mass notification systems. These technologies are continuously helping improve user interaction and strengthen safety measures, thereby offering numerous options and capabilities beyond the conventional applications. Furthermore, the mass notification systems also allow government agencies, city administrations, and organizations to send one-way messages to people or groups and alert them about any emergency, upcoming events, and natural calamities. For instance, in 2020, the U.S. invested USD 732 billion in initiatives aimed at the improvement of the overall efficiency of emergency communication components in the defense sector.

The growing use of smartphones is further driving the adoption of a mass notification system to enhance lone worker safety. For instance, Alert Media, Inc., a cloud-based platform provider, provides applications supported by iOS and android that allow workers to send a distress signal and ask for immediate assistance. The immediate alert and notification provided by smartphone applications have helped in getting instant support to lone workers, thereby increasing their safety. Such situations demand the use of systems that can send notifications in case of emergencies. This has significantly driven the adoption of emergency communication software on a smartphone.

Mass notification systems help management teams to communicate with employees in the shortest period possible, while email and other communication methods may not be as viable. For instance, industries such as construction face a lot of emergencies due to the occurrence of hazards such as electrocution, being struck or compressed by an object, and others. Moreover, people working across enterprises such as social work organizations often participate in tasks that require them to visit clients daily. Sometimes, these social workers have to work alone in a hostile environment. Such situations demand systems that can enable employees to send notifications in case of an emergency. This lack of standards has driven the adoption of mass notification systems during the forecast period.

Component Insights

The hardware segment accounted for the largest market share of 67.5% in 2021. The segment growth can be attributed to the increasing adoption of managed notification systems across hospitals and medical facilities and the growing implementation of IP-based notification devices. It covers a wide range of devices required to deploy the software. It includes a command center, notification speakers, and alert strobes. These devices are essential for installing every software subscription being purchased.

The software segment is expected to grow at a significant CAGR of 21.5%. The increasing adoption of Artificial Intelligence (AI) and cloud-based components for notification systems are expected to boost the demand for associated software to ensure the compatibility of devices and operating systems for various applications. The software used in mass notification systems demands an efficient communication infrastructure and the required bandwidth for simultaneously delivering multiple notifications.

Enterprise-size Insights

The large enterprise segment accounted for the largest market share of 66.4% in 2021. Employees of large enterprises often work from remote locations. Large enterprises' customers operate across multiple locations in different geographies. With the help of mass notification systems, enterprises offer highly scalable services as compared to SMEs. Furthermore, these systems allow the user to transfer emergency communication rapidly and effortlessly via an easy-to-use interface and provide a safe, scalable, and reliable way of disaster response. Thus, to ensure employee safety in case of any emergency and in order to keep each employee connected through a robust network, the adoption of such systems has increased in large enterprises during the forecast period.

The Small and Medium Enterprises (SMEs) segment is expected to grow at a significant CAGR of 23.0% over the forecast period. SMEs provide several benefits, such as easy deployment and simple interfaces, which are driving the demand for a mass notification system among several small organizations. These systems also help employees stay connected through a robust network.  Additionally, the increasing role of government authorities in the provision of capital to small & medium enterprises for embracing digitization is anticipated to propel the segment's growth. These factors will supplement the growth of the segment during the forecast period.

Solution Insights

The in-building segment held the largest market share of 62.6% in 2021. The segment growth can be attributed to the rising deployment of solutions, such as visual signaling, voice communication, and other communication methods, to provide instructions and information to occupants inside and outside of a building. These solutions can easily integrate with fire alarm systems and public systems to send alerts and notifications to the workforce. Moreover, the need for smart and intelligent building trends is expected to drive the growth of the segment during the forecast period.

The wide-area solutions segment is anticipated to witness a significant growth of a CAGR of 21.2% over the forecast period. These solutions help notify the target audience by broadcasting live, pre-recorded, intelligible voice messages and tones covering large geographic areas. These systems have high-powered speakers that can be used to enhance the range of an auditory alert and are increasingly technologically advanced. These factors will benefit the growth of the segment during the forecast period.

Application Insights

The Business Continuity and Disaster Recovery (BCDR) segment held the largest market share of 62.6% in 2020. Business continuity and disaster recovery are two closely connected practices that help large and small organizations to continue their operations in the event of a crisis. BCDRs help reduces the impact of outages and other disturbances on business operations. BCDR policies allow organizations to quickly recover from a disaster, lower the risk of data loss and reputational damage, and improve processes while reducing the likelihood of an emergency. This will supplement the growth of the segment during the forecast period.

The Integrated Public Alert and Warning (IPAW) segment accounts for a market share of 12.4% in 2021. Several government officials use public alert and warning systems to inform as many people as possible to respond, prepare, protect, recover, and minimize the impact of various emergencies and disasters through the Emergency Alert System (EAS). As a result, it becomes essential for the initiator to use a robust system to send one message over multiple devices to a wide number of people in order to save lives, which is expected to boost revenue growth of this segment during the forecast period.

End-use Insights

The education segment held the largest market share of 20.8% in 2021. The segment growth can be attributed to the increasing number of mass notification system deployments in order to improve the safety of students & staff and smooth running of educational institutes. The mass notification systems for schools will dial numbers, leave voice mail messages, and alert authorities such as police, fire, or ambulance in an emergency. These notifications can be easily segmented and sent over any number of custom communication channels, including voice, text, email, mobile app push, and even social media. The proper emergency communication system ensures everyone gets the messages they need, and when they need them.

Global mass notification system market revenue share, by end use, 2021 (%)

The demand for mass notification systems in the energy and utilities sector is expected to grow at a significant CAGR of 20.8% over the forecast period. These systems streamline communications and simplify management processes with an innovative mass notification system for energy companies and utility providers. For instance, Hyper-Reach, is a unified communications platform, designed to support operational continuity and keep people safe. The software provides updates during unexpected outages and notices and instructions in emergencies. Such mandates will propel the adoption of such software in the energy and utility sector during the forecast period.

Regional Insights

North America regional market accounted for a market share of 37.2% in 2021. The increased awareness of mass notification system after the 9/11 terrorist attack and occurrences of campus shootouts are the major factors driving the mass notification system adoption across the region. This has led to the development of stringent public safety & security programs, such as effective surveillance, security, and emergency alert systems. The implementation of such programs will provide lucrative opportunities for mass notification systems in the region during the forecast period.

Asia Pacific is anticipated to rise as the fastest developing regional market at a CAGR of 25.0% over the forecast period. The increasing number of criminal attacks and natural disasters occurring in the region has led to the adoption of mass notification systems to ensure safety. Moreover, increasing aerospace & defense initiatives for launching emergency alert components such as National Message, Earthquake Tsunami Warning System, and EU-Alert across various geographies is expected to boost the growth of the regional market during the forecast period.

Key Companies & Market Share Insights

Market players are observed to invest resources in research & development activities to support growth and enhance their internal business operations. Companies can be seen engaging in mergers & acquisitions and partnerships to further upgrade their products and gain a competitive advantage in the market. They are effectively working on new product development, and enhancement of existing products to acquire new customers and capture more market shares.

For instance, in April 2020, Regroup Mass Notification, an online mass communication component provider, announced a partnership with CivicPlus, a web development company, to help cities and countries coordinate emergency response plans, mitigation, and containment of the virus. These companies are offering 90-day risk-free access to CivicReady, Regroup’s mass notification solution for local governments, to disseminate important information quickly, reliably, and securely. Some of the prominent players operating in the global mass notification system market include

  • BlackBerry Limited

  • Balckboard Inc.

  • Desktop Alert, Inc.,

  • Eaton

  • Everbridge

  • Honeywell International Inc

  • Motorola Solutions, Inc.

  • OnSolve

  • Singlewire Software, LLC

  • xMatters

Mass Notification System Market Report Scope

Report Attribute


Market size value in 2022

USD 10.34 billion

Revenue forecast in 2030

USD 46.96 billion

Growth Rate

CAGR of 20.8% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company market share, competitive landscape, growth factors, and trends

Segments covered

Component, enterprise size, solution, application, end use, region

Regional scope

North America; Europe; Asia Pacific; South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; U.K.; Germany; France; China; India; Japan; Brazil

Key companies profiled

BlackBerry Limited; Blackboard Inc.; Desktop Alert, Inc.; Eaton; Everbridge; Honeywell International Inc; Motorola Solutions, Inc.; OnSolve; Singlewire Software, LLC; xMatters

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global mass notification system market based on component, enterprise size, solution, application, end use, and region:

  • Component Outlook (Revenue, USD Million, 2017 - 2030)

    • Hardware

    • Software

    • Services

  • Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)

    • SMEs

    • Large Enterprises

  • Solution Outlook (Revenue, USD Million, 2017 - 2030)

    • Wide-area Solutions

    • In-building Solutions

    • Distributed Recipient Solutions (DRS)

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Integrated Public Alert and Warning (IPAW)

    • Interoperable Emergency Communication (IEC)

    • BCDR

  • End-use Outlook (Revenue, USD Million, 2017 - 2030)

    • Corporate

    • Education

    • Energy & Utilities

    • Healthcare & Life Sciences

    • Aerospace & Defense

    • Government

    • Others (Commercial, Transportation & Logistics, and IT & Telecom, among others)

  •  Regional Outlook (Revenue, USD Million, 2017 - 2030)
    • North America

      • U.S.

      • Canada

      •  Mexico

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • South America

      • Brazil

    • Middle East & Africa 

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