The global Mass Notification System (MNS) market size was valued at USD 10.34 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 21.4% from 2023 to 2030. The widespread usage of mass notification systems across hospitals and medical institutions, along with rising use of Internet Protocol (IP)-based notification devices, are the main factors propelling market for mass notification systems. COVID-19 pandemic lockdowns forced the shutdown of businesses, including offices and retail outlets, and transportation, manufacturing, and distribution limitations. However, mass notification systems are a common requirement for providing timely and relevant health, safety, and new procedure information throughout the pandemic.
Security personnel, as well as general public, are alerted to disasters through mass notification systems. These catastrophes can be man-made or natural, such as a gas leak from a reactor inside an industrial plant or natural catastrophes, such as a hurricane or a tornado. By providing clear voice communications to listen to instructions, be safe, and prevent fear during such critical occasions, these devices also efficiently communicate appropriate course of action to panic-stricken people. These situations have raised the need for technologies that can support general public while working inside an organization or at a distant location, and help them reduce risk. As a result, a multimodal system has been implemented to ensure that each user is informed of an emergency via various communication channels.
The adoption of mass notification systems is expected to grow significantly over forecast period on account of the rising demand for systems to facilitate communication with workforce more securely and effectively within the shortest time interval across industries. The increasing adoption of technology by educational institutions is contributing to market growth. The rising urbanization has enabled MNS developers to focus on developing more accurate and reliable systems owing to growing need for alert and notification systems to alert employees in case of an emergency. This enhancement in MNS is expected to offer benefits such as strengthened public safety and the ability to broadcast events on disaster management to the masses over forecast period. Organizations are actively engaged in launching new products to gain a competitive edge over other market players.
U.S. government is also implementing MNS in its military departments. For instance, in 2020, U.S. invested USD 732 billion to improve overall efficiency of its emergency communication services for the defense segment. The U.S. Department of Defense (DOD) introduced Enterprise Mass Warning and Notification System (EMWNS) in the same year to provide improved protection and safety to DoD personnel. Furthermore, growing Bring Your Own Device (BYOD) trend across educational institutions, government, and corporations is a major factor fueling market growth. The increasing need for end-to-end crisis communication and growing adoption of integrated cloud-based solutions are providing numerous expansion opportunities for market growth.
Mass notification systems are increasingly in demand due to the end-use sectors' growing adoption of various technologies, such as Internet of Things (IoT), cloud computing, and data analytics. These technologies are constantly enhancing user interaction and fortifying safety precautions, providing a wide range of alternatives and capabilities above and beyond the scope of traditional applications. Additionally, mass notification systems enable enterprises, local administrations, and governmental bodies to send one-way communications to individuals or groups and notify them of emergencies, upcoming occasions, and natural disasters. For instance, in September 2022, AlertMedia, Inc., a technology company, launched emergency communication software, enabling enterprise-wide communication and interaction with audiences to enable enterprise-wide communication channels, confirm a resolution, and connect security teams. The software allows security teams to send messages through email, text, voice calls, mobile notifications, desktop Slack, and social, facilitate two-way communication, confirm delivery with real-time insights, manage critical events in one place, monitor threats near employees, and mobilize coordinated responses.
Implementing a mass notification system to improve safety of lone workers is further fueled by rising popularity of cell phones. For instance, AlertMedia, Inc., allows its clients to send distress signals and request immediate assistance using its apps, which are available on iOS and Android platforms. A fast alarm and notice system offered by smartphone applications has enabled lone workers to receive immediate assistance, increasing their safety. In such circumstances, systems that can deliver notifications in an emergency are required, which has considerably accelerated the uptake of smartphone emergency communication apps.
Mass notification systems help management teams to communicate with employees in the shortest period possible, while email and other communication methods may not be as viable. For instance, there are frequent emergencies in construction industry due to risks like electrocution, being hit by or crushed by an object, and others. Additionally, employees of various businesses, including social work groups frequently take part in jobs requiring them to see customers daily. These social workers occasionally have to work by themselves in a difficult setting. Systems that allow staff to transmit emergency messages are necessary for such circumstances. This absence of standards has prompted the introduction of mass alerting systems throughout forecast period.
Hardware segment accounted for largest market share of over 67% of the overall market in 2022. The segment's expansion is attributed to rising use of IP-based notification devices and managed notification systems in hospitals and other healthcare facilities. It includes a broad range of hardware needed to deploy the software. It has a command center, alarm strobes, and notification speakers, and these gadgets are necessary for installing each software subscription that is bought.
The software segment is expected to grow at a significant CAGR of 22.1% during forecast period. With growing integration of advanced technologies such as artificial intelligence (AI) and cloud computing with the software component of the notification system, software segment is poised to register substantial growth over forecast period. In addition, the rising focus of the key players on upgrading software component with latest technologies in the market is anticipated to support growth of the segment, while providing numerous opportunities to the stakeholders in the coming years.
Large enterprise segment accounted for largest market share of over 65% of the overall market in 2022. Large companies frequently allow their employees to operate from remote places, and customers of large businesses are spread across numerous locations and countries. Such enterprises, as opposed to SMEs, provide extremely scalable services with the aid of mass notification systems. Additionally, these systems offer a secure, scalable, and dependable method of disaster response and enable user to convey emergency messages quickly and easily via an intuitive interface. Thus, use of such systems is expected to expand in major organizations during projection period to guarantee employee safety in the event of any emergency and in order to keep each person connected through a robust network.
Small and Medium Enterprises (SMEs) segment is expected to attain a significant CAGR of 23.5% over forecast period. SMEs offer several advantages, such as straightforward interfaces and easy deployment, encouraging demand for a mass notification system among numerous small businesses. Through a strong network, these systems also aid in enabling staff to remain connected. Additionally, government's increasing involvement in financing the adoption of digitalization by small and medium-sized businesses will fuel segment's growth. These variables will support the segment's growth over projection period.
In-building segment held largest market share of over 62% of the overall market in 2022. The segment growth is attributed to rising deployment of solutions, such as visual signaling, voice communication, and other communication methods, to provide instructions and information to occupants inside and outside of a building. These solutions can easily integrate with fire alarm systems and public systems to send alerts and notifications to the workforce. Moreover, need for smart and intelligent building trends is expected to drive growth of the segment during forecast period.
Wide-area solutions segment is anticipated to witness a significant CAGR of 21.8% over forecast period. These solutions help notify target audience by broadcasting live, pre-recorded, intelligible voice messages and tones covering large geographic areas. These systems have high-powered speakers that can be used to enhance the range of an auditory alert and are increasingly technologically advanced. These factors will benefit segment growth during the forecast period.
Business Continuity and Disaster Recovery (BCDR) segment held largest market share of over 62% of the overall market in 2022. Business continuity and disaster recovery are interrelated concepts that assist large and small businesses in carrying on with their activities in times of adversity. The impact of outages and other interruptions on corporate operations is lessened due to BCDRs. BCDR procedures enable businesses to respond to emergencies more rapidly, minimize risk of data loss and reputational harm, and enhance business operations. This will support segment's growth through the forecast period.
Integrated Public Alert and Warning (IPAW) segment accounted for a market share of 12.5% in 2022. An Emergency Alert System (EAS) allows several government officials to notify as many people as possible to respond, prepare, protect, recover, and reduce impact of various catastrophes and disasters. To save lives, an initiator needs to use a reliable system to communicate a single message across multiple devices. This is anticipated to drive this segment's revenue growth during projection years.
Education segment held largest market share of over 20% of the overall market in 2022. The segment growth can be attributed to increasing number of mass notification system deployments in order to improve the safety of students & staff and smooth running of educational institutes. In an emergency, school mass notification systems call numbers, leave voicemails, and notify authorities like the police, fire, or ambulance. These alerts are simple and are delivered via various tailored communication channels, including phone, SMS, email, mobile app push, and even social media. Due to an effective emergency communication system, everyone receives required messages at a precise time.
The demand for mass notification systems in energy and utilities sector is expected to expand at a significant CAGR of 21.4% over forecast period. The mass notification system simplifies management procedures and streamlines communications for energy and utility providers. The unified communications platform Hyper-Reach was developed to guarantee public safety and operational continuity. In event of unforeseen disruptions, the program offers updates, notifications, and guidance. Such mandates will propel the adoption of similar software in energy and utility sector during forecast period.
North America accounted for a sizeable market share of over 36% of global revenue in 2022. The key variables influencing mass notification system adoption in the region are increasing awareness regarding the system in the wake of the 9/11 terrorist attack in 2001 and prevalence of campus shootings. Due to this, strict public safety & security initiatives have been created, including efficient monitoring, security, and emergency alert systems. These programs will present the potential for mass notification systems in the region during projection period.
Asia Pacific is anticipated to rise as the fastest-developing regional market at a CAGR of 25.5% over forecast period. Mass notification systems have been implemented to ensure safety due to region's rising rate of criminal acts and natural disasters. Furthermore, regional market is anticipated to develop due to expanding aerospace and defense activities for deploying emergency alert components such as Earthquake Tsunami Warning Systems, EU-Alert, and National Messages across various geographies.
Market companies invest in research and development to advance their internal processes and boost growth. Companies often invest in partnerships, mergers, and acquisitions to improve their products and acquire a competitive edge in the market. Companies are successfully developing new items and improving old ones to attract new clients and increase market share.
For instance, in November 2022, Blackberry Limited announced plans to extend its use of Amazon Web Services (AWS) to make BlackBerry QNX software available to developers on the cloud, thus reducing the time to market for its products. BlackBerry QNX features the company's real-time operating system and artificial intelligence data platform. Some of the prominent players operating in the global mass notification system market include:
Desktop Alert, Inc.,
Honeywell International Inc
Motorola Solutions, Inc.
Singlewire Software, LLC
In January 2023, Blackberry Limited partnered with Elektrobit, an automotive software product and service provider, to support Rust, a memory-safe programming language, and enable developers to build efficient, reliable, and safe automotive applications. Rust provides a secure foundation for developers to build mission-critical software, such as that needed in the automotive industry.
In September 2022, Blackberry Limited. introduced the StateRAMP-authorized AtHoc platform that helps streamline emergency mass notifications for public safety. The platform is used by various governments, such as the government of Contra Costa County.
In September 2022, Eaton introduced a new mass notification system, FHF TWIN-LED. Designed for harsh weather conditions in industrial areas, the system is a weatherproof secondary telephone alarm and signal unit.
Market size value in 2023
USD 12.08 billion
Revenue forecast in 2030
USD 46.96 billion
CAGR of 21.4% from 2023 to 2030
Base year for estimation
2018 - 2021
2023 - 2030
Revenue in USD billion and CAGR from 2023 to 2030
Revenue forecast, company market share, competitive landscape, growth factors, and trends
Component, enterprise size, solution, application, end-use, region
North America; Europe; Asia Pacific; South America; Middle East & Africa
U.S.; Canada; U.K.; Germany; France; Italy; Spain; Denmark; Sweden; Norway; China; India; Japan; South Korea; Thailand; Australia; Brazil; Argentina; Mexico; South Africa; Saudi Arabia; UAE; Kuwait
Key companies profiled
BlackBerry Limited; Blackboard Inc.; Desktop Alert, Inc.; Eaton; Everbridge; Honeywell International Inc; Motorola Solutions, Inc.; OnSolve; Singlewire Software, LLC; xMatters
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mass notification system market based on component, enterprise size, solution, application, end-use, and region:
Component Outlook (Revenue, USD Million, 2018 - 2030)
Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
Solution Outlook (Revenue, USD Million, 2018 - 2030)
Distributed Recipient Solutions (DRS)
Application Outlook (Revenue, USD Million, 2018 - 2030)
Integrated Public Alert and Warning (IPAW)
Interoperable Emergency Communication (IEC)
Business Continuity and Disaster Recovery (BCDR)
End-use Outlook (Revenue, USD Million, 2018 - 2030)
Energy & Utilities
Healthcare & Life Sciences
Aerospace & Defense
Others (Commercial, Transportation & Logistics, and IT & Telecom, among others)
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East & Africa
b. The global mass notification system market size was estimated at USD 10.34 billion in 2022 and is expected to reach USD 12.08 billion in 2023.
b. The global mass notification system market is expected to grow at a compound annual growth rate of 21.4% from 2023 to 2030 to reach USD 46.96 billion by 2030.
b. North America dominated the mass notification system market with a share of over 35% in 2022. This is attributable to the increasing adoption of these systems in the education sector.
b. Some key players operating in the mass notification system market include BlackBerry Limited; Blackboard Inc.; Desktop Alert, Inc.; Eaton; Everbridge; Honeywell International Inc; Motorola Solutions, Inc.; OnSolve; Singlewire Software, LLC; and xMatters.
b. Key factors that are driving the mass notification system market growth include increasing adoption of mass notification systems for lone worker safety, growing need for efficient communication systems, and increasing adoption across diversified industries.
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