Medical Writing Market Size, Share & Trends Report

Medical Writing Market Size, Share & Trends Analysis Report By Type (Clinical, Regulatory), By Application (Medical Journalism, Medico Marketing), By End Use, By Region, And Segment Forecasts, 2020 - 2027

  • Published Date: Apr, 2020
  • Base Year for Estimate: 2019
  • Report ID: GVR-2-68038-908-1
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2018
  • Number of Pages: 120

Report Overview

The global medical writing market size was valued at USD 3.4 billion in 2019 and is expected to expand at a CAGR of 10.9% from 2020 to 2027.  High demand for medical writing services can be attributed to a rise in CRO outsourcing, increased R&D investments by market players, favorable environment for clinical trials in developing regions, new medical device regulations, and increasing penetration of internet and social media.

According to a study conducted in 2018, around 80% of internet users in the U.S. searched online for health-related information. In addition, nearly 60% of social media users rely on information posted by doctors on social media platforms. Physicians can expand their reach for better patient care by engaging with patients on these platforms. Hence, demand for online medical writing is increasing. However, the information posted on such forums should be in accordance with medical writing guidelines.

U.S. medical writing market

In recent years, pharmaceutical companies have adapted their advertising strategies to improve patient outreach. In addition, the growing influence of social media on customer’s decisions has compelled pharmaceutical and biotechnology companies to reconsider their marketing strategies. Hence, the robust growth of health and wellness-related blogs is expected to boost the demand for scientific writing.

Regulatory agencies require detailed methodologies for all phases of product development for approval, which makes the process tedious. In addition, insurance providers demand information about drugs for determining reimbursement policies. Hence, it has become challenging for pharmaceutical companies to keep up with industry norms.

Increasing investments in R&D are resulting in a rise in the number of clinical trials. However, the number of medical writers is not increasing at the same rate, resulting in the shortage of skilled writers in the field of medicine, which is expected to increase the scope for new writers in the field of medicine.

Type Insights

Clinical writing dominated the global medical writing market in 2019 and is likely to maintain its lead during the forecast period. Clinical writing is used by health professionals on a regular basis and a clinical writer must have a thorough knowledge of the medical language as well as culture. An understanding of the target reader and the purpose of the writing is required for effective clinical writing.

It is used in protocols, consent documents, and clinical study reports for all the phases of clinical trials in product development. It mainly focuses on professionals with a sound comprehension of drug/product development processes and analysis of scientific data.

Regulatory writing is expected to be the fastest growing segment during the forecast period. It is used throughout the process of product development for clinical documentation. Regulatory writing is required for describing and reporting data from clinical trials through the preparation of regulatory submission documents. When the product or drug receives approval, post-approval regulatory documentation is required.

Application Insights

Medical journalism was the largest application segment in 2019. Medical journalism is mainly concerned with investigating, reporting, and communicating medical issues to a wide audience. This type of journalism targets nonprofessional/non-expert audiences, along with healthcare professionals.

Medical and health-related issues are of common interest to most people, as they have an impact on the behavior of people. Rapid advancements in the field of medicine and growing importance of medical information have increased the need for writers who are capable of comprehending and communicating health-related information through their writing. Medico marketing is expected to witness the fastest CAGR over the forecast period.

End-use Insights

The end use segment includes medical device/pharmaceutical & Biotechnology companies and CROs & others. CROs & others dominated the market in 2019 due to rising R&D costs. Drug manufacturers are under pressure to replace revenue loss specifically due to the introduction of generics post-patent expiration.

Global medical writing market

Medical device, pharmaceutical & biotechnology companies hire medical writers or journalists frequently. Established pharmaceutical companies have separate departments for medical writing purposes. In addition, various companies outsource medical writing services.

Regional Insights

North America dominated the market in terms of revenue in 2019. Medical writing in the U.S. for FDA approval requires an in-depth understanding of the requirements laid down by the regulatory authority. The documents for FDA submission must be succinct and accurate. The need for quality medical writing is increasing in Asia Pacific as it is being recognized as an emerging profession. China and India are likely to dominate the regional market owing to inexpensive labor, quick turnaround time, abundance of English writers, and easy availability of resources.

Medical Writing Market Share Insights

Some of the key players in the market are IQVIA; Parexel International Corp.; Trilogy Writing & Consulting GmBH; Covance, Inc.; OMICS International; and Freyr. Top pharmaceutical, medical device, and biotechnology companies are significantly investing in R&D activities to maintain their position in the market by introducing innovative products. Research and development activities provide market players with a competitive advantage over their competitors. Strategic alliances between large pharma companies and CROs have become an ongoing trend. Around 20 major partnerships have been finalized in the last five years. For instance, the merger between Quintiles and IMS Health was the biggest merger in the contract research organization (CRO) industry.

Report Scope

Attribute

Details

Base year for estimation

2019

Actual estimates/Historical data

2016 - 2018

Forecast period

2020 - 2027

Market representation

Revenue in USD Million & CAGR from 2020 to 2027

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Country scope

U.S., Canada, U.K., Germany, France, Italy, Spain, Japan, China, India, Brazil, Mexico, Argentina, South Africa, UAE, Saudi Arabia, Iran, Turkey

Report coverage

Revenue forecast, company share, competitive landscape, growth factors & trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global medical writing market report based on type, application, end use, and region:

  • Type Outlook (Revenue, USD Million, 2016 - 2027)

    • Clinical Writing

    • Regulatory Writing

    • Scientific Writing

    • Others

  • Application Outlook (Revenue, USD Million, 2016 - 2027)

    • Medical Journalism

    • Medical Education

    • Medico Marketing

    • Others

  • End-use Outlook (Revenue, USD Million, 2016 - 2027)

    • Medical Device/Pharmaceutical & Biotechnology Companies

    • Contract Research Organizations & Others

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

      • Canada

    • Europe

      • The U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • South Africa

      • United Arab Emirates (UAE)

      • Saudi Arabia

      • Iran

      • Turkey

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