Microgreens are young seedlings of palatable vegetables and herbs. Microgreens can be picked and consumed a week to ten days after germination, in contrast to vegetables and larger herbs that take months or weeks to mature. Growers require new soil, seeds, and a sterilized receptacle or expansion mat after every harvest in order to continue the growing process. These diminutive variants, which can have up to 60 different types, barely reach heights of a few inches.
Microgreens are gaining popularity among health-conscious people owing to their high concentration of antioxidants and vitamins, which lowers the risk of heart attacks and long-term illnesses. For regular consumption, microgreens can be grown, at home, in gardens, or on roofs with fewer resources. Microgreens production is anticipated to increase as protected culture acceptability rises and government financial and technical aid is provided to farmers to install protected cultivation plants.
The primary barriers preventing the microgreens market are insufficient number of distribution channels, particular nutritional shortfalls in the earth's soil, and a lack of consumer awareness about microgreens. The market for microgreens is also being constrained by an unorganized market management system and a rise in the demand for non-GMO microgreens.
The COVID-19 pandemic affected the supply chain, causing significant economic harm to the entire food and beverage industry. The COVID-19 pandemic's impact and lockdown have had a substantial influence on microgreens sales because of the severely disrupted distribution network and closure of grocery stores and restaurants.
Based on type, the microgreens market is segmented into fennel, peas, arugula, sunflower, radish, lettuce and chicory, basil, carrots, broccoli, and others. Broccoli is highly consumed due to its wide range of health benefits, which include anti-cancer properties, improves cardiovascular health, anti-diabetic properties, reduces symptoms of autism, anti-aging properties, and boosts brain function. Therefore, it is expected that demand for broccoli will increase over the forecast period due to its various health benefits.
Players operating in the microgreens market are undertaking strategies such as acquisition, mergers and product launches. For instance, in September 2021, Green Life Farms, a U.S.-based sustainable farming business that blends technology with agricultural best practices, acquired Finn Farms. Through this transaction, Green Life Farms has obtained all of Finn Farms' stock, along with the company's property rights, equipment, and site assets. With the help of this agreement, Green Life Farms will be able to offer a variety of microgreens products.
By Type
Fennel
Peas
Arugula
Sunflower
Radish
Lettuce and Chicory
Basil
Carrots
Broccoli
Others
By Farming Method
Commercial Greenhouse Farming
Indoor Vertical Farming
By Distribution Channel
Online Stores
Retail Stores
Specialty Stores
By End-user
Residential
Commercial
Food Processing Industry
HoReCa
Others
By Region
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Key players
Fresh Origins
Madar Farms
Farmbox Greens
BOWERY FARMING INC.
2BFresh
Gotham Greens
The Chef’s Garden
AeroFarms
Metro Microgreens
Teshuva Agricultural Projects Ltd.
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