The global mobile accessories market size was valued at USD 82.88 billion in 2021 and expanding at a compound annual growth rate (CAGR) of 6.8% from 2022 to 2030. The mobile accessories market is expected to expand due to the increasing demand for smartphones as they are an effective means of communication around the globe. This is expected to drive the market in the forecast period. Furthermore, increasing demand for wireless devices, coupled with frequent changes in technologies, is expected to drive the market in the near future. For instance, companies are coming up with the latest technologies such as wireless headsets and speakers. This has boosted the market demand in recent times. The world witnessed severe supply chain disruptions since the COVID-19 outbreak. Disturbances in the overall smartphone market affected the growth of the mobile accessories market as well as fewer shipments of smartphones translated into dwindling demand for mobile phone accessories. The lockdown resulted in reduced sales growth. However, even though the lockdown heavily affected the supply of these products, the impact was merely temporary as the mobile accessory market started to witness a recovery in sales when the restrictions were lifted.
However, in 2021, mobile accessories such as headphones and earphones witnessed a steady demand after the lifting of restrictions. As a large section of the working population was confined to their homes, need for the mobile accessories for work, exercise, gaming, and studying saw an unprecedented surge. Furthermore, the increasing use of OTT platforms such as Netflix and Amazon Prime Video also caused a spike in the sales of mobile accessories during that period.
Furthermore, increasing demand for wireless devices, coupled with frequent changes in technologies, is expected to drive the market in near future. For instance, companies are coming up with the latest technologies such as wireless headsets and speakers. This has boosted the market demand for the industry in recent times. Furthermore, the increasing adoption of smartphones among teenagers has increased the demand for certain accessories such as mobile covers and headphones as they keep themselves updated with the changing technologies in the market.
The growth in the young working population has also fueled market growth to a great extent in recent times. Changing outlook of the consumer group has also influenced the market growth. The women consumer group prefers to change their phone covers frequently, which in turn, impacts the overall market growth. On the other hand, the men's consumer group prefers to change to other accessories such as headphones and fast chargers.
The fact that the products make the usage of mobile phone simpler and smooth thereby making them popular among consumers. For instance, the introduction of smartwatches has made it simpler to see the notification and calls without taking out the phone from the pocket. The innovation of power banks has made it simpler for consumers who use smartphones extensively and travel frequently.
Increasing quality and features of smartphones with decreasing prices have led to an increase in the number of consumers for the product, which eventually increases the demand for safety and security of the phones as the consumer in modern times is less bothered to go the extra mile to keep their phone safe, trendy, and vogue. An increase in internet penetration, coupled with artificial intelligence incorporated by online retailers that give pop-up notifications to the users about the product is also a prominent factor for the market growth.
The offline segment dominated the mobile accessories market and accounted for a 69.2% share of the overall revenue. Increasing demand for costly devices such as smartwatches and mobile camera lenses and perception of issues with the delivery of fragile items are propelling the segment's growth. The traditional method of shopping and the difference in price in local retail outlets and other wholesale markets are the reasons for the segment growth.
The online segment is anticipated to expand at a CAGR of 7.6% during the forecast period. Increasing internet penetration in rural areas, faster and trusted delivery by various online portals, and replacement options are the factors driving the segment. Moreover, the young working consumer groups with hectic schedules prefer to buy online rather than offline due to easy access and doorstep service. These are the prominent factors boosting the market growth in the stipulated time frame.
The protective cases segment accounted for a leading share of 31.6% in 2021 and is expected to witness significant growth in the near future. Increasing demand for the cases due to frequent changes in the product in the female consumer group is anticipated to drive the market. Furthermore, innovation in the material type compatibility of the cases with certain smartphones, such as apple, prefers special kinds of cases to highlight the logo on its back. This is propelling the market growth in the forecast period.
The headphone segment is expected to register a CAGR of 7.3% during the forecast period. One of the most developing trends in the mobile industry at present is the growing sophistication of headphones, which is also fueling the market growth for unconditional connectors such as type-c USB Ports cables. Growing fitness consciousness among the young population has driven demand for sports and fitness headphones in recent times. The popularity of cheap headphones has increased among the economical consumer group due to the rise in traveling trends standalone.
In 2021, Asia Pacific led the market with a share of 46.2% and is anticipated to witness significant growth in the near future. In Asia Pacific, China contributed to the majority of the share and accounted for 55.2% share of the overall revenue in 2021. High usage of different types of mobile accessories, innovation of different products at lower rates, and China is the leader of the mobile phone industry are the prominent factors for market growth in the region.
Middle East and Africa is the fastest growing region due to the high demand from developing countries such as UAE and Saudi Arabia. Changing lifestyles and increasing disposable income are the factors expected to drive the market in the forecast period. Moreover, increasing demand for smartphones in the region is driving the market for accessories. For instance, one of the surveys has shown that the market for smartphones in MEA has increased by 300.0 million in a number of units in 2021.
The market presents moderate to low entry barriers due to the presence of a large number of unstructured dealers in the market. The market is further driven by innovation in technology, mergers & acquisitions, and joint ventures. For instance, the one plus brand comes with fast chargers compatible with their phones. Afterward, the manufacturer of such devices has come up with chargers that are compatible with all the devices and charge the device fast. The companies also spend a huge chunk of their revenue on research and development as the industry witnessed frequent changes in technologies. In order to gain a competitive edge, the market players require an understanding of the need for the product among the consumers.
In October 2022, Google LLC launched its new Pixel 7, Pixel 7 Pro, phones, the Tensor G2 chip, and the Pixel watch at Made by Event in New York. Google's Pixel 7 and Pixel 7 Pro include a redesigned camera in the back. The phone has a polished aluminum finish and an aluminum camera bar
In April 2022, Samsung Electronics Co., Ltd. announced a partnership with plant-based designer Sean Wotherspoon to launch an eco-friendly smartphone case and watch accessories. The device accessories are all sourced sustainably using 100% recycled materials, also all the cases and watch bands are biodegradable
In February 2022, Belkin released its brand new line of connectivity products based on Intel’s Thunderbolt 4 controller; the Thunderbolt 4 cable, and the CONNECT Pro Thunderbolt 4 Dock which provides features such as dual display compatibility for content up to 4K at 60Hz, quick charging, and more
In December 2021, Nothing has introduced a new black model of its sold-out initial gadget, with the name ear (1) carbon neutrality. The company will also start accepting payments through cryptocurrencies in a few countries through nothing
In July 2021, One Plus launched its first adaptive noise reduction (ANC) headphones to deliver a premium and truly immersive audio experience, the new premium true wireless headphones offer an industry-leading smart noise reduction system, higher voice quality, extended battery performance, and a more customized sound
Some prominent players in the global mobile accessories market include:
Belkin International Inc.
Harman International Industries
Aukey
Groove Made Walnut
Anket Power Core
UE Boom
Samsung
Apple Inc.
SanDisk
Report Attribute |
Details |
Market size value in 2022 |
USD 88.07 billion |
Revenue forecast in 2030 |
USD 148.81 billion |
Growth rate (Revenue) |
CAGR of 6.8% from 2022 to 2030 |
Base year for estimation |
2021 |
Historical data |
2017 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD million/billion, CAGR from 2022 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, trends |
Segments covered |
Product type, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; U.K; China; India; Brazil; Saudi Arabia |
Key companies profiled |
Belkin International Inc.; Harman International Industries; Aukey; Groove Made Walnut; Anket Power Core; UE Boom; Samsung; Apple Inc.; Google; SanDisk |
Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global mobile accessories market report based on the product type, distribution channel, and region:
Product Type Outlook (Revenue, USD Million, 2017 - 2030)
Earphones/Headphones
Charger
Power Bank
Protective Cases
Others
Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
Online
Offline
Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Europe
Germany
U.K
Asia Pacific
China
India
Central & South America
Brazil
Middle East & Africa
Saudi Arabia
b. The global mobile accessories market size was estimated at USD 82.88 billion in 2021 and is expected to reach USD 88.07 billion in 2022.
b. The global mobile accessories market is expected to grow at a compound annual growth rate of 6.8% from 2022 to 2030 to reach USD 148.81 billion by 2030.
b. Asia Pacific dominated the mobile accessories market with a share of 46.2% in 2021. This is attributable to high usage of different types of mobile accessories and innovation of different products at lower rates, predominantly by Chinese players.
b. Some key players operating in the mobile accessories market include Google; Samsung; Apple; Harman International Inc.; Belkin International Co.; Aukey; Groovemade Walnut; Anket Powercore; and UE Boom, among others.
b. Key factors that are driving the market growth include increasing demand for smartphones and wireless devices, coupled with technological advancements in the industry.
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Covid 19's rapid development worldwide has led to serious implications for most suppliers of electronics and electrical products, in the form of supply chain disruptions. While the pandemic crisis has decreased the frequency of purchase of consumer appliances, the lead time for delivery of orders has also increased significantly. Limited availability of components, restricted labor supply, and other supply chain related costs are some of the major challenges that most industry players are focusing on at present. The end of the lockdown is expected to bring this industry significantly higher consumer traffic, most notably through the online channels, and the manufacturers will need to design their production plans and distribution networks in tandem with this changing business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
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