The global mobile application market size was valued at USD 228.98 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2030. Applications for gaming, mobile health and fitness, music and entertainment, social networking, retail and e-commerce, and other purposes are all included in the study's scope. The ubiquity of smartphones, rising internet usage, and the use of technologies like artificial intelligence and machine learning in mobile applications all point to future growth in demand for mobile applications (apps). Additionally, the aforesaid applications are typically downloaded from application distribution websites like the Google Play Store and the App Store for iOS.
The primary driver of market growth is the remarkable increase in Internet usage, particularly in developing nations such as Brazil, China, and India. Over the past decade, the Internet has materialized as the prime mode of communication via several gadgets, including tablets, smartphones, and laptops, among others. The number of mobile app buyers has increased in recent years due to growth in the e-commerce industry, various discounts, and offers, and product assortment that is only available on e-platforms. The accessibility of low-cost data plans and packages from telecom operators, which decreases the price of the internet and entices more online users is another parameter accelerating mobile application downloads throughout all platforms.
The increased internet penetration and gaming technology have continued to improve, resulting in more accessibility to mobile games. Games such as Pokémon Go use sensors such as motion sensors, gyroscopes, and accelerometers in tablets and smartphones to ensure the capability of Augmented Reality (AR) and Virtual Reality (VR) on the mobile phone through various apps. Moreover, primarily there are three revenue models, comprising in-game purchases, paid game applications, and in-app advertisements that games and application developers follow.
In the wake of the recent coronavirus (COVID-19) outbreak, the social media-, gaming-, and entertainment-based applications had the highest number of downloads compared to other applications. Furthermore, the demand for e-commerce, healthcare, and educational applications has also witnessed strong growth. In educational apps, the shift to remote learning has provided lucrative growth opportunities to several online portals and tech companies such as Google Classroom, Zoom, and Microsoft Teams.
The mobile application market growth stage is medium, and the pace of the market growth is accelerating. The mobile application industry is fragmented, with many mobile app developers. Mobile application developers are utilizing advanced technologies, such as Artificial Intelligence (AI) and the Internet of Things (IoT). AI in mobile applications can be used for supporting backend roles, such as facial recognition. Moreover, a mobile application integrated with IoT can provide users with valuable information. For instance, IoT-based mobile applications can provide manufacturing companies with real-time information about machines.
The market players are investing in mobile application development, which bodes well for the market growth. For instance, in June 2023, Ubisoft Entertainment, a France-based company, announced the launch of Rocksmith+, a music learning app. The mobile application was made available on Google’s Android and Apple Inc.’s iOS platforms. The app gives access to over 6,000 songs and enables users to learn guitar from anywhere at any time.
The threat of substitutes for mobile applications is low as there are no direct substitutes. Moreover, the growing adoption of mobile apps for various applications, such as online shopping, food ordering, and digital payments, is boosting the demand for mobile applications. With the growing internet and smartphone penetration, the need for mobile applications is expected to grow. The ease of use of mobile applications is likely to sustain their demand among users.
People across the globe use mobile applications for various applications, including entertainment, gaming, and social networking, among others. Mobile apps cater to all user types, and different app categories serve users based on demographic factors such as age and gender. For instance, sports apps are more likely to be used by male users, and gaming apps are more likely to be used by the younger generation.
The Apple store segment led the market and accounted for more than 62.0% of the global revenue share in 2023. The segment's high share is primarily due to iOS apps' relatively higher rate of monetization for revenue generated by in-app purchases and premium apps. Also, an increase in iPhone and iPad users worldwide is further contributing to the segment growth. Moreover, mobile game spending accounted for a huge revenue share in 2022.
Moreover, in terms of the number of downloads, the Google Play store segment accounted for the highest share in 2023 and is anticipated to continue its dominance over the forecast period. Also, there has been a massive growth in Android smartphone sales over the past few years, with many new competitors such as OnePlus and Xiaomi Corp. challenging the existing and leading players such as Samsung and iPhone. The emergence of new Android smartphone manufacturers has led to the introduction of a wide range of mobile applications on Google's Play Store. The introduction of a wide range of mobile applications, coupled with a huge consumer base ensures a strong growth prospect for the Google Play store during the forecast period.
The gaming application segment of the mobile application market held the largest revenue share of more than 34.0% in 2023. Furthermore, the segment is anticipated to continue its dominance during the forecast period due to an unprecedented rise expected in the gaming population and resultantly the number of mobile gaming applications in economies such as China and India. Additionally, the three main Operating System (OS) platforms used to create mobile games are iOS, Android, and Windows. In 2021, Android OS accounted for a significant volume of game downloads, while iOS generated higher revenue due to the paid nature of games.
The music and entertainment application segment is projected to exhibit a significant CAGR of around 14.9% from 2024 to 2030. The segment includes music and entertainment applications such as Netflix, HBO NOW, Tinder, Spotify, YouTube, Amazon Prime, and Hulu among others. There has been a massive increase in the usage of music and entertainment apps on account of the growing popularity of streaming services. Live streaming apps such as Netflix, YouTube, and Instagram enable users to broadcast live videos to a broader audience as well as engage them on daily basis.
Asia Pacific dominated the market and accounted for over 32.0% of the revenue share in 2023. Mobile apps have seen widespread adoption across the Asia Pacific region. Factors such as increasing smartphone penetration and internet access, along with a growing middle class, have led to a surge in app usage in the region. In particular, countries like China, India, and Southeast Asian nations have seen significant growth in mobile app usage, with a focus on areas such as e-commerce, gaming, and social media. Additionally, the COVID-19 pandemic has further accelerated the adoption of mobile apps as people have turned to digital platforms for work, education, and entertainment.
North America has the presence of numerous players in the region, such as Apple Inc.; Google; Hewlett Packard Enterprise; Netflix, Inc.; and Microsoft. Strong in-app consumer spending, high smartphone penetration, and a relatively greater number of mobile application downloads have collectively ensured a high market share. The U.S. is expected to emerge as a lucrative market for mobile games application in terms of in-app payment, paid mobile games, and a rapidly increasing user base of mobile apps in the country.
Some of the key mobile application vendors operating in the market include Google, Apple Inc., and Microsoft.
Apple Inc. is a U.S.-based company that develops and manufactures personal computers, smartphones, tablets, wearables, and accessories. The company’s App Store enables customers to download digital content and applications. The company offers mobile applications, such as Apple Music and Apple Books. It has a global presence with retail stores worldwide.
Google, a subsidiary of Alphabet, is a U.S.-based technology company. The company operates in two reportable segments, namely Google Services and Google Cloud. The company operates the Google Play platform and provides various apps, such as YouTube, Google Maps, Gmail, and Chrome, among others. It has a global presence with over 70 offices across 50 countries.
Practo and cult.fit are some of the emerging mobile application companies.
Practo is an India-based company that offers an online doctor consultation platform that helps in scheduling doctor appointments. The company’s platform enables online consulting and automated scheduling with doctors across more than 20 specialties. The company’s appointment mobile application is available on Google Play and App Store.
cult.fit is an India-based company that offers a fitness-based platform. The company’s mobile application offers services for fitness, healthy food, and mental wellness, enabling customers to manage their health & fitness on a single platform. The users can access gym sessions, group workouts, and sports with the mobile application.
The following are the leading companies in the mobile application market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these mobile application companies are analyzed to map the supply network.
In September 2023, Google announced new features on YouTube. The new features would enable creators to edit, develop, and share content in new ways. One of the features, called ‘Dream Screen,’ enables creators to add AI-generated video or image backgrounds in YouTube shorts. With these new features, the company aimed to help creators reach more viewers and reduce time-consuming tasks.
In December 2022, Apple Inc. announced the launch of Freeform, a new application available for iPad, Mac, and iPhone. Freeform helps users organize content on a flexible canvas and gives them the ability to share and collaborate on one platform. The application offers numerous color options and brush styles to draw diagrams and add comments.
In October 2022, cult.fit and boat (Imagine Marketing Limited), an India-based company, partnered to launch the at-home workout program called ‘Fitness Xtended.’ The program comprises strength, yoga, and conditioning exercises, among others, designed by popular fitness coaches. The content was also made available on the cult.fit app.
Market size value in 2024
USD 254.91 billion
Revenue forecast in 2030
USD 567.19 billion
CAGR of 14.3% from 2024 to 2030
2017 - 2023
2024 - 2030
Revenue in USD Billion and CAGR from 2024 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Store Type, Application, and Region
North America, Europe, Asia Pacific, Latin America, MEA
U.S., Canada, U.K., Germany, France, Russia, India, China, Japan, Singapore, Brazil, Mexico, Kingdom of Saudi Arabia (KSA), U.A.E., South Africa
Key companies profiled
Apple Inc., Google, Microsoft, Amazon.com, Inc., Gameloft, Netflix, Inc., Practo, cult.fit, Ubisoft Entertainment, and Xiaomi
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global mobile application market report based on store type, application, and region.
Store Type Outlook (Revenue, USD Billion; 2017 - 2030)
Application Outlook (Revenue, USD Billion; 2017 - 2030)
Music & Entertainment
Health & Fitness
Retail & e-Commerce
Travel & Hospitality
Learning & Education
Regional Outlook (Revenue, USD Billion; 2017 - 2030)
Middle East & Africa
Kingdom of Saudi Arabia (KSA)
b. The global mobile application market size was estimated at USD 206.85 billion in 2022 and is expected to reach USD 228.98 billion in 2023.
b. The global mobile application market is expected to grow at a compound annual growth rate of 13.8% from 2023 to 2030 to reach USD 567.19 billion by 2030.
b. North America was one of the dominating regions in the mobile application market with a share of 31.83% in 2022. This is attributable to the presence of numerous players in the region, such as Apple Inc., Google LLC, Hewlett Packard Enterprise, Netflix Inc., and Microsoft Corporation, among others. Also, strong in-app consumer spending, high smartphone penetration, and a relatively greater number of mobile application downloads have collectively ensured a high market share of the region.
b. Some key players operating in the mobile application market include Apple Inc., Google LLC, Microsoft Corporation, Amazon Inc., Gameloft SE.
b. Key factors that are driving the mobile application market growth include smartphone proliferation, increased internet penetration, and growing use of technologies such as machine learning and artificial intelligence in mobile apps.
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