GVR Report cover Mobile Identity Management Market Size, Share & Trends Report

Mobile Identity Management Market Size, Share & Trends Analysis Report By Solution, By Service, By Deployment, By Enterprise Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-075-6
  • Number of Pages: 150
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

Mobile Identity Management Market Trends

The global mobile identity management market size was valued at USD 2.58 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 26.6% from 2023 to 2030. MIM solutions are becoming increasingly crucial as the workforce is converting to more mobile and digital, leading to access from a variety of devices and locations. Mobile identity management refers to managing and safeguarding mobile device access to digital resources such as applications and data. Mobile identity management systems usually offer mobile devices safe and simple authentication and identity management features, ensuring that only authorized users have access to essential products and services.MIM systems demand that users provide multiple forms of authentication, such as a password and a biometric factor, fingerprint, or facial recognition, to ensure that only authorized individuals can access business-critical resources.

U.S. mobile identity management market size and growth rate, 2023 - 2030

MIM solutions often include mobile device management (MDM) facilities, which allow organizations to impose security restrictions on mobile devices, such as demanding encryption and restricting access to specific applications and data. Two-factor authentication (2FA) is an important security feature in MIM as it adds an additional layer of security beyond a simple password and username.By adding a layer of authentication, 2FA offers an extra layer of security to protect against unauthorized access to sensitive data or systems.Mobile devices are more prone to cyber threats than traditional desktop computers or laptop computers. To protect against these dangers, MIM offers security capabilities such as multi-factor authentication, mobile device management, and secure data transport.

Organizations are aiming to establish suitable security measures to protect personal data under various laws, such as the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). By enabling secure access to resources via mobile devices, MIM facilitates organizations in complying with specific regulatory requirements.

Moreover, mobile device management (MDM) encapsulates various features that enable organizations to manage and protect mobile devices. MIM systems often integrate these MDM features, including remote wipes, device encryption, and app management, to enhance mobile device security and compliance.With the rise of remote work and bring-your-own-device (BYOD) regulations, organizations ensure that users can securely access resources from their devices. MIM systems provide the required security elements for supporting remote work and BYOD rules. Adding on, MIM solutions are helping organizations boost productivity and user experience by incorporating single sign-on (SSO) and conte.xtual access control features by reducing users' time entering credentials while ensuring they have access to the required resources.

However, the challenges faced by organizations in employing MIM solutions include security threats, complexity, device fragmentation, user privacy, and compliance requirements. MIM solutions are difficult to deploy and operate, particularly when integrated with other systems such as identity and access management (IAM) and mobile device management (MDM). Numerous mobile devices are in use, each with its own operating system, version, and security measures, hence making it difficult to develop and deploy MIM solutions that work seamlessly across all devices. Overall, the future of MIM solutions is expected to propel in the forecast period, owing to technological developments and rising demand for secure mobile access to resources. Biometric authentication, IoT integration, context-aware access control, blockchain-based identity management, and a mobile-first strategy are among the key developments outlining the future of the MIM market.

Solution Insights

The software segment accounted for the largest market share of 63.9% in 2022. The segment growth can be attributed to the propelling demand in the software industry as more software is being accessed via mobile devices. MIM solutions offer mobile devices with secure access to software applications. This ensures that only authorized users can access the software and remain safe.MIM software allows organizations to manage user identities and mobile device access to resources, such as authorization, authentication, and user Id creation. Organizations are implementing MIM software to ensure that only authorized users have access to corporate resources and that their access is handled effectively. However, the demand for mobile devices and the need for secure mobile access to resources is projected to the growth of MIM software.

The services segment is expected to grow at a CAGR of 27.5% during the forecast period. The growing complexity of managing mobile access to resources and the requirement for specialized skills and resources to handle this issue drive the demand for Mobile Identity Management (MIM) services. Moreover, they offer a high level of security for mobile resource access. Its components include multi-factor authentication, device registration and administration, network security, and user behavior analytics. MIM services offer substitutes for deployment, service models, and cost. It allows organizations to determine the services that coordinate with their requirements and scale services up or down as needed.

Services Insights

The professional services segment accounted for the largest market share of 56.3% in 2022. The segment growth is attributed to the rising complexity of managing mobile access to resources, the requirement for specialized skills, rapidly expanding technology, and a shortage of in-house expertise, all contribute to the demand for MIM professional services. Many organizations need more in-organizations to develop and operate MIM solutions; therefore, they seek professional service providers for assistance. Professional services provide organizations with access to specialized knowledge, flexible deployment options, flexibility, integration, and security for mobile resource access.

The managed services segment is expected to grow at a CAGR of 26.8% over the forecast period. The need for the company’s ongoing operation, management, and support of the MIM solutions drives the demand for Mobile Identity Management (MIM) managed services. Managed service providers monitor and support MIM solutions continuously, ensuring systems remain up-to-date and operate efficiently.As businesses shift their IT infrastructure to the cloud, the need for cloud-based MIM solutions and managed services to support them is projected to increase. Managed service providers are implementing artificial intelligence (AI) and automation technologies to improve the effectiveness and productivity of MIM- managed services, such as automating regular activities, identifying defects, and anticipating possible security concerns.

Enterprise Size Insights

The large enterprise segment held a market share of 52.8% in 2022 and is expected to dominate the market by 2030. MIM solutions improve security by protecting company resources, applications, and data against unauthorized access, theft, and misuse. Large organizations aim to install MIM solutions to lower the risk of data breaches, phishing attacks, and other cyber threats. Large organizations aim to focus more on security governance and compliance as data security, and privacy rules become more important. It entails developing policies and procedures to govern access to sensitive data and applications while maintaining regulatory compliance. Advances in technology, regulatory constraints, and an emphasis on offering safe and quick mobile access to employees and consumers are all expected to determine the future of MIM in large firms.

The SMEs segment is expected to grow at a CAGR of 27.3% over the forecast period. The rising importance of mobile devices and the requirement for secure identity management are anticipated to influence the future of small and medium-sized enterprises (SMEs) in the market. MIM solutions provide additional security measures to protect SMEs' resources, applications, and data from cyber threats and breaches. By using MIM solutions, SMEs anticipate lowering the risk of data breaches, phishing attacks, and other cyber dangers. In the forecast period, SMEs that effectively employ MIM solutions would be better positioned to compete in an increasingly mobile-driven business environment.

Deployment Insights

The cloud-based segment held a market share of 55.4% in 2022 and is expected to dominate the market by 2030. As more businesses determine the advantages of cloud-based solutions for mobile identity management, adopting cloud-based MIM solutions is anticipated to increase. Flexibility, affordability, security, and ease of deployment are the key factors for businesses seeking to enhance mobile identity management capabilities. The integration of MIM solutions with other cloud-based technologies, such as identity-as-a-service (IDaaS) and security information and event management (SIEM) solutions, is projected to grow over the forecast period.Cloud-based MIM solutions will include advanced capabilities such as machine learning (ML) and artificial intelligence (AI) to help organizations automate mobile identity management procedures and enhance overall security posture.

The on-premises segment is expected to grow at a CAGR of 24.8% over the forecast period. MIM systems can provide a higher level of security for sensitive data because the data stored on servers physically is located within the organization's premises. It is crucial for organizations with strict security requirements or sensitive data that cannot be hosted on the cloud. On-premises solutions allow organizations more control over their MIM systems and information as they are responsible for maintaining and managing their IT infrastructure. It is critical for organizations with rigorous data governance standards. Additionally, companies are opting for on-premises solutions since they perform better than cloud-based solutions because data is stored locally, and there is no requirement for transmitting it across a network.

Vertical Insights

The IT & Telecom segment held a market share of 19.7% in 2022 and is expected to dominate the market by 2030. Security is a significant concern in the IT and telecom sectors since it frequently manages sensitive data and intellectual property. MIM solutions add an extra layer of security by providing multi-factor authentication, access controls, and other safety measures.MIM solutions can save costs for organizations in the IT and telecom sectors by streamlining operations, automating identity and access management procedures, and removing the need for manual intervention. As the IT & Telecom sector is a frequent target for cyberattacks, MIM solutions can assist organizations in reducing these risks by supplying robust identity and access management policies. The future MIM solutions are expected to be much more advanced, including machine learning and other technologies that can identify and solve security issues.

Global mobile identity management market share and size, 2022

The retail segment is expected to grow at a CAGR of 30.9% over the forecast period. The growing need among retailers to secure identity and access has surged the demand for the market. MIM solutions play a vital role in retail as they offer safe and easy access to managing inventory and financial data. With the MIM solution, customers, vendors, partners, and employees get access to read and modify data. The MIM solution helps the retailer in enhancing productivity, security, visibility & control over the user and vendor’s activities from any location in a cost-effective technique.

Regional Insights

The North American regional market dominated the market with a share of 36.0%. The development of Mobile Identity Management (MIM) systems in the North American region is predicted to expand due to the increasing adoption of mobile devices in personal and professional settings. With the development of remote work and the requirement for safe access to organizational resources, MIM solutions will play a significant role in maintaining the security and privacy of user identities and sensitive data.Furthermore, with the increasing frequency of data breaches and cyber threats, North American organizations are expected to invest more in MIM solutions to limit the risks of unauthorized access and identity theft. Cloud-based MIM solution use is expected to rise in North America as more organizations embrace cloud technology, facilitating greater flexibility, adaptability, and cost savings.

Mobile Identity Management Market Trends, by Region, 2023 - 2030

The Asia Pacific is anticipated to rise as the fastest-developing regional market at a CAGR of 28.9%.The future of Mobile Identity Management (MIM) solutions in the Asia Pacific (APAC) region is projected to witness significant growth as more organizations adopt mobile technologies and extend their digital operations.The growing popularity of remote work, as well as the use of cloud computing, are projected to drive demand for MIM solutions in the region. As enterprises increasingly rely on cloud-based apps and services, the demand for robust identity and access management solutions will increase. Moreover, the adoption of MIM solutions is also anticipated to be driven by regional regulatory developments. Countries such as China, India, Japan, and Singapore have implemented data protection and privacy legislation that compels organizations to build robust identity and access management solutions.

Key Companies & Market Share Insights

The key players in the global mobile identity management market are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market. They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in August 2021, Google launched its most recent Google Identity Services APIs, which include multiple identity services under one software development kit (SDK). The SDK uses secure tokens apart from passwords to sign in the user into partners’ apps and websites. Some prominent players operating in the global mobile identity management market include:

  • SOTI

  • AppTec360

  • Baramundi

  • Broadcom, Inc.

  • Cisco Systems

  • Citrix Systems

  • Google

  • IBM

  • Ivanti

  • Kaspersky Labs

  • ManageEngine 

  • Micro Focus

  • Microsoft Corporation

  • SAP SE

  • VMware

Mobile Identity Management Market Report Scope

Report Attribute


Market size value in 2023

USD 3.25 billion

Revenue forecast in 2030

USD 16.97 billion

Growth Rate

CAGR of 26.6% from 2022 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company market share, competitive landscape, growth factors, and trends

Segments covered

Solution, services, deployment, enterprise size, vertical, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; UK; Germany; France; Italy; Spain; China; India; Japan; Australia; South Korea; Brazil; Mexico; Argentina; UAE; Saudi Arabia; South Africa

Key companies profiled

SOTI; AppTec360; Baramundi; Broadcom, Inc.; Cisco Systems; Citrix Systems; Google; IBM; Ivanti; Kaspersky Labs; ManageEngine; Micro Focus; Microsoft Corporation; SAP SE; VMware

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Mobile Identity Management Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mobile identity management market based on solution, services, deployment, enterprise size, verticals, and region:

  • Solution Outlook (Revenue, USD Billion, 2018 - 2030)

    • Software

    • Services

  • Service Outlook (Revenue, USD Billion, 2018 - 2030)

    • Professional Services

      • Consulting

      • Integration

      • Support And Maintenance

    • Managed Services

  • Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

    • Cloud

    • On-premises

  • Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

    • Small and Medium-sized enterprises

    • Large Enterprises

  • Vertical Outlook (Revenue, USD Billion, 2018 - 2030)

    • BFSI

    • IT and Telecom

    • Retail

    • Healthcare

    • Transportation and Logistics

    • Manufacturing

    • Government

    • Others

  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • UAE

      • Saudi Arabia

      • South Africa

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