Mobile Identity Management Market Size, Share & Trends Analysis Report By Solution (Software, Service), By Professional Service (Consulting, Integration), By Deployment, By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2024 - 2030

Mobile Identity Management Market Trends

The global mobile identity management market size was estimated at USD 3.25 billion in 2023 and is expected to grow at a CAGR of 26.8% from 2024 to 2030. MIM solutions are becoming increasingly crucial as the workforce is converting to more mobile and digital, leading to access from a variety of devices and locations. MIM refers to managing and safeguarding mobile device access to digital resources such as applications and data. MIM systems usually offer mobile devices safe and simple authentication and identity management features, ensuring that only authorized users have access to essential products and services.

MIM systems demand that users provide multiple forms of authentication, such as a password and a biometric factor, such as fingerprint or facial recognition, to ensure that only authorized individuals can access business-critical resources.

MIM solutions often include mobile device management (MDM) facilities, which allow organizations to impose security restrictions on mobile devices, such as demanding encryption and restricting access to specific applications and data. Two-factor authentication (2FA) is an important security feature in MIM as it adds an additional layer of security beyond a simple password and username. By adding a layer of authentication, 2FA offers an extra layer of security to protect against unauthorized access to sensitive data or systems. Mobile devices are more prone to cyber threats than traditional desktop computers or laptop computers. To protect against these dangers, MIM offers security capabilities such as multi-factor authentication, mobile device management, and secure data transport.

MDM encapsulates various features that enable organizations to manage and protect mobile devices. MIM systems often integrate these MDM features, including remote wipes, device encryption, and app management, to enhance mobile device security and compliance. With the rise of remote work and bring-your-own-device (BYOD) regulations, organizations ensure that users can securely access resources from their devices. MIM systems provide the required security elements for supporting remote work and BYOD rules. Adding on, MIM solutions are helping organizations boost productivity and user experience by incorporating single sign-on (SSO) and contextual access control features by reducing users' time entering credentials while ensuring they have access to the required resources.

However, the challenges faced by organizations in employing MIM solutions include security threats, complexity, device fragmentation, user privacy, and compliance requirements. MIM solutions are difficult to deploy and operate, particularly when integrated with other systems such as identity and access management (IAM) and MDM. Numerous mobile devices are in use, each with its own operating system, version, and security measures, hence making it difficult to develop and deploy MIM solutions that work seamlessly across all devices. Overall, the future of MIM solutions is expected to propel in the forecast period, owing to technological developments and rising demand for secure mobile access to resources. Biometric authentication, IoT integration, context-aware access control, blockchain-based identity management, and a mobile-first strategy are among the key developments outlining the future of MIM market.

Market Concentration & Characteristics

The market growth stage is high, at an accelerating pace. The market for mobile identity management (MIM) is characterized by the integration of advanced authentication and access control technologies to secure mobile device usage. Key components include multi-factor authentication (MFA), biometric verification, single sign-on (SSO), and digital identity verification. The market is driven by the increasing mobile workforce, rising cybersecurity threats, and regulatory compliance requirements. Major trends include the adoption of biometrics, the use of AI and machine learning for threat detection, and blockchain for decentralized identity verification. The market is poised for growth as organizations prioritize secure mobile access and compliance, leveraging technological advancements to enhance security measures.

MIM solutions are continually pushing the boundaries of traditional identity management, integrating cutting-edge technologies such as biometrics, artificial intelligence, and blockchain to enhance security and user experience. Biometric authentication methods like facial recognition and iris scans are revolutionizing how users access their mobile devices, offering unprecedented levels of security and convenience. Moreover, advancements in AI and machine learning enable MIM systems to adaptively detect and respond to emerging threats in real time, providing a dynamic defense against evolving cyberattacks. The exploration of blockchain for decentralized and tamper-proof identity verification represents another frontier in MIM innovation, promising heightened security and privacy. As the mobile landscape continues to evolve, the MIM market remains at the forefront of innovation, continually refining and expanding its capabilities to meet the evolving needs of organizations and users alike.

Regulations significantly influence the MIM market, dictating stringent requirements for the handling and protection of personal data on mobile devices. Laws like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) mandate organizations to implement robust identity management solutions to safeguard user information. These regulations impose strict guidelines on data access, storage, and consent, necessitating strong authentication and access control measures within mobile applications. Compliance with such regulations requires MIM solutions to incorporate features like encryption, biometric authentication, and audit trails to ensure the privacy and security of user identities. Failure to comply with these regulations can result in severe penalties and reputational damage, underscoring the critical role of regulatory adherence in shaping the MIM market landscape.

Solution Insights

The software segment accounted for the largest market share of 63.7% in 2023. The growth of the solutions segment is driven by the rising adoption of mobile devices and the BYOD trend, necessitating secure identity management. Increasing cybersecurity threats and regulatory compliance requirements further fuel demand. Advancements in biometric authentication and AI-enhanced security bolster the effectiveness of identity solutions. In addition, the shift towards cloud-based deployments offers scalability and flexibility, appealing to a broader range of organizations. These factors collectively drive the rapid expansion of identity verification, authentication, and credential management solutions in the market.

The services segment is expected to grow at a CAGR of 27.6% during the forecast period. The growing complexity of managing mobile access to resources and the requirement for specialized skills and resources to handle this issue drive the demand for mobile identity management (MIM) services. Moreover, they offer a high level of security for mobile resource access. Its components include multi-factor authentication, device registration and administration, network security, and user behavior analytics. MIM services offer substitutes for deployment, service models, and cost. It allows organizations to determine the services that coordinate with their requirements and scale services up or down as needed.

Services Insights

The professional services segment accounted for the largest market share of 56.5% in 2023. The segment growth is attributed to the rising complexity of managing mobile access to resources, the requirement for specialized skills, rapidly expanding technology, and a shortage of in-house expertise, all contribute to the demand for MIM professional services. Many organizations need more in-organizations to develop and operate MIM solutions; therefore, they seek professional service providers for assistance. Professional services provide organizations with access to specialized knowledge, flexible deployment options, flexibility, integration, and security for mobile resource access.

The managed services segment is expected to grow at a CAGR of 27.0% over the forecast period. The need for the company’s ongoing operation, management, and support of the MIM solutions drives the demand for Mobile Identity Management (MIM) managed services. Managed service providers monitor and support MIM solutions continuously, ensuring systems remain up-to-date and operate efficiently.As businesses shift their IT infrastructure to the cloud, the need for cloud-based MIM solutions and managed services to support them is projected to increase. Managed service providers are implementing artificial intelligence (AI) and automation technologies to improve the effectiveness and productivity of MIM-managed services, such as automating regular activities, identifying defects, and anticipating possible security concerns.

Professional Services Insights

The consulting segment held a market share of 37.4% in 2023 and is expected to dominate the market by 2030. As more organizations use MIM solutions to manage access to mobile apps and data, the demand for consulting services to help them develop, install, and optimize these solutions is anticipated to grow over the forecast period. In addition to technical deployment, MIM consulting services focus on delivering business results such as greater user productivity, improved security posture, and lower risk. With the rising relevance of mobile devices in the workplace, MIM consulting services may increasingly focus on delivering a positive user experience by developing innovative and user-friendly MIM solutions.

The support & maintenance segment is expected to grow at a CAGR of 29.9% over the forecast period. MIM support and maintenance services assist organizations in proactively identifying and resolving issues with the help of MIM solutions before they cause severe difficulties or downtime. MIM solutions require constant updates and patches to address security vulnerabilities, fix bugs, and optimize performance. Growing demand for expanding support, an emphasis on automation and self-service, increased security and compliance, integration with IT systems, and data-driven insights are expected to influence the future of MIM support and maintenance services.

Enterprise Size Insights

The large enterprise segment held a market share of 52.5% in 2023 and is expected to dominate the market by 2030. MIM solutions improve security by protecting company resources, applications, and data against unauthorized access, theft, and misuse. Large organizations aim to install MIM solutions to lower the risk of data breaches, phishing attacks, and other cyber threats. Large organizations aim to focus more on security governance and compliance as data security and privacy rules become more important. It entails developing policies and procedures to govern access to sensitive data and applications while maintaining regulatory compliance. Advances in technology, regulatory constraints, and an emphasis on offering safe and quick mobile access to employees and consumers are all expected to determine the future of MIM in large firms.

The SMEs segment is expected to grow at a CAGR of 27.4% over the forecast period. The rising importance of mobile devices and the requirement for secure identity management are anticipated to influence the future of small and medium-sized enterprises (SMEs) in the MIM market. MIM solutions provide additional security measures to protect SMEs' resources, applications, and data from cyber threats and breaches. By using MIM solutions, SMEs anticipate lowering the risk of data breaches, phishing attacks, and other cyber dangers. In the forecast period, SMEs that effectively employ MIM solutions would be better positioned to compete in an increasingly mobile-driven business environment.

Deployment Insights

The cloud-based segment held a market share of 56.0% in 2023 and is expected to dominate the market by 2030. As more businesses determine the advantages of cloud-based solutions for mobile identity management, adopting cloud-based MIM solutions is anticipated to increase. Flexibility, affordability, security, and ease of deployment are the key factors for businesses seeking to enhance mobile identity management capabilities. The integration of MIM solutions with other cloud-based technologies, such as identity-as-a-service (IDaaS) and security information and event management (SIEM) solutions, is projected to grow over the forecast period. Cloud-based MIM solutions will include advanced capabilities such as machine learning (ML) and artificial intelligence (AI) to help organizations automate mobile identity management procedures and enhance overall security posture.

The on-premises segment is expected to grow at a CAGR of 24.9% over the forecast period. MIM systems can provide a higher level of security for sensitive data because the data is stored on servers physically located within the organization's premises. It is crucial for organizations with strict security requirements or sensitive data that cannot be hosted on the cloud. On-premises solutions allow organizations more control over their MIM systems and information as they are responsible for maintaining and managing their IT infrastructure. It is critical for organizations with rigorous data governance standards. In addition, companies are opting for on-premises solutions since they perform better than cloud-based solutions because data is stored locally, and there is no requirement for transmitting it across a network.

End Use Insights

The IT & Telecom segment held a market share of 19.3% in 2023 and is expected to dominate the market by 2030. Security is a significant concern in the IT and telecom sectors since it frequently manages sensitive data and intellectual property. MIM solutions add an extra layer of security by providing multi-factor authentication, access controls, and other safety measures.MIM solutions can save costs for organizations in the IT and telecom sectors by streamlining operations, automating identity and access management procedures, and removing the need for manual intervention. As the IT & Telecom sector is a frequent target for cyberattacks, MIM solutions can assist organizations in reducing these risks by supplying robust identity and access management policies. The future MIM solutions are expected to be much more advanced, including machine learning and other technologies that can identify and solve security issues.

The retail segment is expected to grow at a CAGR of 31.1% over the forecast period. The growing need among retailers to secure identity and access has surged the demand for the market. MIM solutions play a vital role in retail as they offer safe and easy access to managing inventory and financial data. With the MIM solution, customers, vendors, partners, and employees get access to read and modify data. The MIM solution helps the retailer in enhancing productivity, security, visibility & control over the user and vendor’s activities from any location in a cost-effective technique.

Regional Insights

The North America mobile identity management (MIM) market dominated globally in 2023 with a revenue share of over 35%. The development of MIM systems in the North American region is predicted to expand due to the increasing adoption of mobile devices in personal and professional settings. With the development of remote work and the requirement for safe access to organizational resources, MIM solutions are expected to play a significant role in maintaining the security and privacy of user identities and sensitive data. Furthermore, with the increasing frequency of data breaches and cyber threats, North American organizations are expected to invest more in MIM solutions to limit the risks of unauthorized access and identity theft. Cloud-based MIM solution use is expected to rise in North America as more organizations embrace cloud technology, facilitating greater flexibility, adaptability, and cost savings.

U.S. Mobile Identity Management Market Trends

The mobile identity management (MIM) market in the U.S. is growing significantly at a CAGR of 24.4% from 2024 to 2030. The U.S. faces a high incidence of cyber-attacks, including identity theft, data breaches, and phishing. These threats drive the adoption of robust MIM solutions to protect sensitive information and prevent unauthorized access. Advanced MIM systems with multi-factor authentication (MFA) and biometric verification help mitigate these risks.

Europe Mobile Identity Management Market Trends

The mobile identity management (MIM) market in Europe is growing significantly at a CAGR of 27.8% from 2024 to 2030. The growing adoption of cloud computing in Europe provides a scalable and flexible platform for deploying MIM solutions. Cloud-based MIM solutions offer cost-effective and easily deployable options, particularly attractive to small and medium-sized enterprises (SMEs) seeking to enhance their security infrastructure without significant capital investment.

The UK mobile identity management (MIM) market is growing significantly at a CAGR of 24.8% from 2024 to 2030. Both the public and private sectors are investing heavily in cybersecurity infrastructure. Government initiatives and funding programs aimed at enhancing national cybersecurity capabilities include a focus on identity management solutions, providing a significant boost to the MIM market.

The mobile identity management market in Germany is growing significantly at a CAGR of 27.3% from 2024 to 2030. Germany is actively pursuing digital transformation across various sectors, including government, healthcare, and finance. The push towards e-government services, digital health records, and online banking requires secure identity management to ensure the integrity and security of digital services, thereby driving the demand for MIM solutions.

The France mobile identity management market is growing significantly at a CAGR of 31.2% from 2024 to 2030. The COVID-19 pandemic has accelerated the adoption of remote work and Bring Your Own Device (BYOD) policies in France. As remote work becomes more common, organizations require effective MIM solutions to secure access to corporate networks and data from a variety of devices and locations, ensuring secure and efficient remote work environments.

Asia Pacific Mobile Identity Management Market Trends

The Asia Pacific mobile identity management (MIM) market is anticipated to grow as the fastest-developing regional market at a CAGR of 29.1%. The future of MIM solutions in the Asia Pacific (APAC) region is projected to witness significant growth as more organizations adopt mobile technologies and extend their digital operations. The growing popularity of remote work, as well as the use of cloud computing, are projected to drive demand for MIM solutions in the region. As enterprises increasingly rely on cloud-based apps and services, the demand for robust identity and access management solutions will increase. Moreover, the adoption of MIM solutions is also anticipated to be driven by regional regulatory developments. Countries such as China, India, Japan, and Singapore have implemented data protection and privacy legislation that compels organizations to build robust identity and access management solutions.

The China mobile identity management market is growing significantly at a CAGR of 26.7% from 2024 to 2030. The Chinese government has implemented various regulations to enhance data security and user privacy. Regulations such as the Cybersecurity Law and the Personal Information Protection Law (PIPL) require organizations to adopt stringent measures for data protection, including secure identity management practices. Compliance with these regulations drives the demand for advanced MIM solutions.

The mobile identity management market in Japan is growing significantly at a CAGR of 30.6% from 2024 to 2030. Japan is renowned for its advanced technological infrastructure and innovation. The country's strong emphasis on cutting-edge technologies such as 5G, artificial intelligence (AI), and the Internet of Things (IoT) enhances the capabilities and adoption of sophisticated MIM solutions. These technologies facilitate more secure and efficient identity management.

The India mobile identity management market is growing significantly at a CAGR of 32.0% from 2024 to 2030. The proliferation of digital services and mobile payments in India, exemplified by platforms such as Paytm, Google Pay, and UPI (Unified Payments Interface), increases the need for secure identity management. These platforms require robust MIM solutions to protect users' identities and secure financial transactions against fraud and cyberattacks.

Middle East & Africa Mobile Identity Management Market Trends

The mobile identity management (MIM) market in the Middle East & Africa is growing significantly at a CAGR of 25.3% from 2024 to 2030. The Middle East and Africa are witnessing rapidly growing mobile phone penetration, with a large and expanding user base of smartphones and other mobile devices. This widespread adoption creates a substantial demand for effective MIM solutions to manage and secure digital identities across various applications.

The Saudi Arabia mobile identity management market is growing significantly, at a CAGR of 25.8% from 2024 to 2030. Ongoing infrastructure development in the Saudi Arabia region, including the expansion of telecommunications networks and the rollout of 5G technology, supports the deployment and adoption of MIM solutions. Improved connectivity and technological infrastructure facilitate secure and efficient identity management.

Key Mobile Identity Management Company Insights

The key players operating in mobile identity management include Cisco Systems, Google, IBM, and Microsoft Corporation, among others.

• Cisco Systems, a global leader in networking and cybersecurity solutions, has a significant presence in the MIM market. Cisco’s implementation of Zero Trust security principles strengthens its MIM solutions. Zero Trust requires strict verification of identity and continuous monitoring of access, regardless of whether the user is inside or outside the network perimeter. Cisco’s identity services, such as Duo Security, are integral to this approach, providing strong multi-factor authentication (MFA) and secure access controls.

• Google’s MIM solutions are deeply integrated with its extensive ecosystem of services and applications, including Google Workspace (formerly G Suite) and Google Cloud Platform (GCP). This integration provides seamless identity management across a wide array of services, enhancing user experience and security.

• IBM provides a full spectrum of IAM solutions through its IBM Security Identity Governance and Intelligence (IGI) and IBM Security Verify platforms. These solutions offer functionalities such as user provisioning, single sign-on (SSO), multi-factor authentication (MFA), identity governance, and role-based access control, which are essential for effective mobile identity management.

AppTec360, Broadcom, Inc., and Kaspersky Labs are some of the emerging market participants in the Mobile Identity Management Market.

• AppTec360 focuses on delivering user-friendly interfaces that simplify the deployment and management of MIM solutions. Easy-to-use dashboards and intuitive controls help administrators manage identities and access policies effectively without requiring extensive technical expertise.

• Kaspersky’s MIM capabilities are often integrated with its Mobile Device Management (MDM) solutions. This integration allows organizations to enforce security policies, manage device settings, and ensure compliance across all mobile devices. MDM features include remote wipe, encryption, and application control, which are essential for securing mobile identities.

Recent Developments

• In February 2024, Microsoft and SAP announced a collaboration to modernize SAP customers' identity management by transitioning from SAP Identity Management to Microsoft Entra ID. This partnership leverages Microsoft’s cloud-based identity solutions, enhancing security, interoperability, and user experience. The collaboration aims to simplify migration and integration, supporting features like single sign-on (SSO), multi-factor authentication (MFA), and conditional access policies. This initiative helps organizations modernize their identity infrastructure, reducing reliance on legacy systems.

• In February 2024, Cisco Systems, Inc. unveiled a new identity security solution aimed at enhancing digital identity protection for organizations. This solution integrates multiple security tools to safeguard against identity-related threats, offering comprehensive defense against cyberattacks. By combining various security measures, it aims to mitigate risks associated with unauthorized access and identity compromise, bolstering the overall cybersecurity posture for businesses in an increasingly digitized landscape.

• In March 2023, Ping Identity launched PingOne Neo, a decentralized identity management solution, to enhance security and privacy by giving individuals control over their digital identities. Neo simplifies the process of obtaining verifiable credentials from trusted sources and reduces the risk of identity theft and fraud. It supports open standards and promotes interoperability, minimizing resource burdens for enterprises while empowering users with their data.

Mobile Identity Management Market Report Scope

Report Attribute	Details
Market size value in 2024	USD 4.09 billion
Revenue forecast in 2030	USD 16.97 billion
Growth rate	CAGR of 26.8% from 2024 to 2030
Base year for estimation	2023
Historical data	2018 - 2022
Forecast period	2024 - 2030
Report updated	July 2024
Quantitative units	Market Size in USD billion and CAGR from 2024 to 2030
Report coverage	Revenue forecast, company market share, competitive landscape, growth factors, and trends
Segments covered	Solution, professional services, deployment, enterprise size, End Use, region
Regional scope	North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Country scope	U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; China; India; Japan; Australia; South Korea; Brazil; Argentina; UAE; Saudi Arabia; South Africa
Key companies profiled	SOTI; AppTec360; Baramundi; Broadcom, Inc.; Oracle; Okta Google; IBM; Ivanti; Kaspersky Labs; ManageEngine; Micro Focus; Microsoft Corporation; SAP SE; VMware
Customization scope	Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Mobile Identity Management Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mobile identity management market based on solution, professional services, deployment, enterprise size, end use, and region:

• Solution Outlook (Revenue, USD Billion, 2018 - 2030)

  • Software

  • Services

    • Professional Services

    • Managed Services

• Professional Service Outlook (Revenue, USD Billion, 2018 - 2030)

  • Consulting

  • Integration

  • Support And Maintenance

• Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

  • Cloud-based

  • On-premises

• Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

  • Small And Medium Enterprise

  • Large Enterprise

• End Use Outlook (Revenue, USD Billion, 2018 - 2030)

  • BFSI

  • IT and Telecom

  • Retail

  • Healthcare

  • Transportation and Logistics

  • Manufacturing

  • Government

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa