The global mobile device management market size was valued at USD 5.02 billion in 2022 and is anticipated to expand at a compound annual growth rate (CAGR) of 24.2% from 2023 to 2030. Mobile device management (MDM) refers to the software and services used to manage and secure mobile devices, such as smartphones, tablets, and laptops. The market has experienced significant growth in recent years due to the increasing use of mobile devices at the workplace and the need to secure sensitive data on these devices. The COVID-19 pandemic has had a significant impact on the industry, as it has accelerated the adoption of mobile devices due to remote work.
With the pandemic forcing many employees to work remotely, the use of mobile devices has become even more critical. MDM solutions have become essential in enabling organizations to manage and secure these devices, ensuring that employees can work from anywhere without compromising security. Increasing concern for data security is one of the major drivers of the market. With the rise of mobile devices, there is a growing concern for data security, as these devices can be lost, stolen, or hacked, potentially leading to a breach of sensitive corporate data. MDM solutions can help address these concerns by providing security features, such as device encryption, password protection, remote wipe, and the ability to track & manage devices.
In addition, many industries have regulatory requirements that dictate how data should be handled and secured. MDM solutions can help organizations meet these requirements and ensure compliance, further driving their demand. As the amount of sensitive data that is accessed and stored on mobile devices continues to grow, the need for effective MDM solutions that can provide robust security and compliance features is expected to continue to increase in the coming years. In addition, the Bring Your Own Device (BYOD) trend is driving the growth of the industry. It refers to the practice of employees using their personal devices for work-related activities, which has become increasingly common in recent years.
This trend has led to the need for organizations to manage and secure these devices, and MDM solutions provide a way to do so. MDM solutions allow organizations to set policies and control access to corporate data on employee-owned devices. This includes enforcing security policies, such as password requirements, encryption, and remote wipe capabilities to protect against data breaches and other security threats. MDM also allows IT administrators to manage devices, applications, and data from a centralized platform, enabling them to ensure compliance with regulations and corporate policies. However, complexity is one of the key restraints of the market. MDM solutions can be complex to implement and manage, requiring significant IT expertise.
This can be a challenge for smaller organizations that may not have the necessary resources or expertise to manage these solutions. Moreover, as the number of devices and applications that need to be managed increases, the complexity of MDM solutions can also increase. This can lead to increased costs, long implementation times, and a greater potential for errors. To address this complexity, many MDM vendors are focusing on developing user-friendly and intuitive interfaces that make it easier for organizations to manage their devices and applications. They are also developing tools to automate common MDM tasks, such as device enrollment and policy enforcement, to reduce the burden on IT staff. Thus, while complexity is a significant restraint for the market, there are efforts underway to make these solutions more accessible and manageable for organizations of all sizes.
The software segment accounted for the largest share of 64.00% in 2022. MDM software provides a range of security features, such as encryption, remote wipe, and two-factor authentication, to protect sensitive data stored on mobile devices. IT administrators can set up security policies and protocols to ensure that all devices are compliant with security standards. In addition, it also helps organizations ensure compliance with various regulations and standards, such as HIPAA, GDPR, and PCI DSS, by enforcing security policies and providing audit trails. This helps organizations avoid penalties and reputational damage resulting from non-compliance. Overall, MDM software offers numerous benefits to organizations, ranging from enhanced security and compliance to increased productivity and better user experience.
These benefits are driving the growing adoption of MDM software by organizations of all sizes and industries, in turn, boosting industry growth. The service segment is anticipated to advance at a steady CAGR during the forecast period. MDM services offer a comprehensive solution for managing and securing mobile devices used for work-related activities. These services are designed to enable organizations to increase productivity, enhance security, and ensure compliance while providing employees with the flexibility and convenience of using their mobile devices for work. Furthermore, managed services are gaining popularity as outsourcing MDM services to a third-party provider can help organizations reduce the burden of managing and maintaining mobile devices, allowing them to focus on their core business activities.
The cloud-based deployment segment accounted for the largest revenue share of more than 56.45% in 2022. Cloud-based mobile device management solutions refer to solutions that are hosted and managed on the cloud. Rather than installing and running MDM software on-premise, organizations can access MDM functionality over the internet via a web-based interface. Cloud-based MDM solutions offer a convenient and cost-effective way for organizations to manage and secure their mobile devices, applications, and data.
By leveraging the scalability, accessibility, and security features of cloud-based solutions, organizations can improve productivity, reduce costs, and enhance their overall mobile device management capabilities. The on-premise segment is anticipated to advance at a steady CAGR during the forecast period. On-premise MDM solutions provide organizations with complete control over their mobile device management infrastructure, allowing them to tailor the solution to their specific needs and requirements. While they may require more upfront investment and IT resources to implement and maintain, on-premise MDM solutions can offer a higher level of security, compliance, and data privacy than cloud-based solutions.
The smartphone segment accounted for the largest share of more than 55.80% of the overall revenue in 2022. Smartphones are increasingly using MDM solutions, particularly in enterprise settings where employees use their personal smartphones for work purposes. These solutions allow organizations to manage and secure their employees’ smartphones, ensuring that sensitive data remains protected and that security policies are enforced. Thus, MDM solutions are becoming increasingly important as more and more employees use their personal smartphones for work purposes. By implementing MDM solutions, organizations can ensure that their sensitive data remains secure, while also enabling their employees to be more productive and efficient.
The laptops segment is anticipated to expand at a significant CAGR during the forecast period. Laptops are increasingly using mobile device management solutions, particularly in enterprise settings where employees use their laptops for work purposes. MDM solutions allow organizations to manage and secure their employees’ laptops, ensuring that sensitive data remains protected and that security policies are enforced. As more and more employees work remotely or use their personal laptops for work purposes, the demand for MDM solutions is also growing. MDM solutions can help organizations maintain visibility and control over their employees’ laptops, even when they are not connected to the corporate network.
The Android segment accounted for the largest share of more than 58.20% in 2022. Mobile device management solutions have become increasingly popular for managing Android devices in enterprise environments. MDM solutions allow IT administrators to enforce security policies and configurations on Android devices, such as requiring strong passwords, encrypting data, and remotely wiping a device if it is lost or stolen. Furthermore, MDM solutions provide a comprehensive solution for managing these devices in enterprise environments, helping businesses improve security, compliance, and productivity while reducing costs and increasing efficiency.
The iOS segment is expected to advance at the highest CAGR during the forecast period. iOS devices, including iPhones and iPads, can be managed using MDM solutions. These solutions provide IT administrators with centralized control over the configuration, management, and distribution of applications, updates, and data on iOS devices. This allows for consistent device management across the enterprise, ensuring that all devices are configured and updated according to company policies. They provide organizations with a robust and scalable solution to manage all iOS devices. It allows them to run their internal operations smoothly and more efficiently.
The enterprise segment accounted for the largest revenue share of 70.80% in 2022. MDM solutions at the enterprise level help manage and secure corporate-owned mobile devices. They are an essential tool for businesses looking to manage and secure their mobile devices efficiently and cost-effectively, while also ensuring compliance with industry regulations and data protection laws. Overall, MDM solutions can help increase productivity by allowing employees to access the data and apps they need to do their jobs from anywhere while ensuring that corporate data is stored and transmitted securely.
The personal/home use segment is anticipated to witness a steady CAGR during the forecast period. While MDM solutions are primarily designed for use in enterprise environments, some features may be useful at the personal level, particularly for managing the devices of family members or individuals who own multiple devices. However, it is important to note that the use of MDM solutions for personal use may require greater care and attention to privacy concerns, as personal devices may contain sensitive personal data.
The large enterprises segment dominated the industry in 2022 and accounted for the largest share of more than 53.00% of the overall revenue. Large enterprises are increasingly using MDM solutions to manage and secure their mobile devices. They offer a range of benefits to large enterprises, including improved security, increased productivity, and cost savings. Some of the key areas in which large enterprises are using MDM solutions include device provisioning, security policies, app management, device tracking, content management, and compliance management.
Large enterprises are increasingly turning to MDM solutions as a way to manage and secure their mobile devices efficiently and cost-effectively, while also ensuring compliance with industry regulations and data protection laws. The SMEs segment, on the other hand, is expected to register the fastest growth rate during the forecast period. SMEs have limited IT resources and budgets, making it challenging to secure mobile devices adequately. SMEs have limited budgets, and MDM solutions can help reduce costs by minimizing the risk of lost or stolen devices, reducing the need for IT staff to manage individual devices, and increasing the lifespan of mobile devices by ensuring they are up-to-date and well-maintained.
The IT and telecom segment accounted for the largest revenue share of 21.0% in 2022. IT and telecom companies are among the primary users of MDM solutions, given the significant number of mobile devices they use to manage their operations. MDM solutions offer a range of benefits to IT and telecom companies, including improved security, increased productivity, and cost savings. MDM solutions are used to manage a large number of mobile devices, including smartphones, tablets, and laptops, from a centralized platform. This allows IT administrators to provision and configure devices remotely, monitor device usage, and troubleshoot issues in real time.
On the other hand, the retail segment is anticipated to register the fastest growth rate during the forecast period. The retail industry has been using MDM solutions to manage and secure mobile devices used by their employees. MDM solutions allow retailers to manage and monitor mobile devices, configure settings, deploy applications, and enforce security policies. By leveraging MDM solutions, retailers can gain a competitive advantage by improving employee productivity, data security, and compliance, ultimately enhancing the customer experience.
North America led the industry in 2022 and held the largest share of more than 36.90% of the overall revenue. The market in North America is driven by the increasing adoption of mobile devices, the rise in the Bring Your Own Device (BYOD) trend, and the need for data security. The U.S. is expected to witness steady growth during the forecast period due to the high adoption of mobile devices and the presence of major MDM vendors in the region. North America is dominated by several key players, including IBM Corp., BlackBerry Ltd., Microsoft Corp., VMware Inc., and MobileIron Inc. These companies offer various MDM solutions that provide features such as device management, application management, content management, and security management.
Asia Pacific is anticipated to emerge as the fastest-growing region from 2023 to 2030. Asia Pacific has seen a rapid increase in the adoption of mobile devices, including smartphones and tablets, which has resulted in the need for MDM solutions to manage and secure these devices. In addition, the demand for cloud-based MDM solutions is expected to drive the growth of the regional market, as organizations look for scalable and cost-effective solutions. The healthcare, BFSI, and retail sectors are expected to be the major end-users due to the high use of mobile devices in these industries.
To broaden their product offering, industry players utilize a variety of inorganic growth tactics, such as partnerships, regular mergers, and acquisitions. For instance, in September 2021, VMware announced a partnership with Samsung to provide MDM solutions for Samsung Knox devices. The partnership combines VMware’s Workspace ONE solution with Samsung’s Knox security platform, providing a comprehensive solution for managing and securing devices. Some of the prominent players in the global mobile device management market include:
Zoho Corp. Pvt. Ltd.
SolarWinds Worldwide, LLC.
Market size value in 2023
USD 6.21 billion
Revenue forecast in 2030
USD 28.37 billion
CAGR of 24.2% from 2023 to 2030
Base year for estimation
2018 - 2021
2023 - 2030
Revenue in USD million/billion and CAGR from 2023 to 2030
Revenue forecast, company market share, competitive landscape, growth factors, and trends
Solution, deployment, device type, operating system, end-use, enterprise size, vertical, region
North America; Europe; Asia Pacific; Middle East & Africa; Latin America
U.S.; Canada; Germany; U.K.; France; Italy; Spain; China; India; Japan; South Korea; Australia; Brazil; Mexico; Argentina; UAE; Saudi Arabia; South Africa
Key companies profiled
SOTI Inc.; Manage Engine; Microsoft Corp.; IBM; Cisco Systems; SAP SE; Broadcom, Inc.; VMware, Inc.; Citrix Systems; Kaspersky Labs; Ivanti; Micro Focus; Zoho Corp. Pvt. Ltd.; SolarWinds Worldwide, LLC; Jamf
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope
Pricing and purchase options
Avail customized purchase options to meet your exact research needs. Explore purchase options
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global mobile device management market report based on solution, deployment, device type, operating system, end-use, enterprise size, vertical, and region:
Solution Outlook (Revenue, USD Million, 2018 - 2030)
Support and Maintenance
Deployment Outlook (Revenue, USD Million, 2018 - 2030)
Device Type Outlook (Revenue, USD Million, 2018 - 2030)
Operating System Outlook (Revenue, USD Million, 2018 - 2030)
End-Use Outlook (Revenue, USD Million, 2018 - 2030)
Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
Small and Medium-sized Enterprises (SMEs)
Vertical Outlook (Revenue, USD Million, 2018 - 2030)
IT & Telecom
Transportation & Logistics
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East & Africa
b. The global mobile device management market size was estimated at USD 5.02 billion in 2022 and is expected to reach USD 6.21 billion in 2023.
b. The global mobile device management market is expected to grow at a compound annual growth rate of 24.2% from 2023 to 2030 to reach USD 28.37 billion by 2030.
b. Asia Pacific is anticipated to grow as the fastest developing regional market at a CAGR of 22.8%. Asia Pacific has seen a rapid increase in the adoption of mobile devices, including smartphones and tablets, which has resulted in the need for MDM solutions to manage and secure these devices. Additionally, the demand for cloud-based MDM solutions is expected to drive the growth of the Asia Pacific MDM market, as organizations look for scalable and cost-effective solutions.
b. The key players operating in the MDM market include SOTI Inc., Manage Engine, Microsoft Corporation, IBM, Cisco Systems, SAP SE, Broadcom, Inc., VMware, Inc., Citrix Systems, Kaspersky Labs, Ivanti, Micro Focus, Zoho Corporation Pvt. Ltd., SolarWinds Worldwide, LLC., and Jamf.
b. The mobile device management market is being driven by several factors, including a growing number of mobile devices, increasing concern for data security, and growing adoption of BYOD policies.
GET A FREE SAMPLE
This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
NEED A CUSTOM REPORT?
We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.
Contact us now to get our best pricing.
ESOMAR certified & member
Leading SME award by D&B
"The quality of research they have done for us has been excellent."
We value your investment and offer free customization with every report to fulfil your exact research needs.