Mobile Device Management Market Size, Share & Trends Analysis Report By Solution (Software, Services), By Device Type (Smartphones, Laptops), By Deployment, By Enterprise Size, By Operating System, By End-use, By Vertical, By Region, And Segment Forecasts, 2025 - 2030

Mobile Device Management Market Summary

The market has experienced significant growth in recent years due to the increasing use of mobile devices at the workplace and the need to secure sensitive data on these devices. The COVID-19 pandemic has had a significant impact on the industry, as it has accelerated the adoption of mobile devices due to remote work. With the pandemic forcing many employees to work remotely, the use of mobile devices has become even more critical. MDM solutions have become essential in enabling organizations to manage and secure these devices, ensuring that employees can work from anywhere without compromising security.

Increasing concern for data security is one of the major drivers of the market. With the rise of mobile devices, there is a growing concern for data security, as these devices can be lost, stolen, or hacked, potentially leading to a breach of sensitive corporate data. MDM solutions can help address these concerns by providing security features, such as device encryption, password protection, remote wipe, and the ability to track & manage devices.

In addition, many industries have regulatory requirements that dictate how data should be handled and secured. MDM solutions can help organizations meet these requirements and ensure compliance, further driving their demand. As the amount of sensitive data that is accessed and stored on mobile devices continues to grow, the need for effective MDM solutions that can provide robust security and compliance features is expected to continue to increase in the coming years. In addition, the Bring Your Own Device (BYOD) trend is driving the growth of the industry. It refers to the practice of employees using their devices for work-related activities, which has become increasingly common in recent years.

This trend has led to the need for organizations to manage and secure these devices, and mobile device management solutions provide a way to do so. MDM solutions allow organizations to set policies and control access to corporate data on employee-owned devices. This includes enforcing security policies, such as password requirements, encryption, and remote wipe capabilities to protect against data breaches and other security threats. MDM also allows IT administrators to manage devices, applications, and data from a centralized platform, enabling them to ensure compliance with regulations and corporate policies. However, complexity is one of the key restraints of the market. mobile device management solutions can be complex to implement and manage, requiring significant IT expertise.

This can be a challenge for smaller organizations that may not have the necessary resources or expertise to manage these solutions. Moreover, as the number of devices and applications that need to be managed increases, the complexity of mobile device management (MDM) solutions can also increase. This can lead to increased costs, long implementation times, and a greater potential for errors. To address this complexity, many MDM vendors are focusing on developing user-friendly and intuitive interfaces that make it easier for organizations to manage their devices and applications. They are also developing tools to automate common MDM tasks, such as device enrollment and policy enforcement, to reduce the burden on IT staff. Thus, while complexity is a significant restraint for the market, there are efforts underway to make these solutions more accessible and manageable for organizations of all sizes.

Solution Insights

The software segment accounted for the largest revenue share of over 63.0% in 2024 in the mobile device management market. MDM software provides a range of security features, such as encryption, remote wipe, and two-factor authentication, to protect sensitive data stored on mobile devices. IT administrators can set up security policies and protocols to ensure that all devices are compliant with security standards. In addition, it also helps organizations ensure compliance with various regulations and standards, such as HIPAA, GDPR, and PCI DSS, by enforcing security policies and providing audit trails. This helps organizations avoid penalties and reputational damage resulting from non-compliance. Overall, MDM software offers numerous benefits to organizations, ranging from enhanced security and compliance to increased productivity and better user experience.

The services segment is anticipated to grow at the highest CAGR during the forecast period. Mobile device management services offer a comprehensive solution for managing and securing mobile devices used for work-related activities. These services are designed to enable organizations to increase productivity, enhance security, and ensure compliance while providing employees with the flexibility and convenience of using their mobile devices for work. Furthermore, managed services are gaining popularity as outsourcing MDM services to a third-party provider can help organizations reduce the burden of managing and maintaining mobile devices, allowing them to focus on their core business activities.

Device Type Insights

The smartphones segment dominated the market and accounted for a revenue share of over 54.0% in 2024 in the mobile device management market. Smartphones are increasingly using MDM solutions, particularly in enterprise settings where employees use their smartphones for work purposes. These solutions allow organizations to manage and secure their employees’ smartphones, ensuring that sensitive data remains protected and that security policies are enforced. Thus, MDM solutions are becoming increasingly important as more and more employees use their smartphones for work purposes. By implementing MDM solutions, organizations can ensure that their sensitive data remains secure while also enabling their employees to be more productive and efficient.

The laptops segment is expected to register the highest CAGR from 2025 to 2030. Laptops are increasingly using mobile device management solutions, particularly in enterprise settings where employees use their laptops for work purposes. MDM solutions allow organizations to manage and secure their employees’ laptops, ensuring that sensitive data remains protected and that security policies are enforced. As more and more employees work remotely or use their laptops for work purposes, the demand for MDM solutions is also growing. MDM solutions can help organizations maintain visibility and control over their employees’ laptops, even when they are not connected to the corporate network.

Enterprise Size Insights

The large enterprises segment dominated the market and accounted for a revenue share of over 52.0% in 2024 in the mobile device management market. Large enterprises are increasingly using MDM solutions to manage and secure their mobile devices. They offer a range of benefits to large enterprises, including improved security, increased productivity, and cost savings. Some of the key areas in which large enterprises are using MDM solutions include device provisioning, security policies, app management, device tracking, content management, and compliance management.

The small and medium enterprises (SMEs) segment is expected to register a CAGR of 15.2% from 2025 to 2030. SMEs have limited IT resources and budgets, making it challenging to secure mobile devices adequately. SMEs have limited budgets, and MDM solutions can help reduce costs by minimizing the risk of lost or stolen devices, reducing the need for IT staff to manage individual devices, and increasing the lifespan of mobile devices by ensuring they are up-to-date and well-maintained.

Deployment Insights

The cloud segment dominated the market and accounted for a revenue share of over 58.0% in 2024 in the mobile device management market. Cloud-based mobile device management solutions refer to solutions that are hosted and managed on the cloud. Rather than installing and running MDM software on-premise, organizations can access MDM functionality over the internet via a web-based interface. Cloud-based MDM solutions offer a convenient and cost-effective way for organizations to manage and secure their mobile devices, applications, and data.

The on-premise segment is expected to register a significant CAGR from 2025 to 2030. On-premise MDM solutions provide organizations with complete control over their mobile device management infrastructure, allowing them to tailor the solution to their specific needs and requirements. While they may require more upfront investment and IT resources to implement and maintain, on-premise MDM solutions can offer a higher level of security, compliance, and data privacy than cloud-based solutions.

Operating System Insights

Android segment dominated the market and accounted for a revenue share of over 57.0% in 2024 in the mobile device management market. Mobile device management solutions have become increasingly popular for managing Android devices in enterprise environments. MDM solutions allow IT administrators to enforce security policies and configurations on Android devices, such as requiring strong passwords, encrypting data, and remotely wiping a device if it is lost or stolen. Furthermore, MDM solutions provide a comprehensive solution for managing these devices in enterprise environments, helping businesses improve security, compliance, and productivity while reducing costs and increasing efficiency.

The iOS segment is expected to register the highest CAGR of 26.4% from 2025 to 2030. iOS devices, including iPhones and iPads, can be managed using MDM solutions. These solutions provide IT administrators with centralized control over the configuration, management, and distribution of applications, updates, and data on iOS devices. This allows for consistent device management across the enterprise, ensuring that all devices are configured and updated according to company policies. They provide organizations with a robust and scalable solution to manage all iOS devices. It allows them to run their internal operations smoothly and more efficiently.

End-use Insights

The enterprises segment dominated the market and accounted for a revenue share of over 71.0% in 2024 in the mobile device management industry. MDM solutions at the enterprise level help manage and secure corporate-owned mobile devices. They are an essential tool for businesses looking to manage and secure their mobile devices efficiently and cost-effectively, while also ensuring compliance with industry regulations and data protection laws. Overall, MDM solutions can help increase productivity by allowing employees to access the data and apps they need to do their jobs from anywhere while ensuring that corporate data is stored and transmitted securely.

The personal/home use segment is expected to register a CAGR of 23.5% from 2025 to 2030. While MDM solutions are primarily designed for use in enterprise environments, some features may be useful at the personal level, particularly for managing the devices of family members or individuals who own multiple devices. However, it is important to note that the use of MDM solutions for personal use may require greater care and attention to privacy concerns, as personal devices may contain sensitive personal data.

Vertical Insights

The IT and telecom segment accounted for the largest revenue share of over 20.0% in 2024 in the mobile device management industry. IT and telecom companies are among the primary users of MDM solutions, given the significant number of mobile devices they use to manage their operations. MDM solutions offer a range of benefits to IT and telecom companies, including improved security, increased productivity, and cost savings. MDM solutions are used to manage a large number of mobile devices, including smartphones, tablets, and laptops, from a centralized platform. This allows IT administrators to provision and configure devices remotely, monitor device usage, and troubleshoot issues in real time.

The retail segment is anticipated to register the highest CAGR during the forecast period. The retail industry has been using MDM solutions to manage and secure mobile devices used by its employees. MDM solutions allow retailers to manage and monitor mobile devices, configure settings, deploy applications, and enforce security policies. By leveraging MDM solutions, retailers can gain a competitive advantage by improving employee productivity, data security, and compliance, ultimately enhancing the customer experience.

Regional Insights

North America mobile device management market held the major revenue share of over 38.0% of the market in 2024. The increasing adoption of mobile devices drives the market in North America, the rise in the Bring Your Own Device (BYOD) trend, and the need for data security. The U.S. is expected to witness steady growth during the forecast period due to the high adoption of mobile devices and the presence of major MDM vendors in the region. Several key players, including IBM Corp., BlackBerry Ltd., Microsoft Corp., VMware Inc., and MobileIron Inc., dominate North America. These companies offer various MDM solutions that provide features such as device management, application management, content management, and security management.

The U.S. mobile device management market is projected to grow during the forecast period. The integration of MDM with broader enterprise mobility management (EMM) and unified endpoint management (UEM) frameworks is making these solutions more attractive. Vendors are offering centralized dashboards, AI-powered threat detection, and policy automation features that provide organizations with greater visibility and control over their mobile ecosystems. As 5G connectivity and Internet of Things (IoT) devices gain ground in the U.S., MDM platforms are evolving to accommodate a wider range of endpoints, thereby expanding their relevance and driving sustained growth in the market.

Europe Mobile Device Management Market Trends

The mobile device management market in Europe is expected to grow during the forecast period. Europe’s increasing investments in next-generation network infrastructure, including 5G and IoT, are reshaping the enterprise mobility landscape. The proliferation of connected devices and edge computing has heightened the need for unified management platforms that go beyond traditional device oversight. Modern MDM solutions are evolving into comprehensive endpoint management systems capable of securing a wide array of endpoints, including smartphones, tablets, laptops, and IoT devices. This evolution is supporting a broader push toward secure, integrated digital ecosystems across industries, further driving demand for MDM in Europe.

The mobile device management market in Germany is expected to grow during the forecast period.  The rapid digitalization of Germany’s industrial sector, particularly under the banner of Industry 4.0, is a significant driver for the MDM market. As manufacturing, logistics, and automotive companies integrate more mobile and smart devices into their operations, the need for centralized and secure management of these devices becomes critical. MDM tools provide real-time monitoring, remote updates, and secure integration with enterprise systems, allowing these industrial players to maintain operational efficiency while safeguarding intellectual property and sensitive production data.

Asia Pacific Mobile Device Management Market Trends

The demand for mobile device management in the Asia Pacific is expected to register the highest CAGR of 26.8% from 2025 to 2030. Asia Pacific has seen a rapid increase in the adoption of mobile devices, including smartphones and tablets, which has resulted in the need for MDM solutions to manage and secure these devices. In addition, the demand for cloud-based MDM solutions is expected to drive the growth of the regional market, as organizations look for scalable and cost-effective solutions. The healthcare, BFSI, and retail sectors are expected to be the major end-users due to the high use of mobile devices in these industries.

The mobile device management market in China is projected to grow during the forecast period. The widespread rollout of 5G across China is driving MDM market growth. With higher bandwidth and lower latency, 5G is enabling more devices to connect seamlessly, expanding the scope of enterprise mobility. As companies deploy a growing number of connected endpoints from field devices to IoT-enabled machinery, MDM platforms are required to manage and secure this expanding ecosystem efficiently. This is particularly evident in smart city projects and large-scale industrial automation efforts, where real-time device visibility and remote configuration capabilities are critical.

Key Mobile Device Management Company Insights

Some key companies operating in the market Broadcom, Inc., and SAP SE, among others, are some leading participants in the mobile device management market.

• Broadcom Inc., a global technology company. Broadcom offers integrated solutions that help enterprises manage mobile endpoints while ensuring security and regulatory compliance. Broadcom acquired Symantec’s enterprise security business in 2019. This acquisition provided Broadcom with a comprehensive suite of endpoint security and mobility solutions, including capabilities central to managing and securing mobile devices across large organizations. Through its Symantec-branded enterprise tools, the company enables organizations to control device usage, monitor mobile activity, and enforce security policies remotely.

• SAP SE, a German multinational software corporation, is globally recognized for its enterprise application software and services, including its contributions to the mobile device management (MDM) space. SAP’s MDM capabilities are rooted in providing secure access to enterprise applications and data on mobile devices, regardless of the operating system or platform. The company’s solutions focus on mobile application management, device control, and secure content management, all key components of a comprehensive MDM approach. SAP enables businesses to configure and monitor mobile devices, enforce corporate policies, and ensure compliance with regulatory standards, especially in sectors such as manufacturing, logistics, healthcare, and finance, where data sensitivity is critical.

SolarWinds Worldwide, LLC, and Kaspersky Labs are some emerging market participants in the mobile device management market.

• SolarWinds Worldwide, LLC, is a prominent provider of IT infrastructure management software, offering a comprehensive suite of solutions that encompass network management, system management, database management, IT security, and IT service management. SolarWinds' key offerings in this domain are the SolarWinds Service Desk, which provides IT asset management capabilities, including the integration of mobile device data through partnerships with platforms like Jamf for Apple devices. This integration allows organizations to gain visibility into their mobile assets, track configurations, and manage device-related incidents effectively.

• Kaspersky Lab is a prominent multinational cybersecurity and antivirus provider. Kaspersky provides comprehensive solutions through its Kaspersky Security for Mobile platform. This solution is designed to protect and manage mobile devices across major platforms, ensuring the security of corporate data and the devices themselves. It offers multi-layered, real-time protection powered by advanced, proactive, and cloud-assisted technologies. Key features include anti-malware protection, web control, anti-phishing capabilities, and integration with enterprise mobility management (EMM) platforms such as VMware AirWatch, MobileIron, IBM MaaS360, and SOTI MobiControl.

Recent Developments

• In March 2025, Apple mobile device management company Jamf acquired Identity Automation. This acquisition will enhance Jamf’s endpoint management and security platform by integrating Identity Automation’s dynamic, role-based access capabilities. The platform enables educational institutions to automatically update access, device, and security policies in real time based on factors such as class schedules, shift changes, and grade levels, helping to streamline IT operations and improve the overall user experience.

• In August 2024, Jamf, a provider of Apple mobile device management solutions, launched a new Global Partner Program aimed at accelerating the growth of its partners who help organizations leverage the power of Apple. The program features a simplified, points-based structure that eliminates complexity while still delivering tailored benefits to partners based on their unique value propositions and business models. Partners can earn points through investment activities, such as completing sales training and certifications, as well as performance-based actions like closing revenue-generating deals.

• In September 2023, TeamViewer partnered with Ivanti to enhance its Remote Monitoring and Management (RMM) capabilities by integrating Ivanti’s advanced mobile device management solution, Ivanti Neurons for MDM. This collaboration will provide businesses with a comprehensive view of both desktop and mobile IT assets, delivering robust security, compliance, and management features at scale. Ivanti Neurons for MDM will complement TeamViewer’s existing RMM platform, which is already recognized for its ability to manage a wide range of devices, regardless of their operating system or manufacturer.

• In June 2023, Ivanti partnered with T-Mobile to provide business customers with advanced AI and machine learning features through Ivanti Neurons, aimed at securing devices in today’s mobile-first, hybrid work environments. T-Mobile will offer Ivanti Neurons for Mobile Device Management and Unified Endpoint Management, enabling businesses to efficiently manage inventory, configure devices, and enforce security policies and usage restrictions. These solutions streamline endpoint management by consolidating it into a single platform, making it easier to track, manage, and secure all organizational devices.

Mobile Device Management Market Report Scope

Global Mobile Device Management Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mobile device management market report based on solution, device type, enterprise size, deployment, operating system, end-use, vertical, and region.

• Solution Outlook (Revenue, USD Million, 2018 - 2030)

  • Software

    • Device Management

    • Application Management

    • Security Management

    • Others

  • Services

    • Professional Services

      • Consulting

      • Integration

      • Support and Maintenance

    • Managed Services

• Device Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Smartphones

  • Laptops

  • Tablets

  • Others

• Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)

  • Large Enterprises

  • Small and Medium Enterprises (SMEs)

• Deployment Outlook (Revenue, USD Million, 2018 - 2030)

  • Cloud

  • On-premise

• Operating System Outlook (Revenue, USD Million, 2018 - 2030)

  • Android

  • iOS

  • Windows

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Personal/Home Use

  • Enterprises

• Vertical Outlook (Revenue, USD Million, 2018 - 2030)

  • BFSI

  • IT and Telecom

  • Retail

  • Healthcare

  • Education

  • Transportation and Logistics

  • Manufacturing

  • Government

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa