Increasing adoption of cloud computing techniques with widespread applications across various sectors is expected to accelerate demand for the network analytics market. Deployment of network solutions can prevent potential deployment issues and infrastructure delays. Growing demand for network optimization is expected to drive the market over the forecast period. This can be attributed to up gradation of technologies, an increase in network traffic, and low business risk factors. Cloud service and enterprise providers are in the initial stage of deploying network analytics solutions in order to track their networks, which is expected to positively influence the market worldwide.
Network analytics solutions are primarily deployed in sectors such as healthcare, cloud service providers, BFSI, and telecom. Prolific advancements in the telecom service offerings over the years have extensively influenced the user experience. Telecom analytics provides technology solutions and large-scaled analytical models to analyze the entire system scenario through network analytics for communication service providers (CSPs). Targeted marketing, increased network traffic, and quality of experience (QOE) maintenance are some of the factors expected to drive network analytics market growth.
The market can be segmented on the basis of deployment into, on-demand and on-premises. On the basis of application, the market includes unified communications, voice over IP (VoIP), and fixed-line & mobile applications. The market can be categorized on the basis of the end-use industry into, telecommunications, cloud service providers, and other enterprises. The other enterprises include education, retail, manufacturing, government, healthcare, IT, BFSI, and defense sector. Asia Pacific region is expected to exhibit high growth, attributable to increasing economic growth rate with a growing population and increased smartphone adoption.
Major network analytics market vendors such as Allot Communication, Accenture, Cisco, Bradford Networks, Ascom Holdings AG, Allot Communication, Juniper Networks, IBM, and HP.
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In contrast to its related industries like consumer electronics and semiconductors, the data center and communications infrastructure industry is expected to be more buoyant with continued strategic investments made to support the increased network traffic and data usage for remote working during the lockdown phase. From school closures necessitating students to use virtual offerings (Google Classroom ) to the governments using business analytics services (Power BI) for communicating virus updates, the demand for communication services and related infrastructure has witnessed an unprecedented rise amidst the global pandemic. Digital services including telemedicine are expected to remain popular even after the pandemic is contained, thereby ensuring strong growth in the communication infrastructure industry. The report will account for Covid19 as a key market contributor.