Non-alcoholic drinks market demand is expected to augment by increasing disposable income and changing lifestyles of the consumers. Additionally, rising temperatures due to global warming are likely to aid market growth. However, increasing health awareness, especially regarding obesity, among the consumers is anticipated to act as a key restraining factor for the market. Nonetheless, issue of obesity is being addressed by the introduction of diet and zero-sugar drinks. Changing customer needs while posing a challenge for the manufacturers, is likely to present the non-alcoholic drinks market with sufficient growth opportunities of introducing new product variants and flavors in the upcoming years. Market for non-alcoholic drinks is driven by local consumer tastes and demographics, allowing smaller players to tap into the market share by catering to local tastes and keeping competitive prices.
Non-alcoholic drinks include beverages containing less than 0.5% alcohol such as carbonates, juices, soft drinks, energy drinks, bottled water, ready to drink tea-coffee solutions, non-alcoholic wines and beers. Non-alcoholic drinks are also termed as “virgin drinks”. Carbonated drinks accounted for the major share of the non-alcoholic drinks market in 2013 on account of lucrative marketing strategies used by manufacturers to lure consumers. Demand for juices is expected to observe the fastest growth over the forecast period owing to rising health awareness among consumers.
U.S. accounted for the major share of the non-alcoholic drinks industry in 2013, owing to the high disposable income and food consumption patterns of consumers in the country. Asia Pacific is expected to witness the fastest growth for the market over the forecast period owing to a large young consumer base and increasing disposable income of consumers in emerging economies such as China and India. India is expected to witness high growth of the non-alcoholic drinks market demand owing to the introduction & implementation of “Make in India” campaign which encourages foreign players to set up manufacturing facilities in India taking advantage of a large consumer base along with economical land and labor rates.
Non-alcoholic drinks industry is concentrated in nature with major market share being held by a couple of companies. Key players in the non-alcoholic drinks market include PepsiCo, The Coca-Cola Company, Nestle, Dr. Pepper Snapple Group, Attitude Drink Co., A.G. Barr, Danone, DyDo DRINCO and Britvic.
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