GVR Report cover North America Savory Snacks Market Size, Share & Trends Report

North America Savory Snacks Market Size, Share & Trends Analysis Report By Product (Potato Chips, Nuts & Seeds), By Flavors (Roasted/Toasted, Spice), By Distribution Channel, And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68039-368-0
  • Number of Report Pages: 75
  • Format: PDF, Horizon Databook
  • Historical Range: 2016 - 2019
  • Forecast Period: 2021 - 2028 
  • Industry: Consumer Goods

Report Overview

The North America savory snacks market size was valued at USD 36.89 billion in 2020 and is expected to witness a compound annual growth rate (CAGR) of 6.1% from 2021 to 2028. The changing lifestyles of consumers that encourage on-the-go eating and the growing trend of replacing meals with smaller nutritional snacks are factors contributing to the growth of the market. The COVID-19 pandemic has severely affected several industries and businesses related to the food industry; nevertheless, there has been some respite for the savory snacks market in North America. Stay home policy and complete lockdown imposed in most of the cities resulted in an increased demand for ‘comfort’ food, such as savory snacks. Moreover, with restaurants shut in most parts of the U.S. and Canada, consumers opted for snacks as in between eatables besides the traditional three meals and even during meals, which has driven the demand for various basic food items and ingredients. This scenario is likely to be advantageous for the regional market.

U.S. savory snacks market size, by product, 2016 - 2028 (USD Billion)

Rising demand for meat snacks made from turkey, chicken, pork, bison, elk, ostrich, wild boar, lamb, salmon, venison, fish, and poultry products as they serve both lunch- & dinner-time snacking needs. Trail mixes come in different combinations of cereals, nuts, seeds, and dried fruits, and can be consumed at any time of the day.

Snacks have become an integral part of the diet for most individuals across North America, and if chosen smartly, can contribute to the daily nutrient requirements. Large consumption of extruded products round the clock by consumers is a key factor boosting market growth. With increasing concerns regarding ‘unhealthy’ snacking, many players have positioned brands and products around ‘health’, such as baked, roasted, etc., to reach out to the health-conscious consumer base across the region.

Consumers tend to snack while working, traveling, and so on, which is propelling the product demand. Moreover, snacks contain a low quantity of moisture (around 4-6%), which makes them shelf-stable. Thus, growing demand coupled with the better shelf-life of these products is anticipated to boost the market growth over the forecast period.

Product Insights

Potato chips was the largest product segment in 2020 and accounted for a revenue share of more than 33%. The segment is anticipated to maintain dominance over the forecast period. Potato chips are a widely popular snack item that can be paired with various kinds of fast foods, such as sandwiches and burgers. Thus, the high demand for potato chips among consumers will drive the segment growth.

Nuts & seeds are anticipated to be the fastest-growing product segment from 2021 to 2028. Nuts & seeds are becoming increasingly popular as consumers are looking for healthy snacking options. To meet everyone’s tastes and preferences, the manufacturers are offering a wide variety of options including roasted almonds, cashews, chestnuts, pine nuts, mixed nuts, etc.

Flavors Insights

The roasted/toasted snack segment accounted for the largest revenue share of more than 36% in 2020 and is anticipated to maintain dominance over the forecast period. On the basis of flavors, the market has been divided into roasted/toasted, barbeque, spice, meat, others. The demand for roasted/flavored savory snacks is driven by increasing consumer preference for healthy, oil-free products as a result of rising health awareness. Spice flavor is anticipated to be the fastest-growing product segment from 2021 to 2028. The demand for varied tastes and the increasing popularity of spicy flavors among young consumers are expected to be the key factors driving the segment growth over the forecast period.

Distribution Channel Insights

Supermarket/hypermarket was the largest distribution channel segment with a market share of more than 37% in 2020. The segment will expand further at a steady CAGR from 2021 to 2028 due to the presence of a large number of supermarket chains and the changing retail landscape. The rising number of supermarkets has resulted in improved product access for consumers. Moreover, rising health awareness is expected to drive product sales through supermarkets/hypermarkets.

North America savory snacks market share, by distribution channel, 2020 (%)

The online distribution channel segment is estimated to register the fastest CAGR from 2021 to 2028. Savory snack manufacturers are capitalizing on the growing consumer preference for online shopping. Although the online segment holds a small market share, it is one of the fastest-growing sources of Ready-to-Eat (RTE) savory snack purchases, in contrast to traditional channels.

Country Insights

The U.S. was the largest market in 2020 with a revenue share of more than 88% and is anticipated to retain dominance over the forecast period. The increasing preference for convenience, changing household sizes, and rising interest of consumers in unique snack flavors are the key factors driving the market growth in the U.S.

Mexico is expected to be the fastest-growing country at a CAGR of 6.6% from 2021 to 2028. Consumers have been seeking on-the-go, RTE, and affordable snacks. There is a large number of private label products in the traditional snack categories, such as popcorn and nuts & seeds. However, international players including PepsiCo (Sabritas) and Grupo Industrial Bimbo hold the major share of the market.

Key Companies & Market Share Insights

The market is highly fragmented owing to the presence of a large number of regional as well as international players. Key players in the market adopt various strategies like product launches, product portfolio expansions, and mergers & acquisitions to gain a competitive edge and expand their foothold in the market. Some of the key players in the North America savory snacks market include:

  • PepsiCo, Inc.

  • The Kraft Heinz Company

  • Conagra Brands, Inc.

  • Calbee, Inc.

  • General Mills, Inc.

  • Campbell Soup Company

  • Arca Continental S.A.B. de C.V.

  • Kellogg Company

  • The Hain Celestial Group, Inc.

North America Savory Snacks Market Report Scope

Report Attribute


Market size value in 2021

USD 39.01 billion

Revenue forecast in 2028

USD 59.25 billion

Growth rate

CAGR of 6.1% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, flavors, distribution channel, country

Regional scope

North America

Country scope

U.S.; Canada; Mexico

Key companies profiled

PepsiCo, Inc.; The Kraft Heinz Company; Conagra Brands; Inc.; Calbee, Inc.; General Mills, Inc.; Campbell Soup Company; Arca Continental S.A.B. de C.V.; Kellogg Company; The Hain Celestial Group, Inc.

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the North America savory snacks market report on the basis of product, flavors, distribution channel, and country:

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Potato Chips

    • Extruded Snacks

    • Nuts & Seeds

    • Popcorn

    • Others

  • Flavors Outlook (Revenue, USD Million, 2016 - 2028)

    • Roasted/Toasted

    • Barbeque

    • Spice

    • Meat

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

    • Supermarket/Hypermarket

    • Specialty Retailers

    • Convenience Stores

    • Online

    • Others

  • Country Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

      • Mexico

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