Personalized Nutrition Platform Market (2025 - 2033) Size, Share & Trends Analysis Report By Offering (Software/Platform, Services), By Delivery Model, By Application, By End-use, By Region, And Segment Forecasts

Personalized Nutrition Platform Market Summary

The global personalized nutrition platform market size was estimated at USD 930.0 million in 2024 and is projected to reach USD 1,926.6 million by 2033, growing at a CAGR of 8.6% from 2025 to 2033. This growth is driven by the rising prevalence of lifestyle-related chronic diseases, growing health & wellness awareness among consumers, advances in genetic, microbiome, and biomarker testing, the expansion of functional foods, nutraceuticals, and supplements, and the growing integration of AI in personalized nutrition platforms.

The rising prevalence of lifestyle-related chronic diseases such as obesity, diabetes, heart disease, and hypertension is driving the growth of the personalized nutrition platform industry. For instance, according to the World Obesity Federation, approximately 3 billion people worldwide are living with overweight or obesity. In addition, according to WHO 2024, 35 million children under the age of 5 were overweight. This growing health burden is increasing consumer awareness about the importance of tailored dietary solutions, prompting individuals to adopt personalized nutrition plans. Consequently, the demand for platforms that offer data-driven, customized nutrition guidance, meal plans, and supplement recommendations is rising, supporting the market’s expansion.

The expansion of functional foods, nutraceuticals, and supplements is boosting the market growth as these products allow platforms to deliver targeted, science-backed nutrition solutions. Users get personalized diet recommendations, receive specific supplements or fortified foods tailored to their genetic profile, health goals, or deficiencies. As demand grows for immunity boosters, gut health products, cognitive support, and other wellness-focused items, personalized nutrition platforms integrate these offerings to provide a complete, customized health solution, driving market growth.

The increasing focus on personalized nutrition product offerings is driving the growth of the personalized nutrition platform market, as consumers seek solutions tailored to their unique health needs, lifestyle, and dietary preferences. Customized supplements and wellness packs encourage greater engagement with digital nutrition platforms, while AI-driven recommendations and flexible formulations enhance personalization and convenience. In December 2024, Bioniq launched "Bioniq Build Your Own," a customizable supplement product allowing members to design personalized formulas by selecting from over 50 nutrients or following AI-recommended blends tailored to individual health needs and special conditions.

Role of AI in Personalized Nutrition Platforms Market

AI plays a pivotal role in personalized nutrition platforms by analyzing individual data-including genetics, lifestyle, health conditions, and biometrics-to deliver tailored nutrition recommendations. Machine learning and predictive analytics enable the creation of customized meal plans, supplement suggestions, and wellness programs, enhancing personalization, engagement, and effectiveness. Many market players are increasingly leveraging AI to enhance platform capabilities, improve user experience, and drive adoption across diverse populations. For instance

• In October 2025, Omada Health launched Meal Map, an AI-powered nutrient-categorization tool designed to enhance member engagement and meal tracking in cardiometabolic programs. The tool provides real-time, personalized nutrition guidance focused on nutrient density rather than calorie counting, helping members make informed food choices, build lasting healthy habits, and improve outcomes. Early pilot results with over 1,000 members showed increased meal engagement compared to traditional approaches.

• In October 2025, BloodGPT introduced a feature integrating personalized nutrition plans into its AI-powered lab result interpretation platform. This capability generates biomarker-based meal plans aligned with patient bloodwork and lifestyle data, improving patient follow-through on abnormal test results and linking dietary guidance directly to measurable  biomarker changes, thereby enhancing clinical efficiency and patient outcomes.

These developments highlight how widespread AI adoption among key players is accelerating growth, enhancing personalization, and improving outcomes in the personalized nutrition platform market.

Market Concentration & Characteristics

The chart below illustrates the relationship between market concentration, characteristics, and participants. The x-axis represents the level of industry concentration, ranging from low to high. The y-axis represents various industry characteristics, including industry competition, impact of regulations, level of partnerships & collaborations activities, degree of innovation, and regional expansion. For instance, the personalized nutrition market is slightly fragmented, with many product & service providers entering the market. The degree of innovation, the level of partnerships & collaboration activities, and the impact of regulations on the industry is high. However, the regional expansion observes moderate growth.

Key players in the personalized nutrition platform market are advancing the industry by developing integrated digital solutions that deliver tailored dietary guidance, optimizing supplement and meal recommendations, and improving consumer engagement. By leveraging data from genetics, lifestyle, and health metrics, these companies enable scalable personalization, strengthen platform adoption, and drive innovation across the nutrition and wellness ecosystem.

The personalized nutrition platform industry is expected to witness significant growth driven by strategic partnerships and collaborations that accelerate platform innovation, enhance data-driven personalization, and expand digital health capabilities across the nutrition and wellness ecosystem. For instance, in November 2022, IFF formed a strategic partnership with Salus Optima to develop an AI-driven personalized nutrition platform focused on metabolic health, helping consumers understand their metabolic responses to food, supplements, activity, and sleep through wearable and mobile technology. This collaboration integrates Salus Optima’s digital health expertise with IFF’s health ingredient portfolio to deliver personalized nutrition experiences and real-time consumer insights for brand owners.

Regulations play a critical role in shaping the market by guiding how consumer data is collected, stored, and utilized within digital health and nutrition solutions. Compliance with standards set by agencies such as the FDA, HIPAA, and regional data protection authorities ensures user privacy, data security, and ethical use of AI-driven recommendations. Adherence to evolving guidelines around health claims, digital recordkeeping, and personalized nutrition advice is essential for platform providers and technology vendors to maintain trust, achieve regulatory approval, and ensure safe and effective consumer experiences.

The personalized nutrition platform market is witnessing strong growth across regions, driven by increasing consumer demand for tailored nutrition solutions and the growing emphasis on health optimization, lifestyle management, and preventive care. Strategic partnerships and acquisitions further accelerate market expansion by strengthening regional presence and enhancing platform capabilities.

Offering Insights

The software segment accounted for the largest share of 83.0% in 2024, driven by the rising adoption of digital health tools and AI-based solutions. In addition, factors such as AI-driven analytics, real-time personalization engines, integration with wearables and health apps, mobile accessibility, advanced data visualization, and interoperability with electronic health records enable scalable, user-friendly, and outcome-focused nutrition management, making software the backbone of personalized nutrition platforms.

The services segment is expected to witness the fastest growth in the personalized nutrition platform market, driven by increasing demand for human-centric support alongside digital tools. Services such as onboarding & implementation, nutritionist/dietitian consultations, data analysis & custom plan creation, and continuous customer support & content creation are driving adoption. These offerings enhance user engagement, improve adherence to nutrition plans, and provide tailored guidance beyond automated software, making services a key growth catalyst.

Delivery Model Insights

The B2C (Direct-to-consumer) segment accounted for the largest share of 57.13% in 2024. This growth is driven by factors such as growing consumer preference for personalized wellness solutions, the convenience of mobile apps and online subscription models, direct accessibility of customized diet plans without intermediaries, rising adoption of at-home testing kits for nutrition insights, and the increasing influence of digital health marketing and brand engagement.

The B2B2C/channel partnerships segment is expected to grow fastest over the forecast period, driven by collaborations between personalized nutrition platform providers and insurers, employers, fitness centers, and healthcare providers. These partnerships expand consumer reach, enhance trust through professional endorsements, integrate nutrition services into broader wellness ecosystems, and leverage bundled offerings to improve engagement and retention.

Application Insights

The weight management & metabolic health segment held the largest share of the personalized nutrition platform industry in 2024, driven by rising obesity and metabolic disorders, growing preventive health awareness, adoption of personalized nutrition programs, and digital health integration. Various players are focusing on delivering specialized, tailored nutritional support for individuals managing weight and metabolic health. For instance, in June 2024, Nestlé Health Science launched www.glp-1nutrition.com, a comprehensive web platform providing personalized nutritional support for individuals on weight management journeys, especially those using GLP-1 medications.

The fitness & wellness chains/gyms segment is expected to grow significantly over the forecast period. These are becoming increasingly important growth vectors for personalized nutrition platforms, because they provide a built-in customer base that is already motivated to improve health, performance, or aesthetics. These chains can bundle personalized nutrition services (diet planning, supplement guidance, biomarker testing, etc.) into their memberships or premium tiers, enhancing member value and differentiation. As wellness becomes more holistic, gyms are expanding beyond just exercise equipment and classes to incorporate nutritional coaching as a core part of their offerings; this creates natural synergies with nutrition platforms, which can supply the tech, data analytics, and content for customized meal plans.

End Use Insights

The healthcare professionals & clinics segment accounted for the largest share of the personalized nutrition platform market in 2024, driven by factors such as integration of personalized nutrition platforms into clinical workflows, dietitian- and clinician-led patient guidance, chronic disease management support, patient monitoring and adherence tracking, and evidence-based dietary recommendations. These factors enable healthcare providers to deliver tailored nutrition care efficiently, improve patient outcomes, and strengthen engagement within clinical settings.

The employers/corporate wellness segment is expected to witness the fastest CAGR over the forecast period, driven by factors such as growing employer focus on employee health and productivity, integration of personalized nutrition programs into corporate wellness initiatives, data-driven employee health tracking, preventive healthcare strategies, and engagement through digital wellness platforms. These offerings help reduce healthcare costs, improve workforce well-being, and enhance employee satisfaction, making corporate wellness a key growth area in the market.

Regional Insights

The personalized nutrition platform market in North America held the largest revenue share of 40.0% in 2024, driven by rising health awareness, increasing prevalence of lifestyle-related chronic diseases, growing adoption of digital health technologies, and expanding AI integration for personalized recommendations. Among these, the rising prevalence of obesity and metabolic disorders is a key driver, prompting consumers and healthcare providers to seek tailored nutrition solutions. For instance, according to the Government of Canada, in 2021, 65% of Canadian adults were classified as overweight or obese, with 29.5% falling into the obesity category and 35.5% in the overweight category, reflecting significant public health concerns related to these conditions.

U.S. Personalized Nutrition Platform Market Trends

The personalized nutrition platform industry in the U.S. is witnessing growth, driven by factors such as rising health awareness, increasing prevalence of lifestyle-related chronic diseases, and growing adoption of digital health solutions for tailored wellness. Increasing consumer demand for lab-based, data-driven nutrition guidance is further accelerating market growth. In July 2025, Eternal launched “Foundations,” a USD 499/year personalized nutrition membership targeting active individuals and lifelong athletes, offering lab-driven guidance based on over 70 biomarkers. The program provides tailored nutrition, supplement strategies, and clear health action plans to help athletes optimize performance, recovery, and long-term fitness goals.

Europe Personalized Nutrition Platform Market Trends

The personalized nutrition platform industry in Europe is driven by rising health awareness, increasing adoption of digital wellness solutions, and growing demand for tailored nutrition and preventive health programs. Companies are increasingly focusing on delivering personalized, science-backed solutions to meet diverse consumer needs across the region. For instance, in June 2025, Oriflame expanded its innovative Personalised Wellness Pack into the Czech Republic and Romania after a successful pilot launch in Spain. The pack offers customized supplement recommendations through a digital assessment and algorithm, covering 14 health areas with a portfolio of 30 scientifically-backed supplements, delivered via monthly subscription to meet growing consumer demand for personalized health and wellbeing solutions.

The personalized nutrition platform market in the UK is driven by increasing consumer demand for tailored nutrition solutions, rising adoption of digital health and wellness tools, and growing focus on preventive healthcare. Government initiatives promoting healthier eating habits and sustainable food practices further support market growth by encouraging consumers to adopt personalized nutrition solutions. For instance, in July 2025, the UK government launched the Good Food Cycle, a comprehensive food strategy aimed at creating a healthier, more sustainable, and resilient food system that supports economic growth, improves public health, and enhances food security. The strategy outlines ten key outcomes focused on healthier food environments, food accessibility, sustainable supply chains, and vibrant food cultures to ensure long-term benefits for people and the planet.

The Germany personalized nutrition platform market is driven by rising health awareness, increasing prevalence of lifestyle-related chronic diseases, growing adoption of digital health tools, and demand for tailored preventive healthcare solutions. Companies are increasingly focusing on providing personalized diet and supplement programs that support chronic disease management, weight control, and overall wellness.

Asia Pacific Personalized Nutrition Platform Market Trends

The Asia Pacific personalized nutrition platform industry’s growth is driven by rising health awareness, increasing prevalence of lifestyle-related chronic diseases, rapid adoption of digital health technologies, and growing consumer demand for preventive wellness solutions. Factors such as integration with mobile apps, AI-driven dietary recommendations, and culturally tailored nutrition plans are accelerating market growth across diverse populations in countries like China, India, Japan, and Australia.

The personalized nutrition platform market in China is driven by rising health awareness, increasing prevalence of obesity and metabolic disorders, rapid digital adoption, and growing consumer preference for data-driven, tailored wellness solutions. Companies are leveraging innovative distribution models to reach a broader consumer base and provide access to science-backed personalized nutrition products. In May 2025, Zinzino announced its expansion into China using a cross-border social e-commerce model to capitalize on the rapidly growing personalized nutrition and supplements market. This expansion provides Chinese consumers access to Zinzino’s science-based products like BalanceTest and BalanceOil+, supporting individualized health management.

The Japan personalized nutrition platform market’s growth is driven by increasing health awareness, rising prevalence of lifestyle-related chronic diseases, a growing aging population, government initiatives promoting preventive healthcare, and widespread adoption of digital health technologies. In addition, rising consumer demand for functional foods and nutraceuticals, emphasis on metabolic health, and growing interest in personalized wellness programs are further fueling market growth.

Latin America Personalized Nutrition Platform Market Trends

The personalized nutrition platform industry in Latin America is witnessing growth, driven by rising health awareness, increasing prevalence of obesity, growing adoption of digital health solutions, and expanding e-commerce penetration. Moreover, increasing interest in preventive healthcare, rising demand for personalized supplements, and a growing middle-class population with disposable income are further supporting market growth in the region.

Middle East & Africa Personalized Nutrition Platform Market Trends

The Middle East personalized nutrition platform industry’s growth is driven by rising health awareness, increasing prevalence of obesity and lifestyle-related chronic diseases, growing adoption of digital health and wellness solutions, and expanding demand for preventive healthcare. In addition, increasing disposable incomes, rising interest in personalized supplements, and a growing number of corporate wellness programs are further supporting market growth across the region.

Key Personalized Nutrition Platform Company Insights

The market is highly fragmented, with many small and large players operating in this space. This leads to intense competition between smaller players to sustain their position. Strategies such as new product launches and partnerships are playing a key role in propelling the market growth.

Recent Developments

• In September 2025, Myoform officially launched its personalized nutrition platform after 18 months of beta testing with elite athletes, offering genetically tailored supplement formulations via whole genome sequencing, AI-driven analysis, and biometric profiling. The platform delivers customized powders addressing nutrient deficiencies, injury risks, and optimizing performance, with reported performance improvements of up to 23.5% across multiple domains and plans for expansion to the US in 2026.

• In May 2025, Walmart launched Everyday Health Signals, an AI-powered platform that analyzes customers’ Walmart.com shopping history to provide personalized nutrition insights, practical tips, and shopping lists to support healthier eating. Initially available to Medicare Advantage members through NationsBenefits, the platform aims to expand to more health plans and benefit managers, helping customers make informed health decisions.

• In October 2023, Ahara launched a free option of its AI-driven personalized nutrition plan called the Ahara Basic plan. This plan provides users with data-driven health insights and personalized nutrient recommendations without financial barriers. This plan offers a science-based questionnaire to help individuals understand their key nutrient needs and achieve their nutrition goals without in-person doctor visits or high costs.

• In December 2024, Wisp partnered with Nourish to offer personalized nutrition counseling for patients using GLP-1 medications as part of Wisp’s weight care program. This collaboration allows patients to access registered dietitians through insurance or self-pay, providing tailored nutrition plans and coaching to optimize health outcomes and manage medication side effects.

“Personalized nutrition is a critical piece of the puzzle for sustainable weight care, especially for patients using GLP-1 medications. Proper guidance from a registered dietitian can help patients optimize their nutrition, manage side effects, and achieve lasting health improvements.”

- Aidan Dewar, co-founder and CEO of Nourish.

Personalized Nutrition Platform Market Report Scope

Global Personalized Nutrition Platform Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global personalized nutrition platform market report based on offering, delivery model, application, end use, and region:

• Offering Outlook (Revenue, USD Million, 2021 - 2033)

  • Software/Platform

  • Services

• Delivery Mode Outlook (Revenue, USD Million, 2021 - 2033)

  • B2C (Direct-to-consumer)

  • B2B2C / Channel Partnerships

  • B2B (Enterprise)

• Application Outlook (Revenue, USD Million, 2021 - 2033)

  • Weight Management & Body Composition

  • Chronic Disease Management (diabetes, cardiovascular risk)

  • Sports & Performance Nutrition

  • Allergy & Intolerance Management

  • General Wellness / Preventive Health

  • Maternal & Infant Nutrition

• End Use Outlook (Revenue, USD Million, 2021 - 2033)

  • Healthcare Professionals & Clinics

  • Fitness & Wellness Chains / Gyms

  • Employers / Corporate Wellness

  • Others

• Regional Outlook (Revenue, USD Million, 2021 - 2033) 

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait