Global phytogenics market is anticipated to witness substantial growth owing to its increasing application in animal feed on account of growing demand for meat over the forecast period. Phytogenics are natural growth promoters derived from spices, herbs and other plants. They have antimicrobial, antiviral, and anti-oxidative properties which result in reduced pathogenic bacteria and a well-balanced gut micro flora. Animal feed industry growth on account of rising consumption of meat coupled with increasing expenditure on breed management is expected to have a positive impact on the phytogenics market over the forecast period. Rising fortification of phytogenics in bovine feed on account of adding flavor and inducing high feed intake for growth and reproductive performance is expected to have a positive impact on the market. Rising importance of improving egg shell quality and preventing poultry diseases is anticipated to amplify phytogenics market demand. Improvement in quality of cheese and butter through addition of phytogenics in cattle feed is expected to have a positive impact on market. Growing application of phytogenics in pet food for treating allergies in animals and improving their overall health is foreseen to have a positive impact on the phytogenics market over the forecast period. Reduction in ammonia emissions from animals by application of certain phytogenics such as saponins is expected to tap new applications over the forecast period. Rising concerns over the application of synthetic antibiotics have resulted in increasing application of natural antibiotics and is expected to enhance phytogenics market growth.
Growing demand for phytogenics in production of essential oils, which are widely used in human and animal food, is expected to have a positive impact on the market. Increasing fortification in feed for ruminants on account of reducing methane gas formation and improving feed efficiency for inducing environmental safety and lower feed costs is expected to drive the phytogenics market. Rising R&D expenditure in application of phytogenics as a feed in aquaculture have shown efficient and cost effective diets, and thus likely to open new market avenues over the forecast period Growing demand for prebiotics ingredients such as inulin and mannan oligosaccharides (MOS) in animal feed industry is expected to hamper phytogenics market over the next seven years.
Asia Pacific is expected to be a major phytogenics market over the forecast period. Rising domestic meat production in India and China is expected to increase farming for cattles, poultry and swine species and is likely to fuel phytogenics market demand over the forecast period. Growing fish industry in Japan on account of launch of Basic Fisheries Plan of 2007 is expected to augment phytogenics market growth in over the forecast period. Increasing importance of Halal standards in food & beverage industry of Middle East is expected to increase the application of naturally derived products and is expected to have a positive impact on phytogenics market. Stringent regulatory norms towards ban on application of antibiotics as animal growth promoters (AGP) in Europe are anticipated to support phutogenics market growth. In March 2015, European Commission lifted the quota on dairy production which is expected to promote the production of milk products in the region. Increasing production of dairy products is expected to fuel phytogenics market demand over the next seven years. Rising agricultural production in countries of Latin America, such as Brazil, Mexico, Costa Rica, and Ecuador, on account of implementation of agroecology technologies is expected to ensure raw material access, and is anticipated to open new opportunities for phytogenic market players over the forecast period. The regulatory support in Brazil aimed at increasing beef production output is expected to promote the cattle farming at domestic level and is expected to promote phytogenics market growth.
Key players in the phytogenics market include, Biomin, Delacon, Kemin, Phytobiotics, Pancosma, Dostofarm and DuPont. In April 2010, Biomin introduced its new product, Biomin P.E.P., incorporated with encapsulation technology of essential oils. In October 2010, Meridian launched Orego-Stim range of phytogenics animal feed in Brazil aimed at improving bovine growth performance. In February 2012, European Commission approved the use of Fresta F, an animal feed additive manufactured by Delacon Biotechnik, aimed at improving bovine health and growth performance. In March 2013, Delacon Biotechnik launched two phytogenics feed additives, Actifor Boost and Actifor Power aimed at improving performance of ruminants.
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