The global potato protein market size was valued at USD 78.06 million in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 4.3% from 2019 to 2025. Increasing popularity of potato protein due to its high nutritional value and benefits, such as improved digestive health, strength, and controlled blood sugar, is expected to drive the market over the forecast period. Food & beverages is the largest application segment in the global market.
The product is widely used in dairy products, infant formulas, food supplements, etc. Thus, increasing consumption of dietary protein and rapid expansion of the food industry owing to increasing populations in countries, such as India, China, and Brazil, are also expected to augment the product demand over the forecast period. Rising health consciousness will also drive the product demand as it is used in beverages like shakes and smoothies.
Constant product innovation in the segment will drive the demand further. For instance, Nizo is working with Avebe to introduce a new procedure for ingredient composition of potato protein required for manufacturing beverages, such as sports drinks, and 100% vegetable ice-cream products. Bioriginal Food and Science Corp. launched Solathin Vegan, which offers essential and non-essential amino acids to help lose weight.
Europe was the largest regional market in 2018 and accounted for more than 30% of the global share. The region is projected to retain its leading position throughout the forecast period. However, APAC is projected to be the fastest-growing regional market from 2019 to 2025 due to increasing consumption of food supplements and product popularity as milk, sports nutrition, and poultry diet.
The isolates segment led the global market in 2018 and is estimated to expand further at the highest CAGR from 2019 to 2025. Isolates consist of bioactive compounds and have minimal carbs and fats, which is beneficial for boosting the immunity system. Constant product innovation in this segment is likely to contribute to its growth.
For instance, Innovix labs launched a vegan protein with 100% potato protein isolate. It’s an all-natural, gluten-free vegan protein that contains no carbs, starch, and added sugar and has well-balanced amino acids. It is designed to be used in low-protein foods, snacks, and smoothies, such as juices, protein shakes, and water soluble beverages.
The concentrates type segment is also expected to witness a significant growth in future. These products have low levels of fat, cholesterol, and lactose and high amount of proteins. The product is mostly used in functional foods, such as yogurt and cereals. Thus, increasing demand for these products due to their nutritional benefits is expected to drive the segment.
Food & beverage industry was the leading application segment in 2018 and accounted for a market share of more than 75%.A number of Ready-to-Drink (RTD) beverages or dry mix beverage, milk protein isolates and concentrates, dehydrated foods, frozen foods, fermented foods, and non-dairy vegan foods include potato protein as it improves digestive and immune system and helps absorb vitamins and nutrients.
The feed segment is expected to witness the fastest CAGR of 4.7% over the forecast period. Potato protein is widely used in poultry diets as it works as antibiotics. Product innovation in the segment is projected to drive its growth. For instance, Roquette Freres introduced Tubermine FV potato protein to be used in calf milk replacers.
Europe was the largest regional market in 2018 and is likely to expand further at a steady CAGR from 2019 to 2025. Rising product demand as dietary supplement and as meat substitute is expected to drive the regional market. Presence of key companies in the region is also said to contribute to the market growth. These companies focus on product development to fulfil the rising product demand from the food & beverages and feed application sectors, which is also likely to boost market growth.
Asia Pacific is projected to emerge as the fastest-growing market. The growth is attributed to various factors, such as increasing awareness about protein supplements, changing lifestyle, and demand for food supplements. Moreover, rapidly expanding food sector, especially in the emerging countries like India, will boost the market growth further.
Major companies have undertaken strategic initiatives, such as merger and acquisitions, to gain a significant share, especially in the emerging markets. For example, in 2018, Avebe merged with Novasep to industrialize its purification unit to produce high-quality potato protein for food industry. In addition, the company also introduced Perfectasol D520, which combines potato starch and protein to produce 100% plant-based pizza cheese. Some of the prominent players in the potato protein market include:
Bioriginal Food and Science Corp.
Agrana Beteiliguns AG
Market size value in 2020
USD 84.3 million
Revenue forecast in 2025
USD 107.47 million
CAGR of 4.3% from 2019 to 2025
Base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD million and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Type, application, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Germany; U.K.; China; India; Brazil; Africa
Key companies profiled
Avebe; Bioriginal Food and Science Corp.; Roquette Freres; Agrana Beteiliguns AG; Peppes Group; Emsland Group; KMC Ingredients; AKV Langholt; PPZ Niechlow; Sudstarke
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global potato protein market report on the basis of type, application, and region:
Type Outlook (Revenue, USD Million, 2015 - 2025)
Application Outlook (Revenue, USD Million, 2015 - 2025)
Food & Beverages
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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