The global printed tissue paper market size was valued at USD 657.4 million in 2018 and anticipated to expand at a CAGR of 4.5% over the forecast period. Growing awareness regarding hygiene and healthcare is a key factor driving the demand for tissue paper. In addition, usage of tissue paper is directly dependent on consumer’s standard of living.
Usage of printed tissue paper has increased in the past few years on account of rising consumer inclination towards western standards in developing countries including India and China. Moreover, the population is attracted towards the printed tissue papers in order to portray their social status and display a style statement to society.
Furthermore, the flourishing hospitality industry that aims to provide attractive products is expected to contribute significantly to the demand for the market. Moreover, increasing spending on various personal hygiene products among the consumers is expected to drive the demand for printed tissue papers, as they offer an attractive appeal as compared to the conventional ones.
Companies are introducing specialized tissues such as high end decorative, glazed, and designed papers for multi-purpose use. Advancements in the manufacturing technology have enabled manufacturers to develop and improve the product designs and patterns and the way it is disposed. These innovations are aimed at fulfilling the customers’ continuous change in preferences and also improve and modify the existing products. These initiatives by the companies are expected to drive the consumer’s attention and acceptance for the global market.
Toilet paper held the largest market share in 2018 owing to increasing usage of toilet paper in the developing countries such as India, China, and Bangladesh. In addition, the effectiveness and convenience of the tissue products have eradicated the usage of conventional means of cleaning and personal hygiene. Social awareness among the consumers regarding maintaining a clean and hygienic environment is influencing the usage of disposable and easily degradable products.
Facial tissue is anticipated to expand at the fastest CAGR of 5.2% from 2019 to 2025 on account of growing awareness of the customers regarding health hazards including allergies and other viral diseases transmitted due to lack of proper facial hygiene. The product is anticipated to witness significant demand among the feminine population due to the well recognition of the biodegradable and convenience products for personal hygiene by the women. Moreover, the inclination of the female crowd towards following the recent trends is anticipated to escalate the demand for the product.
The supermarkets/hypermarkets generated a revenue of USD 293.4 million in 2018 and is anticipated to witness significant growth from 2019 to 2025. This segment is popular owing to its benefits such as providing the consumers the advantage of scanning the product before purchase that influences their buying decision.
Moreover, availability of a wide range of products offered by different brands enables consumers to compare each brand. The layout of this distribution channel and discounts by leading brands have also increased the sales volume in the supermarket and hypermarket medium. The organized retail sectors have been driving the market by providing ample space and visibility for the existing and new brands to offer their products.
The online segment is expected to expand at a CAGR of 5.0% owing to the intervention of various e-commerce stores in the market in order to meet the supply and demand of the market. Rise in the penetration of e-commerce and smart devices such as mobile phones and tablets, along with benefits like easy payment options, discounts, and feasible delivery options, is a key factor contributing to the growth of this segment. Moreover, increasing preference for online shopping is compelling the manufacturers to offer their products through various online platforms such as BigBasket, Amazon, and Grofers.
Companies such as amazon.in, digiwrap.com, and noissues.co are coming up with new services such as customized printing of logo, images, patterns, and designs on the tissue paper for various commercial and household usage and for delivering customized tissue products to the customers. These factors are expected to open new avenues for the printed tissue paper products and fuel the global market demand.
Major application of tissue papers is found in hospitals, hospitality, and food service industries. Keeping in mind the large customer base for these industries, the manufacturers are introducing innovative hygiene products, printed tissue paper being one of them. In addition, tissue papers are used in day-to-day life in households. In the developing economies such as India, China, Thailand, Japan, and Singapore, usage of tissue papers has increased on account of adoption of western standards for living and personal hygiene.
Moreover, usage of kitchen tissue papers in customized printed forms to portray a higher standard of living is anticipated to increase the demand for printed tissue paper in the coming future. Consumers in the developing countries have shifted from the usage of rough or waste paper in kitchens to the usage of kitchen tissue towels and papers.
North America held a dominant share of 33.2% in 2018. This growth is attributed to the large consumption of tissue paper and related products in developed countries such as the U.S., Canada, and Mexico. Moreover, initiatives and healthy habits for a better and hygienic way of living are spurring the global market demand.
Asia Pacific is expected to be the fastest growing market, expanding at a CAGR of 5.0% from 2019 to 2025. This growth is attributed to the emerging companies including noissues, papermart, and jukeboxprint. Increasing disposable income and adoption of western culture of living in the developing countries are expected to drive the market in the next few years.
Some of the key players operating in the global market are Asia Pulp & Paper, Beeta Machines Private Limited, Georgia - Pacific, KCWW, Lotus Tissue Papers Products, Procter & Gamble, Janhavi Enterprises, Hengan China Investment Co. Ltd., Kimberly - Clark, CMPC, and Cascades. The companies are focusing on acquiring a larger market share by developing new and innovative products. Moreover, they are focused on designing functional products in order to meet the demand of dynamic customers.
Market size value in 2020
USD 708.5 million
Revenue forecast in 2025
USD 891.9 million
CAGR of 4.5% from 2019 to 2025
Base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD million/billion and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, application, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa
U.S.; Germany; U.K.; India; China; Japan; Brazil; South Africa
Key companies profiled
Asia Pulp & Paper; Beeta Machines Private Limited; Georgia - Pacific; KCWW; Lotus Tissue Papers Products; Procter & Gamble; Janhavi Enterprises; Hengan China Investment Co. Ltd.; Kimberly - Clark; CMPC; Cascades
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global printed tissue paper market report on the basis of product, application, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2015 - 2025)
Application Outlook (Revenue, USD Million, 2015 - 2025)
Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
b. The global printed tissue paper market size was estimated at USD 681.8 Million in 2019 and is expected to reach USD 708.5 Million in 2020.
b. The global printed tissue paper market is expected to grow at a compound annual growth rate of 4.5% from 2019 to 2025 to reach USD 891.9 Million by 2025.
b. North America dominated the printed tissue market with a share of 33.1% in 2019. This is attributable to large consumption of tissue paper and related products in the developed countries such as U.S., Canada, and Mexico as well as healthy habits for a better and hygienic way of living are spurring the demand.
b. Some key players operating in the printed tissue paper market include Asia Pulp & Paper,Beeta Machines Private Limited, Georgia - Pacific, KCWW, Lotus Tissue Papers Products, Procter & Gamble, Janhavi Enterprises, Hengan China Investment Co. Ltd., Kimberly - Clark, CMPC, and Cascades.
b. Key factors that are driving the market growth include growing awareness regarding hygiene and healthcare and rising consumer inclination towards western standards in developing countries including India and China.
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