Yogurt And Probiotic Drink Market (2026 - 2033)

Yogurt And Probiotic Drink Market Summary

The global yogurt and probiotic drink market size was valued at USD 117.6 billion in 2025 and is projected to grow from USD 129.8 billion in 2026 to USD 226.8 billion by 2033, at a CAGR of 8.3% from 2026 to 2033. North America dominated the global market, with a revenue share of 43.3% in 2025. Gut health has become a major concern for many consumers, and increased research on science and innovation within this space has shifted consumer awareness from conventional to functional foods that are more nutritious and healthier.

According to an article published in Food Dive, in June 2021, approximately 70% of consumers eat yogurt for general health and wellness and 60% for digestive/gut health. Such factors are expected to bode well with the growth of the industry.

Source: Grand View Research, IR Documents, Primary Interviews, Paid Databases

To learn more about this report, Download Free Sample Report

The demand for healthy products that can be easily incorporated into everyday routines and lifestyles has opened new avenues for yogurt drinks. The positioning of these drinks as the basis of healthy nutrition and the increase in public awareness about the health benefits of these beverages are driving product demand across the globe.

Hence, key players are collaborating with other companies to offer an expanded product line. For instance, in June 2021, KeVita, a leading brand of high-quality fermented beverages, collaborated with Amber Riley, an American actress and singer, to launch KeVita Prebiotic Shots, an on-the-go drink offered in a convenient two-ounce bottle to help support digestive health. Furthermore, to keep up with the competition presented by international brands, regional players are offering new products that support natural immune resistance and help in balancing digestive bacteria. For instance, in October 2020, Agriton U.K. launched a fermented probiotic drink called EDM Drink, which contains a mixture of naturally occurring organisms, such as lactic acid bacteria and yeasts.

The product also includes multiple nutrients, such as vitamin C, zinc, potassium, malic acid, and citric acid, which support digestion. Such product launches are anticipated to drive industry growth in the coming years. The snackification (replacing meals with snacks) of yogurt drinks as a breakfast item, the rise in the popularity of nutritional & immunity-boosting foods, and the increasing practice of eating at home were among the major factors that drove yogurt drink sales. According to an article published in Sosland Publishing in January 2022, approximately 78% of consumers prefer snacking to ‘take care of their body’ and fulfill their ‘nutritional needs'.

Hence, an increasing number of consumers are opting for yogurt drinks for breakfast, as they are extremely convenient and fit well with the on-the-go lifestyle. Rising healthcare costs and prolific use of the internet have brought preventive healthcare into focus. This has resulted in a substantial increase in the number of probiotic drinks available across the world in recent years. For instance, in July 2020, Danone launched a range of plant-based yogurt drinks. The dairy-free drinks are available in Mango & Passionfruit and Blueberry flavors. The manufacturers of probiotic drinks have been introducing innovative products with different flavors and attractive packaging, which is expected to increase product visibility among consumers and increase the market share of the brand.

Market Dynamics

The yogurt and probiotic drink market is growing steadily due to increasing consumer focus on digestive health and overall wellness. Rising demand for functional beverages is encouraging manufacturers to develop innovative probiotic products with improved taste and nutritional benefits. The popularity of low-sugar, high-protein, lactose-free, and plant-based options is expanding the consumer base. Growth in modern retail channels and e-commerce platforms is improving product availability and market reach. However, challenges such as probiotic stability, refrigeration requirements, and strict regulations on health claims continue to influence market development.

Analyst Perspective

The yogurt & probiotic drink market is experiencing strong growth, driven by increasing consumer focus on digestive health and immunity support through functional nutrition. Consumers are steadily shifting toward probiotic-enriched beverages as part of their daily dietary routines, reflecting a broader preference for preventive health management. Rising awareness of gut microbiome benefits, supported by nutrition science and wellness campaigns, is further strengthening category adoption. Product innovation is also expanding, with manufacturers introducing high-protein, low-sugar, and plant-based probiotic drink variants to meet diverse dietary needs. However, challenges such as cold-chain dependency, short product shelf life, and higher formulation costs continue to influence pricing and restrict wider penetration in price-sensitive markets.

Product Insights

Based on product, the industry is further bifurcated into yogurt drinks and probiotic drinks. The probiotic drink segment led the market with the largest revenue share of 58.0% in 2025 and is expected to maintain dominance over the forecast period. Increasing product launches by key players in this segment are favoring the growing demand for such beverages. For instance, in January 2020, Stonyfield Organic launched its probiotic yogurt drink, Daily Probiotics, in a 3.1-oz easy-to-drink format to support both immune and digestive health in the U.S. The drink was made available in two flavors, Blueberry Pomegranate and Strawberry Acai.

The ingredients of the drink include real fruits and organic low-fat milk, and it contains 60 calories per serving. The yogurt drink segment is projected to register the fastest CAGR of 10.5% during the forecast period. The growing demand for healthier, more nutritious food products is the key driver of the segment. It offers ready-to-drink convenience and contains low-fat yogurt and nutritional sources, such as lean protein, branched-chain amino acids, calcium, and vitamin D. According to studies published by Grande Cheese Company in July 2021, yogurt helps reduce the risk of high blood pressure, a major contributor to heart disease, by as much as 50%.

Distribution Channel Insights

Based on distribution channel, the offline channels led the market with the largest revenue share of 77.6% in 2025. The availability of yogurt and probiotic drinks in various stores, such as supermarkets and hypermarkets, is the primary factor for its growth in the year 2021. For instance, a leading U.K. supermarket chain, Sainsbury’s, stocks vegan probiotic drinks, such as Biomel Yakult-style beverages, that boost gut health. The products are free from gluten and soy and are made with natural, plant-based ingredients. Furthermore, to ensure the in-store buying habits of customers are maintained, storeowners follow innovative marketing and promotional activities, which are expected to increase the sales of these products via the above-mentioned stores.

The online segment is projected to register the fastest CAGR of 9.6% during the forecast period. The rise of online shopping and the convenience of at-home delivery have persuaded consumers to purchase yogurt and probiotic drinks through online portals. The segment witnessed strong growth in 2020 owing to the COVID-19 pandemic, as consumers were forced to shop online owing to the temporary or permanent closures of physical distribution channels worldwide. Amazon witnessed a dramatic increase in demand on multiple fronts throughout 2020, including the demand for value-added health-oriented probiotic products.

Regional Insights

North America dominated the yogurt & probiotic drink market with the largest revenue share of 43.3% in 2025. The growing number of health-conscious consumers opting for a vegan diet in the region is expected to propel the growth of the vegan yogurt drink segment during the forecast period. According to an article published by Wellness Pro in January 2021, approximately 6% of U.S. consumers were vegan - a 6x (500%) increase, compared to just 1% in 2014. Thus, an increasing number of consumers who prefer a vegan diet will drive strong growth in the market.

To learn more about this report, Download Free Sample Report

Asia Pacific is expected to witness the fastest CAGR of 9.6% during the forecast period. Various initiatives, such as product launches by key manufacturers, will complement the overall growth of the region. For instance, in March 2020, Japan’s Megmilk Snowbrand launched its first functional yogurt drink to relieve allergy symptoms. It contains Lactobacillus helveticus SBT2171, a lactic acid bacterium known for its ability to relieve symptoms of allergic reactions. Bacillus is also gaining traction among the producers as it can be utilized in most extreme production processes, which is projected to adapt well to the market growth in the region.

Key Companies & Market Share Insights

The industry is consolidated with the presence of many developed global players and many developing key market entrants. These players are engaging in the major acquisition and promotional activities to increase their customer base and brand loyalty. Some of the key players operating in the global yogurt and probiotic drink market include:

• Yakult Honsha Co., Ltd.

• Chobani, LLC

• Danone

• Grupo Lala

• Califia Farms

• Lifeway Foods, Inc.

• Bio-K+

• Harmless Harvest

• GoodBelly Probiotics

• KeVita

Recent Developments

• In February 2026, Yakult Europe announced the launch of Yakult Vitals, a dairy-free fermented soy beverage containing fruit juice, vitamin D, calcium, zinc, and magnesium, in the Netherlands. The launch expands Yakult’s fermented beverage portfolio into plant-based nutrition and targets consumers seeking dairy-free alternatives.

• In July 2025, Danone Japan introduced Danone BIO Fat-Burning Yogurt Drink, available in plain and blueberry flavors. The product combines the brand’s BE80 bifidobacteria culture with allulose and was positioned as a functional yogurt drink for consumers interested in digestive wellness and weight management.

Global Yogurt And Probiotic Drink Market Report Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the global yogurt and probiotic drink market report on the basis of product, distribution channel, and region:

To learn more about this report, Download Free Sample Report

• Product Outlook (Revenue, USD Million, 2021 - 2033)

  • Yogurt Drink

    • By Product

      • Vegan

      • Dairy-based

    • By Type

      • With Probiotics

      • Without Probiotics

  • Probiotic Drink

    • By Product

      • Vegan/Plant-based

      • Dairy-based

      • Water-based

    • By Type

      • Yogurt Drink (With Probiotics)

      • Kefir

      • Water

      • Juice

      • Others

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2021 - 2033)

  •   North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

Research Methodology

The yogurt and probiotic drink market figures in this report are based on a proven research process that combines executive interviews with secondary research from proprietary databases, company filings, and recognized regulatory and institutional sources. Market size is built through value-chain sizing - reconciling supply-side and demand-side estimates - and triangulated with bottom-up and top-down approaches. Every estimate passes multiple levels of expert validation before publication, with each yogurt and probiotic drink segment quantified using the revenue-capture definitions in the table below.

Segment Definition

Estimation Model

Delivered Customizations

This report has been delivered with the following In-depth customizations